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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

497. 5 Signs You Should Be Running Paid Ads For Lead Generation Dec 28, 2023

Show notes

If you've been on the fence about running ads and want to know when it's viable to start, today's episode (and the next one) is for you! I talk about why most business coaches don't talk about ads, what you should have solidified in your business prior to running ads, and why investing in attention is so effective.

Time Stamps:

(0:26) When to Start Running Paid Ads

(1:27) Hope You Enjoyed Your Christmas

(5:31) What Most Business Coaches Are Saying

(6:42) Developing Your OSS

(7:47) Validating Your Core Offer

(9:33) Quality Backend Offer

(10:46) Strong Email and SMS System

(12:34) Your Blended Cost of Acquisition

(12:51) Funnels We're Using

(14:27) Investing in Attention and Mentorship

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

496. 3 Easy Ways To Stop Self Sabotaging Your Success + Happiness Dec 21, 2023

Show notes

Feel like you're constantly hitting a ceiling? When good things happen in your life, do you go do something stupid for no reason? You're not alone as this is very common but solvable (kinda). I want to share with you 3 ways I've been working on this and while I don't think I'll ever truly solve it, they have helped a lot and hopefully they help you too.

Time Stamps:

(0:46) Keep Fucking Yourself Over?

(2:26) Thermostat Analogy

(4:16) Fear of Success or Loss

(5:20) How to Work On This

(6:44) Last Night's Masterclass

(8:38) Search Lead Gen Challenge

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

495. How to Deal With Clients Failing In Your Program + Behind The Scenes - Our Biggest F*ck Ups Revealed Dec 18, 2023

Show notes

Statistically, student or client failure is unfortunately inevitable the bigger you grow but there are things both from a mindset perspective and an operational perspective to minimize its effect on your business. I want to cover some of our biggest mistakes, why you should track everything for refund disputes, be aware of your emotional composure during these times, and more!

Time Stamps:

(0:42) What To Do When Clients Don't Have Success

(2:20) Our Self-Paced Course

(5:30) Advice from Alex Hormozi

(7:48) Track Everything

(9:30) Your Emotional Composure

(11:55) Referral Rate and Collection Rate

(14:13) Compare Mentorship vs College

(16:05) Giving Yourself Praise

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Join Us December 19th For Our "New-Client Rush" 90-Min Workshop Challenge!

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

494. 5 Instagram Growth + Engagement Hacks I Learned From Brock Johnson (How He Added 400k Followers in 12 Months) Dec 14, 2023

Show notes

Over the past weekend, we had our IFCA event in Scottsdale and one of our amazing speakers was Brock Johnson (you've probably seen him on Instagram). We learned so much from Brock that we wanted to share some of his top tips and strategies with you to grow your Instagram and grow your engagement in 2024 and beyond.

Time Stamps:

(0:50) Our Event This Past Weekend

(1:48) Picking a Niche

(1:59) Optimizing Your Profile

(4:10) SEO and Keywordtool.io

(4:40) 4 Keys to Growth

(8:30) Repurposing Your Best Content

(9:34) Clear CTA's

(11:43) Upcoming Masterclass

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Join Us December 19th For Our "New-Client Rush" 90-Min Workshop Challenge!

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

493. Defining True Optimism, Lessons From Addiction Becoming a Superpower in Entrepreneurship, Throwing Shade Intelligently, and More with Brad Jensen Dec 11, 2023

Show notes

Even the darkest of times can lead to superpowers later in life and our guest today is a living example of that. Returning for his 4th time, Brad Jensen, Owner of Key Nutrition and The Next Level Experience, joined our IFCA community as a guest speaker and we wanted to include the interview portion on the podcast today. If you haven't heard Brad's full story, definitely check out Episode 40 below in the show notes.

Expect to learn what optimism really is, what Brad would do differently if he started over again (hint it has to do with mentorship and hiring help earlier), how to throw shade in an intelligent way, and more!

Time Stamps:

(1:35) What To Expect on Today's Episode

(4:05) When Jordan and Brad Met

(4:22) Brad's Story and The Depths of Addiction

(9:05) The Truth of "Glass Half Full" Mentality

(10:16) Addict to Entrepreneur

(15:20) Starting Over and Scaling Again

(19:40) Brad's Personal Development Routines

(23:20) Keys to Social Media and Throwing Shade

(30:35) What Drives Brad Crazy

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Follow Brad on Instagram

Episode 135 - Evolving Your Content to Match your Personality and Message | with Brad Jensen

Episode 85 - Delegation From a 7-Figure Fitness Entrepreneur | with Brad Jensen

Episode 40 - From Heroine to Hero and the Keys to Triumph with Brad Jensen

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

492. Avoid These Two "Sales Call" Mistakes at All Costs Dec 07, 2023

Show notes

One of my favorite topics to talk about is conversions and I have noticed a pattern of two costly sales mistakes while reviewing sales calls that I want to talk about today. Setting the intent for the call and not asking enough chunking down questions could be costly you sales. I'll explain in depth what these mistakes consist of, how to avoid them, and why you shouldn't let your potential prospects off the hook when describing their ideal situation.

Time Stamps:

(0:26) My Favorite Topic: Conversions

(2:05) Mistake #1: Setting the Intent of the Call

(2:40) Suggested Language/Framing

(5:31) Mistake #2: Not Enough Chunking Down Questions

(9:41) Don't Let Them Off the Hook

(11:49) Recapping

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

491. 3-Minute Lead Generation - In Just Three Minutes You'll Know Why You Aren't Generating Leads For Your Health / Fitness Business Dec 04, 2023

Show notes

Do you have a lead generation problem or a lead nurture problem? Many students within IFCA or DM's we receive ask this question and struggle with this topic. If you are as well, this 3 minute episode will give you clarity on lead generation, lead nurture, and where the constraint is in your business.

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

490. 3 Phases to 7 Figures as An Online Health / Fitness Coach: Phase 3 - How to Reach $50k-$100k/mo Using Automated Lead Gen, Ads, and Data Nov 30, 2023

Show notes

Wrapping up our 3 Phases to 7 Figures series, this is where it all comes together and where scaling truly happens. I'll explain the major constraints around this phase of business, explain more advanced marketing tactics including paid advertising and SMS marketing, KPI's for setters, and more!

Time Stamps:

(0:40) The Scaling Phase

(0:58) Previous 2 Episodes

(2:30) The 4 Constraints

(2:53) Lack of Volume

(6:01) KPI's For Setters

(7:33) Ads and The Paid Strategy

(10:22) IFCA Statistics

(12:38) SMS Statistics

(17:06) Recapping

(18:30) IFCA Client Examples

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

489. 3 Phases to 7 Figures as An Online Health / Fitness Coach: Phase 2 - How to Reach $10-$20k Per Month (The Quick, Results-Focused, and Most Effective Way) Nov 27, 2023

Show notes

In Part 2 of our 3 Part series, we're going to cover how to get to consistent 10-20k months in your business, what is in your way of achieving that, and solutions for this phase specifically. Once you reach this phase, understanding the entire prospect to client timeline is imperative and having each piece dialed in is a non-negotiable. This is also the phase where your time becomes a factor which we'll talk about as well.

Time Stamps:

(1:07) Going Back to Part 1

(1:15) The Getting It Phase

(3:35) Problems and Solutions In This Phase

(4:34) The Theory of Constraints

(7:07) Getting Clients

(8:20) 4 Ways to Get Clients

(13:05) Chasing Revenue

(15:25) IFCA Client Examples

(17:23) Wearing All The Hats

(18:49) Hires in This Phase

(22:22) What to Expect in The Next Part

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

488. 3 Phases to 7 Figures as An Online Health / Fitness Coach: Phase 1 - How to Reach $5k Per Month (The Quick, Results-Focused, and Most Effective Way) Nov 20, 2023

Show notes

If you're wanting to start, build, or scale your online coaching business in 2024 and beyond, this is where we believe you should start. In Part 1 of a 3 part series, I want to take you through the essentials of going from 0 to 5k consistent months, what you need to focus on, and give you some examples of students in our Impact Fitness Coaching Academy. Parts 2 and 3 will cover building and scaling but if you're just starting out, this is a can't miss foundational episode.

Time Stamps:

(0:44) The Roadmap to 7 Figures

(0:54) The Chart and Different Phases

(2:02) The Starter Phase

(3:00) Issues in Starter Phase

(7:00) The Dumb Tax

(8:22) Examples in Our Academy

(9:52) Next Episode Teaser

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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