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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

527. Female UFC Star, TED Speaker & 6+ Figure Online Coach, Ramona Pascual: Making the Transition From Athlete to Entrepreneur Apr 11, 2024

Show notes

Today's guest and IFCA student is a perfect example of how character traits in one arena can translate so well into another and with the proper skillsets and infinite mentality, success is inevitable.

Ramona Pascual is a MMA and former UFC fighter, TED Speaker, and now a 6+ figure online coach but it wasn't that long ago she had fear and uncertainty around the next chapter of her life and building the business of her dreams. Listen in as we talk about that journey, how she's balancing being a fighter and online coach right now, making the IFCA investment, and more!

Time Stamps:

(2:48) Romona's MMA Training Days and Moving To the US

(6:52) Joining IFCA

(9:32) Ramona Business Journey Since Joining IFCA

(15:48) Being an MMA Fighter and Online Fitness Coach

(20:58) Making the IFCA Investment

(22:44) Connecting with Ramona

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

526. How to Deal With Anxiety In Your Business Part 2: Redefining HARD Apr 08, 2024

Show notes

In Episode 524, I talked about dealing with anxiety in your business and the respond I got in my DM's told me two things: it really resonated with you and that I needed to record a Part 2.

In today's episode, I want to provide a mindset shift for you about what HARD really means in business. Your ability to redefine hard and show up every single day regardless of this feeling is what will lead to your success. Much like the weather, events are neither positive or negative and at the end of the episode, I give you two powerful exercises you won't want to miss.

Time Stamps:

(0:37) Recent Episode on Anxiety in Business

(1:29) Redefining Hard

(3:21) What I'd Tell My Former Self

(6:01) Never Trying In The First Place and Fear

(7:09) Raising Your Prices Examples

(9:17) Sunny vs Rainy Day and Business Is Just Business

(10:47) The 2 Year Old Perspective

(12:39) 10x The Pain Exercise

(15:21) What If It Was Amazing?

(16:21) Problems Are Amazing

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

525. How to Add a Low Ticket Program For Passive Revenue Apr 04, 2024

Show notes

Curious on how to add a low ticket offer to your coaching business? In this episode, I want to break it down for you so you know what you're getting into. It can work but for a vast majority of you, there's a better way that will ultimately serve your client's better in the long term.

Time Stamps:

(0:50) Quick Story First

(1:17) Breaking Down the Low Ticket Offer

(3:17) Minimum Wage Result On The Low Ticket Offer

(4:59) Why I Don't Love Low Ticket

(8:32) Who Low Ticket Could Work For

(10:32) Doing the Math: Low Ticket vs High Ticket

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

524. How to Deal With Anxiety About Your Business (the mindset chat every entrepreneur needs) Apr 01, 2024

Show notes

After 10+ years in business, it doesn't get any easier when it comes to anxiety in business and rather than that realization stressing you out more, I want you to see it as a gift. These feelings you have are normal and it's because you give a shit. In today's episode, I want to share how to start viewing your relationship with anxiety when it comes to your business and 5 key takeaways I want you to have going forward and to come back to when shit feels hard.

Time Stamps:

(0:47) The Emotional Side of Entrepreneurship

(1:10) Anxiety As a Trait of High Performers

(3:35) #1: Realize This is Normal

(6:00) #2: Filing System For Your Thoughts

(7:44) Worst Case Scenario

(8:35) #3: Approach Yourself With The Same Emotional Tools As a Client

(10:30) #4: A Consistent Gratitude Practice

(11:37) #5: It's Not That Serious

(12:37) Business Is A Game

(12:50) Recap

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

523. A New, Guaranteed Way to Grow Your IG Following + Sign 10+ Clients Per Month (without DMs or posting endless content) Mar 28, 2024

Show notes

If you've been frustrated recently about the lack of social media engagement, I have some bad news… it's only going to get worse. Not only do we have good news but we are bringing the direct solution to this problem to you after helping 4,000+ coaches just like you.

In this episode, I'm going to explain how our IFCA IG Growth Funnel works, why you should trust us, our client results using this system, and so much more!

Time Stamps:

(0:21) Instagram in 2024

(1:11) Why You Should Trust

(3:11) How It Works

(6:36) Our Client Results

(8:51) 2 Big Mistakes When Scaling a Business

(10:21) The Solution

(13:41) Recap

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

522. What My Favorite Musician 'Russ' Taught Me About Being 'Spammy' In Business Mar 25, 2024

Show notes

Quick perspective episode today on something I love about one of my favorite musicians Russ and how he got his start in the music business. He was absolutely relentless in contacting other artist's and managers and was never deterred by no's and there's a lot we can learn as health and fitness coaches from this approach.

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

521. 2 Ways to Make $1,000,000 Per Year In The Fitness Industry Mar 21, 2024

Show notes

If you're wanting to make 7 figures or even 6+ figures helping people in the fitness industry, take it from us, there are only 2 ways of doing this that doesn't require being a constant dancing bear on Instagram or an elite skillset when it comes to content and marketing. I want to share some of the most popular ways to make money in the fitness industry including owning a gym, a supplement company, and being an influencer and why this are a poor choice. Instead, at the end, I'll share the two models we believe do work and we have 1000's of examples to back this theory up.

Time Stamps:

(0:20) The Two Paths

(0:45) Why You Should Listen To Me

(2:09) Starting A Gym

(3:30) What You Need To Start

(5:33) Becoming An Influencer

(6:43) Elite Skillsets in Content and Marketing

(8:02) Starting a Supplement Company

(11:20) Practitioner Model

(12:48) Skills

(14:12) The Entrepreneur Route

(16:14) Why High Ticket Coaching Is The Way To Go

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Apply For Our IFCA 2.0 Scholarship: https://www.impactcoachacademy.com/ifca-2.0-scholarship

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

520. The Mindset Shift That Unlocks Financial Freedom on The Empower HER Money Podcast Mar 18, 2024

Show notes

I was recently interviewed by Angela Duncan on the Empower HER Money Podcast and it was such a great conversation that I wanted to bring it to everyone here on the Fit Biz Podcast! We talk about my upbringing when it came to money, leaving safety of the 9-5, the mentor mindset, what's next for IFCA, and more!

Time Stamps:

(0:21) Guest On Empower HER Money Recently

(1:30) What's Awesome Today

(6:15) Money Mindset and Leaving Safety

(10:30) The Mentor Mindset

(17:32) What's Next

(19:12) Leadership Team

(22:42) Erin's Desired Superpower

----------

Apply For Our IFCA 2.0 Scholarship: https://www.impactcoachacademy.com/ifca-2.0-scholarship

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

519. Why Mom's Are BETTER At Running Businesses and Being Leaders with Shelly Zemskov and Leslie Lindsay Mar 14, 2024

Show notes

In 2024, you don't have to choose between being a sole caretaker for your child or being the full time CEO. We have so many examples inside of IFCA of women crushing it both in their business and in their child's lives and I wanted to bring on two mom's who work inside of IFCA that exemplify this and speak on this topic.

Joining me today I have our operations manager Shelly Zemskov and one of our success coaches Leslie Lindsay who has been on the podcast a few times to talk about balancing business and motherhood, societal pressure on mom's, giving your kids an example of chasing your dreams, and more!

Time Stamps:

(1:26) Dichotomy Between Boss Bitch and Mom

(3:24) The Mom Advantage

(6:06) Childcare Aspect

(12:36) Focusing Solely on Being a Mom?

(18:36) Societal Pressure on Mom's

(21:26) Jordan's Mom

(25:04) Showing Your Kids You Chasing Your Dreams

(29:04) Rewarding Experiences Working with Mom's

(33:06) Leslie's Passion and Why

(37:36) Parting Advice

(42:56) Where to Find Leslie and Shelly

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

518. Use This 'Conversational Conversion' DM Script To Earn More Than a Surgeon In Your Health / Fitness Business [+ Systems to Track Your Conversations] Mar 11, 2024

Show notes

I used to think DM Outreach was the most scammy thing you could possibly do as a coach and I would spend so much time avoiding it doing other things that weren't building my business. After working with thousands of coaches, we've come up with the solution to DM Outreach and I'm going to share the whole system with you in today's episode. From mindset to analytics, these tactics will allow you to make more than a brain surgeon per hour (crazy I know) and it's important to remember we have this opportunity to connect this way right now as business owners.

Time Stamps:

(0:30) Least Salesy DM Outreach System

(1:52) Used To Be Repulsed By DM Outreach

(3:28) 64 No's For 1 Yes

(8:48) Breaking Down the Tactics

(9:30) Acquisition System

(11:17) 50 New Leads A Day

(12:38) Follow Up Process

(14:48) Deploying and Booking Calls

(17:16) Surgeon vs Your Hourly Doing This

(17:46) Potential Script To Use

(21:44) Rejection Is Apart of Business

(22:18) Let Me Know If This Helped

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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