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The Duct Tape Marketing Podcast — Business
The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America’s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you’re a small business owner, marketing professional, or marketing agency owner, you’ll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don’t miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Copyright: © John Jantsch. All rights reserved.

Latest Episodes:

How Virtual Assistants Are Reshaping The Business Landscape Jul 14, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Joe Rare. He shares his story as an "underground" serial entrepreneur, investor, and outsourcing expert. Joe focuses on helping small- to medium-sized businesses and currently owns and manages a number of digital companies that are fully run by virtual assistants. He shares how outsourcing tasks to VAs can help businesses grow and be more profitable.

More About Joe Rare:

More about Level 9 Virtual.
Joe's website.
Reach out to Joe

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

The 7 Deadly Marketing Mistakes Jul 13, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about 7 marketing mistakes that business owners usually make and I give you some tips on how to avoid them.

Send me an email if you want to talk about Strategy First.

Learn More About The Agency Intensive Certification:

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Take The Marketing Assessment:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

The 4 Commitments To Grow Your Reach Online Jul 07, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders.

Her first book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. This book provides a structured approach to creating a successful online presence that will generate a big impact on any message. Becky shares a framework to cultivate followers based on four commitments: value, consistency, endurance, and generosity.

More About Becky Robinson:

Get your copy or audiobook of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.
More about Becky and Weaving Influence.
Connect with Becky.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

How To Write A Business Book That Matters Jul 05, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and contributed to 50 book projects that have generated over $20 million for their authors. Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business.

His most recent book: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, is a guide for authors who want to create impact in their business books.

More About Josh Bernoff:

Get your copy of Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters.
Reach out to Josh.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Unveiling The Future Of AI Jun 29, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Kenneth Wenger. He is an author, a research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. His research interests lie at the intersection of humans and machines, ensuring that we build a future based on the responsible use of technology.

His newest book, Is the Algorithm Plotting Against Us?: A Layperson's Guide to the Concepts, Math, and Pitfalls of AI. Kenneth explains the complexity of AI, demonstrating its potential and exposing its shortfalls.

More About Kenneth Wenger:

Get your copy of Is the Algorithm Plotting Against Us?: A Layperson's Guide to the Concepts, Math, and Pitfalls of AI.
Connect with Kenneth.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Embracing Your Entrepreneurial Superpower Being Unemployable Jun 28, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Alysia Silberg. She is a leading venture capitalist in Silicon Valley, where she mentors tech startups and helps them go public. She is the CEO & General Partner of the investment firm Street Global.

Her first book, Unemployable: How I Hired Myself is a guide that helps to change your mindset from "I can't" to "I can"; and changes the narrative of being "unemployable" and relates it to entrepreneurship and finding one's superpower in business. She shares her personal journey of embracing her entrepreneurial spirit and encourages others to leverage AI to create new opportunities.

More About Alysia Silberg:

Get your copy of Unemployable: How I Hired Myself
Connect with Alysia and follow her on Instagram

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

How To Turn Adversity Into Purpose Through Mindset Jun 22, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Siri Lindley. She is a two-time world champion triathlete and winner of twelve ITU World Cup races. She's the top female triathlon coach in the world, she's guided Olympic medalists and Ironman champions to not only become better athletes but also better people. Siri is also a life coach, keynote speaker, and the Founder of two non-profit organizations.

Her upcoming book Finding a Way: Taking the Impossible and Making it Possible, gives you the tools, inspiration, and strategies you need to find a way through the struggles in your life and leads you to triumph. She explains how failure becomes an opportunity for learning and growth, while gratitude, support, and living with purpose and love are essential in everyone's journey.

More About Siri Lindley:

Get your copy of Finding a Way: Taking the Impossible and Making it Possible. For every book sold, $2 is donated to Feeding America and the rest of the profits go to Siri's non-profit Believe Ranch and Rescue.
Get a free chapter of Finding a Way by texting "GOFIRST" to 66866.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Rewiring Organizations For A Successful Digital Transformation Jun 21, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Rodney Zemmel. He is co-leader of the McKinsey Digital Practice, and a member of McKinsey's Shareholders Council, the firm's board of directors. He serves clients across a range of industries on growth strategy, performance improvement, and value creation by harnessing the power of data and analytics, digital culture and capabilities, and modernized core technology.

He is the co-author of Rewired: the McKinsey's Guide to Outcompeting in the Age of Digital and AI. This book shares the lessons McKinsey has learned helping companies deliver successful digital and AI transformations into a detailed "how to" manual explaining how organizations need to rewire their processes and operations, leveraging new technologies to achieve value.

More About Rodney Zemmel:

More about Rewired: the McKinsey's Guide to Outcompeting in the Age of Digital and AI
Get in contact with Rodney

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

How To Retain Top Talent While Prioritizing Their Quality Of Life Jun 15, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Joe Mull. He is the founder of the BossBetter Leadership Academy and hosts the popular BossBetter Now Podcast, which was named by SHRM as a "can't miss show for leaders".

He is the author of the newly released book Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work, a framework for creating an employee experience that leads people to join a company, stay long term, and do a great work.

More About Joe Mull:

Get your copy of Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work
Joe's website

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

The 5 Key Skills That Successful Managers Possess Jun 14, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Dave Dodson. He is on the faculty of Stanford University's Graduate School of Business, where he guides students in tactical execution. He was a McKinsey & Company consultant and left to become a serial entrepreneur operating several companies as CEO or Executive Chairman.

His newest book The Manager's Handbook: Five Simple Steps to Build a Team, Stay Focused, Make Better Decisions, and Crush Your Competition; will help managers, executives, and other business leaders interested in dramatically improving their ability to lead people and inspire loyalty.

More About Dave Dodson:

Pre-Order your copy of The Manager's Handbook: Five Simple Steps to Build a Team, Stay Focused, Make Better Decisions, and Crush Your Competition
Reach out to Dave

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

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