The Engage For Good Podcast

Latest Episodes:

A Painting Company That Gives Back by 'Painting It Forward' Feb 20, 2018

Show notes

Today on CauseTalk Radio, Megan and I talk to Josh Abramson, Founder & Chief Solutionist at ALLBRiGHT 1-800-PAINTING, about Paint It Forward, a charity paint program that gives back to the local community.

Since completing the first Paint It Forward event in 2005, the effort has produced over $1 million worth of free painting services and materials delivered to deserving families and nonprofit organizations across the United States and Canada.

Links & Notes

The GOOD, Upworthy Merger One Year Later. From Good to Great? Feb 13, 2018

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Jennifer Lindenauer, Chief Marketing Officer at Good Media Group about the 2017 merger between viral news and video site Upworthy with media and consulting company GOOD Worldwide. We get an update on the merger and their plans for 2018.

Links & Notes

This Social Enterprise is Using Shea Butter to Grease Wheels of Progress for African Women Feb 06, 2018

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Rahama Wright, Founder & CEO of Shea Yeleen, about her efforts to innovate the shea butter supply chain in West Africa.

Her social enterprise, Shea Yeleen, markets and distributes high-quality skincare products while providing living wages to cooperative members in Northern Ghana. The line of shea butter products is being distributed through retailers such as Whole Foods, MGM Resorts, and Amazon.

Links & Notes

This New App Helps Investors Track How Spending Impacts the Planet Jan 30, 2018

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Andrei Cherny, CEO and Co-Founder of Aspiration, a financial firm that helps investors make money and make a difference. The firm has also launched an app — Aspiration Impact Measurement (AIM) — that lets investors see the impact they're making on people and the planet based on where they are shopping and spending every day.

Smoothie King Supports Challenged Athletes with 'Hydrate and Help' Spring Water Jan 23, 2018

Show notes

Today on Cause Talk Radio Megan and Joe talk to Jennifer Herskind, Chief Marketing Officer for Smoothie King, about a new partnership with Challenged Athletes Foundation (CAF), a non-profit organization dedicated to helping people with physical challenges lead active, healthy lifestyles.

The 900-store chain will be donating $150,000 through a 25 cent donation to CAF with the sale of every newly-branded Hydrate and Help bottle of spring water. The new bottles just became available at stores the day after Christmas!

Links & Notes

Smoothie King

How the Best Nonprofits Position Themselves for Partnership Success Jan 16, 2018

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Kathleen Janus, social entrepreneur, author and lecturer at Stanford University, about a great, new book: Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference.

Links & Notes

KathleenJanus.com

00:00 - Welcome To Cause Talk Radio
00:56 - Introducing Kathleen Janus
02:27 - Why write Social Startup Success?
05:05 - What characteristics to successful non-profits share?
07:46 - Non-profits should be better storytellers
10:49 - Lessons in Corporate Partnerships
14:25 - Why do non-profits struggle with ROI savvy?
16:32 - What can companies learn from the book?
20:11 - Favorite examples of great non-profit successes
22:45 - Learn more

Emoji Reaction Project Turns Your Facebook 😡 Into Activism Jan 09, 2018

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Dana Stalker and Rachel Frederick, associate creative directors at Droga5, an advertising agency that has developed the Emoji Reaction Project. It's a clever Chrome extension that transforms your negative Facebook emoji reactions into tangible ways to support good causes and fight injustice.

Every time you react with an angry or sad emoji on a post about a particular social or environmental issue, the browser extension prompts you with three options: "Donate," "Do," and "Dial."

Links & Notes

Emoji Reaction Project

This Wisconsin Restaurant Chain Powers Its Giving Back with Tacos Jan 02, 2018

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Anne Kalmer Cainion, Director of Philanthropy and Community Relations BelAir Cantina, a chain of six restaurants in Wisconsin that are giving back to great causes via their Powered by Tacos (PBT) fundraiser.

00:00 - [Sponsor] Engage For Good Halo Awards Submission Now Open!
00:28 - Welcome to Cause Talk Radio!
01:24 - Welcome Belaire Cantina's Anne Kalmer
03:29 - A little about Belaire Cantina and their philanthropy program
05:06 - Powered by Tacos
08:52 - What's your craziest taco?
10:15 - How do you promote cause tacos?
11:36 - What do you look at when selecting a non-profit partner?
12:32 - The CTR Taco?
13:24 - What do you require of your non-profit partners?
14:43 - How do you celebrate the non-profit?
15:30 - The power of video design in cause
17:52 - How do you communicate to consumers?
19:10 - Advice for small businesses?
22:04 - Authentic Cause Leadership
23:34 - Learn more about Belaire Cantina

Heineken, Evite Help Party-Goers Choose Responsibly with 'Drink OR Drive' Dec 19, 2017

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Donnica Hawes Saunders, Manager of Alcohol Policy & Government Affairs, Heineken USA about its Drink OR Drive campaign to change consumer behavior and promote responsible decision-making over the holidays.

Through January 3rd, Heineken is using the Evite digital invitation platform to encourage consumers to decide early on — at the point of RSVP — whether they will be drinking or driving at holiday events and celebrations. As part of the campaign, Evite users in 11 cities will also receive discounted Uber rides from Heineken.

Links & Notes

Heineken & Evite Drink OR Drive

00:00 - [Sponsor] Engage For Good Halo Awards Submission Now Open!
00:28 - Welcome to Cause Talk Radio!
01:21 - Welcome Heineken's Donnica Hawes Saunders
02:17 - How did Heineken and Evite come together?
05:16 - How does Heineken approach behavior change?
07:07 - What has consumer response been like so far?
07:39 - The Heineken Brewing a Better World campaign
10:29 - How much do you lean on other partners?
12:00 - Heineken is a leader in responsibility
14:09 - What have you learned so far?
15:28 - Do employees play a role in the campaign?
17:04 - Ride Shares and the importance of the designated driver
18:57 - Joe's Brilliant Idea
20:09 - Learn more about the Drink or Drive Program

Carol Cone, Chris Noble Talk About Power of Purpose (Collaborative) Dec 12, 2017

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Carol Cone, CEO of Carol Cone on Purpose and The Purpose Collaborative, and Chris Noble, CEO of Matchfire (and Purpose Collaborative member!). They give us an update on the Collaborative and share news on an exciting new platform from electronics giant LG.

Links & Notes