The Futur with Chris Do

Latest Episodes:

171 - Own who you are — with Carlos Segura Jan 12, 2022

Show notes

Carlos Segura is the founder of award-winning design firm, Segura Inc. He also founded digital type foundry T26, whose fonts you can find everywhere.

Over the last 30 plus years, Carlos has built (and lived) an extraordinary life and career. And he’s done it on his own terms, whether you like it or not.

In this candid conversation, Carlos shares what he’s learned along the way. From surviving the violence he faced growing up in Miami, to stumbling into what would change his life forever (spoiler alert: graphic design).

Beyond his origin story, Chris and Carlos also discuss his business’ ethos and its unique creative contracts. Contracts that have stirred up controversy with some calling them arrogant, pompous, and even combative.

But those words don’t matter to Carlos. Because if he’s not for you, that’s okay. At least he owns who he is.

Sponsored by Nearside - https://nearside.com/thefutur

Sponsored by BetterHelp - https://betterhelp.com/futur

Sponsored by Jenni Kayne - https://jennikayne.com (use code FUTUR)

Sponsored by Springobard - https://springboard.com (use code NYTHEFUTURE1250)

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170 - Into the Creative Unknown — with Tuna Bora Jan 05, 2022

Show notes

Tuna Bora is an acclaimed Turkish visual artist whose clients include Google, Nike, Netflix, and Coca Cola. She’s won awards for her unique design work on several VR and AR projects and continue to explore new creative spaces.

In this conversation, Tuna shares her story of immigrating to the United States alone in hopes of pursuing a career working in feature film animation. But after graduating in 2008—right at the start of the financial collapse—was met with very few opportunities.

She talks about unintentionally starting a daily drawing Instagram account (thats been going strong for seven plus years), directing projects with DreamWorks, and why she’s stoked about working in new, unexplored creative spaces like VR and gaming

Tuna also shares her experience with the unhealthy downsides of working with extreme focus and why just because you put more hours in does not mean the work is better.

Sponsored by Nearside - https://nearside.com/thefutur

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169 - Start before you’re ready — with Hoodzpah Dec 29, 2021

Show notes

You might better know Jen and Amy Hood by their clever business name: Hoodzpah. The California-born, Kentucky-raised twin sisters co-founded their brand identity and type design studio because they had to. And before they were ready to.

In this episode, Jen and Amy talk shop with us about how Hoodzpah came to be, the source of their entrepreneurial spirit, taking joy in doing the work, and how they’ve landed coveted clients like Disney, Target, and Nike.

The conversation gets even more interesting when Chris asks, “How much do you charge for a logo?” A question that ultimately leads to a spirited debate on pricing and relative value.

If you’re a designer, or considering starting your own design business, then give this one a listen and learn from two helpful and acclaimed design pros.

Sponsored by Charles Schwab - schwab.com/plan

Sponsored by Springboard - https://bit.ly/springboard-the-futur (Promo Code: NYTHEFUTURE1250)

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168 - How to Build Authority — with Rochelle Moulton Dec 22, 2021

Show notes

Rochelle Moulton is a brand strategist and business coach that helps people (and their businesses) build authority.

In this episode Rochelle shares how she prepares for important presentations, her experience self-publishing a book, the parallels of building a brand and building authority, and why having a vision for your business is imperative to its success.

She also walks Chris through a niche-finding exercise that might help all your designers out there.

Sponsored by Charles Schwab - schwab.com/plan

Sponsored by Nearside - https://nearside.com/thefutur

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167 - How to Design a Presentation — with Ashley Smithers Dec 15, 2021

Show notes

A great presentation will inspire you. It will leave you feeling excited, energized and most importantly: wanting more.

But a bad presentation will put you to sleep.

Ashley Smithers specializes in presentation design. She's helped people prepare for TED talks, design important fundraising decks, and even worked with former vice presidents on their presentations.

In this clubhouse discussion, Ashley offers five tips to help you step up your pitch game. And Chris matches her. Between the two of them you'll get over ten pro tips and techniques for giving dynamite presentations.

From how to structure your deck, to telling a great story, and even what to do with your hands. After listening to this conversation, you'll be equipped to give an engaging and compelling presentation of your own.

Sponsored by BetterHelp - https://betterhelp.com/futur

Sponsored by Storyblocks - https://storyblocks.com/futur

Sponsored by Springboard - https://bit.ly/springboard-the-futur (Promo Code: NYTHEFUTURE1250)

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166 - Death by a thousand cuts — with Anthony Banks Dec 08, 2021

Show notes

We last we spoke with Anthony way back in 2018, in episode 148 to be exact. At the time, he felt stagnant at his current job. Though his needs were met, there wasn’t much opportunity for growth.

Cut to three years later: the world is a different place and Anthony is now right where he wants to be. But where is that?

Did he remove those golden handcuffs in pursuit of something more? Did he ride out the slow boat to nowhere? Or did he do something else entirely?

In this episode we find out what path Anthony chose and ultimately what led him there.

If you missed part one of this conversation, do yourself a favor and go listen to it. Then come back and hear the rest of the story.

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165 - Is The Futur a Cult? — with Ivy Malik Dec 01, 2021

Show notes

Welcome to our second installment of 5 rounds. In this episode, we welcome creative sales coach (and Futur Pro Group member) Ivy Malik to the show.

Her mission: grill Chris Do with a series of five tough questions. And she does not disappoint.

Ivy tasks Chris with questions about how to be your true self in both public and private, why he dislikes the current state of educational sales, the role emotion plays in his decision making, and the biggest one of all: is The Futur a cult?

Sponsored by Skillshare - skillshare.com/futur

Sponsored by BetterHelp - betterhelp.com/futur

Sponsored by Storyblocks - storyblocks.com/futur

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164 - The Art of Sales and Negotiation — with Chris Do Nov 24, 2021

Show notes

If you were to order an expensive meal at a nice restaurant, but then asked if they could knock 50% off of the price, how would your waiter respond?

Probably not well. Of all the possible replies, the most likely one would be, “I’m sorry, we can’t do that.” Which is not surprising.

So then why do people in the creative business bend to such requests from clients?

In this fun Clubhouse talk, Chris helps people with their pricing and negotiation troubles by roleplaying scenarios with them. When do you push? When do you pull? And what do you listen for?

Following a pre-written sales script is easy, but when conversational curveballs are thrown at you, they fall apart. Hear how Chris approaches these delicate discussions and learn why being in the moment and listening is all you need.

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163 - How to get more from what you read — with Chris Do Nov 17, 2021

Show notes

Have you ever read a lengthy paragraph from a book and then sort of woken up and asked yourself, “Wait. What did I just read?” You and us both.

Reading is a fantastic way to learn, but if you don’t retain that precious information then what is the point?

In this Clubhouse discussion Chris shares his approach to reading books. How he reads, his note taking method, and why he suggests you read a book three times. And he is joined by The Futur Pro Group members, Stephanie Owens and Rahul Bhogal.

Whether you are a bookworm or not, you will pick up a few practical tips to get more out of what you read. So join us while we explore and discuss the powerful magic of language and written word.

Sponsored by Skillshare - https://skillshare.com/futur

Sponsored by BetterHelp - https://betterhelp.com/futur

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162 - Is Being a Designer Enough? — with Rodrigo and Anneli Nov 10, 2021

Show notes

In the corporate world, climbing the proverbial ladder seems common. To get ahead (and make more money) you must climb through the ranks.

But in the creative industry, it feels different. We pursue a career in the arts because we're passionate about things like design, photography, and animation. We enjoy making things ourselves.

But is that enough to sustain a long career? Will we be aged-out of our jobs? Should we strive to be more than just the artisan?

In this lively discussion, Chris is joined by Anneli Hansson, Rodrigo Tasca, and several more guests on Clubhouse to discuss these questions.

They talk about what it means to be a designer versus a strategist and how the two relate. We also hear from a variety of guests that share their opinion and experience on the matter.

Design is a multifaceted industry. There are many paths you can take. We hope this conversation helps you find yours.

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