The Engage For Good Podcast with Alli Murphy

Latest Episodes:

18: 5 Cause Marketing Trends Jul 19, 2012

Show notes

This week Joe and Megan discuss 5 cause marketing trends as highlighted in Network for Good's latest white paper. From crowdsourced philanthropy to social enterprise spin-offs, examples of relevant, effective cause marketing that helps business do well by doing good abound in today's episode. We explore how (and why) companies transform "one off" cause-related products into signature cause platforms, how "invisible" sustainability initiatives comes to life through consumer-facing cause efforts and why local activation is still a powerful weapon in a cause marketer's arsenal.

17: Causepreneur Jonah Lupton on New Start-up, Cauzly Jul 12, 2012

Show notes

Today on Cause Talk Radio, Megan Strand and Joe Waters chat with cause-preneur Jonah Lupton about his new business Cauzly.com. A serial entrepreneur, Jonah shares his insights on starting a cause businesses and the unexpected—yet rewarding—challenges. He also talks about his prolific tweeting, how it benefits his business and how you can grow your own following to rival his—over 200,000 strong!

16: Cause Marketing Legal Advice to Keep You Out of Jail Jun 27, 2012

Show notes

Today on Cause Talk Radio, we chat with legal experts Kristalyn Loson and Jonathan Pompan, both lawyers in the advertising and nonprofit practice at Venable LLP.

From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode.

Think your cause marketing’s not going to attract the attention of attorneys general? Think again and get up to speed by listening to today’s episode of Cause Talk Radio.

15: Does Cause Marketing Work? The Proof is in the Brand Jun 21, 2012

Show notes

In today’s episode, Joe and Megan chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University, about a new study on whether social goodwill sways consumer beliefs. Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show!

14: Cause Marketing, Cause Branding, CSR: What's the Difference? Jun 14, 2012

Show notes

Today Joe and Megan chat with Craig Bida to clarify, once and for all, what the difference is between CSR, cause marketing and cause branding. Don't know the difference yourself? Today's show's a must-listen. Craig's background in consumer products at P&G frames the conversation and we take a deep dive into the evolution of this field of doing well by doing good.

13: Events, Cause and Mobile Collide with MoZeus Jun 07, 2012

Show notes

Today on Cause Talk Radio, Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events. Gone are the days where setting up a booth with kitchy prizes would attract attention. Charles explains how MoZeus is working in a cause marketing capacity with AARP to deepen consumer engagement at NASCAR events in support of their Drive to End Hunger initiative via a tablet-based application. The engagement has been successful in increasing consumer engagement as well as donations in support of their cause partnership.

12: Phil McCarty, Godfather of Cause Talks Nonprofit Branding, Corporate Alliances May 23, 2012

Show notes

In this episode of CauseTalk Radio, Megan and Joe talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. Jude’s Thanks and Giving. Phil also offers some great advice and insights for nonprofits that want to realize their own Thanks and Giving aspirations.

11: Carol Cone, Mother of Cause Marketing, Talks Power of Purpose May 11, 2012

Show notes

In this episode of CauseTalk Radio, Megan and Joe talk with Carol "The Mother of Cause Marketing" Cone about a new study Edelman has just released on the state of cause and social purpose in the world. They also ask Carol the question we all want the answer to: How did she get the title Mother of Cause Marketing?

10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest May 03, 2012

Show notes

In this episode of CauseTalk Radio, Megan and Joe talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships. They discuss having separate mobile strategies for smartphones and tablets, and some new research on the connection between emotion and mobile ads.

9: March of Dimes Stakes Claim to Cause Marketing with imbornto Apr 26, 2012

Show notes

In this episode of CauseTalk Radio, Megan and Joe talk to Chad Royal-Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing initiative called Imbornto (I'm Born To).

This is an interesting new endeavor as it reflects a growing trend among nonprofits to own a particular month or season and to bundle advertising and other promotions for maximum impact. For March of Dimes it's the time between Mother's and Father's Day. Chad explains why everyone born in the past 75 should be connected with March of Dimes and how companies can benefit from hitching their cause marketing efforts to this new effort.

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