The Engage For Good Podcast

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'Tide Loads of Hope' Is Helping Texas & Florida Clean Up After Hurricanes Sep 26, 2017

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Anne Candido, Fabric Care Communications, Procter & Gamble about bringing relief to residents affected by Hurricane Harvey and Irma with P&G product kits and Tide Loads of Hope laundry services.

On the show, Megan, Anne, and Joe discuss:

How Tide Loads of Hope got started and how it has evolved.
What's in the "care kits" that P&G distributes.
P&G's partnership with Matthew 25 Ministries and Whirlpool.
How they communicate with victims on access to the truck when disaster areas don't have power.
How P&G employees can get involved in Tide Loads of Hope.
How are Tide Loads of Hope trucks used when they aren't needed for a disaster scene.
How the program is funded.
How Tide Loads of Hope helps P&G sell more detergent.
How P&G shares the Tide Loads of Hope mission with consumers.
How P&G is growing the program.

Links & Notes

PepsiCo’s Anti-Hunger Program Fuels Kids and Innovation Sep 19, 2017

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Matt Smith, Director of PepsiCo’s Food for Good program a purpose-driven business initiative within PepsiCo that tackles child hunger by making healthy food more physically and financially accessible for low-income families.

On the show, Megan, Matt, and Joe discuss:

Background on the Food for Good and whom the program serves.
Which PepsiCo products are used in the program.
In which states is the Food for Good active and how long has it been around.
How PepsiCo plans to expand and deepen the program with its 150-person staff.
What innovations have come out of the program, both within the program and for PepsiCo.
Which nonprofits does PepsiCo work with and how do those organizations help with the program.
How PepsiCo educates its employees about the program.
How Food for Good measures success.
Some of the challenges Matt has faced running the Food for Good program.

Links & Notes

PepsiCo's Food for Good

The North Face: 'Walls are Meant for Climbing' Sep 12, 2017

Show notes

Today on Cause Talk Radio, Megan and I talk to Ann Krcik, Senior Director of Outdoor Exploration for The North Face, and Adrian Benepe, Senior Vice President for The Trust For Public Land (TPL), about Walls Are Meant For Climbing, a campaign that aims to spark conversation about building trust and community around — and beyond — climbing walls. The partnership also includes a one million dollar donation to TPL!

On the show, Megan, Ann, Adrian, and I discuss:

The goal of Walls Are Meant for Climbing.

How the partnership between North Face and TPL got started.
TPL's focus on corporate partnerships and why North Face is an important partner.
Why this campaign is perfect for millennials!
The political riskiness of the campaign and how stakeholders have responded to it.
How TPL plans to invest the money from the North Face.
How this campaign is different from other cause-efforts the North Face has participated in.
How TPL is focused on building a large, engaged online audience.
Why a big company like North Face would work with a smallish nonprofit like TPL.

Links & Notes

Lowe's Raises $1.5 Million with In-Store Fundraiser, Will Renovate 50 Boys & Girls Clubs Sep 05, 2017

Show notes

Today on Cause Talk Radio, Megan and Joe talk to James Frison, Director, Community Relations for Lowe's, about Renovation Across the Nation, an annual $2.5 million initiative where Lowe’s gives a $50,000 grant and hands-on support from employee volunteers to one Boys & Girls Club in each of the 50 states to refurbish the facility. This year, customers joined in on the effort by donating at any Lowe’s store nationwide.

On the show, Megan, James, and Joe discuss:

James updates us on how Lowe's is aiding victims of Hurricane Harvey.
How Lowe's got started with Renovation Across the Nation.
The in-store checkout charity program Lowe's has launched in its stores to involve Lowe's customers.
Why Lowe's decided to expand its relationship with Boys & Girls Clubs of America.
How Lowe's is picking the club it plans to support in each state.
How much Lowe's has raised with its in-store fundraiser in the first three weeks of the program.
How employees are engaged in the program.
Where Lowe's partnership with BGCA fits in its larger CSR goals.
What lessons Lowe's has learned during the course of the program.
How Lowe’s is educating employees to talk about the partnership at the register.
The ideal amount of time for a checkout fundraiser. Is four weeks best?
How Lowe's is measuring the success of the program.

Links & Notes

Lowe's Community Page

229: Zappos Sponsors Pet Adoptions with 'Friends on Us Fridays' Aug 22, 2017

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Steven Bautista, Karma Kommando at Zappos, about Friends on Us Fridays, a new initiative furthering the brand's commitment to animal advocacy and pet adoption.

Beginning this month, Zappos for Good, in partnership with the North Shore Animal League of America, will sponsor adoptions at select shelters across 15 states and 36 cities every Friday leading up to the launch of the annual Home for the Pawlidayz campaign on Nov. 24th. This means that Zappos will cover all qualifying adoption fees for select shelters each Friday, for both dogs and cats!

On the show, Megan, Steven and I will discuss:

The background of Zappos for Good and how it got started.
Why Zappos originally decided to focus on shelter animals and expand the program with Friends on Us Fridays.
How Zappos got involved with North Shore Animal League of America and what makes for a good nonprofit partner.
How cause campaigns help Zappos connect with their customers and employees in a unique and positive way.
How employees are getting involved in the campaign.
How consumers have responded to the program.
How Zappos has included merchandise to Friends on Us Fridays and what it's added to the campaign.
What other cause-related initiatives Zappos is involved in.
How Zappos narrowed its cause-focus to two signature programs.
What lessons Zappos has learned in building a strong purpose brand.
Will Zappos be selling doggie and kitty shoes any time soon?

Links & Notes

228: Donate Your Cash Back Rewards to Good Causes with 'Charity Charge' Aug 15, 2017

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Stephen Garten, CEO of Charity Charge, a socially conscious credit card. Unlike most credit cards which earn you bonus points or miles, a Charity Charge credit card allows cardholders to earn 1% cash back to ANY nonprofit of their choice.

On the show, Megan, Stephen, and Joe discuss:

How Charity Charge got started.
How Charity Charge is able to give cardholders the opportunity to donate to 1.5 million nonprofits.
How Charity Charge started its card with help from Mastercard and built a following based on its unique mission.
How Charity Charge is growing and the challenges of getting consumers to add a new card to their wallet.
How Charity Charge is launching a co-branded card with nonprofits.
How the Charity Charge card works and how cardholders can choose up to three nonprofits to donate to.

Links & Notes

227: How Influencers Can Power Cause Marketing Campaigns Aug 08, 2017

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Scott Pansky, co-founder, and Katie Malark, Senior Director, Research, of Allison + Partners, about a new study on how digital Influencers can drive donations and engagement with causes.

On the show, Megan, Scott, Katie, and Joe discuss:

How Scott and Katie define an "influencer."
Why Allison + Partners decided to do a study on the connection between influencers and cause marketing.
How important influencers can be and driving donations and engagement for causes.
Why people who follow influencers are more inclined to support causes.
What factors make an influencer credible with consumers when it comes to causes.
Examples of how brands leverage brands for causes and some of the challenges.
How brands identify the influencers for the right causes. And the pitfalls of paying for influencers, especially for brands.

Links & Notes

226: Ohio Ice Cream Maker Raises Cool Cash to Cream Cancer Aug 01, 2017

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Luconda Dager, President of Velvet Ice Cream, about their long-term partnership with Pelotonia, a grassroots bike tour that funds cancer research at The Ohio State University. On the eve of this year's ride, Pelotonia is working with partners like Velvet Ice Cream to exceed last year's total of over $24 million raised.

On the show, Megan, Luconda and Joe discuss:

The history of Velvet Ice Cream, its long history of giving and how they got involved with Pelotonia.
The individuals and companies that power Pelotonia.
How Velvet's support for Pelotonia has grown since they got involved in 2008.
Velvet's decision to release a new package featuring the Pelotonia logo and to donate 25 cents from the sale of every carton to the nonprofit.
How consumers and employees have responded to the promotion.
The need for brands to pivot on their cause promotions.
How involved was Pelotonia involved in the decision process?
Future plans for the partnership.

Show Notes

225: How National NPOs Can Work Effectively with Field Offices on Corporate Partnerships Jul 25, 2017

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of Atlanta-based For Momentum, on what's needed for a national partnership to succeed both for the national headquarters and the field offices.

A recent study from For Momentum gathered data on important aspects of the most successful nationwide partnership collaboration across the nonprofit landscape. The findings give nonprofit professionals actionable insights based on data and best practices shared by 50+ leading nonprofits.

On the show, Megan, Mollye, and Joe discuss:

Why For Momentum decided to focus on the relationship between national offices and its chapter or field offices.
The problem of "National Localitis."
The "Four C's" that characterize the collaboration between HQ and field offices with regard to corporate partnerships.
How national offices generally share revenue with local chapters and the need for clarity and a policy.
The research results that surprised Mollye and her team.
How national nonprofits and field offices can work together to retain corporate partners.

Links & Notes

Managing National Corporate Partnerships (Download Research)
For Momentum Cause Marketing Resources

More Interviews with Mollye:

224: How Children's Miracle Network Raises 70% of its Revenues from Retailers Jul 18, 2017

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Clark Sweat, Chief Revenue Officer at Children's Miracle Network (CMN) about CMN's incredible success with checkout charity.

On the show, Megan, Clark and Joe discuss:

CMN's continued success with checkout charity. The average tenure of a CMN partner is 20 years!
How CMN keeps its checkout charity programs fresh and raising lots and lots of money.
The future of checkout charity and fundraising for CMN.
The struggles of big box retailers and how that will impact fundraising.
The challenge of working with businesses with many different kinds of POS systems.
Will beacon technology ever play a major role in retail checkout charity.
New technology and messaging CMN is testing.
The challenge of checkout charity with etailers.
How CMN is cross-promoting charity checkout partners at events, like at its dance marathon program.

Links & Notes

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