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    Business

    The Futur with Chris Do

    The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we–the listener–learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.

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    Copyright: ©2021 The Futur, LLC

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    Latest Episodes:
    231 - Knowing when to quit (Part 2) Mar 08, 2023
    Show notes

    In Part Two of our discussion on when to quit and when to push through, we hear stories from listeners about perseverance and strategic quitting. Joining us again are Nidhi Tewari and Stefan Bucher, who both remind us that joy is an important factor in deciding whether to stay the course or not.

    If there’s one thing you take away from this conversation, it’s that sacrificing your personal well-being for professional success rarely works out in the long run.

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    230 - Knowing when to quit (Part 1) Mar 01, 2023
    Show notes

    Acclaimed NFL coach Vince Lombardi once said, "Winners never quit and quitters never win." It's a motivating and catchy sentiment, but famed marketer Seth Godin begs to differ. In his book, The Dip, he argues that quitting can be the best strategy.

    In this two-part episode, Chris is joined by therapist Nidhi Tewari and designer Stefan Bucher to discuss knowing when to quit and when to persevere.

    Like it or not, the free market rewards exceptionalism. Success goes to the obsessed. But where is the line between intense focus and toxic hustle? And how do you determine if what you're grinding away on is worth it?

    This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/FUTUR and get on your way to being your best self.

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    229 - Don’t trade time for money — with Paco de Leon Feb 22, 2023
    Show notes

    Paco de Leon is the author and illustrator of Finance for the People, a practical guide to helping you navigate your financial life, no matter your situation. They also run a bookkeeping agency for creative professionals called Hell Yeah Bookkeeping.

    This episode focuses on helping creative professionals feel more confident about their finances. From applying value-based pricing to taking proactive steps for the financial health of your business.

    Biologically, humans have survived by having a scarcity mindset, but a growth mindset can take us further. Paco emphasizes the importance of observing our own thoughts and how others talk about money in order to better understand our relationship with it.

    Here's a quick financial tip from Paco: take 20 minutes (or up to an hour) once a week to check in on your finances. Doing this regularly will improve your relationship with them.

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    228 - Boredom is the key to creativity (Part 2) Feb 15, 2023
    Show notes

    In Part 1 of this series, we established that boredom is the precursor to creativity. It provides important moments of stillness that allow one's mind to wander. Or as Deepak Chopra puts it, to “dream, imagine, and reflect.”

    But is that what boredom really is? And why do we associate it with laziness?

    In Part 2 of this series, we try to make sense of why boredom has such a bad reputation, or if it’s just a matter of semantics.

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    227 - Boredom is the key to creativity (Part 1) Feb 08, 2023
    Show notes

    There is no shortage of work to do when you run your own business. However, just because you are busy does not mean that what you are doing is productive; hence the term “busywork”.

    In this two-part episode, Chris coaches Mo Ismail on how to better spend his time as a business owner. He provides management tips and shares frameworks for hiring, training, and creating time for yourself to think.

    To quote Chris, “Boredom is the precursor to creativity.” If you have no time for being bored, then you have no time for being creative. And that’s not good for business.

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    226 - How affiliate marketing works — with Jacob Cass Feb 01, 2023
    Show notes

    Jacob Cass is a designer, strategist, and the founder of branding agency, JustCreative. In this podcast episode we talk with him about how to use affiliate marketing and SEO to build a successful online business.

    Jacob emphasizes the value of search over social media, and how having a blog that uses affiliate marketing and attracts inbound clients can be a key part of building a business. He also talks about how to create effective content that will be seen as authoritative by Google, and the importance of experimenting and analyzing data to optimize performance.

    If you’re not already using affiliate marketing, then you are leaving money on the table. Take Jacob’s advice and start today.

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    225 - Energy is everything — with Simon Ong Jan 25, 2023
    Show notes

    Simon Ong is a personal development entrepreneur, coach, and public speaker. He is also the author of Energize, a book that will introduce you to the art and science of energy management.

    In this podcast episode, Simon and Chris talk about the role energy plays in our lives. Case in point: you can be ruthlessly efficient with your time, but without enough energy, your returns will be diminished.

    So, what is the best way to maximize your energy management? According to Simon: plan your day the night before and prioritize rest.

    If you struggle with accomplishing tasks or are feeling burned out then give this episode a listen. Simon will teach you how to be a better CEO—Chief Energy Officer.

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    224 - Feelings are unreliable (Part 2) — with Chris Do Jan 18, 2023
    Show notes

    In part two of this series, we are joined again by Nidhi Tewari and Mo Ismail to continue our conversation about the role emotion plays in decision making.

    As a therapist, Nidhi points out the importance of processing and allowing yourself to feel strong emotions. Chris counters with the argument that emotions cloud the data, especially in business.

    Science then enters the chat to remind us that most decisions people make are rooted in emotion. So, should you listen to your heart or your mind. We think you should listen to this episode and decide for yourself.

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    223 - Feelings are unreliable (Part 1) — with Chris Do, Nidhi Tewari, Mo Ismail Jan 11, 2023
    Show notes

    This two-part podcast episode features Chris Do, Nidhi Tewari, and Mo Ismail discussing the merits of whether to make decisions with your mind, your heart, or a little of both.

    In part one, Chris shares how he processes his feelings, how they affect his decisions, and why leading with rational thought is the best path forward.

    Chris also explains his own scale of karmic equity and shares stories about how he diverted from the path of logic when making business decisions and how those stories played out.

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    222 - The art of PR — with Lucy Werner Jan 04, 2023
    Show notes

    Lucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and independent brands. In her own words, she is a "nobody that helps people become somebody."

    This podcast episode is all about PR: what it is, what it isn't, and how to successfully use PR for your business (and yourself).

    Lucy shares her approach for creating meaningful PR and offers actionable tips for presenting yourself. Like what makes for a great headshot, how to write a concise bio, and why you should think of yourself as a magazine.

    If you're considering hiring a PR agency or looking for meaningful ways to break into publications and trades, then listen to what Lucy Werner has to say.

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