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The Duct Tape Marketing Podcast — Business
The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America’s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you’re a small business owner, marketing professional, or marketing agency owner, you’ll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don’t miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Copyright: © John Jantsch. All rights reserved.

Latest Episodes:

To Niche or Not to Niche: The Pitfalls of Over-Specialization Sep 21, 2023

Show notes

In the world of marketing, focusing on a niche can be both advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from being tacticians to orchestrators, and leverage your strategic skills to serving your niche. This approach will provide a unique value proposition for your business in an increasingly competitive landscape.

How to Navigate the New Era of Customer Expectations Sep 20, 2023

Show notes

In today's business landscape, time and responsiveness are critical factors in customer experience and revenue generation. Customers increasingly value speed and quick solutions, especially after the pandemic. Learn how to prioritize responsiveness in your business to gain a competitive advantage for your company and your clients.

How to Translate Your Passion Into Your Purpose Sep 14, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Liz Elting, the co-founder and CEO of award-winning TransPerfect, the world's largest provider of language and business solutions with over $1.1 billion in revenue and offices in over 100 cities around the globe. Additionally, she is also the founder of the Elizabeth Elting Foundation, a non-profit created to break down systemic barriers and foster systemic change for women and other underserved communities.

She has also been named one of Forbes' Richest Self-Made Women every year since the list's inception. Currently, she has an upcoming book and is a contributor at Forbes and SWAAY.

Navigating the Nonfiction Author Journey Sep 13, 2023

Show notes

In today's episode of the Duct Tape Marketing Podcast, we're joined by Honorée Corder, an accomplished author, publishing consultant, and the founder of Indy Author University. With over 50 books to her name and a passion for turning aspiring nonfiction authors into best-selling and best-earning authors, Honoree brings an unparalleled perspective to the table. We discuss her recent book, Write Your First Nonfiction: A Primer for Aspiring Authors, and delve into the intricacies of authorship, focusing on the business benefits of publishing your own book.

More About Honoree Corder: https://honoreecorder.com/

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How To Create The Life You Want In One Year Sep 07, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, we're joined by Lisa McCarthy, co-founder and CEO of the Fast Forward Group. Lisa has designed a groundbreaking system that's already changed the lives of over 100,000 professionals across industries, from tech giants like Google and Amazon to financial institutions like JP Morgan Chase.

Her book, "Fast Forward: Five Principles to Create the Life You Want in Just One Year," lays out the actionable steps for transforming both your career and personal life within a year's time. Today, we dive deep into these power principles and discuss the urgency of a one-year timeline.

More About Lisa McCarthy:

Get your copy of Fast Forward: Five Principles to Create the Life You Want in Just One Year

Navigating the Performance Paradox Sep 06, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Eduardo Briceño. He is a global keynote speaker and facilitator who guides many of the world's leading companies in developing cultures of learning and high performance. Earlier in his career, he was the co-founder and CEO of Mindset Works, the first company to offer growth mindset development services.

His new book, The Performance Paradox: Turning the Power of Mindset into Action, helps you discover how to balance learning and performing to bolster personal and team success.

More About Eduardo Briceño:

Get your copy of The Performance Paradox: Turning the Power of Mindset into Action
Connect with Eduardo on LinkedIn
Eduardo's website.

Get Your Free AI Prompts To Build A Marketing Strategy:

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The Art Of Modern Leadership Aug 31, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Kirstin Ferguson. She is Australia's most prominent leadership expert and a highly experienced business leader in her own right. Her upcoming best-seller book: HEAD & HEART: The Art of Modern Leadership is a practical guide for every modern leader. Kirstin explains how leadership is simply a series of moments and therefore, every moment offers us the opportunity to leave a positive impact on those we lead.

More About Kirstin Ferguson:

Get your copy of HEAD & HEART: The Art of Modern Leadership
Head & Heart Leader Scale
Kirstin's website.

Get Your Free AI Prompts To Build A Marketing Strategy:

Download now

Fractional CMOs As Strategy Architects Aug 30, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. He explains how Fractional CMOs besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges.

More About Angelo Ponzi:

Connect with Angelo on LinkedIn.
Angelo's website.

Get Your Free AI Prompts To Build A Marketing Strategy:

Download now

How To Get Back Your Entrepreneurial Freedom Aug 24, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Sabrina Starling. She is the Business Psychologist and is the international bestselling author of How to Hire the Best and The 4 Week Vacation: The Entrepreneur's Ultimate Guide to Taking Your Life Back from Your Business. Founder of tapthepotential.com and host of the Profit by Design podcast, she and her team coach entrepreneurs to take their lives back from their businesses. They are on a mission to disrupt the hustle culture by sending 10,000 entrepreneurs on a 4-week vacation over the next 10 years.

More About Dr. Sabrina Starling:

Discover how to make your time worth $10,000 an hour
Listen to the Profit By Design Podcast
Get your copy of The 4 Week Vacation: The Entrepreneur's Ultimate Guide to Taking Your Life Back from Your Business.

Get Your Free AI Prompts To Build A Marketing Strategy:

Download now

The Impact of Community Aug 23, 2023

Show notes

In this episode of the Duct Tape Marketing Podcast, I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital.

His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. Lloyed explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change.

More About Lloyed Lobo:

Follow Lloyed on LinkedIn
Listen to the Traction Podcast
Lloyed's website
Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth

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