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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

577. The Truth on Scaling, Investing, and Leadership with Stephen Kopshaw Oct 07, 2024

Show notes

Today's guest hated my guts initially which I couldn't help but ask about first but we're on great terms now, good friends, and there's a lesson to learn here with rumors especially in this business. Beyond that, we talk about your future both from a business and wealth perspective and some timeless lessons that Steve has learned that I think you'll find super valuable.

Time Stamps:

(1:14) Stephen Hated Jordan Initially

(5:41) Stephen's Background

(12:26) Realizing What He Didn't Want

(14:21) 7 Million In Debt

(17:56) Understanding Debt

(22:01) Started As A Firefighter

(26:21) Real Estate Investing

(29:46) What Holds Most Coaches Back

(35:56) Overcoming Being Too "Salesy"

(40:26) Dumbest Mistake As A Leader

(44:16) Stephen's Favorite Books

(50:58) Where To Find Stephen

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Follow Stephen on Instagram

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

576. 5 Painful Side-Effects of Starting a Business Oct 03, 2024

Show notes

Quick episode today as I sit in our Airbnb on vacation right now but wanted to share this reality with you if you're just starting your business or if you're in the thick of it right now. There are plenty of positives that come along with building a business but not many people talk about the real negative ones. I want to cover those today and give you some examples from my life and know you aren't alone in this.

Time Stamps:

(0:37) Recording In The Airbnb Bedroom

(1:05) You Might Lose Friends

(3:52) The Business Is A Reflection Of You

(5:30) Expect To Want To Quit

(6:27) The Fastest Path to Personal Development

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

575. The 4 CEO Character Traits You Need To Succeed In Business Sep 30, 2024

Show notes

After mentoring thousands of coaches and recognizing some of the best traits in the mentors we've hired, there are 4 that really stand out and in today's episode, I want to explain why I believe these 4 character traits matter most when it comes to running a successful company. We'll dive into humility, self-regulation, intrinsic motivation, and empathy and discuss how to improve these character traits.

Time Stamps:

(0:29) Our Legacy Program

(1:39) Focusing On Character Traits

(3:28) What Is Humility?

(5:27) Self-Regulation

(7:17) Why Self-Regulation Is Important

(8:29) Intrinsic Motivation

(11:31) Empathy

(13:21) Work On These 4 Character Traits

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

574. How Gym Owner Amy Jo Palmquest Went From Working In Person 6 Days A Week To 20k Months Online Sep 26, 2024

Show notes

Are you a gym owner that's considered making a full pivot or partial pivot into online coaching? Today's guest was in your exact position, took the plunge, and is now thriving with an online business she loves.

Amy Jo Palmquest helps women over 35 lose 15+ lbs, get lean, strong, and confident without crazy cardio or extreme diet methods. She owned her gym for over 15 years so she built the trust and creditability which does contribute to her initial success but also how she attacked this new phase of business with full force.

Listen in as we talk about the reasons Amy moved online, what her days look like now, her offer structure, and more!

Time Stamps:

(1:41) Owning A Gym vs Online

(8:27) Other Reasons To Move Online

(10:43) What Days Look Like Now

(13:25) Quick Success Going Online

(19:53) The Offer Structure

(24:11) What's Challenging Now

(29:43) Advice To Anyone On The Fence

(31:35) Where To Find Ami

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Follow Amy On Instagram

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

573. The Simple 'Scaling Formula' I Learned From Hormozi To Go From $100k → $800k/mo Sep 23, 2024

Show notes

So much of your business comes down to math and when this finally clicks, it becomes a lot less nebulous and more fun. In today's episode, I will breakdown a simple scaling formula (might take 2-3 listens to fully absorb with audio or check out our Youtube for a visual) so you understand the key metrics of your business and which ones will help you scale.

Time Stamps:

(0:10) Growth and Avoid Getting Stuck

(0:30) When We First Encountered This

(2:00) Breaking Down The Math

(4:18) Lifetime Value

(8:10) 10 to 15 New Clients

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

572. Are Your Beliefs Around MONEY Holding You Back from Growing Your Business? Overcoming Money Mindset Struggles Sep 19, 2024

Show notes

You've built a coaching skillset that's allowed you to sign clients and get them results but… something feels in the way when you think about growth. It could very well be your money mindset and we all deal with it in some form or another. In today's episode, I'm going to share my money mindset origin story, how money stories unfold, how your money mindset might be showing up as guilt or fear, and more!

Time Stamps:

(0:37) The Other 66%

(1:05) Beliefs Around Money

(3:37) How Money Stories Unfold

(7:47) My Money Mindset Story

(13:25) Money Mindset Showing Up As Guilt

(14:37) Fear of Rejection

(17:17) Story To Drive This Concept Home

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

571. How to Handle EVERY Objection On A Sales Call Sep 16, 2024

Show notes

You will want to come back to this episode multiple times and share it with anyone on your sales team because today, I'm going to share how to handle every single type of objection and do it in a way that empowers the prospect. We'll talk about the 3 types of objections, go over many examples, dive into my PAID framework around sales, and more!

Time Stamps:

(1:28) Why Objections Are Necessary

(4:59) 3 Types of Objections

(5:48) Objection vs Obstacle

(7:38) Tangible vs Intangible Obstacles

(10:51) The PAID Framework

(13:51) The Uncertainty Objection

(16:32) Financial Objection

(19:37) Uncertainty Objection Example

(21:49) Spousal Objection Example

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

570. Optimize Your Instagram Bio For Followers, Leads + Clients w/ 5 Easy Steps Sep 12, 2024

Show notes

If you've been putting off upgrading and optimizing your Instagram bio, this is your sign to do it now. In this episode, I'm going to explain the essential components to a great IG bio, why it's important if and when you're running ads, some real life examples from our IFCA clients, and more!

Time Stamps:

(0:18) Step By Step Guide For Your Instagram Bio

(1:18) I Don't Have A Shirt On

(1:57) Why It's Important

(4:17) Examples From Our Clients

(5:25) Your CTA

(7:21) SEO Optimization

(8:16) Bonus Step

(9:25) Examples To Look Up

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

569. Destroy Overwhelm & ADHD With This Goal-Setting + Daily Planning System Sep 09, 2024

Show notes

I've been through so much trial and error when it comes to time management, systems, and planning that I think I've finally found what works for me as the CRO of IFCA, husband, and father now and in this episode, I want to share it all with you. I'll talk about my daily structure, how to track top goals, stupid ideas, and small tasks, how to setup quarterly projects, and more!

Time Stamps:

(0:40) Why I'm Sharing This Again

(1:28) Your Daily Structure

(3:35) My Process In Apple Note

(4:55) Top Goals, Stupid Ideas, and Small Tasks

(7:10) Establishing Goals and Quarterly Projects

(9:10) Daily and Weekly Execution

(11:20) Parenting and Presence

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

568. The Hard Truth: It's Not Your Strategy, It's You (And How to Fix That) Sep 05, 2024

Show notes

The sooner you learn this lesson, the quicker you'll get unstuck in your business and your life. It's not the strategy that sucks… it's you. You're not good enough… yet. This is a powerful realization because you can now do something about it. Listen in as I explain more when I had this realization back in 2018 and the power of the one thing.

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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