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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

617. The Referral-Objection IOU Play That Made Us an Extra $20K in 5 Days // Steal This Strategy // Feb 27, 2025

Show notes

We all know the best way to overcome objections is to not have them in the first place (which we will get into how to show up better for yourself and why that's so important) but when they do happen, it's important to have some strategies and tactics in your back pocket and what I'm going to share with you today made us and our IFCA clients thousands of dollars we wouldn't have made otherwise.

We'll go over the IOU strategy when it comes to referrals, prerequisites of being a great coach and salesperson in the first place, share a bonus ambassador strategy with you, and more!

Time Stamps:

(1:02) The Best Way To Overcome Objections

(1:17) Our Former Company T4E Systems

(4:39) Being The Leader For Your Prospects

(6:39) Prerequisites For A Great Salesperson

(9:04) Tom Cruise Example

(10:14) Objection Handling

(12:04) Referral Tactic

(14:09) Bonus Time: Ambassador Program

(16:44) Please Leave A Rating and Review

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

616. How to Find High-Paying Clients Anywhere (Even While Your Wife is in Labor) Feb 20, 2025

Show notes

You can make connections and find potential clients anywhere (you can even make money while your wife gives birth). As health and fitness coaches, it's important to remember that our job is to help those live their best lives and the statistics don't lie: we are far from that reality as a society. We need coaches like you to improve the lives and futures of others and that will require you to get uncomfortable and talk to people in real life sometimes. I'll share with you some strategies that have helped me and give you some homework to start implementing this week!

Time Stamps:

(0:42) Finding Clients Outside of Social Media

(1:15) Finding Clients In The Labor and Delivery Room

(2:58) Where We Find Clients

(5:26) My Regional Sales Director Days

(7:05) Niches and Examples

(8:30) How To Start The Conversation

(11:22) Your Homework

(12:12) Our Client Engine System

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

615. How to Recruit, Interview, and Hire A+ Team Members Feb 17, 2025

Show notes

A great business is built for great people by great people and finding and hiring A+ level talent is what separates the good from the exceptional companies out there. We've done our fair share of hiring over the years and I wanted to share my insights and thoughts with you on today's episode. Whether you are making your first hire or your 30th and want to avoid some mistakes you might be overlooking, save this episode for future use and growth!

Time Stamps:

(0:24) Office Upgrade

(1:25) How Not To Hire: Proximity

(4:07) Recruit and Getting Leads

(6:07) Hiring Upper Echelon Roles

(8:38) Knowing What You're Looking For

(11:36) Relentless Growth Core Value Example

(14:51) Hire Based Off Skills Not Experience

(17:33) Testing Competence

(22:58) Commitment

(25:03) Asking About Other Roles

(27:41) Example Interview Questions

(29:39) Creating A Rubric

(34:08) Action Steps Going Forward

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

614. Stop Scaring Away Clients! 6 Marketing Hacks to Make Fitness Feel Effortless Feb 13, 2025

Show notes

As coaches, it's our job to turn obstacles and problems into solutions in our prospects and customers minds and lives. If this isn't evident in your marketing and your messaging, you're probably scaring people away. In today's episode, I'm going to explain 6 marketing hacks you can start using today to attract your ideal clients and give them what they want and need.

Time Stamps:

(0:27) Quick Fixes vs Hiring A Coach

(1:30) Meditation vs Xanax

(2:44) 6 Simple Objection Counters

(7:22) Simplify Meal Prepping

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

613. Big Facts or B.S.? The Truth About Scaling an Online Fitness Coaching Business Feb 10, 2025

Show notes

It's been a long time since Erin and I recorded a podcast together and we (I) thought it'd be fun to do a quick round of Big Facts or B.S. when it comes to starting and scaling your online fitness business. Let us know if you enjoyed this style of episode! Topics include:

- Big Fax or Bullshit

- Health Coaching Industry Too Saturated?

- Zero Dollar Startup Capital?

- Jordan's Love Making Ranked

- Jordan On A Deserted Island

- AI Replacing You?

- 10,000 Followers To Be Successful?

- Client Drop-Off's

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

612. From 5K to CONSISTENT 20K Months in 6 Months with Victoria Hartcorn, Christian Mom of 2 Toddlers Feb 06, 2025

Show notes

If you are a mom and you want to take your online coaching business from side hustle to full time, this is a can't miss episode! We shared a portion of this episode in Episode 609 and wanted to share the rest with you on today's episode.

Victoria is a fitness and nutrition coach for ambitious women over 30 with 18 years of experience. In this episode, we discuss why clarity beats a massive following, faith and motherhood, life changes since growing the business, and more! Topics include:

- Victoria's Start

- The Boat Dock Never Stops Moving

- Clarity Beats A Massive Following

- Improving Your Offer

- Husband Pivoting To Something Different

- Motherhood

- Faith and Motherhood

- Seeing The Opposite Side

- Life Changes Since Growing The Business

- Advice To Anyone On The Fence

- Where To Find Victoria

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Follow Victoria on Instagram

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

611. 10 Simple Ways to Upgrade Your Coaching & Keep Clients for Life [Part 2/2] Feb 03, 2025

Show notes

In Part 2 of this series, I want to cover 10 simple ways to upgrade your coaching through community building, premium content upgrades, retreats, leveraging AI, and more! As fitness coaching grows in the marketplace, it's incredibly important to have an elite product that not only brings in new customers but retains current customers who love you and benefit long term from your coaching and community.

Time Stamps:

(0:37) Last Episode

(1:06) Making Your Program Better

(3:20) Improving Community Experience

(3:55) Monthly Challenges

(4:22) Premium Content Upgrades

(6:18) In Person Retreats

(6:46) Optimize Accountability

(7:14) Leveraging AI

(8:08) Celebrating Small Wins

(8:47) Your Next Move

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

610. How to Use Client Surveys to Rapidly Improve Your Product + Your Marketing [Part 1/2] Jan 30, 2025

Show notes

If you aren't using client surveys in your business or you want to upgrade this part of your business this year, this is a can't miss episode and podcast series. You are missing out on so much data and feedback from your clients to make your product elite and that's what will separate coaching companies in 2025 and beyond. I'm going to share the critical pillars of value, how to share the result of the result you provide, important surveys to include when, and more!

Time Stamps:

(0:34) Quick Backstory

(2:50) Survey System

(4:04) Building An Iceberg

(6:15) A Boy Who Wanted A Dog

(7:42) The Value Equation

(8:28) Poor vs Great Dream Outcome

(10:08) Increasing Likelihood of Success

(12:06) The Result of The Result

(13:29) Guarantees

(15:53) People Need Quick Wins

(16:48) Important Surveys To Include

(19:53) Take Action and Please Share With A Friend

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

609. Why God Wants You to Make ALOT of Money: A Lesson for My Faith Based Entrepreneurs Jan 27, 2025

Show notes

I recently had our IFCA student Victoria Hartcorn on the podcast and about halfway through the interview, she dropped so much knowledge when it came to money, faith, and why God wants us to make a lot of money that we wanted to create an entire episode on it. Money mindset issues are hard enough to manage and work on and we hope this lens helps you whether you are faith based or not. Topics include:

- The Scripture and Money

- Saved In Her Late 20's

- Searching For The Lord

"Let Peace Be Your Umpire"

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

608. 3 Game-Changing Productivity Hacks to Save You Time, Money, and Stress In Your Business Today Jan 23, 2025

Show notes

I've tried a lot of productivity tips and tricks and have learned a lot the hard way and I don't want you to go through what I have. In today's episode, I'm going to give you 3 productivity hacks and mindset shifts to get more done in less time and be the CEO you need to be. I also have an incredible opportunity ending on Sunday you'll want to hear! Topics include:

- The 3 Big Tactics

- Learned This The Hard Way

- Frogs and Princes

- Efficiency

- Tracking Your Time

- Parkinson's Law

- Announcement: We're Taking Huge Action

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Apply For Our $200,000 Make America Healthy Again Grant

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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