The Futur with Chris Do

Latest Episodes:

211 - How to give and receive feedback — with Eric Moore Oct 19, 2022

Show notes

Criticism is easily given, but rarely appreciated. At some point we have all had to critique someone else’s work or be critiqued by a client, manager, or teacher. The experience can be emotionally rattling.

In part four of our design thinking talk, Eric Moore and Chris Do discuss ways to improve how you give and receive critique. A key component of constructive criticism is having a shared criteria to review the work.

During their conversation, Chris and Eric share memorable stories of critique from their experience as students, teachers, and professionals. Pro tip: grab a pen and paper before you listen to this one. You will want to take notes.

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210 - Know your audience — with Eric Moore Oct 12, 2022

Show notes

Creative ideas are tough to sell. They start vague and, until fully realized, are malleable concepts prone to change. So how do you prove the value of an idea before it is created? With design thinking, of course.

In part three of our design thinking conversation, Eric Moore joins Chris Do to discuss what is at the heart of this beloved concept: knowing your audience.

You may hear design thinking referred to as human-centered design. That idea of designing with people in mind is what makes design thinking both a mindset and a framework. And the main ingredient is empathy.

In this chat, Eric shares stories from his experience using design thinking at scale and working with enterprise-level SaaS companies. He also offers a free (no strings attached) gift that you can download from thedesignthinker.org.

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BetterHelp - https://betterhelp.com/futur

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209 - The 4 phases of Design Thinking — with Eric Moore Oct 05, 2022

Show notes

Now that we understand what design thinking is, it is time we learn how to use it. In part two of our design thinking discussion, app designer Deanna joins Eric and Chris to walk us through her practical application of the framework.

We start by explaining the four phases of the design thinking process and follow Deanna’s story and design process for context. We also discuss how making empathy maps (and what they are), Eric’s cleverly named rose-thorn-bud concept, and where data analysis and confirmation bias come into play.

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208 - What is Design Thinking? — with Eric Moore Sep 28, 2022

Show notes

Eric Moore is a communication strategist and champion of design thinking. In this episode, he and Chris debate an eyebrow-raising talk from Natasha Jen called Design Thinking Is Bullsh*t.

For context, Natasha Jen is an acclaimed designer and partner at the renowned design studio, Pentagram. In her talk, Natasha criticizes the concept of design thinking, ultimately calling it B.S.

But is that true? Is design thinking just a sticky note ladened buzzword, or is it woefully misunderstood?

If you are unsure what design thinking is (and whether it is a tool worth learning), this episode is for you.

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First Republic Bank - https://firstrepublic.com

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207 - Your vibe attracts your tribe — with Anneli Hansson Sep 21, 2022

Show notes

The word authentic gets thrown around a lot, especially when describing brands. But what is an “authentic” brand? And why do some brands garner loyal customers while others do not?

In this episode, Anneli and Chris discuss the traits of what they refer to as magnetic brands. That is, brands that customers prefer over others and that have true fans.

If you are interested in branding, brand strategy, or trying to figure out how to bolster your brand, then give this conversation a listen.