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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

507. How A Dad of Two and Full-Time DPT Was Able to 3x His Income in a Year Online | Josh Elzey Interview Feb 01, 2024

Show notes

Calling all Physical Therapists and Health Professionals: one of our IFCA students Josh is crushing it so far and we wanted to bring him on the podcast to talk about his experience and success!

Dr. Josh Elzey is the CEO and Founder of ROI Fitness Academy and he too initially had some fears and skepticism around investing in himself. Listen in as we talk about those fears, how Josh found his North Star and why in this industry, why he made subsequent investing into IFCA including Legacy, and more!

Time Stamps:

(0:56) Josh's Journey

(2:24) Initial Fears Around IFCA and The First Investment

(5:32) Putting Skin In The Game

(10:14) Jumping Off The Conventional Path

(11:03) Revenue Before and After IFCA

(13:39) Comparison and Mentorship

(18:50) North Star and Josh's Why

(25:08) The Second and Third Investment

(28:48) The State of the Healthcare Industry

(32:33) Taking Physical Therapy Online

(39:06) So Many People to Help

(39:36) 1-1 Mentorship Aspect

(43:07) Final Words and Where to Find Josh

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Follow Josh on Instagram

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

506. Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 2/2 Jan 29, 2024

Show notes

Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to scale your business, why you'll eventually need to shift from improving your coaching skills to improving your business skills, and more!

Time Stamps:

(0:44) Previous Episode on The Value Equation

(1:47) Making You More Valuable

(2:05) Your Intrinsic Worth

(2:57) Defining the Equation

(4:37) Who Do I Need to Become?

(5:52) My Story and Childhood

(9:32) Persuasion Power

(10:38) Impact Skills

(11:47) Two Ways to Scale Your Business

(14:42) Shifting Coaching to Business Skills

(19:52) Action, Action, Action

(21:57) How We Can Help

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

505. Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 1/2 Jan 25, 2024

Show notes

Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with you why this value equation doesn't show the whole picture especially for fitness coaches, why you need money, and my Intrinsic Worth formula you'll want to start incorporating into your life and business.

Time Stamps:

(1:11) Why Alex Hormozi Is Wrong

(1:35) Quick Example of F*ck You Money

(3:30) Our Wealth Accumulation and Why You Need Money

(4:35) Alex Hormozi's Value Equation

(5:54) Here's The Problem

(8:53) The Intrisic Worth Formula

(11:09) Impact Skills

(12:18) Next Episode

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

504. 5 Biggest Roadblocks Health + Fitpros Face When Building a Business: With IFCA's Head of Product Cory Carp [Part 2 of 2] Jan 22, 2024

Show notes

Continuing our 5 biggest roadblocks health and fit pros face when building. a business, we'll cover the last 3 in this Part 2. Definitely check out Part 1 if you haven't already and expect to learn more about backend offers, lead generation and paying for leads, starting ads before you feel ready, and more!

Time Stamps:

(1:12) Backend Sales and Capping Out With Only Front End

(5:57) The Ethical Aspect of Backend Offers

(7:15) Lead Generation and Paying For Leads

(11:47) Starting Ads Before You Feel You're Ready

(12:42) Scaling and Hiring

(33:17) What's New Inside of IFCA in 2024

(37:30) Partnership with Trainerize

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Follow Cory on Instagram

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

503. 5 Biggest Roadblocks Health + Fitpros Face When Building a Business: With IFCA's Head of Product Cory Carp [Part 1 of 2] Jan 18, 2024

Show notes

Feel like you're running up against a wall but not sure exactly what it is? Are you a beginner coach struggling with whether you have what it takes to do this? These feeling are completely normal and every coach goes through them and today's episode will help you identity these roadblocks and create steps to move past them. We're joined by IFCA's head of product Cory Carpenter as he's back in the studio to discuss the 5 biggest roadblocks and what he sees working with coaches every single day. We'll highlight the first 2 in this episode and finish up next episode with the last 3.

Time Stamps:

(0:35) Cory's Start in Business and Joining IFCA

(3:36) IFCA Student Examples

(6:55) Two of the Biggest Roadblocks Coaches Have in the Beginning

(13:36) Generating Leads

(17:52) Coaching on Limiting Beliefs

(20:00) Crashing a Wedding and Cold Outreach

(20:12) Cory's Personal Strategies

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Follow Cory on Instagram

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

502. 5 Shifts That Took Our Business From $10k → $100k Months Jan 15, 2024

Show notes

During our Transform2gether days that later became T4E Systems, we made 5 critical shifts that took us from 10k months to 100k months and if you are looking to do the same in 2024, don't miss this episode. We'll talk about why you need to remove yourself from coaching and step into the CEO role, the importance of lead magnets and your email list, eliminating unnecessary tasks, and more!

Time Stamps:

(0:54) May of 2018

(1:21) Backstory to Erin's Business

(2:41) Transform2gether

(2:54) Removing The CEO From Coaching Clients

(3:36) Lead Magnet and Email List

(4:37) Investing in Mentorship

(5:56) Eliminating Unnecessary Tasks

(6:36) Focusing on Who vs What

(7:41) Our $200 Giveaway

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

501. Here's Exactly What To Post If You Need Clients FAST Jan 11, 2024

Show notes

Want your content to convert followers into clients lightning fast? On today's episode, I'll breakdown what has helped thousands of IFCA clients along with our social media pages, what converts the best, types of posts, why you should be posting everyday if you're a beginner, and more!

Time Stamps:

(0:06) Posting Content to Gain Clients

(1:15) Taking More Followers Into Clients

(1:58) After a Year, 3-5 a Week

(2:15) 3 Types of Posts

(3:30) Creating Content Around Problems of Your Ideal Clients

(5:38) Indirect Offer

(7:02) Indirect Offer Example

(9:24) Direct Offer

(10:20) Direct Offer Example

(11:41) Conversation Starter Posts

(13:41) Our Goal With Our Podcast

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

500. Our Biggest F*ck Ups + Wins Of 2023 [Erin + Jordan Raw Truths of Scaling Business + Family] Jan 08, 2024

Show notes

Another year has passed and a lot of lessons learned in 2023. For our 500th episode, we wanted to come together to discuss our biggest f*ck up's and wins over the last year, talk about our investment property in Georgia, parenting and constant changes, a parenting productivity hack Jordan uses to stay hydrated, and more!

Time Stamps:

(1:17) From Failures to Lessons and Opportunities

(3:15) First The Wins

(5:55) Cherrypicking Jealousy

(7:10) Too Much on Doordash

(8:25) 2023 Investments

(10:27) Georgia Airbnb Vacation Home

(11:41) Waiting Too Long to Delegate

(16:42) Parenting and Constant Changes

(17:22) Parenting Hack #peeinbottles

(19:57) Live Event

(23:45) Not Getting Pregnant

(27:57) Boobie Milk

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

499. The Power of the Subconscious Mind with Amanda Bybel Jan 04, 2024

Show notes

Do you know the true power of your subconscious? Have you ever been interested in learning more about NLP? Today's guest has an incredible story we are excited to share with you!

Amanda Bybel is a mindset expansion expert that helps coaches stand out online, amplify their impact, and make bank as a credentialed coach.

We discuss Amanda's story, how to be a great mom and entrepreneur, and end with a really cool EFT tapping exercise!

Time Stamps:

(1:37) Mom Identity

(6:51) The Inner Beauty Bybel

(8:21) Amanda Hiring Her First Coach

(10:51) First Starting in NLP

(14:03) The Power of The Subconscious

(18:34) EFT Tapping

(20:29) Cold Plunges

(23:06) Being an Entrepreneur

(31:16) Being a Great Mom and Entrepreneur

(34:09) Knowing Your Value

(37:54) Tapping Exercise

(46:11) Where to Find Amanda

----------

Follow Amanda on Instagram

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

498. How to Know If Your Ads Are 'Working' - Tracking The RIGHT Data Jan 01, 2024

Show notes

Wrapping up our 2 part series on running ads, I want to share what you should be tracking so you know if your ads are "working" or not. You'll probably have to listen to this one a couple times but what get measured gets managed and this could be the key to your business growth in 2024.

Time Stamps:

(0:37) Part 1 Recap

(5:13) Spend Percentage

(6:17) What Ad Metrics to Track

(8:45) Return on Ad Spend

(10:41) Put Yourself In Your Customers Shoes

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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