The Game with Alex Hormozi

Latest Episodes:

The Entrepreneurial Mindset: Thriving in Uncertainty (with Erika Kullberg) Pt.2 - Apr. ‘23 | Ep 569 Jul 29, 2023

Show notes

"I will either win or I'll die." Today, join Alex (@AlexHormozi) as he guests on Erika Taught Me to talk about his journey from not believing in social media to using it as a tool to attract more companies for investment. He also shares his need-to-believe strategy and the potential threat of brand damage in the age of cancel culture. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Erika Kullberg's YouTube Channel!

Timestamps:

(2:44) - Be open to learning and adapting.

(5:12) - Building a brand through media.

(8:08) - Embrace fame, make money, give back.

(12:30) - Building a portfolio of profitable businesses.

(16:58) - Document your journey for others.

(22:13) - Endure discomfort for long-term achievement.

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Why You Should Quit College | Spotify Video Exclusive Jul 28, 2023

Show notes

"The best people in the world at anything learn for themselves. They are self-taught." Today, Alex (@AlexHormozi) discusses why college may not be the best path for everyone and suggests a decision-making framework for those considering alternatives. He emphasizes the importance of opportunity cost and acquiring income-generating skills to achieve success.

Timestamps:

(1:32) - Consider reversible decisions with long-term impacts. (3:08) - Focus on practical majors aligned with business. (4:34) - Manage and lead for promotions, not just technical skills. (5:03) - Emphasize personal development and gain experience efficiently. (6:00) - Continuous learning, experimenting, and pivoting lead to success. (9:49) - Evaluate paths based on future potential and opportunity costs.

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Give More, Ask Less: Building Goodwill and Making Money | Ep 568 Jul 27, 2023

Show notes

“You don't actually wait, you just figure out what you do in the meantime.” Today, Alex (@AlexHormozi) the importance of mastering the give-to-ask ratio when making money online. He emphasizes the significance of providing value and building goodwill with the audience before making any asks and shares personal experience and tips on finding the right balance between giving and asking.

Timestamps:

(1:46) - Mastering the give-to-ask ratio and the power of goodwill

(4:14) - Giving in public and selling in private for maximum impact

(6:12) - Integrating asks into long-form content and maintaining the ratio

(10:02) - Controlling supply and demand to maximize profits

(11:48) - Giving and compounding growth for long-term success

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Mastering The Art of Bold Decision-Making (GymCon Day 3) - Pt. 2 | Ep 567 Jul 25, 2023

Show notes

"You've been asking for permission when you really need support." Today, join Alex (@AlexHormozi) as he guest speaks during Day 3 of GymCon to talk about his tips and tactics for closing sales, covering topics such as overcoming objections, understanding the customer's needs, and being resourceful. He discusses the importance of realizing that the customer is in control and that they need support, not permission, to make decisions. He also emphasizes the power of isolation and collapsing the foil, where the customer realizes that they never needed permission to begin with. This is part 2 of the talk.

Timestamps:

(5:44) - New identity, new priorities

(14:26) - Empowering sales through conviction

(17:20) - Deciding the future

(26:30) - The risk-free close

(34:29) - The importance of every brick

(38:38) - Investing in education for long-term income

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Calculated Decisions: Risk, Reward, and Entrepreneurship (with Erika Kullberg) Pt.1 - Apr. ‘23 | Ep 566 Jul 22, 2023

Show notes

“But the difference between somebody who's loyal or not is whether they cheat, right? And so I think that it's the same thing with patience. It's the same thing with honesty.” Today, join Alex (@AlexHormozi) as he guests on Erika Taught Me to share his insights on the importance of accepting that success is the result of many small things, not just one big thing. He also discusses his journey from quitting his corporate job to starting a gym and eventually launching his own successful business. This is part 1 of the interview.

Check out the episode on Erika Kullberg's YouTube Channel!

Timestamps:

(2:53) - Success requires consistent effort

(4:19) - Take calculated risks in life

(9:01) - Entrepreneurship can replace traditional education

(13:32) - Importance of internal validation

(19:03) - Actions define character traits

(22:40) - Action leads to true learning

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This ONE Equation Will Make You RICH | Spotify Video Exclusive Jul 21, 2023

Show notes

“Most people think that they're selling it to their competition. I disagree.” Today, Alex (@AlexHormozi) shares an equation for creating valuable products and services that sell for lots of money, emphasizing the importance of decreasing customer effort and sacrifice while increasing the perceived likelihood of achievement and time to value. He also discusses the role of guarantees in reversing risk and making products more compelling to customers.

Timestamps:

(1:13) - What is value?

(2:57) - The Dream Outcome & Perceived Likelihood of Achievement

(5:47) - Time Delay & Effort and Sacrifice

(14:39) - Write down a solution to every single problem possible

(17:22) - 4 Guarantees: unconditional, conditional, anti, & implied

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Free Stuff Sells: The Power of Lead Magnets | Ep 565 Jul 20, 2023

Show notes

"If a lead magnet is not good enough that people then tell other people about it, in my opinion, you have failed." Today, Alex (@AlexHormozi) discusses the importance of offering valuable lead magnets to attract potential customers and increase sales. He also provides seven steps to creating effective lead magnets for any business.

Timestamps:

(1:21) - Lead magnet: complete solution for narrowly defined problem.

(3:39) - Even if it costs, it should lower customer acquisition cost.

(5:11) - Know customer journey ahead.

(6:57) - Don't be afraid to give away costly stuff.

(7:48) - 7 steps for creating lead magnets for any business.

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Unlocking the Secrets of Ethical Sales Persuasion (GymCon Day 3) - Pt. 1 | Ep 564 Jul 18, 2023

Show notes

"The person who cares the most about the prospect wins the deal." Today, join Alex as he guest speaks during Day 3 of GymCon to talk about the importance of ethical sales persuasion and the art of closing sales. He emphasizes the role of belief and trust in the sales process and how it can impact long-term outcomes for clients. Alex also provides tips on handling objections and obstacles, and stresses the importance of maintaining a childlike curiosity and prioritizing the prospect over the sale. This is part 1 of the talk.

Timestamps:

(6:24) - The art of closing sales

(9:53) - The importance of belief in sales

(14:17) - Sales communication and documentation importance

(18:32) - The power of empowerment

(28:07) - Overcoming obstacles to decision making

(39:06) - Overcoming beliefs about expensive products

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Accepting the Truth: The Reality of Success (with Andy Frisella) Pt.3 - Mar. ‘23 | Ep 563 Jul 15, 2023

Show notes

“You have to gain leverage over other people because of how much better you are at the thing.” Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to talk about how to succeed in business by becoming so good that people can't ignore you, gaining leverage over others through superior skills, and accepting critical feedback as a means for personal and professional growth. They also touch on the importance of disassociating personal identity from business outcomes, developing a skillset that adds value to the market, and the role of implementation in achieving success. This is part 3 of the interview.

Check out the episode on Andy Frisella’s YouTube Channel!

Timestamps:

(1:16) - The market can be harsh, slapping you with reality. Learn and adapt.

(8:54) - Meeting players who exceed your standards reveals new levels of performance.

(14:12) - Accepting reality is the first step towards becoming who you want to be.

(21:43) - Learn from the lessons poverty teaches and take responsibility.

(31:07) - Gratitude arises when you realize success is not deserved.

(46:30) - Appreciate the present, as they may be your last moments.

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The M.A.G.I.C Offer Formula | Ep 562 Jul 13, 2023

Show notes

“Make it as short as possible, but no shorter." Today, Alex (@AlexHormozi) shares with us his MAGIC Offer headline formula, an acronym to help businesses create irresistible offers that convert in local markets. He breaks down the meaning behind each letter in the magic acronym and explains how to use it to create punchy headlines that get around banner blindness.

Timestamps:

(1:51) - M.A.G.I.C Formula: Magnetic, Avatar, Goal, Indicate, Container

(3:52) - Use the M.A.G.I.C formula to make quick headline variations

(6:04) - Local B2C marketing requires changing headlines frequently

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(This episode is a re-run. Original airdate was October 16, 2020)