The Fitness Business Podcast with Erin Dimond and Jordan Dugger - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

597. STOP Losing Sales to Spousal Objections: Use This 'P.A.I.D.' Framework to Boost Close Rates (Without Being Manipulative or Pushy) Dec 16, 2024

Show notes

If you can't take losing another sale to the spousal objection, today's episode is for you. Trust me, this used to be an issue for me too. As you'll hear in the episode, I once asked a prospect, "Do you also ask your husband for permission to eat too?" Not the best strategy. After thousands of calls, we've nailed a framework called the PAID framework to handle this objection with ease. I'll break it all down and give you examples along the way!

Time Stamps:

(1:11) Our PAID Framework

(2:25) Quick Backstory

(4:20) What Not To Do

(5:30) The Objection As A Collaborative Discussion

(6:56) Align With Their Values

(7:41) Illuminate The Issue

(9:15) Direct The Next Steps

(11:58) Bonus Tip

(16:00) Please Rate/Review

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

596. The 'DM Magnet' Method: 5 Instagram Story Posts To Make Prospects Come To You Ready to Buy Dec 12, 2024

Show notes

There are ways to get your DM's flooded with messages in a way that's not spammy and will build your know, like, and trust factor quicker. Using Instagram stories strategically can have a huge ROI on your lead generation efforts and in today's episode, I want to share 5 specific strategies that have been working really well for our clients in IFCA that you can steal and start using today!

Time Stamps:

(0:15) How I Used To Do DM's

(1:04) Our IFCA Client Wins Channel

(1:27) Permission vs Interruption Based Marketing

(2:20) The Lead Magnet Strategy

(4:50) Turning These Into Content Pieces

(5:41) The Bike Shed Effect

(9:21) The Pole Powerhouse

(11:24) Reaching Out To Poll Participants

(12:01) The Free Training Story Strategy

(15:12) Selling The Method

(17:44) Double CTA's

(18:00) Don't Be Afraid To Message People

(18:38) Action Steps

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

595. How To Do The MOST Important Part Of The Sales Call That Nobody Talks About… Your PITCH Dec 09, 2024

Show notes

An overlooked part of the sales process that is so important for your prospect to remain attentive and truly understand your offer is around your PITCH. If you don't know what a pitch is, that's okay. I'll cover everything you need to know about it in today's episode along with some advanced sales tactics around creating pillars, marketing linking, and what is called a "double tie down". If any of those peaked your curiosity, press play!

Time Stamps:

(0:45) Your Pitch

(2:27) The SELLING Framework

(5:21) 3-4 Main Pillars

(6:31) Market Linking

(8:20) A Double Tie Down

(10:09) A Better Version of "Does That Make Sense?"

(14:32) Our Offer Scorecard

(15:21) IFCA's Pitch

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

594. Stop Cold DMing! Here's a 5-Step Conversation Formula to Attract Clients Without Feeling Salesy Dec 05, 2024

Show notes

There's a better way to use DM's in your business and do it in a way that doesn't make you feel like a weirdo. I get it. They can be awkward but they don't have to be. In this episode, I am going to share how to craft great DM's, how to relate over common ground, how to shift to talking about their goals, and what happens after.

Time Stamps:

(0:18) Getting Chicks To Your Party

(1:26) Crafting Great DM's

(1:56) Why You Should Listen To Me

(2:36) DM's Can Feel Awkward

(4:17) Relate Over Common Ground

(5:23) 8 Mile Reference

(6:28) Shifting The Conversation To Their Goals

(8:59) DM Example

(11:39) My Favorite Part

(14:20) Not Everyone Will Reply

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

593. A Simple Mindset Shift to 'Trick Your Brain' to Love The Hardest Parts of Entrepreneurship Dec 02, 2024

Show notes

If you've been going through it lately as a business owner or you're thinking about starting one and wondering if you have what it takes, today's episode is for you. You have to be a little crazy to do this and do it for awhile and there are ways to train yourself to be more resilient and knowing how to push past the discomfort. I'll share my thoughts on what I believe it takes and why this game ultimately comes down to finding your flow and fulfillment in the process.

Time Stamps:

(0:10) Owning A Business is Brutal

(0:30) Hearing My Dad Cry Early In Life

(1:55) How To Become A Little Crazier

(3:13) How To Know If Entrepreneurship Isn't For You

(4:07) You Can Train Critical Skills

(7:40) Flow State and Fulfillment

(10:06) Please Leave A Rating and Review

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

592. How to Use the 'Jake Paul' Effect to Get More Instagram Followers Nov 29, 2024

Show notes

If you want to be a consistent content creator for your health coaching business in 2025 and stand out among the rest, you won't want to miss today's episode. I want to share what has been working incredibly for our coaches inside of IFCA and how they are driving hundreds of organic leads. I'll give you some real coach examples and steps/frameworks to follow to make your content machine run like butter.

Time Stamps:

(0:25) What's Your Goal with Your Content?

(1:15) Quick Backstory

(2:01) Attention Flocks To The Fearless

(2:37) Creating Content Like Mini-Lead Magnets

(4:13) Deep vs Wide Content

(4:45) IFCA Student Vanessa Example

(8:00) Model and Modify

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

591. 7 Steps To Build a $50k/mo Health & Fitness Biz in 90-Days [if I had to start over] Nov 25, 2024

Show notes

If I had to start over knowing everything I know now, this is how I would build a 50k a month health and fitness business from scratch. First, I want to share a deeply personal story of something I went through not too long ago, how I ultimately got through it, and why rebuilding is absolutely possible for you if you are ever in that situation.

Time Stamps:

(0:35) Context On This Challenge

(1:36) My Hardest Period Of Time When Jaxson Was Born

(4:33) How I Would Start

(5:35) High Income Niche

(7:00) Ads and The DM's

(9:32) Backend Offer

(11:02) Following A Proven Roadmap

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

590. 23 Year Old Jack LaTorre's $60k/mo Content Strategy That Added 100k Followers in 9 Months Nov 21, 2024

Show notes

If you've ever been skeptical about truly niching down or want to learn just how powerful organic content marketing can be, don't miss this interview with IFCA student Jack LaTorre. He has one of the most unique offers solving a very specific problem and treats every single piece of content like a lead magnet. Listen in to find out how he grew to over 104k followers!

Time Stamps:

(0:25) Jack's Story

(3:23) Jack's Specific Niche

(6:18) Getting Help Early On

(10:33) Jack's Organic Strategy

(13:36) Going Deeper With Content

(20:40) Challenges Coming Into IFCA

(21:48) Jack's Deliverables

(28:13) Understanding Logistics

(30:48) The Future and Jack's Why

(33:03) Rapid Fire Questions

(35:41) Advice To Anyone On The Fence

----------

Follow Jack on Instagram

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

589. 10 Health & Fitness Industry Trends That If You Don't Leverage in 2025, You'll Get Left Behind Nov 18, 2024

Show notes

Today's theme is adapt or die and while that might scare you, we want you to be successful long term in this industry. We've seen so many changes over the years and why our students continue to have massive success is because they adapt to new trends and technology. In today's episode, we're going to discuss the top 10 health and fitness trends we predict will be extremely important going into 2025 and how you can take advantage of them.

Time Stamps:

(0:23) The Ever Evolving Fitness Coaching World

(0:42) Remember Blockbuster?

(1:34) Market Sophistication

(3:50) The Equinox Effect

(4:53) The Rise of AI

(6:34) The RFK Effect

(7:18) Raw Unfiltered Vibe

(7:58) Gamification

(8:22) Client Retention

(9:44) Micro-Influencers

(10:15) Focusing On Longevity

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

588. From Chaos to Clarity: 4 Must-Have Systems to Streamline Your Coaching Business Nov 14, 2024

Show notes

Systems will make or break you as the CEO and leader and your business and the less you have duck taped together, the better off you'll be long term. In this episode, we want to share an exciting opportunity for you that will allow you to get every single piece of your tech stack fully integrated for way less than you'd spend on all of it separately plus a BUNCH more inside of IFCA. Listen in as I talk about these systems, what you need, and how all of these tools benefit your business.

Time Stamps:

(0:20) Who We Are

(1:13) Tools and Systems

(1:45) Backend Systems

(2:25) The Ducktape Version

(3:02) Our Impact Manager

(7:12) The Unified System

(7:56) How It Looks

(10:00) Other Tools

(11:30) Time Management System

(12:39) Black Friday Special

----------

Secure Your Exclusive Black Friday Offer Including 8k in Free Bonuses

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Related Podcasts