The Engage For Good Podcast with Alli Murphy

Latest Episodes:

8. Nonprofit Technology Conference: Mobile Rules, Pinterest Drools Apr 05, 2012

Show notes

In this episode of Cause Talk Radio, Megan and Joe talk with Frank Barry, Director of Digital Strategy at Blackbaud, about this week's Nonprofit Technology Conference (NTC) in San Francisco. They discuss what the hot topic is this year at NTC - mobile technology - and surprisingly what's not - Pinterest! Frank also discusses a new report out from Blackbaud on the state of social networking with nonprofits and how they're leveraging blogging, Facebook, Twitter and other networks for good.

7: Automated Giving … Super Strategy or Slacktivism? Mar 29, 2012

Show notes

In this episode of Cause Talk Radio, Megan and Joe chat with John Ludlow, Chief Strategy Officer for Snoball about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer's dream. Also, Joe suggests best practice phone greetings…be sure to stay tuned all the way to the end of the episode for these valuable gems!

6: Raise Money, Awareness with These Three Nonprofit Contests Mar 22, 2012

Show notes

Nonprofit contests are a dime a dozen, it seems. Today, Joe and Megan highlight three great contests that are either open for submissions currently or will be taking place in the near future. First, Ifdy Perez, Community Manager for Razoo, joins us to share "Twive and Receive", a nation-wide fundraising campaign that pits city against city in a one-day fundraising effort on May 24. Then we take a look at Toyota's "100 Cars for Good" campaign (deadline March 26th) and what Toyota does to make this campaign appealing for nonprofits and how it boosts their brand at the same time. Finally, we bring Sherri Wood, founder of nonprofit One Warm Coat, into the conversation to talk about the Cause Marketing Forum/AOL Impact 'Share Your Cause' contest (deadline March 30). As the winner of this contest last year, Sherri talks about why this particular contest was of interest to their nonprofit and what the benefit was to her cause. Join us for all this and more!

5: SxSW's Homeless Hotties Mar 15, 2012

Show notes

This week, Megan and Joe chat with homeless advocate Mark Horvath and Cause Media Group CEO Chris Noble about SxSW. Were the Homeless Hotspots truly a shameless promotion or actually a great idea? Chris and Mark share their fervent opinions. Also, is SXSW the place to be for nonprofits or are their conference funds better spent at other conferences?

4: Bikinis that Give Back and Cities that Give Big Mar 08, 2012

Show notes

In this episode of CauseTalk Radio, Megan and Joe talk with Geoff Livingston, author and Vice President at Razoo.com. We discuss:

A new Case Foundation report on Giving Days, and the success small nonprofits in Washington D. C. have had with the program. Up to 40 U. S. cities may roll out Giving Days in 2012.
The Nature Conservancy's partnership with the Sports Illustrated swimsuit issue that has created a firestorm of controversy - especially among staffers - for the country's leading environmental organization.

Links & Notes

3: Platforms, Pinterest, and Pictures Mar 02, 2012

Show notes

In this episode of Cause Talk Radio, Megan and Joe talk (online) platforms, Pinterest (again) and (motion) pictures.

Joe's bullish on new, Boston-based online content service Swoop and explains how this might be used for cause marketing.
Pinterest is social media's golden child but will legal concerns over terms of use preclude passionate pinners from sticking around?
Megan talks about how major motion pictures are turning to cause marketing to launch new films, establish co-branding partnerships and increase promotional reach. But for 'The Lorax' movie, environmentalists are crying foul. Hear all this and more in today's episode!

Links & Notes

Online Cause Marketing

Is 'Hovering' the Future of Online Cause Marketing (Joe's Post on Swoop)
InfoLinks Movember Campaign (In Text Advertising on TMZ.com, etc.)
eBay Giving Works (CMF Golden Halo Award Winners)

More on Pinterest

Joe's Chat on Pinterest - Philanthropy.com
Why I Tearfully Deleted My Pinterest Inspiration Boards (Article on issues with licensing from an attorney - thanks, Laura Gonzo!)

Cause Marketing in Major Motion Pictures

Feeding America/The Help (DVD Launch)
Read Across America Tour - Driven By Mazda (Cause Update Post on Mazda's 'The Lorax' cause marketing campaign)
The Lorax Cannot, Will Not, Truffula Tree-Certify Your Brand (BrandChannel)
Actor Tyler Perry Announces 'Good Deeds: Great Needs' (via Good Scout)

2: Pinterest for Nonprofit Marketing Feb 24, 2012

Show notes

Social media consultant and Pinterest Superuser Noland Hoshino joins Joe and Megan to discuss the phenomenal growth of Pinterest as a social platform and how companies, causes and cause marketers can reach its 10 million+, primarily-female users to visually capture their brand story and why they’d want to. We’ve yet to see any active cause marketing campaigns on Pinterest but Megan, Joe and Noland pontificate on ways cause marketers could use this medium for good. Noland shares which brands are using Pinterest well and who’s missing the Pinterest boat. Stay tuned to discover Noland’s “6 foot” rule.

1: Facebook cause marketing requires horse sense Feb 16, 2012

Show notes

Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John discuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium. ‘Like for donation’ campaigns are popular but also a dime a dozen. How nonprofits have upped the ante when it comes to Facebook voting contests. Two Facebook Valetine’s Day cause marketing promotions and how online translates to offline engagement. Companies and causes tend to be commitment shy in this medium and why that should change. Also, how to keep updated on all things Facebook and why you should want to. Plus how you could win a copy of Facebook Marketing for Dummies by our own John Haydon.

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