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The Duct Tape Marketing Podcast — Business
The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America’s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you’re a small business owner, marketing professional, or marketing agency owner, you’ll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don’t miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Copyright: © John Jantsch. All rights reserved.

Latest Episodes:

Local SEO for Lead Generation Jul 05, 2018

Show notes

Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Justin Sturges Podcast Transcript

SEO tools and strategies are constantly changing. All the while, it's never been more important that you get found online when people go out there searching – particularly if you're a local business.

Your website is the foundation for how you get ranked and found locally. It's important to have a well put together website with unique content that is tailored specifically to the search results you want to show up in.

It is very difficult to rank for your most desired keyword phrases without great content.

My guest for this week's episode of the Duct Tape Marketing Podcast is Justin Sturges. He is a local SEO, website building & lead generation expert, Duct Tape Marketing Certified Consultant, and co-author of the award-winning book The Small Business Owner's Guide to Local Lead Generation. We discuss SEO, website design and the keys to getting your business to rank.

Being immersed daily in SEO, Sturges knows what works (and doesn't work) to help small businesses rank locally.

Questions I ask Justin:

What are common SEO mistakes that businesses often make?
What role do reviews play in your ranking factor?
What are some good resources for local SEO?

What you'll learn if you give a listen:

The driving factors in organic placement
Key aggregators often missed in citations
How using the right extensions can increase your click-throughs

Key takeaways from the episode and more about Justin Sturges:

To learn more about Justin Sturges, visit his website here.
Click here to find out more about Justin's book The Small Business Owner's Guide to Local Lead Generation.
Connect on LinkedIn.

Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.

A Guide to Content Strategy and Brand Storytelling Jun 27, 2018

Show notes

A Guide to Content Strategy and Brand Storytelling written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has […]

Voice Search: What Small Business Owner's and Marketers Need to Know Jun 22, 2018

Show notes

Voice Search: What Small Business Owner's and Marketers Need to Know written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we've got these Alexa and Google Home devices. These are how people are actually now executing searches. Not all of it […]

How to Develop the Right Idea at the Right Time Jun 14, 2018

Show notes

How to Develop the Right Idea at the Right Time written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett's […]

How to Use Social Media for Your Marketing Efforts in 2018 Jun 06, 2018

Show notes

How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Social Media I thought I'd drop in and give you my take on where we are with social media. It hasn't gone away, it hasn't died out, it has a place, and it's here to stay, but let's talk about how to use it in 2018. It's kind of […]

How to Monetize Your Expertise and Thrive May 31, 2018

Show notes

How to Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple […]

How GDPR Highlights How We Should Be Marketing May 25, 2018

Show notes

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Urban Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX, a people-based marketing consultancy that helps organizations increase their online conversion rates. He and I discuss what may be the most popular topic as of […]

How to Get What You Want In Life May 17, 2018

Show notes

How to Get What You Want In Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony "Sully" Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life. With his winning […]

Tips on How to Stay Top of Mind May 10, 2018

Show notes

Tips on How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Hall Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. He and I discuss the world […]

Cutting Through the Noise and Clutter in Marketing Today May 03, 2018

Show notes

Cutting Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books […]

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