The Duct Tape Marketing Podcast

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**The Duct Tape Marketing Podcast**

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America’s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you’re a small business owner, marketing professional, or marketing agency owner, you’ll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don’t miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Latest Episodes:

Letting Go of Perfection in Order to Achieve Your Goals Sep 18, 2018

Show notes

Petra Kolber shares her views on perfection.

The Secrets to Scaling Your Business Sep 06, 2018

Show notes

The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mandy McEwen Podcast Transcript

My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she's learned from her experience, in both growing her own business and helping thousands of marketing entrepreneurs over the years.

Mod Girl Marketing has been recognized as a Top 8 SEO Expert by Search Engine Journal and as a content marketing influencer by BuzzSumo.

McEwen has been featured in a number of publications, including the Huffington Post, Inc., and Search Engine Journal.

Questions I ask Mandy McEwen:

How do you define scaling?
What holds people back from scaling in the traditional sense?
How do business owners identify what tasks to outsource first?

What you'll learn if you give a listen:

Why getting clear about your own needs, wants, and goals for your business is an essential first step to scaling successfully
How sharing your company's vision can help you find the best employees, either freelance or full-time
Why having a set process and system for hiring and on-boarding is critical

Key takeaways from the episode and more about Mandy McEwen:

Learn more about Mod Girl Marketing
Join the Mod Agency Insiders Facebook group
Follow on Twitter
Connect on LinkedIn
Follow on Instagram

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Create a Morning Routine That Breeds Success Aug 30, 2018

Show notes

How to Create a Morning Routine That Breeds Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Benjamin Spall Podcast Transcript

This week on the Duct Tape Marketing Podcast, I chat with Benjamin Spall. Spall is co-author of the book My Morning Routine: How Successful People Start Every Day Inspired and co-founder of the website by the same name.

For their website and book, Spall and his co-founder and co-author, Michael Xander, have interviewed nearly 300 successful leaders in arenas as diverse as business, sports, the arts, and government. On today's episode, we talk about what we can learn from the morning routines of successful people when creating our own set of rituals to start the day.

Spall has contributed to various other publications, including Entrepreneur, Business Insider, and the Huffington Post.

Questions I ask Benjamin Spall:

What are some of the known benefits of having a morning routine?
How do you create a shutdown ritual?
Did you discover any patterns, or things that everybody does, in the morning?

What you'll learn if you give a listen:

How sticking to your morning routine can make you more productive all day long
Why you can't forget about your evening routine to set you up for success the next day
How to use "habit stacking" to make your routine easier to follow

Key takeaways from the episode and more about Benjamin Spall:

Learn more about Benjamin Spall
Read routines on the website
Order My Morning Routine
Follow on Twitter
Follow on Instagram

Like this show? Click on over and give us a review on iTunes, please!

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Edge Out Your Competition by Being Uncopyable Aug 23, 2018

Show notes

How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Steve A. Miller Podcast Transcript

This week's guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time and again, and it's what we discuss here on the podcast.

Miller founded The Adventure LLC over thirty years ago, and has served as a consultant for many global brands, including Proctor & Gamble, Nordstrom, and Coca-Cola.

He has spoken at over 1,500 conferences and workshops, and has contributed to numerous publications including the Washington Post, Wall Street Journal, and Business Week.

Questions I ask Steve A. Miller:

What is the uncopyable mindset?
How do you innovate to create a better experience for your customers?
How can owning a word help you define your brand?

What you'll learn if you give a listen:

How to make your customers stop caring about price
The difference between loyalty and attachment
Why competition doesn't breed innovation, it breeds conformity

Key takeaways from the episode and more about Steve A. Miller:

Learn more about Steve A. Miller
Order Uncopyable
Get Steve's white paper for Duct Tape Marketing Podcast listeners
Follow on Twitter
Connect on LinkedIn

Like this show? Click on over and give us a review on iTunes, please!

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Using Convenience to Disrupt the Competition Aug 16, 2018

Show notes

Using Convenience to Disrupt the Competition written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Shep Hyken Podcast Transcript

This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty.

Hyken's previous books have been New York Times and Washington Post bestsellers. He is also a prolific speaker, having been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession.

Hyken works with companies to revolutionize their approach to customer service and to help them build loyalty and longstanding relationships with their clients. In this episode, Hyken details the ways in which becoming the company that is most convenient to do business with can help you stand out from the competition and create lifelong customers.

Questions I ask Shep Hyken:

Why convenience as a revolution? Hasn't convenience always been a good idea?
How can a small business owner apply the friction reduction principles used by a giant company, like Amazon, to strengthen their company?
Where can small business owners begin to look for places to unearth the potential for innovation?

What you'll learn if you give a listen:

Why you're now expected to compete with the best customer service a client's ever received from anyone, rather than just your direct competitors
How to use what your competitors are doing as a benchmark, not a goal
Why looking outside your industry can help you find inspiration for innovation

Key takeaways from the episode and more about Shep Hyken:

Learn more about Shep Hyken
Pre-order The Convenience Revolution
Follow on Facebook
Follow on Twitter
Connect on LinkedIn
Subscribe on YouTube

Like this show? Click on over and give us a review on iTunes, please!

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Fighting Unconscious Bias in Your Organization Aug 09, 2018

Show notes

Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dolly Chugh Podcast Transcript

My guest for this week's episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She's also the author of the forthcoming book The Person You Mean to Be: How Good People Fight Bias.

Chugh writes a monthly column for Forbes.com on gender, race, diversity, inclusion and bias, and has contributed to more than 20 academic and managerial publications including the Harvard Business Review, Psychological Science, Social Justice Research, and The American Economic Review. Her research has also been featured on numerous media outlets including National Public Radio, The Washington Post, The New York Times, and The Economist.

In this episode, we unpack the ways in which unconscious bias may get in the way of good people living their lives and running their businesses as fairly and equitably as they'd like.

Questions I ask Dolly Chugh:

What do you mean when you say "being the person you mean to be"?
How can I, as the leader of a company, make fighting bias and promoting diversity a priority?
How much does a lack of exposure to diversity contribute to unconscious bias?

What you'll learn if you give a listen:

How you can be a vulnerable leader and be willing to admit that you're learning and working to correct your own unconscious bias
How running better meetings can help you combat bias within your organization
How you can be an activist, with a little "a," in your everyday life

Key takeaways from the episode and more about Dolly Chugh:

Learn more about Dolly Chugh
Pre-order The Person You Mean to Be
Follow on Facebook
Follow on Twitter
Connect on LinkedIn

Like this show? Click on over and give us a review on iTunes, please!

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Transform Your Company Into an Inbound Organization Aug 02, 2018

Show notes

How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Todd Hockenberry Podcast Transcript

My guest for this week's episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles, which we discuss today.

Founded nearly 10 years ago, Top Line Results guides B2B companies who are struggling to adapt to the changes in buying behavior. Using online tools, they help clients stay ahead of the latest tech-driven changes.

Todd writes regularly about industry and technology trends, and has been published in trade magazines such as The Fabricator, Industrial Laser Solutions, Modern Metals, Modern Application News, and others. He also co-hosts the podcast Inbound2Grow with Dan Tyre.

Questions I ask Todd Hockenberry:

What's new that you are bringing to the subject of inbound?
What is the "inbound organization"?
How do you encourage your employees across all departments to embrace the inbound culture shift?

What you'll learn if you give a listen:

How the idea of "inbound" goes far beyond the reaches of marketing
Why you need to stay focused on the customer throughout their entire interaction with your company
How to shift your perspective from business owner to prospective client

Key takeaways from the episode and more about Todd Hockenberry:

Learn more about Top Line Results.
Listen to the Inbound2Grow podcast.
Read Inbound Organization.
Follow on Twitter.
Connect on LinkedIn.
Follow Top Line Results on YouTube.

Like this show? Click on over and give us a review on iTunes, please!

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Honest Startup Advice From Somebody Who's Been Through It Jul 26, 2018

Show notes

Honest Startup Advice From Somebody Who's Been Through It written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rand Fishkin Podcast Transcript

My guest for this week's episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. He and I discuss his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

Fishkin is a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he likes to hang out with his wife and eat pasta.

Questions I ask Rand Fishkin:

Where does SEO sit today?
Why include the painfully honest advice in your book?
What is some common advice you give people?

What you'll learn if you give a listen:

Why you need to discover your unique value
How Fishkin's business point of view has changed over the years
What's coming next in the marketing world

Key takeaways from the episode and more about Rand Fishkin:

Read Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Learn more about SparkToro.
Learn more about Moz.
Follow on Facebook.
Follow on Twitter.
Connect on LinkedIn.

Like this show? Click on over and give us a review on iTunes, please!

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Feel Less Busy and Get More Done Jul 19, 2018

Show notes

How to Feel Less Busy and Get More Done written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Laura Vanderkam Podcast Transcript

My guest for this week's episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is the author of several time-management and productivity books, including the one we discuss in this interview, Off the Clock: Feel Less Busy While Getting More Done.

Vanderkam is the author of several other time-management and productivity books, including I Know How She Does It, What the Most Successful People Do Before Breakfast, and 168 Hours.

Her work has appeared in publications including the New York Times, the Wall Street Journal, Fast Company, and Fortune. She is also the co-host, with Sarah Hart-Unger, of the podcast Best of Both Worlds.

Questions I ask Laura Vanderkam:

What are some of the biggest time-drain patterns?
Is there a place for procrastination?
How much does multitasking cost us?

What you'll learn if you give a listen:

Why there is so much stress around getting a lot done
Why people are more productive during some times of the day compared to others
Whether or not you should track your time

Key takeaways from the episode and more about Laura Vanderkam:

Learn more about Laura Vanderkam.
Listen to the Best of Both Worlds podcast.
Read Off the Clock.
Follow on Facebook.
Follow on Twitter.
Connect on LinkedIn.
Follow on Instagram.

Like this show? Click on over and give us a review on iTunes, please!

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How Chat Bots Can Help You Grow Your Business Jul 12, 2018

Show notes

How Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Andrew Warner Podcast Transcript

My guest for this week's episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy, a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy, and what your business needs to know about bots today.

Warner was one of the pioneers of the internet startup scene — starting online in 1997 and growing his business into a multi-million dollar venture.

After he and his brother achieved their first success, a $30 million per year Internet business, he wanted to share the gift of inspiration and knowledge with budding entrepreneurs, and with that, Mixergy was born. To achieve this end, he started Mixergy, where he invites proven Entrepreneurs to teach how they built their startups. Recently, Warner has been an angel investor in two of the early chat messaging platform companies (ManyChat & Assist) which eventually led him to build Bot Academy.

Questions I ask Andrew Warner:

Why should people be paying attention to chat bots?
What are some business use cases for chat bots?
How will chat bots evolve?

What you'll learn if you give a listen:

Why people should pay attention to chat bots
How chat bots can help your customer service
How email and chat bots can work hand-in-hand

Key takeaways from the episode and more about Kyle Gray:

To see the chat bot intro, visit botacademy.com/ducttapemarketing.
Learn more about Bot Academy.
Learn more about Mixergy.
Follow on Twitter.
Connect on LinkedIn.

Like this show? Click on over and give us a review on iTunes, please!

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.