The Fitness Business Podcast with Erin Dimond and Jordan Dugger - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

517. 20 Proven Content Angles Guaranteed to Flood Your DMs with Leads Mar 07, 2024

Show notes

If you've been feeling stuck when it comes to your content or it's not converting the way you want it to, you could be making the mistake I also made early on. We can be the authority and educate our followers and potential clients all day but if we don't speak to their precise pain points and solve those problems, we'll be posting and praying our whole career. Listen in as I explain how problem syntax messaging works, give you an example of one of our Success Coaches and how she's been crushing it lately, and give you 20 hooks you can start using today!

Time Stamps:

(0:26) 20 Content Angles That Will Grow Your Business

(0:51) When I First Got Started

(1:36) Problem Syntax Messaging

(2:36) Our Success Coach Lacey and Her Content

(4:08) Zoomed Out Perspective On Your Content

(6:00) Working Mom Ideal Client Example

(7:06) The 20 Hooks

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

516. CEO of Gym Launch & Prestige Labs Cale Owen on Paying Down the Ignorance Tax, Lessons From Working with The Hormozi's, A Step By Step Organic Content Playbook, and More Mar 04, 2024

Show notes

We recently had the CEO of Gym Launch, Prestige Labs, and Gymowners.com Cale Owen speak inside of our IFCA community and we had to share this conversation with you on the podcast today!

Cale has an incredible story he shares about his early days as a baseball player and gym owner. He became a client of Gym Launch back in 2017, joined the sales team, and was promoted to CEO with so many lessons in between.

He's now building a personal brand along with running 3 companies and he shares his philosophy on marketing and sales as it relates to your product, building a personal brand, the reality of constant difficulty, and more!

Time Stamps:

(2:18) Gym Launch Success

(2:45) Cale's Story

(5:21) Ignorant Tax

(9:31) Obesity Rates Increasing

(11:20) How Marketing And Sales Improves Your Product

(14:40) Never Assume In Relationships

(16:15) Building A Personal Brand

(19:35) Cale's Organic Content Playbook

(23:35) Questioning Your Beliefs

(26:05) Top 3 Lessons From Alex and Leila

(29:30) The Reality of Constant Difficulty

(33:15) 5 Core Areas of Business

(37:06) Knowing When It's Time For Paid Traffic

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

515. Why MRR (Master Resell Rights) is Bullshit Feb 29, 2024

Show notes

If you aren't aware, there's a new "get rich quick" scheme going around that really pisses me off as an entrepreneur and coach to entrepreneurs. An MRR (not monthly recurring revenue which is a GREAT thing) stands for Master Resell Rights. It's basically selling something that was already created by someone else and promising something that's not true. Listen in as I explain why this pisses me off and why building your own service based offer is a much better option.

Time Stamps:

(0:59) Monthly Recurring Revenue

(1:29) What Master Resell Rights Is

(1:57) Who Sees Success With This Offer

(3:27) Why This Bugs Me

(3:41) The Next Wave of MLM's

(4:20) Sell Your Thing

(5:16) Previous Helpful Episodes

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

514. [SALES SCHOOL] Inside IFCA: Overcoming The "Let Me Talk to My Husband" Objection Feb 26, 2024

Show notes

This might be my favorite objection to help coaches with and if you've been unable to close calls for this reason or you are getting ghosted after a call, this is one to save and come back to multiple times. In this episode, I am on a call with a Legacy sales team student going over how to handle the "let me talk to my husband" objection but this strategy works with any intimate partner and it's a win-win-win for everyone involved.

Time Stamps:

(1:12) Coming Back to This Episode As a Reference

(2:26) Rescheduling The Call

(5:20) Permission vs Support and 12 Months From Now

(7:45) The Art of the Deposit

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

513. We Went on Reality TV To Help Our Business // Here's What Happened Instead Feb 22, 2024

Show notes

In 2018, Erin got a random DM on IG, asking if we'd be interested in interviewing for a reality TV series...

Why the hell not right?

After six months of interviews, we found ourselves on a flight to Georgia to film "The Battle of The Fittest Couples"

Watching Dylan and Lauren Bair compete on their own TV show (Couple to Throuple on Peacock if you haven't checked it out) reminded me of our moment and wanted to share our experience on this episode. Didn't go how we expected but got a great story from it.

Time Stamps:

(0:52) Dylan and Lauren's Reality Show on Peacock

(3:22) Exposure and The Money

(3:47) What Actually Happened

(4:59) Learning Erin Can't Swim

(5:25) Upcoming Lead Generation Challenge

(7:04) We Love to Compete

(9:08) Funny Side Story

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

512. If You Need a New Client FAST - Do These Three Things Feb 19, 2024

Show notes

If you need an influx of cash into your business and you've been showing up on social media consistently, today's episode is ABSOLUTELY for you! I'm going to go over what we teach our client's inside of IFCA and give you 3 strategies on social media to get people's attention and have them engage with you. I have a bonus homework assignment at the end you won't want to miss either!

Time Stamps:

(0:32) Cash Fast In Your Business

(1:05) Overview of Strategies

(1:42) The 5 Guys Ask Post Strategy

(3:31) Feature and Benefit Addition

(4:13) Blunt Post Training

(4:47) Free Assessment Call

(6:39) Bike Shed Method

(8:29) Making The Sale

(11:25) Bonus Homework Assignment

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

511. Why So Many Entrepreneurs Are Depressed & Anxious [trigger warning] Feb 15, 2024

Show notes

If you feel like you're struggling and you're having a bad week, month, or even year, I am here to tell you that you're not alone. I've done my best to share my up's and down's in life and business and I've been going through it recently. What I've is that the more I focus on the process and my personal growth, the less suffering I tend to have. Listen in as I explain how more entrepreneurs can overcome depressive episodes and why it's so prevalent.

Time Stamps:

(1:28) Overcoming Depression and Why Entrepreneurs Suffer With It

(1:48) My Bodybuilding Days

(3:06) Meeting Erin and Building The Business

(4:44) "I'm Only Happy When I Get What I Want"

(5:21) IFCA Client Example

(7:43) Personal Growth Is The Fulfillment

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

510. 5 (Ethical) Reasons To Raise Your Prices TODAY Feb 12, 2024

Show notes

Have you been wanted to raise your prices but haven't pulled the trigger yet? Having doubts about whether you feel worth that much or if your program is that valuable? We've been there too and in today's episode, I want to give you 5 ethical reasons to raise your prices starting TODAY and why it will be impactful to both your business and your client's success in your program.

Time Stamps:

(0:38) 5 Reasons To Raise Your Prices

(1:44) All The "What If" Questions

(2:35) How to Progressively Increase Your Price

(4:00) 2022 to 2023 Business Year

(5:40) The 5 Reasons To Raise Your Prices

(6:31) Price vs Value

(10:44) Abundance

(11:42) Rich vs Poor Markets

(16:27) Other Episodes On This Topic

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

509. 5 Lessons from Fitness Coaching 3000 People Feb 08, 2024

Show notes

Before IFCA, I started my own fitness coaching business back in 2013 and coached over 3000 individuals (and at points 200 at one time). It was a lot but I didn't know any better at the time and I learned a lot in the process so on today's episode, I want to share my 5 biggest lessons that I believe will benefit you most in your business from a coaching and mindset perspective.

Time Stamps:

(1:05) My Fitness Business Before IFCA

(1:58) Doubled Down on Client Intimacy

(2:29) #1: Be Okay With Client's Being Mad At You

(4:26) #2: You Will Surround Yourself With The Problem You're Solving

(5:57) #3: Get Used To Repeating Yourself

(8:34) #4: Sometimes Money Won't Be Enough to Motivate Someone

(11:17) #5: You Are Solving an Insanely Valuable Problem

(12:08) Success Coach Mo Example

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

508. 3 Steps to Skyrocket the Value of Your Program Feb 05, 2024

Show notes

In 2024, online coaches have their "who" nailed down but many are missing the key piece to attracting clients: the "what". More than just a "what", a compelling solution to a painful problem. Solving this issue will allow you to raise your prices and give an exceptional client experience. In today's episode, I talk about why higher price means higher value, why niching down is dumb in today's market, what a good offer isn't, and more!

Time Stamps:

(0:58) Recording Our Last Series

(1:50) The Value Paradox

(2:50) Higher Price Means Higher Value

(4:08) Why Niching Down is Dumb Now

(5:26) The Offer Equation

(7:28) What A Good Offer Isn't

(8:38) Your Great Offer Checklist

(10:28) Gut Health Example

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Related Podcasts