The Futur with Chris Do

Latest Episodes:

161 - What is Primal Branding? — with Patrick Hanlon Nov 03, 2021

Show notes

The concept of branding has been around since the dawn of human existence. It is hard-wired into us. Or as Patrick Hanlon refers to it: it’s our primal code.

Patrick Hanlon is what many in the creative advertising world call the OG of branding. He is the founder and CEO of primalbranding.co, an acclaimed branding group with an impressive roster of Fortune 100 companies.

Patrick also authored a book of the same name (Primal Branding) that has become required reading for the marketing departments of hugely successful companies like Google.

In this episode, Patrick and Chris discuss this fascinating perspective of branding as an innate, definitive, and predictive concept. One that connects directly to what it means to be human.

If you are a student of branding, then study this conversation. Patrick shares his branding insights and provides excellent examples along the way.

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160 - You Are Here (For Now) — with Adam JK Oct 27, 2021

Show notes

Adam J. Kurtz (aka Adam JK) is a designer, artist, and speaker whose illustrative work is rooted in honesty, humor and a little darkness.

In this episode, we welcome Adam back to the show to talk about what it’s like writing a book about optimism when it feels like you’re living in an end-of-the-world movie.

Adam and Chris also discuss their experience with therapy (and the immense benefit it has on your mental health), how to write like you speak, and why perfection is overrated.

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159 - Done is Better Than Perfect — with Martha, Jule, and Lola Oct 20, 2021

Show notes

This episode comes from a discussion held on Clubhouse. The topic: perfectionism. Where it comes from and why it hinders your growth. Better said (and by Winston Churchhill), “Perfection is the enemy of progress.”

In this talk, Chris is joined by The Futur Pro Group members Martha Cristina Garza, Jule Kim, and Lola Bakare. Each of them share their experience with perfection getting the best of them.

So, how do you fight that intrinsic need to make something perfect before you share it? According to Chris: stay away from the results and enjoy the process.

Jim Rohn famously said that success leaves clues, but failure leaves better ones. If anything, it is a gift.

Think about this way—everyone that you look up to was once where you are today. They took that first step. They started. And they probably failed at least once.

FAIL. First attempt in learning.

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158 - The Difference Between Art and Design — with Loyola Marymount University Oct 13, 2021

Show notes

This episode comes from a livestream we hosted via YouTube in early 2020. In it, Chris fields questions from a group of design majors visiting from Loyola Marymount University.

The Q&A covers topics like the difference between art and design, demonstrating your value to clients, what to charge for your work, and why there is truly nothing new under the sun.

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157 - What is experience design? — with David Schwarz Oct 06, 2021

Show notes

David Schwarz is an award-winning creative leader and one of the founding partners of acclaimed experience design agency, Hush.

He’s spent his career designing brand experiences that integrate content, interactivity, architecture and technology.

But what is experience design? It depends on where you are and who you ask.

From where David stands experience design is about creating an immersive, three-dimensional, sensory experience in the real world. And affecting how you and I feel as we move through it.

In this episode, David shares how his agency approaches designing these unique experiences and the impending blur between the physical world and the digital world.

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156 - You are one decision away — with Kyle Quilausing Sep 29, 2021

Show notes

Once in a while we come across a story that we believe is worth sharing, even though it might not fit within the topics we generally talk about.

Kyle Quilausing’s story is one of those. He’s gone from triumph, to tragedy, and back again. A sequence of events that touches on a recurring theme for our show: resilience. How we each find our way out of a dark place and the belief that it is never too late to become the person you are meant to be.

Kyle’s message is simple: you are one decision away from living your dream or nightmare life. Either way, you get to decide.

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155 - How to run your own YouTube channel — with Charli Marie Sep 22, 2021

Show notes

What does it take to run your own YouTube channel? According to Charli Marie, putting in the work is a good place to start.

We know that’s not the advice you wanted to hear. But that’s the practical truth. You have to do the hard work.

By day, Charli is Creative Director at ConvertKit. A creative marketing platform made for creators. And also by day, she is a YouTuber on a mission to help designers improve their worth as professionals.

It almost sounds too good to be true, but Charli has built herself what some may call a dream job. On her personal channel, she shares what she’s working on at her day job. The good, the bad, and even the financial aspects of it.

Which makes her content so fascinating. These are real projects with real stakes attached to them.

In this episode, Charli and Chris discuss how she balances these two roles, that can be at odds from time to time, and her strategy for doing so.

But most of the conversation centers around what it’s like running your own YouTube channel. The benefits, the frustrations, and the awkwardness of recording yourself.

If you aspire to start your own YouTube channel then give this episode a listen. It’s a long game, but you can learn from those that have played it.

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154 - Round 5: Success leaves clues — with Mo Ismail Sep 17, 2021

Show notes

In the final round, Mo and Chris discuss what success means and how you can reverse engineer someone else’s.

If you’re thinking, “but how do I effectively do that?” then you are asking the wrong question. There are no shortcuts. The path is tough and you will struggle. There is no way around it. But the reward you get, is efficiency.

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153 - Round 4: Change the plan, not the goal — with Mo Ismail Sep 16, 2021

Show notes

In round 4, Mo and Chris discuss goals and expectations. When it comes to setting goals, you should be uncompromising in them, but flexible in how you achieve them.

If the plan is not working, change the plan, not the goal.

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152 - Round 3: A long term sacrifice — with Mo Ismail Sep 15, 2021

Show notes

Round 3 is all about balance. Mo asks something personal of Chris: how do you balance this uncompromising purpose and your responsibility as a husband and father?

It’s a fantastic question and something that many people struggle with. Especially when it comes to making big, scary decisions.

As the expression goes, if you want to go fast, go alone. If you want to go far, go together.

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