Show notes
Whether you think you can or you can’t, you’re absolutely right! And in this episode, I am so excited to introduce a very special person who absolutely CAN run a successful direct sales business… Cassie Dodds! 💗💗💗
Cassie is a busy mum of two and a multiple award winning stylist with the Australian Direct Sales company - Lorraine Lea.
2020 was a year of change for most businesses and just like you, overnight everything she knew and had learned over the past 10 years in her business came unravelled when she could no longer operate her business in the traditional "party plan" format. Instead of crumbling in a heap, she invested time & money in learning how she could pivot her traditional party plan business to the online space and as a result, she grew her personal sales by almost double on her previous year and a team growth of $1 million.
Cassie will be sharing with us today some of her top tips on how she makes parties work… and how she got to the point where she’s doing 10 parties per week and got booked out for the next five months!
Not only did the pivot to the online world grow her business (and income) exponentially but it gave her a lifestyle she could only dream of, allowing her to work from absolutely anywhere from any device of her choosing.
If you’re a direct seller, a party planner, or a network marketer, this episode is for you! And if you’re not, maybe this is your nudge 🤗
We’ll be talking about:
➡ [00:00] Introduction
➡ [2:58] Cassie’s direct selling journey
➡ [5:37] Lorraine Lea and Divine timing
➡ [8:25] Getting the ‘I want what she’s having’ attitude
➡ [10:32] Tips on managing business and life
➡ [12:26] Moving to an online space
➡ [15:30] Cassie’s ‘sweet spot’ when organising group parties
➡ [17:01] The Golden Rule to improve your bookings
➡ [20:06] Facebook Live: YAY! or NAY?
➡ [21:56] Top 3 Tips to Party like a PRO
➡ [24:30] Facing challenges and overcoming failures
➡ [26:15] Social Media: Don’t bite off more than you can chew
➡ [27:37] Making your host your secret weapon in parties
➡ [33:56] How Cassie keeps herself on track
➡ [36:56] Cassie’s #1 tool to make personal connections
➡ [39:44] Cassie’s book recommendations
About our Guest:
A busy mum of two and multiple award-winning stylist with Australian Direct Sales company - Lorraine Lea, Cassie Dodds knows a thing or two about running a successful Direct Sales business.
2020 was a year of great challenges for most businesses and Cassie was not an exception. Almost overnight, everything she knew and had learned over the past 10 years in her direct sales business came unravelled when she could no longer operate her business in the traditional "party plan" format. Instead of crumbling in a heap, she invested time & money in learning how she could pivot her traditional party plan business to the online space.
In the same year, she saw her personal sales grow from a previous $260,000 to $540,000 in personal sales, plus team growth of almost $1,000,000!
She loves to share her top tips on being social versus salesy, finding your ideal client and delivering content that keeps them coming back for more long after their purchase or party!
Resources:
➡ ‘Winging It: Stop Thinking, Start Doing: Why Action Beats Planning Every Time’ by Emma Isaacs: https://amzn.to/3tpn7cF
Connect with Cassie Dodds:
➡ Cassie Dodds on Facebook: https://www.facebook.com/cassiedoddsll
➡ Cassie Dodds on Lorraine Lea: https://lorrainelea.com/stylists/12865
➡ Cassie Dodds on YouTube: https://www.youtube.com/user/cass5187
Connect with Direct Selling Accelerator:
➡ Join the Facebook group: facebook.com/groups/socialmediafordirectsellerswithgregandsam
➡ Visit our website: auxano.global
➡ Subscribe to Youtube: youtube.com/c/DirectSellingAccelerator
➡ Follow us on Instagram: instagram.com/auxanomarketing
➡ Follow us on Facebook: facebook.com/auxanomarketing
➡ Email us at grow@auxanomarketing.com.au
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
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