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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

547. How to Use Alex Hormozi's Content System to Grow Your Audience & Attract More Clients Jun 24, 2024

Show notes

We might have finally cracked the code on this content game and excited to share with you from a high level standpoint in this episode how we are approaching content in 2024 and how you can do the same. I recently had a post go viral (which I'll explain more in the next episode) and this post is just one that collectively has reached over 1.3 million people. I'll talk about how to create a system, how to look at your entire funnel of content from short form to long form, and more!

Time Stamps:

(0:47) Reel Going Viral

(1:55) Inspiration Based Posting vs Having A System

(4:27) Tweetpic

(4:55) Middle of Funnel Content

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

546. Learn How Jeff Went From a Full-Time Teacher, Making $4k/mo to $20k Per Month As An Online Coach (at 75% profit) Jun 20, 2024

Show notes

If you're currently working a full time job in the side hustle phase of your business with a family, we hope this inspires you for what's possible if you keep going. Our IFCA client Jeff recently quit his teaching job after making over 6 figures in his business. He is now putting his full attention and commitment into the business, optimizing his "middle of the funnel", and spending more time with his family especially in the morning. We hope you take a ton away from this great interview!

Time Stamps:

(0:49) Quick Jeff Bio

(2:29) Leaving His Teaching Job

(8:41) Family's Thoughts

(10:41) Schedule In The Side Hustle Phase

(14:51) You Gotta Want It

(17:26) Most Profitable Round of Golf Ever

(19:31) Jeff's Elevator Pitch

(22:29) From 12k A Year to 6 Figures

(27:56) Taking Lead Generation To The Next Level

(30:21) Middle Of Funnel Process

(33:13) Tips on Strong Product and Delivery

(38:56) Firing Clients

(39:31) Parting Advice

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Follow Jeff on Instagram

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

545. HRT Use In Females, Weight Loss Resistance Cases, Using Semaglutide Responsibly, and More with Jason Theobald Jun 17, 2024

Show notes

Returning guest to the show Jason Theobald, Founder of Scooby Health, joins me today to get super nerdy on some more advanced health, body composition, women's health topics. If you've been wanting an in depth conversation on topics like HRT in females, post birth control syndrome, and use cases for semaglutide and whether it's a fad or here to stay, this episode is for you!

Time Stamps:

(0:32) Jason The OG

(2:24) Use of HRT in Females

(10:17) Weight Loss Resistance

(18:32) Semaglutide

(27:22) Post Birth Control Syndrome

(35:57) Collaboration Over Competition

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Follow Jason on Instagram : jasontheobald_scoobyhealth

Follow Scooby Health: Scooby_health

Nuethix Formulations: nuethix_formulations

Advanced Vitality: advancedvitality_

Scooby Health's Website: scoobyhealth.com

Nuethix's Website: nuethix.com

Advanced Vitality's Website: advancedvitalityhrt.com

Scooby Health University: https://scoobyhealth.com/pages/scoobyu

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

544. The 3 Prerequisites To Running Ads & How To Optimize Your Ads Strategy Jun 13, 2024

Show notes

Jordan has recorded a few episodes on ads but I (Erin) wanted to give you my take and my perspective on them as well. I wanted to start with what I believe you should have dialed in with your business before you start running ads or you'll just be burning money which you don't want. I'll also explain the importance of customer lifetime value, why Starbucks is the king of it, and how to improve it in your business as well.

Time Stamps:

(0:31) Life Update

(2:15) Made A Post Recently

(3:33) Prerequisites To Running Ads

(6:55) Why It's Important To Have Premium Pricing

(8:30) Average Customer Spending 6k

(9:09) The 3 Offers

(10:00) Starbuck's LTV

(13:32) Your Sales Process

(15:45) What Agencies Don't Tell You

(16:52) Optimizing Ads

(18:07) Impact AI Software

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

543. Multi 6 Figure Power Couple Nick & Hailey Share How to Manage Business, Two Kids, Fitness & Marriage While Also Having Full-Time Jobs Jun 10, 2024

Show notes

We have two incredible human beings on the podcast today and one even works with us! Nick and Hailey Bland are both weight loss coaches for parents and Nick joined our team as a success coach and had a great idea of being on the show so you could get another perspective of a husband/wife duo in business with kids and how they do it all. We go through some tactical stuff around scheduling and communication but also the mindset of early business success, dealing with insecurity, and finding admiration in each other.

Time Stamps:

(0:45) Stupid Idea Time

(2:27) Nick and Hailey's Worst Conflict

(5:03) Parents First

(5:58) Day To Day Structure

(10:45) Key To Early Success

(14:45) Working On The Business vs In The Business

(17:45) Bringing Hailey Into The Business

(20:43) The Last 6 Months

(25:11) Evening Check In's

(25:51) Dealing With Insecurity

(42:13) What Hailey and Nick Excels At

(45:55) Where To Find Nick and Hailey

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

542. 10 Business + Life Lessons From $30m In Sales // What I Wish I Knew 10 Years Ago Jun 06, 2024

Show notes

After crossing the 30 million dollar mark, being a husband and father, currently in the best shape of my life, and living a life that makes me the happiest I've ever been, I reflected on the past 10 years and what I wished I would have known at 25. Today's episode are those 10 lessons. From dealing with haters to niching down to making your first 100k, I hope these lessons are helpful for you and your life/career.

Time Stamps:

(0:39) 10 Lessons In Business and Life

(1:31) #1: Haters

(2:59) #2: Sports and Business

(3:50) #3: Making Decisions Fast

(4:32) #4: Fuck Chasing Your Passion

(5:14) #5: Be Yourself Online

(5:49) #6: Putting Off Hard Conversations

(6:34) #7: The Hardest Benchmark Is Your First 100k

(7:18) #8: Good vs Great Businesses

(7:56) #9: Stop With Low Ticket Programs

(8:24) #10: Attracting The Opposite Of Your Solution

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

541. How to Use 'Pattern Interrupts' To Make Your Content + Ads Less Boring (so people actually give a sh*t) Jun 03, 2024

Show notes

If you want to make your content less boring and actually have people watch, today's episode and tactics are going to really help stop the scroll. Vying for people's attention is harder than ever these days and there are proven tactics and strategies you can use to gain an edge. We'll talk about those strategies and how to approach the same topics everyone is talking about in an interesting way.

Time Stamps:

(0:35) Pattern Interrupts and Being Less Boring

(1:23) Saying Something In An Interesting Way

(2:27) The Framework We Teach Our IFCA Clients

(7:04) Creating An Open Loop

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

540. 4 Steps to Operate Legally as An Online Health / Fitness Coach May 30, 2024

Show notes

If you've been dragging your feet when it comes to the legal side of your business or ready to hire assistant coaches but not sure how to structure their contract legally, we have you covered in today's episode! We'll cover everything from getting started with filing your LLC and EIN to your scope of practice when it comes to nutrition recommendations to how to properly construct an assistant coach's contract in the event they leave.

Time Stamps:

(0:37) The Legal Side of Business

(1:35) Used to Manage A Rapper

(3:27) Understanding Your State Laws

(4:23) Avoiding ENT Content Without Being a Registered Dietitian

(5:17) Program Disclaimers

(5:27) LLC's, EIN's, and Payment Processors

(6:52) Program Agreement or Contract

(7:43) General Liability Insurance Once You're Established

(8:15) Contractor Agreements

(11:17) Motion vs Action

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

539. Benefits of Evolving and Upgrading Your Coaching Expertise with Will Grazione May 23, 2024

Show notes

Our arguably most frequent guest is back on the show and I'm so excited to talk to him about leveling up coaching skills and creating a deeper level of impact for individuals. Will Grazione is back and with 14 years of experience in the coaching space, he's one of the most trusted coaches in our opinion. We talk about how Will keeps going after 14 years in the space, advice to new parents, going from coaching predominately bodybuilders to more functional health cases, the art of diet breaks (which he is famous for), and more!

Time Stamps:

(0:59) Will's Intro (If You Don't Know Him)

(3:24) Will's Purpose 14 Years In

(7:39) Lead Generation vs Referrals

(9:09) Sleep In a Fat Loss Phase

(13:55) Advice to New Parents

(25:44) From Bodybuilding to Functional Health

(29:39) Rapid Fire Fat Loss

(34:09) The Art of Diet Breaks

(39:39) Perimenopausal Transition

(49:19) Where To Find Will

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

538. Scaling a 7-Figure Bodybuilding Coaching & Podcast Empire w/ Justin Mihaly May 20, 2024

Show notes

I've been looking forward to this interview and catching up with a really good friend and former roommate Justin Mihaly and he's been absolutely crushing it recently. We've had Justin on a couple times but so much has happened since that time with an exploding podcast and his coaching team, I wanted to have him back on to inspire anyone looking to build something epic. We talk about his recent rebranding, spill the tea on the bodybuilding haters, the role of visualization and manifestation, and more!

Time Stamps:

(0:00) What To Expect In Today's Episode

(3:29) Justin's Accomplishments

(8:39) Grow or Die Podcast

(9:21) High Ticket Coaching

(15:06) Things Justin Has Changed His Mind On

(21:09) Client's Justin is Excited To Work With Right Now

(28:01) Wake Up and Win

(37:53) Visualization and Manifestation

(44:11) Jordan's Morning Routine

(47:28) The Trajectory of Grow or Die

(55:41) Where To Find Justin

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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