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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

557. Digging Deeper With Clients and The Reality of Weight Loss Early On With Laurin Conlin Jul 29, 2024

Show notes

Are you wanting deeper connections with your clients and get them the best results possible both with their body and their mind and soul? Today's guest has been in the industry for over a decade, is a IFBB Bikini Pro, and has thousands of lifestyle client and athlete success stories in her belt.

Laurin Conlin is the CEO of Redefine Healthy Brands and we're going to discuss a wide range of topics including what to do after the diet, how to get more holistic results for your clients, how to become an expert in the space, and more!

Time Stamps:

(0:49) When Laurin Started In The Industry

(4:49) Macro Tracking and Food Relationship Issues

(7:49) Digging Deeper With Clients

(21:04) Not Seeing Weight Loss Early On

(28:29) Laurin's Clientele Split

(31:29) Competing

(35:59) Laurin's Mentorship

(38:29) Becoming An Expert In The Space

(44:34) Talk To More People

(50:07) Where To Find Laurin

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Follow Laurin on Instagram

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Check Out Our Free Chat-GPT Live Masterclass

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

556. Fitness Legend & Icon Clark Bartram // Training Methods // Longevity in Fitness // Finding Purpose in a Cancer Diagnosis Jul 25, 2024

Show notes

A living legend is back on the podcast in-person! Clark Bartram is a former Marine, graced the cover of over 150 magazines, author of several books, and right after our first interview together, he was diagnosed with prostate cancer. He's currently doing no chemo or radiation and doing amazing. We talk about his decision to forego conventional treatment along with longevity tips, tax savings as a business owner, and much more!

Time Stamps:

(0:12) Clark Is Back

(0:28) What To Expect

(2:00) Our First Episode

(3:37) Clark's Cancer Diagnosis

(7:29) Details On Clark's Non-Profit

(15:30) Use It Or Lose It

(17:00) Developing Self-Confidence

(21:00) Longevity and Staying Motivated

(26:55) When Clark Found The Itch For Training

(32:06) Diet Changes Since Cancer Diagnosis

(33:48) TRT, Testosterone, and Cancer

(41:18) Leveraging Your Business For Tax Advantages

(46:20) Final Thoughts

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Check Out Clark's Nonprofit: Check It Like A Man

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Check Out Our Free Chat-GPT Live Masterclass

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

555. How One Instagram Story Led to 398 Leads DMing Me About Coaching Jul 22, 2024

Show notes

I recently broke the internet (no not the CrowdStrike thing) but with a story on my Instagram that led to 398 leads DM'ing me. It was absolutely insane and I want to share everything about it today! No gatekeeping as I'm going to share exactly what I said, why I believe it worked, what it resulted in, and how you can use it too.

Time Stamps:

(0:31) I Broke The Internet

(1:11) Teaching Our IFCA Students Organic Before Paid

(4:25) What I Posted

(7:25) The 3 Offers

(8:45) How You Can Use This

(12:15) The Follow Up Process and Getting Them On a Call

(14:09) Earning People's Trust

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Check Out Our Free Chat-GPT Live Masterclass

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

554. 3 Ways to Skyrocket The Value of Your Coaching Program (without any additional work) Jul 18, 2024

Show notes

Feeling stuck when it comes to innovating or increasing the value of your coaching program? Want to go beyond sets, reps, and macros but not sure where to begin? In today's episode, I want to give you three ways to skyrocket the value of your coaching program that are working right now. We'll talk about how to communicate your offer more effectively, adding a guarantee, and a special bonus tip for sticking around for the full episode.

Time Stamps:

(0:19) 3 Ways To Improve Your Offer

(0:41) Coming Off of TRT

(1:39) Market "Saturation"

(3:51) Understanding What Value Is

(5:50) Finding The Root Problem

(8:26) Adding A Guarantee

(9:26) Giving More Value Once They Are In

(10:26) Bonus Tip

(12:37) Chat-GPT Live Masterclass

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Check Out Our Free Chat-GPT Live Masterclass

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

553. How to Handle Team Members Asking for Raises and How to Ask For a Raise Jul 15, 2024

Show notes

When it comes to team members asking for a raise, there's one approach that I've learned after a lot of trial and error that has worked wonders. Honesty and transparency. While it sounds simple on the surface, in today's episode, I'm going to explain what this really looks like. We want employees who want to make more money and bring more value to our business but we need to be smart and calculated when we go about doing this. I'll explain why profitability is so important, my first raise conversation, a service based coaching business allotment breakdown example, and more!

Time Stamps:

(0:48) Speaking The Same Raise Language

(2:10) Thinking Like A Business Owner

(3:30) 100k Salary Example

(7:30) Why Profitability Is So Important

(12:25) My First Raise Conversation

(13:52) Service Based Online Coaching Allotment Breakdown

(16:08) Data Driven Systems Inside IFCA

(17:45) Let Me Know If This Helped!

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

552. These 5 Books Changed My Life (+ made me millions) Jul 11, 2024

Show notes

These 5 book helped me go from a drug addict with no job and $350 in my bank account to building a $30m+ online fitness business, achieve an 8 figure net worth, and marry the woman of my dreams…

⁣

Before I share the list, I first want to admit something…⁣

⁣

I haven't read a 'self-help' book in over a year.⁣

⁣

But cumulatively, I've read over 100 personal development and business books.⁣

⁣

Nowadays, I mainly read non-fiction and the occasional autobiography.⁣

⁣

I share that because what I read today is not what I read to get me to where I am today…⁣

⁣

For who I am now, I believe it's more beneficial for me to read books that allow me to expand my imagination than more 'how-to' stuff…⁣

⁣

After you've read so many, you realize they all say the same thing.⁣

I do believe it's important to go through this phase though so I want to share my top 5 books that have changed my life and what I'd recommend for any coach or entrepreneur.

Time Stamps:

(1:00) Personal Development Reading Phase

(1:43) #1: A Man's Search For Meaning By Viktor Frankl

(2:51) #2: Deep Work By Cal Newport

(3:50) #3: Influence: The Psychology of Persuasion By Robert Cialdini

(4:40) #4: Ready, Fire, Aim By Michael Masterson

(6:07) #5: The Power of Now By Eckhart Tolle

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

551. Rapid Weight Loss - An Evidence Approach to Getting Results FASTER With Martin MacDonald Jul 08, 2024

Show notes

Today's guest spoke at our most recent live event for our students and I knew we had to have him on the show at some point to talk about this somewhat controversial topic.

Martin MacDonald, Clinical Performance Nutritionist and Founder of Mac-Nutrition Uni. Martin started Mac-Nutrition in 2008 and in 2016 MNU was born. It is now studies in 80+ Countries worldwide and is the leading evidence-based nutrition qualification, allowing individuals to practice as fully qualified and insurable nutritionists in 35 countries.

Martin also speaks internationally and is currently touring doing his Aggressive Diet Coaching seminar. Next stop Las Vegas on 10th August. Listeners can get $80 OFF a place using FitBizMNU.

In this episode, we discuss the concept of aggressive dieting, why the 95% of individuals gain the weight back after dieting statistic is bullshit, how to show compassion within coaching, and more!

Time Stamps:

(2:27) Aggressive Dieting

(6:42) Rate of Energy Transfer

(9:22) Handling Underreporting As A Coach

(16:27) Ruining Metabolism Through Aggressive Dieting?

(24:59) How to Show Compassion in Coaching

(34:32) Gaining The Weight Back?

(41:47) Upcoming Seminar in Vegas

(48:22) Taking Nudes

(52:23) Where To Find Martin

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Follow Martin On Instagram

Check Out Martin's Aggressive Dieting Coaching Seminar and Use Code: FitBizMNU For $80 Off: https://www.martin-macdonald.com/product/aggressive-dieting-seminar-vegas

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

550. [Live Coaching Call Replay] // Why You Shouldn't 'Niche' In The Start of Your Business // How to Blend Your 'Personal' with 'Business' on Social Media Jul 05, 2024

Show notes

We wanted to create a different style of episode based on feedback we get from our students inside of IFCA so what you'll be hearing today is two specific clips from my office hour calls. Specifically we'll dive into niching your offer in the beginning and how to share both personal and business content on social media. Let us know if you enjoy this style and we'll definitely make more of them!

Time Stamps:

(0:00) Different Style of Episode

(3:40) Niching Down vs Broadening Your Scope

(10:00) Optimizing The Offer

(17:50) Pitch Length

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

549. 3 Biggest Productivity Killers to STOP Doing (if you want to get more stuff done in less time) Jul 01, 2024

Show notes

We all want to get more done in less time and most if not all of that comes down to succumbing to productivity killers and distractions. In this episode, I'm going to share how I start my day and why priming your body is important, how to avoid productivity killers, why planning your week on Sunday is a game changer, and a bonus tip at the end you don't want to miss.

Time Stamps:

(0:27) Stopping 3 Productivity Killers

(1:20) Jumping Straight Into Work vs Priming Your Body

(3:22) Weekly Setup Gameplan

(5:25) Bonus Tip

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

548. How I Created a Viral Reel W/ 1M+ Views & 35k+ Shares on My First Try… Jun 27, 2024

Show notes

If you tuned into the last episode, I mentioned we'd be talking about content virality in today's episode and that's exactly what we are going to do! With my first post with the intention of going viral (with help from Erin of course), this post officially passed 1 million views and a shit ton of other impressive metrics. We'll talk about exactly how I did it, how you can too, and give you some actionable frameworks you can start using today!

Time Stamps:

(0:08) Recently Went Viral

(1:30) The Stats On This Post

(2:20) How We Did This

(3:40) Average Watch Time

(4:50) Using a Paradox

(5:35) Sharable and Relatability

(7:15) The Framework We Teach

(7:50) Holistic to Specific Content

(12:54) Action Posts

(17:22) Last Episode

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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