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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

567. The Simple Time Management System That Built My $35M Business as a Mom Sep 03, 2024

Show notes

Staying focused and working effectively can make or break an online coaching business so in today's episode, I want to share the system that's helped me build both T4E now FitLove Health and IFCA while being a new mom the past 2 years as well. We'll talk about the three components to focus, goal setting principles, why time management is also the gateway to peace, and more!

Time Stamps:

(0:31) Time Management and Focus

(1:18) Time Management and Peace

(3:01) Time Management Steps

(4:33) Three Components To Focus

(5:26) Pomodoro Technique

(9:51) Goal Setting

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

566. The Stupid Simple 4-Part Posting System That Can Explode Your Contents Engagement Aug 29, 2024

Show notes

If content is your least favorite thing to do as a coach or you've been feeling in a rut with it, we've got your back with today's episode. This 4 part posting system is stupid simple and it is what's working best for our students inside of IFCA. I'll breakdown our H.P.V.C. Framework and give you a ton of examples along with why it's working right now.

Time Stamps:

(0:37) How Content Turned My Life Around

(2:05) Freedom In A Framework

(3:06) Style of Posts

(4:09) 4 Buckets of Posts

(7:29) 5-7 Posts A Week

(8:29) H.P.V.C. Framework

(10:18) Hook Examples

(11:41) Proof

(13:39) Stories Sell

(16:49) Free Content Calendar

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

565. How to Grow With AI + Chat GPT + The Future of Digital Marketing // Q&A With Ashton Shanks - CEO of BAD Marketing Aug 26, 2024

Show notes

We recently had our IFCA Legacy retreat in Nashville, Tennessee and had an incredible Q&A session we wanted to share here on the podcast. Ashton Shanks is a Brand Builder, Adventure Seeker, and CEO of Bad Marketing and someone I believe is at the top of the industry. We discuss the rise in AI and how you can be at the forefront of it, knowing whether to kill an ad or let it keep running, what's grabbing attention right now on social media, and more!

Time Stamps:

(0:10) Ashton Shanks

(4:25) Red vs Green

(6:12) What's Working With Ads Right Now

(10:13) Low Points and Persevering

(15:00) Knowing Whether An Ad Is Still Worth Running

(17:14) AI and Ads

(23:00) Taking On A Lot Of Risk

(30:00) What's Grabbing Attention

(35:50) Consistency

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

564. The 4 Things IFCA Legacy Student Madie Bunker Did To Go From 4K to 40K Months at 23 Years Old Aug 22, 2024

Show notes

At just 23 years old, IFCA student Madie Bunker is absolutely crushing it as a full fledged CEO in her company but it wasn't that long ago she was making around 4k a month looking around at all the older in-person trainers and wanting to forge a different path. She now is generating 40k months with assistant coaches and it's truly been impressive to witness. We talk about her upbringing and supportive parents, her limiting beliefs she's worked on around leadership, how she's increasing LTV in her business, and more!

Time Stamps:

(1:01) Madie Just Turning 23

(2:11) Madie's Start

(4:06) Supportive Parents

(8:51) Madie's Lead Generation and Nurture

(15:31) Setter As A Former Client

(16:23) Limiting Beliefs Around Leadership

(20:54) Fully Embracing The CEO Role

(25:21) Increasing LTV

(27:41) Taking Direction Easily

(34:11) Someone On The Fence With Starting a Business

(36:29) Where to Find Madie

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Follow Madie on Instagram

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

563. How to Grow Your Fitness Business to $20k/mo In The Next 30 Days Using These 4 Steps Aug 19, 2024

Show notes

If you've ever wanted a podcast episode that breaks down exactly how to get your online coaching business from where it is to 20k months with 4 steps, don't miss this one. We've spent so much time optimizing IFCA for our students, getting them tremendous and predictable results, and our focus comes down to these 4 things: systems, offer, launch, and sales. I'll explain each in depth and exactly how IFCA works with our students with each step.

Time Stamps:

(0:29) 4 Things From 0-20k A Month

(1:42) The 4 Specific Things

(2:22) What Are Systems?

(5:22) Why Are Coaches Are Struggling

(7:32) All In One AI Software System

(8:55) Your Offer

(11:25) Different Types of Launches

(13:14) Sales System

(15:07) Sales Coaching Inside of IFCA

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

562. Mom of 2 and DPT Goes From 4K a Month In The Clinic to Making 10K a Month Online and Working Half the Time with Dr. Laura Williams Aug 15, 2024

Show notes

If you're a physical therapist looking to ditch the clinic and start making money and an impact running your own business, we hope our student Dr. Laura Williams is an inspiration for you today! Dr. Williams went from making 4k a month in her clinic admittedly unhappy to making over 10k a month in half the time. We talk about her initial reservations before joining IFCA, how she's worked through learning sales, advice to anyone on the fence like she was once, and more!

Time Stamps:

(0:33) Dr. Laura Williams

(1:47) Dr. Williams Offer

(3:55) Before IFCA

(10:35) Life After The Corporate World

(12:00) The Financial Hurdle

(17:35) Investing In IFCA

(21:40) Working Through Sales

(25:30) Matching Energy

(31:09) Advice To Anyone On The Fence

(32:45) Where To Find Laura

----------

Follow Laura On Instagram

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

561. 5 Little Known Hacks to Skyrocket Your Coaching Skills (+ client results) Aug 12, 2024

Show notes

If you listened to last episode (definitely recommend listening if you haven't) I talked about the most important limiting belief to break as an online coach. That'll set the stage for today's episode where I expand on this topic and share 5 hacks for improving your coaching skills and they all come down to one word: communication. This is a make or break skill in this field and we want you to have the best tools at your disposal!

Time Stamps:

(0:24) Improving Your Skills and Client Results

(0:54) Last Episode

(1:32) Shocking Study

(2:34) The Skill of Sales

(3:09) 5 Hacks To Improving Communication

(4:13) Non-Verbal Communication

(6:15) Clarifying Questions

(7:12) Stories To Break Beliefs

(10:23) Let Us Know If You Enjoyed This

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

560. How to Become 'Qualified' As an Online Health / Fitness Coach Aug 08, 2024

Show notes

Feeling under qualified from fulling committing to your online coaching business? Think a certification will be the solution to your problems? While we believe certifications have their place and IFCA is accredited by these certifications, in the end they are businesses too. In this episode, I am going to share the most important limiting belief to break to get over this hump and start growing your coaching business.

Time Stamps:

(0:08) Are You Qualified To Be An Online Coach?

(0:30) 5 Functions Of A Business

(1:35) The Most Important Limiting Belief To Break

(3:18) Action Before Feeling

(3:50) Catch Me If You Can

(7:34) Next Episode

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

559. Leaving a Teaching Job to a 20K Month As An Online Fitness Coach with Eric Burgos Aug 05, 2024

Show notes

We couldn't wait to have today's guest and student on the podcast as he recently just left his teaching job to go full time in his online coaching business! Prior to IFCA, Eric was building his coaching side hustle along with being a full time teacher and father. Making 2k in 2 years to now having a 20k month, Eric talks about his experience with us, the most challenging part of business now, advice he has for anyone on the fence, and more!

Time Stamps:

(1:20) Just Left Teaching For Online Coaching Full Time

(6:50) Before IFCA

(10:05) Eric's First Launch

(16:45) Childcare

(18:43) Thoughts Before Joining IFCA

(20:51) Most Challenging Part of Business Right Now

(24:20) Advice To Someone On The Fence

(25:31) Where To Find Eric

----------

Follow Eric on Instagram

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

558. The One-Sentence Persuasion Hack: Pitching Your Program to Crush the Competition Aug 01, 2024

Show notes

If you've been struggling to pitch your program or stuck on how to position it so people immediately understand what it is and how you help people, this episode is for you! I breakdown the 5 key elements to a great offer, how to understand your core marketing thesis, how to explain your unique way of delivering results, and more!

Time Stamps:

(0:29) Separating Yourself From The Competition

(2:18) Old Way vs New Way

(2:37) The 5 Elements of A Great Offer

(3:17) Out To Dinner Analogy

(4:37) Core Marketing Thesis

(6:27) Your Unique Mechanism

(7:37) Recapping

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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