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The Duct Tape Marketing Podcast — Business
The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America’s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you’re a small business owner, marketing professional, or marketing agency owner, you’ll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don’t miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Copyright: © John Jantsch. All rights reserved.

Latest Episodes:

The Power Of Mattering Aug 18, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She's a frequent contributor to the WSJ and the Washington Post.

Her upcoming book Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It, explores the deep roots of toxic achievement culture, and finds out what we must do to fight back. She explains the term "mattering" which is the idea of feeling valued for who we are at our core by our families, by our friends, by our community, and also being dependent on to add meaningful value back to parents, to friends, to the community.

More About Jennifer Wallace:

Jennifer's website
Pre-order Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

How Fractional CMOs Are Reshaping Business Strategy Aug 17, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment.

The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI.

More About Mike Volkin:

Mike's website
If you're a marketing agency, looking for a marketing strategy: Your Marketing Expert

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

Wealth and Ownership Amid A Shifting Global Financial Order Aug 10, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Carol Roth. She is a "recovering" investment banker; entrepreneur; speaker; economic, business, and financial commentator; content developer; and a New York Times bestselling author.

Her latest book You Will Own Nothing: Your War with a New Financial World Order, is a New York Times best seller that helps people navigate the shifting global financial order and create a plan to fight back and preserve their wealth creation opportunities.

More About Carol Roth:

Get your copy of: You Will Own Nothing: Your War with a New Financial World Order
Follow Carol on Twitter
Connect with Carol

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

The Five Core Energies For Success Aug 09, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Hitendra Wadhwa. He is a professor at Columbia Business School and Founder of the Mentora Institute. He has coached dozens of Fortune 100 C-suite executives and taught 10,000+ MBAs and Executives.

His upcoming book: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success, explains the 5 Core Energies (Purpose, Wisdom, Growth, Love, and Self-Realization) and expressing them through actions that bring out the best in yourself and others. Dr. Hitendra shares the key principles for how to pursue success by letting your true self shine through in everything you do.

More About Dr. Hitendra Wadhwa:

Get your copy of: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success
Dr. Hitendra's website.
Mentora Institute

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

Revolutionizing Design with AI: Exploring the World of Generative Design Aug 03, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle.

More About Russ Perry:

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

Maximizing Your Marketing Impact With Fractional CMOs Aug 02, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as well as growing companies, often as a Fractional CMO, Chief Strategic Officer (CSO).

JP explains how Fractional CMO can be a cost-effective solution for businesses to access top-level marketing expertise without the burden of hiring a full-time executive. JP highlights the importance of framing services in terms of results and outcomes, focusing on the value delivered rather than just the hours worked.

More About JP Maroney:

Follow JP on social media: @jpmaroney
JP's website.
Check out JP's Youtube Channel.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

Why Agency Owners Should Invest In Other Businesses Jul 27, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. Nudge helps you measure the performance of your digital properties through the lens of what people are paying attention to.

Ben explains why agency owners should consider investing a portion of their own capital into other businesses as a way of personal development and to gain valuable insights from different industries. By investing in other companies, they can learn from other founders, gain exposure to new sectors, and understand emerging trends.

More About Ben Young:

Follow Ben on Twitter.
Nudge website.
Check out Ben's blog.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Why This Marketing Gap Analysis Is Your Roadmap To Success Jul 27, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about a new tool that we've created, the marketing a gap analysis. This guide will help you understand the complex world of marketing and create a roadmap for success by improving your marketing strategies.

Get your Duct Tape Marketing Gap Analysis.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Building An Event Strategy That Connects With Your Community Jul 20, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferences in 2016 and has produced over 50 conferences and gatherings worldwide. Isaac is also the co-host of the Make It Kickass podcast.

Isaac explains how events can serve as a powerful strategy for building a community around a business or brand. A comprehensive approach to event planning starts with developing a strategy that aligns with your business goals and creating impactful experiences for your community.

More About Isaac Watson:

Kickass Conferences website.
Listen to the Make It Kickass Podcast.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Rethinking The Words You Should Lose For Those To Use Jul 19, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Sam Horn. She is the Founder and CEO of the Intrigue Agency. She's been a speaker for 3 TEDx talks and the author of 10 books.

Her new book Talking on Eggshells: Soft Skills for Hard Conversations shows how to apply constructive communication strategies that shift from reactive and negative responses to proactive and compassionate ones; in order to create a positive ripple effect in people's personal and professional lives.

More About Sam Horn:

Download your words to lose, words to use template.
Get your copy of Talking on Eggshells: Soft Skills for Hard Conversations
Sam's website.
Follow Sam on LinkedIn.

Learn More About The Agency Intensive Certification:

Learn more

Take The Marketing Assessment:

Marketingassessment.co

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

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