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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

637. How to Handle ANY Financial Objection With 3 Simple Questions May 08, 2025

Show notes

You've done all the work to bring a potential client to the table and you are now at the part of the conversation where many inexperienced coaches fumble the bag. If you want to sit on the same side of the table as the prospect and actually help them, listen to this episode. I'll break down a way you can have a clear and honest conversation about finances and do what's best for the prospect but also your business.

Time Stamps:

(0:24) The Money Conversation Problem

(1:14) Is This Really About Money?

(2:55) If The Money Were There, Are You In?

(5:00) Final Step and Custom Payment Plan

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

636. From 1 Client A Week to 1 A Day: The One Change That Unlocked 6-Figure Growth May 05, 2025

Show notes

Excited for you to hear this conversation with two IFCA clients Justin and Amy who are doing incredible inside their coaching business while running another business. They are not new to entrepreneurship and with some tweaks working with us, they have skyrocketed. Listen in as we discuss why KPI's and data are king, the impact of knowing your ideal client avatar, lead generation, and more!

Time Stamps:

(0:33) IFCA Clients Justin and Amy

(1:41) What Their Business Looks Like Now

(2:57) Masterclasses

(6:02) Being KPI Driven

(10:12) Stupid Idea Time

(10:31) New Ideal Client Avatar

(16:41) New Leads

(25:17) Where To Find Justin and Amy

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

635. Tired of Being Your Client's Therapist? Use This 3-Tier System to Set Boundaries & Get Your Time Back May 01, 2025

Show notes

I get it… you want to be there for your clients 24/7 and give them an incredible experience with you. This will ultimately lead to burnout and resentment as I've seen it so many times with our clients and myself a few years ago.

What's the solution to this? Systems. We want our clients to eventually be self-sufficient and the three tier system I am going to share with you today will not only level up the quality of communication you have with your clients but they will appreciate the clarity as well.

Time Stamps:

(0:24) Being Your Client's On Call Therapist

(1:52) Super Helpful Analogy

(2:47) Establish Baseline Communication Cadence

(3:57) Proactive Check-In's

(5:28) The Red, Yellow, Green Framework

(8:07) Please Share With A Friend

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

634. Thinking About Hiring a Coach? Ask These 5 Questions First Apr 28, 2025

Show notes

If you are thinking about hiring a coach or have been burned in the past but thinking about giving coaching another shot, don't miss this episode. Erin and I want to tackle the topic of why trust is declining in the coaching space, what we are doing as a company to fight against shitty coaching programs, why some negative reviews are actually great for your credibility, and more!

Time Stamps:

(0:47) Do People Trust Coaches Anymore?

(1:52) The Trust Recession

(9:27) Our Reviews After Serving 4,500 Coaches

(13:17) Haters on Reddit

(17:02) Why Coaches Are Fearful

(20:52) Looking At Both Sides Of The Investment

(23:05) In The Business vs On The Business

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

633. 3 Types of Posts Instagram Is Prioritizing Right Now Apr 24, 2025

Show notes

There's no better time to get in front of new eyeballs organically and we're seeing it with our 450+ clients inside of IFCA. In today's episode, I'm going to share with you the 3 types of posts Instagram is prioritizing right now, examples of each from a coaching perspective, and share with you a way to get our epic prompting cheat sheet to further help you with your content creation game.

Time Stamps:

(0:42) 3 Types of Posts To Make on Instagram

(1:34) Changing My Mind on Organic Over The Last Year

(4:51) #1: Pattern Interrupt Reel

(7:19) #2: Carousel Posts

(7:54) #3: Behind The Scenes Posts

(10:36) Our Epic Prompting Cheat Sheet

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

632. Sex, Shrooms, and Stay-at-Home Dads: Our Most Personal Q&A Yet Apr 21, 2025

Show notes

Before Erin pops and goes on maturity leave, we wanted to do a fun type of episode because we know you are here for education but sometimes you just need some humor and entertainment too. Lay back and listen to our opinions on sex during pregnancy, taking shrooms, staying in contact with your ex's, and more!

Time Stamps:

(0:40) Laugh and Judge Us Through This

(1:07) Sex During Pregnancy?

(5:09) Human's Use of Porn

(9:40) Rules Around Pregnancy

(10:58) Micro Dosing During Pregnancy?

(12:00) Marry Broke Man?

(15:35) Weight Gain and Hitting The Bricks

(17:32) Staying In Contact with Ex's

(21:48) Do Children Make Relationships Stronger or Weaker?

(26:20) Let Us Know If You Enjoyed This

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

631. One Simple Question That Gets 80% of Clients to Extend Their Contracts Apr 17, 2025

Show notes

If you want to stop constantly stressing about where your next client is going to come from, listen up! I am going to share how important client retention is to your coaching business, explain the math, and give you a powerful 3 tier system to know exactly how every single one of your clients are doing on a daily and weekly basis that will forever end you getting ghosted or providing a refund.

Time Stamps:

(0:18) The Power of Client Retention

(1:15) We Are In The Relationship and Community Business

(1:38) The Math

(3:10) Keeping Clients Through This Three Tier System

(4:38) Exit Interviews

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

630. Streamline Your Coaching Biz: The Exact Fulfillment System That Works With 70+ Clients Apr 14, 2025

Show notes

If you're getting stuck at 30 clients by yourself or if your team is getting stuck with fulfillment around 50 clients, we have a system to share with you. After many years of battling the same issue within T4E systems, we built a 3x3x3 system that allowed our coaches to work with 60-80 clients without burning out. Listen in as I explain the system and how it can save you hours a week and give your clients a better experience.

Time Stamps:

(0:12) Working With 60-80 Clients Without Burnout

(1:07) Our 3x3x3 System

(1:58) Avatar Clarity

(3:32) Our Done For You System

(6:00) The Delivery Checkpoints

(7:47) Fulfillment

(9:55) Coaching Calls

(11:01) Open Office Hours

(11:29) Ascension

(12:41) Message Me For More Info

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

629. What Rich Clients Want [Plus How to Package It into a $10K Offer] Apr 10, 2025

Show notes

Solve rich people problems. You get to charge rich people prices. If you've ever wondered how you could sell a 10k coaching package, don't miss this episode. I'll share how to attract 2% buyers, why raises your prices raises the value of your program, how to sell, market, and build this offer, and more.

Time Stamps:

(0:12) Recent Conversation with John Madsen

(1:52) Attracting 2% Buyers

(2:35) Why We Charge High Prices

(3:45) Jewelry Store Owner

(6:33) What Goes Into A Ultra High Ticket Offer

(9:05) How To Pitch This

(11:10) Marketing To The Affluent

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

628. 3-Minute Mindset Shift: This One Reframe Will Make You Fall in Love with Your Business Again Apr 07, 2025

Show notes

I wanted to share a quick mindset shift episode and a story I recently told at our 7 figure mastermind retreat all about how we look at the journey of entrepreneurship. Don't want to spoil anything here but I hope this inspires you whenever you listen to it.

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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