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The Ecommerce Roadmap — Business
The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let’s build your roadmap to ecommerce success!
Don’t forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

Latest Episodes:

21. How you can create a simple marketing plan Oct 05, 2020

Show notes

This week I'm sharing my marketing plan for October.

You might find some inspiration there, or you might be more interested in how you can create a simple marketing plan that won't send you into a tailspin from overwhelm.

Here's the thing:

If you only do one thing, you'll get the best results from sending an email to your audience every week this month.

Listen in, and I'll share the details so you can get started on your plan.

You might think sending an email every week sounds great in theory, but you're fresh out of ideas about what you can say?

If that's you, I made you a podcast episode with 12 email ideas that you can take and just rinse and repeat. You can listen here: https://thesocialsalesgirls.com/twelve-email-ideas-you-can-implement-and-recycle-episode-12/

And if you want to up your sending strategy, I'll give you my strategy, which is designed to get you more sales from the email you send. You can get it here: https://thesocialsalesgirls.com/a-10-minute-email-strategy-episode-9/

You've got this!

20. A simple plan to double Kesia's sales Sep 29, 2020

Show notes

You'll love this story. Four months ago Kesia Steele knew she wanted a business that had recurring revenue, but she had no idea what that business would look like or what she would sell.

Then it hit her. As news of the Black Lives Matter Movement was exploding all around us, she knew what she had to do. And she didn't waffle. She just did it.

In this episode, we talk about how Kesia built her business to shine a light on Black-owned companies and how she provides a beautiful, safe space for like-minded women of all races to connect.

Even though it's a labor of love, Kesia's ready to double her sales. So we made her a light and easy plan—right here on the podcast!

Visit Kesia's site here: www.spotlightbox.store

19. How to sell $1000 more in the next 4 Days Sep 29, 2020

Show notes

One of the Inner Circle members posted this in our Member's Only Facebook group:

"I am $1000 away from my first five-figure month ever on my website. I want to try to make another $1000 in sales by the end of the month, so I have 4 days. What would you do in this situation?"

Listen in and I'll share five strategies to make it happen. Four of them are from our smarty smart members!

Plus, there's a gem at the end about using strategies instead of tactics. Do you know the difference?

Find out more about the Secret Sale in episode 34 of the podcast.

18. How to use collaborations to get traffic and sales Sep 22, 2020

Show notes

I'm not a fan of collaborations just for Likes and Followers.

In this episode, I'm sharing seven different collaborations you can use right now to get traffic to your site, grow your email list, and even get sales.

I'll walk you through the list, tell you the most important things, and give the inside scoop on the collaborations I'm working on over the next few months!

And at the end, I'll show you how you can get started today!

17. How to grow your list fast (and reap the benefits year round) Sep 21, 2020

Show notes

The goal was to grow my list by 2000 leads. A big, fat goal for the month of September!I've been selling the same box of socks for 10 months now. We're finally receiving socks for people who have 4 new breeds.I'm getting ready for the 4th quarter by building a list of people who should be interested in buying our new socks.Listen in and see how I did it, what it cost, and how I'm feeling about our results.

16. Our Conversion Coach shares her best secrets Sep 15, 2020

Show notes

Our Conversion Coach, Tina Bar-On has seen the back end of a lot of Shopify stores, and she's a Google Analytics wizard.

Today, she spills the beans on the common mistake she sees store owners make when it comes to conversion.

She'll share with you what happens on a Coaching Call, and the results you can expect.

Plus, she'll leave you with her top tips for improving conversion.

Here's why we have coaches in the Inner Circle:

Way back in the day when I was searching for ways to grow my store, I bought several online courses. Some were good, some not so good. But the one thing that was disappointing about all of the training was that after I bought the course, there wasn't a way to get a little extra help.

So sometimes I got stuck. Without an easy way to get unstuck.

I haven't forgotten how that made me feel and that's why we don't let that happen in the Inner Circle.

Our members have exclusive access to our coaches. Whenever they need a little extra help, they can book a call with and get unstuck fast. Our coaches are fully trained in the program and like me, they're e-commerce store owners too.

Get on the Inner Circle waitlist here: thesocialsalesgirls.com/inner-circle

15. Not getting sales? How to figure out what's wrong Sep 14, 2020

Show notes

In this 10 minute episode, I'm sharing the sales at Sock Doggo in the first 10 months.I'm going to tell you about my Key Metrics, what's "normal", and which metric I'll focus on to get more sales in the next few months.And, I'm sharing the one thing I would do if I could start all over again. If you're not doing this, you need to implement it fast!

14. The email strategy behind Sarah's 7 figure business Sep 08, 2020

Show notes

Today the amazing Sarah Williams is sharing the details about how she transformed her small local business into a booming 7 figure online store.

Sarah's an Inner Circle member and great friend of mine. She has found a way to replicate her customers' experience in her bricks and mortar store, into a super sticky, personal online shopping experience.

And then…

She poured fuel on the fire by adding a simple but highly effective email strategy that keeps her customers coming back to shop with her every week!

Framed By Sarah: https://framedbysarah.com

Get on the Inner Circle waitlist and receive a free lesson and sales goal calculator. https://thesocialsalesgirls.com/inner-circle

13. How much, how many, how long. The secret behind our sock production. Sep 07, 2020

Show notes

One of the questions I'm asked most often is about production.

Here's the story behind our recent order for 6000 pairs.

I'll share:

How much it cost
How many I had to order – minimums
How long it took

But really, that's only part of the story. I promise it will make you rethink your manufacturing.

12. Twelve email ideas you can implement and recycle Sep 01, 2020

Show notes

We recently got the results of a Poll from our Roadmap to $50K Group on Facebook.

We asked our members if they send an email every week, and if not, why?

The overwhelming majority said:

1) I don't know what to say or, 2) I don't want to bother people.

I know that most successful store owners get 40% or more of their sales from email. In fact, even little Sock Doggo gets 35% of our sales from email.

I don't want you to lose the opportunity to get sales without spending money on ads, so I created a list of 12 ideas for emails that you can use today. Even better, you can recycle them many times and still get great results.

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