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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

627. How to Raise Your Prices Without Losing a Single Client Apr 03, 2025

Show notes

In today's episode, we're diving into one of the most important and most terrifying parts of growing a business.

Raising your prices.

But not just raising them, raising them without losing a single client.

I'm going to break down how to shift your mindset, communicate and raise the value of your coaching service, and implement price increases in a way that's a win-win and gets results.

Time Stamps:

(0:14) Raising Your Prices

(0:45) Price vs Value

(2:06) Why Undercharging Hurts

(3:23) The Math Behind This

(5:16) Two Ways To Enact The Price Change

(7:24) What If People Say No?

(9:25) Your Next Immediate Step

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

626. How to Use Instagram Stories to Convert More Clients (Without Being Online 24/7) Mar 31, 2025

Show notes

As promised via our last episode (definitely check it out if you haven't), we're going to be talking about Instagram stories and how to show up on them to not only show a more authentic side of you but also covert viewers into clients using this framework.

Time Stamps:

(0:11) Using Instagram Stories

(1:15) The Stories Weekly Framework

(3:45) Two Bonuses

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

625. 30 Days of Scroll-Stopping Fitness Content Mapped Out for You Mar 27, 2025

Show notes

Whether you've hit a rut with your content creation game or angrily staring at your phone wondering what to post, we've got you in today's episode. We're going to breakdown a super simple content plan that has been working for our top students inside of IFCA so you'll never have to feel stuck again and attract genuine interest to your coaching offer.

Time Stamps:

(0:35) Simple Content Plan

(1:45) Day 1 Post

(3:11) Day 2 Post

(4:10) Day 3 Post

(5:12) Day 4 Post

(7:12) Day 5 Post

(8:52) Next Episode

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

624. Entrepreneur Time Management 5 Min System: Escape Overwhelm & Work on What Moves the Needle Mar 24, 2025

Show notes

For entrepreneurs and coaches, effective time management can separate you from the rest of the industry and it took me 7 years to find a system that I finally stuck to that works at every level from 6 to 7 to 8 figures a year. In this short episode, I'm going to explain why your calendar is your best friend and the micromanaging asshole boss that's always looking over your shoulder if you want to follow through your promises to yourself on a daily and weekly basis.

Time Stamps:

(0:16) Time Management For Coaches

(2:40) Step 1: List of All Responsibilities

(3:55) My Example

(6:00) Time Estimation

(6:51) Your Calendar Becomes Your Boss

(8:22) Recapping At The End Of The Day

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

623. How to Use Instagram's Trial Feature to Go Viral & Get Free Clients Mar 20, 2025

Show notes

This might be the craziest growth hack I've ever seen when it comes to Instagram and I'm not sure how long you have to take advantage of this opportunity so listen up! If you want more views, followers, and ultimately clients for free, I'm going to walk you through the trial feature Instagram currently has, how to use it, and how to setup a 25 day strategy to go viral.

Time Stamps:

(0:22) Crazy Instagram Strategy

(1:47) The Trial Framework

(2:42) How It Works

(3:42) Two Step Post and Follow Me CTA

(4:56) Creating A High Converting Reel

(6:59) 25 Day Strategy

(8:09) The Importance of The Hook

(9:22) The Action Plan

(9:49) DM Me Replay

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Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

622. The 30-Second DM Script That Books Calls and Stops You From Being Ghosted Mar 17, 2025

Show notes

If you're tired of getting ghosted in the DM's and you are about ready to give up when it comes to DM outreach, listen to this episode. Trust me, I've been there. It's demoralizing after awhile but we found a two message solution that gets people to respond and you can do it acting like an actual human who cares and wants to provide value and a effective solution.

Time Stamps:

(0:35) Getting Ghosted In The DM's

(1:36) The First Two DM Messages

(1:46) The Strategy: Be Human

(3:23) Second Voice Message

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

621. The 5-Step Formula to Get ChatGPT to Write Like a Human (And Why AI Is Essential for Your Business) Mar 13, 2025

Show notes

It's time you start using AI if you haven't been and it's time to upgrade how you use it because this shit is getting wild and it's only the beginning. In today's episode, I'm going to share the best ways to use AI right now for your online health coaching business and even your life outside of work.

Time Stamps:

(0:36) Using ChatGPT For Flights

(1:55) Firehose Style Information

(2:50) Saving Time and Optimizing Content

(3:26) Client Support

(4:57) Client Results

(6:30) What Is AI?

(8:30) Starting with ChatGPT

(9:35) Getting AI To Sound More Like You

(12:30) Optimizing Your Offer

(15:25) If You Ask "Why" About Everything

(17:00) DM Me "AI"

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

620. The 3-Minute IG Ad Blueprint That Fills Your Calendar Mar 10, 2025

Show notes

If you've been struggling to generate quality leads in your business or feel stuck because you feel like you're not gaining any traction with your follower count, this episode is for you! I'm going to share what mistake most coaches are making when it comes to lead generation and what to do instead. I also want to share an invitation for a free masterclass we are having that will dive much deeper into this topic.

Time Stamps:

(0:28) Lead Generation

(1:08) Lead Generation vs Lead Nurture

(2:38) Burning Out

(3:23) A Strong Offer First

(3:58) Our Free Masterclass

(6:38) Running Ads

(7:38) Importance of Tracking

(8:43) Booking A Free Call With Us

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Click Here To Register For Our Free Viral Engine System Masterclass!

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

619. [5-Minute Value Series] The Simple Testimonial Framework That Converts Mar 06, 2025

Show notes

Welcome to the first of many 5 minute value series episodes where we will give you tangible and actionable direction and information that will help you grow your online coaching business without all the fluff. If you are a loyal listener, you know I like to talk but I know your time is valuable. In today's episode, we're going to cover testimonials, why they are so important, the mistakes that most coaches make with them, and the exact process we teach our clients in IFCA.

----------

Carousel Example From IFCA

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

618. Scaling with A-Players Mar 03, 2025

Show notes

In a past episode, I talked about how to recruit, interview, and hire A level talent. That was only part of the equation because growing and keeping them will be the reason your company thrives or merely survives and operates like all the others out there. In today's episode, we're going to cover the essentials on how to develop and lead your team, understand their goals and desires, help them through their weaknesses, and how to create a true culture of growth.

Time Stamps:

(0:52) Retaining A Players

(1:40) What We'll Cover

(1:55) Demonstrate It

(3:02) Examples In Your Business

(4:55) Knowing What Their Goals Are

(6:11) When They Don't Know Their Goals

(7:37) T4E Example

(10:30) Growth Through Action

(13:37) What Painting The Vision Looks Like

(17:47) Example of Giving Feedback

(20:02) A Culture of Growth

(21:32) Remembering Your First Time and Praise

(23:02) Making Your Challenges Someone Else's Opportunity

----------

Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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