The Game with Alex Hormozi

Latest Episodes:

Why Winners Say No | Ep 988 Jul 23, 2026

Show notes

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas

The early stages of business growth require exploration. However, progressive scaling requires isolation, focus, and ruthless prioritization. In today’s episode, Alex explains why the best opportunities come after doing the work, why winners separate themselves by saying no, and how speed in decision-making creates an unfair advantage.

In this episode

00:00 Networking: exploration versus exploitation

02:40 Use work ethic to upgrade your circle

04:34 Money loves speed: decide faster

07:37 Adopting a “decide now” culture

More Value:

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

How I’d Scale This Business From $1M to $3M Jul 21, 2026

Show notes

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Most businesses don’t have a growth problem. They have a volume problem. In this episode of Scale or Fail, Alex helps a seven-figure sticker education business unlock its next stage of growth by fixing the biggest constraint: customer acquisition. He breaks down why more ad spend requires more creatives, why scaling requires moving up the awareness ladder, and how restructuring the offer can dramatically improve cash flow.

In this episode
00:00 Introducing Mim’s seven-figure sticker business
05:14 Increasing traffic spend on Meta ads
07:26 Using AI and UGC to increase creative volume
10:53 Awareness hooks to scale ads
13:07 Restructuring the annual offer
16:50 The 7-day trial bootcamp concept
21:53 Scaling roadmap review

More Value:
Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Why Saying Your Business Isn't Scalable Is the Wrong Diagnosis | Ep 987 Jul 16, 2026

Show notes

Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Every business is scalable. Some are just harder to scale than others, and most owners can't tell the difference. In this episode, Alex bursts the one belief that kills more businesses than bad markets, bad products, or bad timing combined. The problem is often not the business model or the industry. It’s the decision to break what’s working, while the solution to the existing scaling limitations is already in motion.
In this episode
00:00 Breaking the scalability myth
02:43 Supply-constrained vs demand-constrained businesses
04:01 Scaling is supposed to be hard
07:37 You can’t delegate execution
09:26 Difference between features and bugs
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Scaling a $300K Moving Company in 60 Minutes Jul 14, 2026

Show notes

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Selling labor by the hour in a service business is a race to the bottom. In this debut episode of Scale or Fail, Alex sits down with Nas, founder of Flexdolly, a $300K moving company in San Diego, to diagnose everything holding the business back. Using real numbers and examples, he reveals the secret to creating offers people will pay 10X more for and how to identify the right customers for them.

In this episode
00:00 Introduction
02:49 Fixing the moving business from back to front
06:30 Building a VIP referral offer for realtors
12:11 Adding premiums and price caps
14:46 Sales call script and objections
20:33 SMS and Instagram DM outreach
22:12 Brokerage integration blueprint
27:05 Review spiff script
30:03 Recap and current position on the scaling roadmap
More Value:
Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

The Downsell Math and How to Build an Offer Worth 10x More | Ep 986 Jul 09, 2026

Show notes

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
The middle of the pricing spectrum is where most businesses die. In this episode, Alex breaks down the math most owners never run and offers three frameworks for building an expensive offer without starting from scratch. He also explains how speed, specificity, and removing friction can transform an average offer into one that clients will pay premium prices for.
In this episode
00:00 Why middle pricing kills businesses
01:40 Three frameworks for premium pricing
04:04 Tactics for closing high-end clients
08:07 Reverse engineering ease and delivery
More Value:
Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

The Only Two Numbers That Decide If Your Business Survives | Ep 985 Jul 07, 2026

Show notes

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Methods expire, but models remain the same. In this episode, Alex breaks down the only ratio that determines whether a business lives or dies, scales or stalls. He demonstrates how to calculate it, why it must be adjusted as the team and operations scale, and how ignoring it will kill cash flow before anything else.

In this episode

00:00 Why models beat methods in business

01:11 The two numbers that matter most

04:15 How to calculate LTV and CAC

08:19 Target LTV/CAC ratios by automation

More Value:

Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

3 Levels of Building a Personal Brand | Ep 984 Jul 02, 2026

Show notes

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
A strong personal brand is one of the most valuable assets in an AI-driven world. Today, Alex breaks down the three stages every personal brand goes through, from earning the right to be heard to staying relevant long after the brand is built. He also offers real-life examples of branding mistakes and high-stakes moments that big brands use to stay relevant.

In this episode
00:00 Stage 1: Do epic work
02:31 Stage 2: Build strong associations
04:59 Bud Light, Coke, and Apple’s ad mistakes
10:43 Stage 3: Defend the belt
More Value:
Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

How to Create Content That Leads to Buyers | Ep 983 Jun 30, 2026

Show notes

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Targeting actual buyers beats vanity metrics every time. In this episode, Alex reveals why the videos that make the most money rarely make the most views. Using real behind-the-scenes data from billions of impressions and millions in sales, he breaks down a high-value content strategy that turns attention into cash.

In this episode

00:00 The disconnect between reach and revenue

02:00 Testing top-of-funnel vs. revenue-generating content

06:18 Why algorithm signals are misleading

07:19 How to create “vertical value” content

More Value:

Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Watch More Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

The Barbell Strategy for Surviving the AI Shift | Ep 982 Jun 25, 2026

Show notes

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

The rules haven't changed. Superior technology still beats inferior technology, every single time, from the Stone Age to right now. In this episode, Alex explains what AI means for business owners, why the last thing people will ever get paid to do is take risks, and how to position a business on the right side of the biggest economic shift in human history.

In this episode

00:00 Humans with superior tools always win

04:06 Barbell strategy for the future

08:10 The phase shift analogy

10:20 Next steps: how to automate daily tasks

More Value:

Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

Explore ACQ Vantage: https://www.skool.com/acq/about

Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Free Books and Video Courses: https://www.acquisition.com/training

The Psychological Power That Wins Every Negotiation Before You Sit Down | Ep 981 Jun 23, 2026

Show notes

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Negotiation feels like guesswork when parties walk into a deal without leverage, structure, or language. In this episode, Alex Hormozi breaks down field-tested tactics he’s used across employees, vendors, and multimillion-dollar deals to systematically shift outcomes in his favor. This isn’t theory. It’s how real deals get done.

In this episode

00:00 Introduction to negotiation tactics

01:10 Leveraging BATNA (best alternative to a negotiated agreement)

06:29 Anchoring: how the first number controls the deal

09:38 Negotiating with terms instead of price

More Value:

Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

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