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    Arts

    The Difference Maker Revolution Podcast

    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle – Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

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    Copyright: © 2023

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    Latest Episodes:
    E36 | Are You A Difference-Maker, A Photographer or Both? Sep 17, 2023
    Show notes

    In this episode of The Fully booked Photographer the Business Success Academy team discusses Ronan's upcoming book project that he has been working on since 2019.

    Ronan shares an overview of the book and its goal of revolutionising the mindset of photographers to focus on being difference makers for their clients rather than just photographers. He discusses how he is using analogies of camera parts and functions to outline business and marketing systems photographers can implement. Jeanine and Brad playfully question Ronan about the book to get more details on its contents and themes.

    In this episode you will hear:

    • Ronan’s inspiration for writing his book
    • The importance of discovering your why
    • Tips for fixing the business side of your photography studio

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E35 | Fast Track Your Marketing Success with AI Sep 10, 2023
    Show notes

    In this episode of The Fully booked Photographer the Business Success Academy team discusses the importance of understanding your ideal client avatar.

    Ronan, Brad, Jeanine and Jonathan explore why many photographers struggle with defining their ideal client and how this impacts their marketing. Brad shares his experience discovering his boudoir photography client avatar. Jeanine shares her journey and how understanding her ideal client as a working mom changed her messaging. They also discuss how their new AI assistant Casey B can help photographers create an ideal client avatar profile and targeted ad copy in just over an hour to reach more of their perfect clients.

    In this episode you will hear:

    • Brad shares his client avatar journey
    • How Jeanine found her customer avatar
    • How AI ads perform compared to human ads
    • The importance of understanding your ideal client

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E34 | The Best Images To Market Your Business Sep 03, 2023
    Show notes

    In this episode of The Fully booked Photographer the Business Success Academy team discusses how photographers can generate qualified leads through Facebook ads without using their photography images.

    They explained the goal of ads is to stop scrolling by using colourful boxes with compelling headlines and then address the customer's pain points and offer a solution in the ad copy. Photographers struggle to separate marketing from sales but qualified leads just need to fill out a form, not buy immediately. Jeanine shares how she generates leads for pink sessions for $45 then books clients who spend an average of $1,745 after experiencing the fun session and viewing their images in albums and collages. Brad also emphasises that marketing earns conversations while sales closes clients at a later time.

    In this episode you will hear:

    • How photographers can generate qualified leads through Facebook ads without using their photography
    • The goal of ads and how can colourful boxes be used to stop scrolling
    • What photographers struggle with in separating marketing from sales
    • How Jeanine generates leads for her pink sessions
    • How to separate the roles of marketing and sales

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E33 | How To Empower People To Desire Photography Aug 27, 2023
    Show notes

    In this episode of The Fully booked Photographer the Business Success Academy team discusses what it is about photography that people desire.

    They discuss what photography means to each of them, and what they think clients actually want when getting photos taken. The group talks about understanding their ideal client’s mindset, and how photography can help clients relive memories, heal trauma, and transform their lives.

    They also cover how different types of photography businesses attract different types of clients, and how understanding psychology can help with creating ad copy and attracting your ideal clients.

    In this episode you will hear:

    • Why people actually desire photography
    • How to understand your ideal clients true motivations so they are more likely to invest in you
    • How photography can empower and build confidence
    • Why your business should be focusing on solving the right problems

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E32 | Mastering Moments: We All Have 24 Hours, Make Yours Count! Aug 20, 2023
    Show notes

    In this episode of The Fully Booked Photographer the Business Success Academy team discusses day-to-day operations at a photography studio.

    They discuss the importance of having a morning routine and Jeanine explains how she spends Sunday nights planning her week so that each morning she has a clear list of tasks and projects. The group talks about the importance of the process for greeting clients when they arrive for sessions and how to make your client comfortable. They also cover ideas for implementing new concepts, evaluating failures, and how to prioritise marketing tasks daily.

    In this episode you will hear:

    • Morning routines for photographers before arriving at their studios
    • The importance of weekly planning and preparation
    • Strategies for evaluating new ideas and determining feasibility and timelines
    • Actions to take if a new initiative or marketing effort fails

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E31 | Your Success Depends On What You Want, Not On What You Need Aug 13, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the difference between wants, needs, and motivations on the path to achieving success.

    The team talks about how their desires changed over time and the distinction between wanting and needing. They explore happiness and what makes it thrive. They discuss how your needs and wants shape goals based on examples from their own lives. They reflect on the necessity of falling in love with the process, even when it's challenging.

    In this episode you will hear:

    • The role of intensity in achieving significant desires
    • How to link happiness with meaningful goals
    • What distinguishes needs from wants in the pursuit of goals
    • Why you should embrace the journey over the destination

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E30 | Riding The Pink Wave To Being Fully Booked Aug 06, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the art of riding the wave of marketing to create demand for your business.

    They discuss Jeanine's use of the new Barbie movie release weekend to test her market and she speaks on the success of the eye-catching hot pink colour as a scroll stopper.

    They also explore the significance of understanding and targeting your ideal client's preferences and keeping ahead of trends by being two seasons ahead and identifying ideal clients' needs are crucial steps for your business to succeed.

    In this episode you will hear:

    • How to leverage marketing waves to boost small businesses
    • How Jeanine tested the market using the release weekend of the new Barbie movie
    • Why perseverance is key for achieving marketing success
    • Why it’s important to understand and target your ideal client's preferences in marketing
    • What to do to stay ahead of trends
    • How being two seasons ahead will benefit your business

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E29 | The High Performance Mindset Jul 30, 2023
    Show notes

    In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of a high-performance mindset.

    Jonathan shares his experiences of shifting his mindset to overcome obstacles. The significance of taking responsibility for oneself and learning from failures, as Jonathan narrates his own growth journey. They explore the difference between a player and victim mindset and emphasise focusing on the process rather than just the end goal.

    Celebrating success daily and breaking down goals into manageable tasks are highlighted. The team stresses the value of setting goals, measuring performance, and being grateful for achievements. They discuss how regular measurement and exposure lead to improvement. Managing and measuring the business using key performance indicators are recommended. They also touch on recognizing market timing and adopting a positive, growth-oriented mindset by asking the right questions.

    In this episode you will hear:

    • How shifting your mindset impacts success
    • Why taking responsibility is essential for personal growth
    • What can be learned from embracing failures and setbacks
    • The significance of setting measurable goals and tracking progress
    • Why it’s essential to surround yourself with positive influences and supportive people

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E28 | Christmas in July and how it can book out Christmas early Jul 23, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses Jeanine's practice of “Christmas in July”.

    Jeanine gives an explanation of what “Christmas in July” is all about and dives into the three main goals of starting her Christmas campaign early.

    She emphasises the significance of pre-planning for Christmas photos and shares insights on the process of organising seasonal photography sessions in November. She also addresses the practicality of handling bookings for Christmas in July, particularly during the three weekends leading up to the event. Additionally, she talks about the benefits of running business events and the importance of building relationships with clients.

    In this episode you will hear:

    • The significance of “Christmas in July”
    • Why it’s important to plan for Christmas photos in advance
    • The advantages and disadvantages of embracing “Christmas in July” as a business strategy
    • Why it’s important for business owners to organise events

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E27 | A Facebook Marketing Experts view of Facebook Marketing for Photographers Jul 16, 2023
    Show notes

    In this episode of The Fully Booked Photographer, Ronan talks to Jonathan about his marketing expertise.

    They discuss how Jonathan got started in the family business, and the pros and cons of working as a father and son pair. Jonathan’s talks about his passion in marketing and advertising and his journey to discovering this passion.

    Jonathan is an expert on Facebook marketing, and shares valuable insights into how photographers can best utilise Facebook as part of their advertising. He emphasises the power of listening to everyone, regardless of where they are in their journey, and how you always have something to learn.

    In this episode you will hear:

    • How Jonathan got involved in the family business
    • Why Jonathan is a photography mentor, despite not being a photographer
    • The pros and cons of a family business
    • Why you can always learn something from anyone
    • Tips for best utilising Facebook marketing

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

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