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    Business

    The DigitalMarketer Podcast

    The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you’re a seasoned digital marketing expert, or you’re on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

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    Latest Episodes:
    Generating $100k in Revenue from a 30-Day Email Marketing Campaign with EJ Saunders Mar 12, 2024
    Show notes

    You’ve probably been on the receiving end of email campaigns that drive you crazy because they just feel so spammy. They never stop coming.


    And it feels scary to think that your business could give that same feeling to other people. But don’t let this make you think that you should stay away from email campaigns. On the contrary, there is a way to make your campaigns serve you AND the recipient, without creating spam overwhelm.


    EJ Saunders, CEO and Founder of Blaze Digital Solutions joins the show today to discuss strategies for enhancing e-commerce marketing, particularly through email campaigns.


    The proof is in the pudding. Saunders took a company that had an email list of 20,000 people that they were sending 1 single email to a month and instead created a 30-day campaign that generated $100,000!


    Want to learn how to do the same? Tune in to learn about crafting irresistible offers, and utilizing simple yet potent email sequences to drive sales.


    In This Episode:

    01:17 Case Study: $100,000 30-Day Campaign for an Archery Company

    02:29 The Power of Email Marketing and Segmentation

    03:40 Creating Effective Offers and Automation

    04:43 Increasing Email List with Lead Gen Campaigns

    05:47 The Importance of Understanding the Customer's Journey

    08:27 The Role of Testimonials in Marketing

    11:18 The Power of Welcome Series in Email Marketing

    11:29 The Art of Crafting Irresistible Offers

    19:23 The Importance of Building Trust with Clients

    31:51 The Impact of SMS Marketing

    35:28 Conclusion: The Future of Digital Marketing


    Connect with EJ Saunders

    Website - https://ejsaunders.com/

    Blaze Digital Solutions - https://blazedigitalsolutions.com/

    LinkedIn - https://www.linkedin.com/in/ej-saunders/


    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

    Facebook: https://www.facebook.com/digitalmarketer

    Instagram: https://www.instagram.com/digitalmarketer/

    LinkedIn: https://www.linkedin.com/company/digital-marketer/


    This Month's Sponsors:

    • Conversion Fanatics - Conversion Rate Optimization Agency
    • Get 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable

    • [Free Guide & Assessment] 7 Levels of Scale
    • FREE EPIC Challenge

    More Shows You'll Love

    • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
    • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

    Mentioned in this episode:

    Become A Certified E-Commerce Marketing Master

    Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

    Ecom Cert


    The Art of Niching Down with AJ Cassata Mar 05, 2024
    Show notes

    How do we get nice clients? The ones that pay well and don't complain too much!


    Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal niche.


    Most small agencies start with one or two clients which then lead to referrals. And before they know it, they're marketing everything from plumbers to products without any real idea of who their ideal customer is.


    Developing a system where you work out your Niche, focus on your Offer, and then develop a Method needn't be that complicated. Just by having conversations with past clients, you can learn a lot about what worked and what you are good at.


    AJ Cassata is the CEO of Revenue Boost and he has helped over 400 agencies become actual agencies with a simple and predictable sales system that can help you and your agency grow in more ways than one.


    Learn how to see the patterns in the work that you are doing already and then how to refine and articulate your offer as you look to take it to a cold market where clients who need your specific offer are waiting for you. Today's episode is a niche-down nugget of gold!


    Key Takeaways:

    01:20 How can agencies build a business (for themselves) that they really love?

    05:04 How to develop a system where you find the clients you actually want

    06:35 How to audit yourself as an agency

    11:48 How to get traction in a cold market

    13:24 Niche, Offer, Method

    16:52 'The money is in the mouth of the market'

    19:40 What is 'the method' for niching down?

    24:10 Learning to see your business as a separate entity


    Resources:

    Revenue Boost’s Niche Analysis Template - Niche Analysis Template (Revenue Boost) - https://docs.google.com/spreadsheets/d/1jUAND06w5GxwplhJFTmHyHToSwb4xrvDKrhIapkIT98/edit#gid=645611462


    Connect with AJ Cassata:

    Website - Revenue Boost - https://revenueboost.net/

    LinkedIn - https://www.linkedin.com/in/ajcassata/


    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

    Facebook: https://www.facebook.com/digitalmarketer

    Instagram: https://www.instagram.com/digitalmarketer/

    LinkedIn: https://www.linkedin.com/company/digital-marketer/


    This Month's Sponsors:

    • Conversion Fanatics - Conversion Rate Optimization Agency
    • Get 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable

    • [Free Guide & Assessment] 7 Levels of Scale
    • FREE EPIC Challenge

    More Shows You'll Love

    • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
    • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

    Mentioned in this episode:

    Become A Certified E-Commerce Marketing Master

    Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

    Ecom Cert


    The Future of Full-Stack Marketing with Jake Madoff Feb 29, 2024
    Show notes

    Are they still spying on us? Where is the price of ads going? How do you split an omnichannel marketing budget? And how do you deliver your client bad news after a campaign has been tested?


    So many questions! Today’s guest is the young Jake Madoff, a full-stack growth marketing expert here to answer them for us and share his insights on everything from the future of SEO to the future of paid advertising.


    There’s a full-stack, omnichannel approach to today’s episode as we cover just about everything that’s going on when it comes to the latest digital marketing trends and what’s working out there as clients tighten their belts and expect immediate results.


    Is there a better way to get clients to be more patient? Tune in to find out about Jo’s 90-day client report-back strategy. Plus, there are some great insights on working with influencers on TikTok through talent creative networks. Please join us.


    Jake Madoff specializes in paid social, paid search, OTT, Amazon Ads, programmatic Ads, SEO, and CRO. He has led growth at three multi-million dollar startups, founded three startups, and has been featured on all major growth marketing platforms for his work in growth marketing.


    Key Takeaways:

    01:55 Jake’s background in full-stack marketing

    06:03 Social selling channels as a new trend

    07:40 When to use TikTok (conspicuous consumption)

    08:47 Combining paid advertising with organic content

    10:27 The Future of SEO

    11:45 Where is the price of ads going?

    14:00 How do you split an omni-channel marketing budget?

    16:25 Jo’s tried and tested 3 months testing strategy

    21:24 Unpacking the available click attribution models

    23:25 How to deliver bad news to a client when reporting on a campaign

    26:50 Experimenting with TikTok ads

    29:44 How many variations on ads are recommended?

    31:00 Working with influencers on TikTok (through talent creative networks)

    32:52 Are they spying on us? Understanding layered tracking

    35:33 Evergreen advertising principles that can withstand tech compliance


    Connect with Jake Madoff:

    Website - https://jakemadoff.io/

    LinkedIn - https://www.linkedin.com/in/jake-madoff-8a191070/


    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

    Facebook: https://www.facebook.com/digitalmarketer

    Instagram: https://www.instagram.com/digitalmarketer/

    LinkedIn: https://www.linkedin.com/company/digital-marketer/


    This Month's Sponsors:

    • Conversion Fanatics - Conversion Rate Optimization Agency
    • Get 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable

    • [Free Guide & Assessment] 7 Levels of Scale
    • FREE EPIC Challenge

    More Shows You'll Love

    • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
    • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

    Mentioned in this episode:

    Become A Certified E-Commerce Marketing Master

    Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

    Ecom Cert


    How To Improve Your Email Deliverability with Brendan Dubbels Feb 27, 2024
    Show notes

    Email deliverability: what is it and how can we get better at it? With so much uncertainty around SEO and with social media platforms effectively owning your content, controlling your email list and communicating with your customers directly is more important than ever.

    Times have changed, though, and it's no longer just about having a reputable IP address to convince your customer's ESP (Email Service Provider) that your once-in-a-lifetime offer shouldn't go straight to the spam or promotions folder.


    Getting into the actual inbox and remaining top of mind requires meaningful engagement with your customer. Today's guest is showing us how to do just that.


    Brendan Dubbels is the Senior Partner Manager for Ontraport and he's offering some super practical tips on how to improve your deliverability rate by making your emails more ‘clickable’ and ‘replyable’.


    Learn how to clean up your email list and separate it into customers that engage with different regularities. Discover how to manage what is transactional (eg. invoicing) and what is content-driven.


    Join us on an episode of DigitalMarketer that takes the ESP out of second-guessing your customer's ESP. More consistency in communication leads to more clicks and fruitful conversations.


    Brendan Dubbels is the Senior Partner Manager for Ontraport, a business automation software for entrepreneurs, solopreneurs, and small businesses. You can find out more about the work that Brendan does at ontraport.com.


    Key Takeaways:

    01:40 What is improving email deliverability?

    04:15 The power of feedback emails for client engagement

    05:30 Should you incentivize people to give feedback?

    07:25 What is the feedback cadence for an email campaign?

    09:10 Consistency as a way to improve your email deliverability

    12:10 How many emails should you send as a business?

    14:35 What to do about people on your email list that aren't engaging with you

    18:34 Transactional emails versus content-driven: when to send which

    20:24 Tips on cleaning up your own email list and engaging with your audience


    Connect with Brendan Dubbels:

    Website - https://ontraport.com/

    LinkedIn - https://www.linkedin.com/in/bdubbs/


    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

    Facebook: https://www.facebook.com/digitalmarketer

    Instagram: https://www.instagram.com/digitalmarketer/

    LinkedIn: https://www.linkedin.com/company/digital-marketer/


    This Month's Sponsors:

    • Conversion Fanatics - Conversion Rate Optimization Agency
    • Get 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable

    • [Free Guide & Assessment] 7 Levels of Scale
    • FREE EPIC Challenge

    More Shows You'll Love

    • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
    • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

    Mentioned in this episode:

    Become A Certified E-Commerce Marketing Master

    Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

    Ecom Cert


    Five Lightbulb Moments for Better Marketing Messaging with Billy Broas Feb 20, 2024
    Show notes

    When last did you assess your copywriting strategy? Not from the marketer's perspective, but from that of your customer. Are you actually in alignment with what they are thinking - and does your offer truly speak to their needs?

    Today's episode involves not one but five lightbulb moments that will help you craft a stronger marketing message for your product or service.


    Billy Broas has niched down into copywriting as his preferred skill set and because it's the biggest needle mover when you get it right.


    How you get it right is with The Five Lightbulbs Messaging Framework that Billy is walking us through today (we get to walk over a bridge to a land where your customer's tension is released).


    Using visual imagery for better memory recollection, these five lightbulb moments will undoubtedly force you to understand your customers better, expose the environment of solutions available to them, and define your messaging approach.


    You will also get to choose the vehicle for your approach as you build belief by painting the right before and after picture.


    It may sound complicated, and you may have to picture a bear and an owl, but honestly, this framework is the bee's knees when it comes to creating stronger marketing messaging.


    Billy Broas is the Founder of The Five Lightbulbs. You can find him at BillyBroas.com or check out the link below for a swipe file of his fabulous framework.


    Key Takeaways:

    01:50 Why did Billy choose copywriting as a marketing skill?

    04:04 What You Say, How You Say It, How You Amplify It

    05:49 Developing a framework for successful messaging

    07:18 What are the 5 Light Bulbs?

    10:14 Understanding your Customer's Status Quo

    12:37 Giving voice to your fear

    17:36 Defining your approach to messaging

    19:34 What is the vehicle for your approach?

    21:35 What is your offer? Talking about your experience

    24:25 Painting a 'before' and 'after' picture

    27:11 The power of belief building


    Connect with Billy Broas:

    Website - https://billybroas.com/

    Five Lightbulbs Framework - https://fivelightbulbs.com/framework


    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

    Facebook: https://www.facebook.com/digitalmarketer

    Instagram: https://www.instagram.com/digitalmarketer/

    LinkedIn: https://www.linkedin.com/company/digital-marketer/


    This Month's Sponsors:

    • Conversion Fanatics - Conversion Rate Optimization Agency
    • Get 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable

    • [Free Guide & Assessment] 7 Levels of Scale
    • FREE EPIC Challenge

    More Shows You'll Love

    • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
    • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

    Mentioned in this episode:

    Become A Certified E-Commerce Marketing Master

    Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

    Ecom Cert


    Finding The Balance Between AI and the Human Touch with Ben Albert Feb 15, 2024
    Show notes

    Could AI be the crutch that ruins your career? A forthright member of the DigitalMarketer community certainly seems to think so!


    Fans of the show will know that the topic of AI has come up just a few times in the last year or so. And while it's invariably been trumpeting the latest AI tool to make the online marketer's life easy, today's guest begs to differ.


    Ben Albert is from Real Business Connections and instead of bowing at the altar of ChatGPT, he's trumpeting the human-to-human essentials that make for good marketing.


    Managing human relationships is the number one marketing skill these days, concurs Mark. Managing your AI prompts might well be number two.


    The fundamentals of marketing are unequivocally laid out for us as we are reminded to Know, Like, and Trust. Approaching your AI content generation with a degree of curiosity is the next step as we grow creatively from hearing a different perspective.


    Finding the balance between AI and the human touch is our new marketing challenge. We are, after all, only human, so let's revel in our fallible pursuit!


    (Full disclosure: this content was not AI-generated.)


    Real Business Connections is Ben Albert’s business – and the name of his podcast. He interviews executives, entrepreneurs, convicts, behavior scientists, sales trainers, wellness experts, and more.


    Key Takeaways:

    02:08 Know, Like, and Trust: Foundational Marketing

    05:18 Why managing relationships is the #1 marketing skill

    07:00 Appreciating that everyone's favorite word is their own name

    09:50 The good news for marketers

    10:30 How do you find a balance between AI and the human marketing touch?

    14:18 Becoming the right formulator for AI-generated content production

    15:45 The importance of building healthy relationships with your clients

    18:06 How PPC changed the marketing game

    20:17 Should you disclose when your published content was AI-generated?

    23:05 Using AI to feed your own curiosity

    25:55 How can you build a basic understanding of marketing?


    Connect with Ben Albert:

    YouTube - Real Business Connections - YouTube - https://www.youtube.com/channel/UCatiqMEYvn1CO_isUcb6pAQ

    Podcast - Real Business Connections on Apple Podcasts - https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928

    LinkedIn - Ben Albert 🌳 - Real Business Connections | LinkedIn - https://www.linkedin.com/in/realbenalbert/


    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

    Facebook: https://www.facebook.com/digitalmarketer

    Instagram: https://www.instagram.com/digitalmarketer/

    LinkedIn: https://www.linkedin.com/company/digital-marketer/


    This Month's Sponsors:

    • Conversion Fanatics - Conversion Rate Optimization Agency
    • Get 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable

    • [Free Guide & Assessment] 7 Levels of Scale
    • FREE EPIC Challenge

    More Shows You'll Love

    • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
    • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

    Mentioned in this episode:

    Become A Certified E-Commerce Marketing Master

    Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

    Ecom Cert


    How To Capture Customer Attention with Digital Wizard Nick Golev Feb 13, 2024
    Show notes

    How can a magician possibly help a financial coach better sell his online course? By reducing his lead magnet cost from $400 to $37 per lead. And that's just for starters.


    Nick Golev is helping coaches in various industries produce content and increase their revenues and following.


    Nick's background as a magician filming his tricks and developing his confidence in front of the camera has prepared him to help other online coaches capture the attention of their ideal customers.


    Today he's waving his hand over the production process of a social media reel, using a case study to demonstrate the easy-to-follow, super-practical steps he takes his clients through to get more eyeballs (and leads).


    Learn about the power of the first five seconds, how to remix your client testimonials for maximum effect, and the importance of a super strong call to action.


    Join us on an episode that is applicable to anyone wanting to keep abreast of the algorithm in our avaricious attention economy.


    Nick Golev is the co-founder of Digital Wizards agency, which has thus far generated 11 million subscribers and 2 billion views. Offering full-service digital marketing, you can find him in the links below.


    Key Takeaways:

    01:49 Capitalizing on the attention economy (with cleverly repurposed content)

    03:36 How Nick was able to reduce the cost per lead of a financial coach's course

    05:08 Leveraging the viewer's pain point + providing the solution

    06:15 How to use your customer testimonials more effectively on your reels

    07:12 Creating a strong Call To Action

    08:33 Engaging your viewer in an engaging way

    10:40 How much ad spend per day do you need to create impact?

    15:24 Using five different hooks (with the same main content)

    17:18 The Power of The Irresistible Offer

    19:47 Remembering to Feel Relaxed (communicating with your own phone)


    Connect with Nick Golev:

    LinkedIn - https://www.linkedin.com/in/nickgolev/Is/

    Website - https://www.digitalwizardsagency.com


    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

    Facebook: https://www.facebook.com/digitalmarketer

    Instagram: https://www.instagram.com/digitalmarketer/

    LinkedIn: https://www.linkedin.com/company/digital-marketer/


    This Month's Sponsors:

    • Conversion Fanatics - Conversion Rate Optimization Agency
    • Get 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable

    • [Free Guide & Assessment] 7 Levels of Scale
    • FREE EPIC Challenge

    More Shows You'll Love

    • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
    • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

    Mentioned in this episode:

    Become A Certified E-Commerce Marketing Master

    Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

    Ecom Cert


    How To Profit Off Your Podcast with Tony Guarnaccia Feb 06, 2024
    Show notes

    How do you create an app and then use it to serve your clients? AI is changing the app development game by dramatically reducing the prohibitive money and time investment required to get your big idea off the ground.


    Opportunity exists for marketing agencies to think about more than just a smart project management tool as they look to scale (and potentially sell) their agency.


    Tony Guarnaccia pivoted to app development in the podcasting space after the pandemic hurt his agency's ambitions. By learning to prioritize his app development ideas, he's been able to introduce some real innovation as he helps his clients Promote and Profit from their podcasts.


    There are two other Ps where that came from as Tony shares his 'marketer first, developer second' approach to building out app ideas that actually work and that your clients can benefit from.


    Learn how to go from idea to SOP and then App for your agency in what is really a no-brainer of an idea if you are looking to innovate, systematize, and then sell that new shiny object. Please join us.


    You can meet Tony G by visiting his website, www.meettonyg.com to learn more about how you can turn your smart idea into an app, ideally one in the podcasting space that can earn you lots of profit!


    Key Takeaways:

    02:50 How AI has changed the app development game

    06:10 Can you use AI to create more intuitive apps?

    07:50 The Challenge of Prioritization (now that anything is possible)

    09:50 How do you test your new app idea?

    11:30 The 4 Ps of Podcasting

    12:50 Unpacking Promotion after the Podcast

    15:00 How can agencies embrace Tony's new tech?

    19:41 Check out meettonyg.com


    Connect with Tony Guarnaccia:

    Website - www.meettonyg.com


    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

    Facebook: https://www.facebook.com/digitalmarketer

    Instagram: https://www.instagram.com/digitalmarketer/

    LinkedIn: https://www.linkedin.com/company/digital-marketer/


    This Month's Sponsors:

    • Conversion Fanatics - Conversion Rate Optimization Agency
    • Get 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable

    • [Free Guide & Assessment] 7 Levels of Scale
    • FREE EPIC Challenge

    More Shows You'll Love

    • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
    • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

    Mentioned in this episode:

    Become A Certified E-Commerce Marketing Master

    Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

    Ecom Cert


    The Ins and Outs of Experiential Marketing with Kim Trieu Jan 30, 2024
    Show notes

    How can experiential marketing help grow your brand? Considered by many to be the future of what we will be doing as marketers anyway, experiential marketing is about a lot more than pulling off a good party with a photo booth on the side.


    Kim Trieu is someone who 'curates experiences and brings people together'. In today's episode, she's sharing with us why experiential marketing is not just a 'channel', but part of a cohesive, integrated marketing strategy.


    How do you invite guests in, make the event and brand engagement memorable, and keep them thinking about you and your brand, long after the event? Or even until your next event rolls around!


    Learn about 'temple moments', a 'red line experience', and appreciating social currency as a key KPI in an episode of DigitalMarketer that takes you through the process of planning an event to using it to create good content afterward – all in the name of authentic client engagement. Please join us.


    Kim Trieu leads Global Events and Experiences for Expedia Group. You can hear at kimtrieu.com or on LinkedIn at the link below.


    Key Takeaways:

    01:15 What is experiential marketing?

    04:05 What is the process of planning an event?

    08:00 How do you choose a 'temple moment'?

    10:15 Taking educated risks with your experiential marketing event

    12:30 What is Kim’s favorite experience that she's put together?

    15:00 What happens after the event from a marketing perspective?

    16:50 Getting people to your next event: creating authentic interaction

    18:20 How event staffing is undervalued (getting good brand ambassadors)

    20:15 Using your event to create good content


    Connect with Kim Trieu:

    Website - kimtrieu.com

    LinkedIn - Kim Trieu - Global Events and Experiences - Expedia Group | LinkedIn - https://www.linkedin.com/in/trieukim/


    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

    Facebook: https://www.facebook.com/digitalmarketer

    Instagram: https://www.instagram.com/digitalmarketer/

    LinkedIn: https://www.linkedin.com/company/digital-marketer/


    This Month's Sponsors:

    • Conversion Fanatics - Conversion Rate Optimization Agency
    • Get 50% Off Monthly Blog Writing Service - BKA Content

    More Resources from Scalable

    • [Free Guide & Assessment] 7 Levels of Scale
    • FREE EPIC Challenge

    More Shows You'll Love

    • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
    • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

    Mentioned in this episode:

    Become A Certified E-Commerce Marketing Master

    Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

    Ecom Cert


    No-Code Solutions for Digital Marketing Success with Lucas James Jan 23, 2024
    Show notes

    Have you heard of No-Code, the software development approach that allows you to effortlessly build an app with simple drag and drop?


    This is great news for digital marketers looking to execute their ideas without waiting months for their coder to get back to them.


    Getting your hands dirty as you build your own software solution also keeps you connected to the problem you're solving. Not only can you control the iteration process, but you also know what you're talking about when it's time to sell your app to your clients.


    Lucas James is the CEO and Co-Founder of Twiz, pioneering No-Code app building and proving to us today that the future for digital marketers doesn't mean fearing coding complexities.


    The barrier for entry has been removed as we learn how to embrace AI and no-code and develop software that we can scale and sell, rather than getting stuck in the ideation process, and relying on someone else to do the backend.


    It's time for us as digital marketers to get our hands dirty - even if it is just drag and drop!


    You can find out more about Lucas James and the work he does at Twiz by visiting twiz.io


    Key Takeaways:

    01:30 What is No-Code?

    03:54 The joy of controlling the iteration process

    07:00 How does Lucas's product work?

    08:25 "Self-usage": building stuff based on a process you have complete knowledge of

    10:26 The future of digital programming

    13:58 When will marketers be able to offer this software as a service?

    15:52 Having a direct connection between the problem and the solution

    18:00 Building and scaling a software product: keeping the end in mind

    19:13 From ideation to execution using No-Code

    23:58 How the barrier to entry to code with AI has been removed


    Connect with Lucas James:

    Website - Twiz Blog - https://resources.twiz.io/


    Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

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    Instagram: https://www.instagram.com/digitalmarketer/

    LinkedIn: https://www.linkedin.com/company/digital-marketer/


    This Month's Sponsors:

    • Conversion Fanatics - Conversion Rate Optimization Agency
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    More Resources from Scalable

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    Mentioned in this episode:

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