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    Arts

    The Difference Maker Revolution Podcast

    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle – Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

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    Copyright: © 2023

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    Latest Episodes:
    E16 | The 9 Keys To Running A Successful Photography Business - Part 4 - Product Delivery System Apr 30, 2023
    Show notes

    In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of client satisfaction.

    They emphasise that ‘fast’ is the only thing that beats ‘free’ in people's minds, and over-delivering is the key to success. The team also stresses the importance of setting expectations with clients on when they want their products delivered, especially during critical times such as birthdays and weddings. The team discusses the ultimate level of customer service, which includes understanding the pain points of the client and servicing them in line with their values. They highlight the power of creating moments and understanding your client avatar to build a successful photography business.

    In this episode you will hear:

    • How to ensure client satisfaction
    • How to manage your client expectations during critical times
    • The ultimate level of customer service and how can you align it with your client's values
    • Why is it important to understand your client avatar
    • What to do to create a great client experience

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E15 | The 9 Keys To Running A Successful Photography Business - Part 3 - Booking To Sales Apr 23, 2023
    Show notes

    In this episode of The Fully booked Photographer, the Business Success Academy team discusses the client journey from booking to selling.

    They explore the importance of charging a booking fee and how it can help photographers avoid no-shows. They also talk about the differences between booking fees and cancellation fees and how to communicate these policies to clients. The team then shares strategies for pre-booking and nurturing clients to get them excited about their photography experience. They also discuss the fear of cold calling and rejection and how to become more accountable to oneself. The team debates effective marketing strategies for different generations and how to price services on a website.

    In this episode you will hear:

    • Booking fees vs cancellation fees
    • How to improve your pre-booking and nurturing experience for your clients
    • Why cold calling is important
    • How to get over the fear of rejection
    • What marketing strategies are most effective for different age demographics
    • Top tips for your sales process

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E14 | The 9 Keys To Running A Successful Photography Business - Part 2 - Marketing Apr 16, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various topics related to marketing and business success.

    They start by highlighting the roller coaster effect of marketing and how it can negatively impact a business. The team also gives tips on how to take the roller coaster effect out of your business and move towards proactive marketing strategies. Jonathan explains the importance of understanding your "why" and how it can help in creating messaging that connects with your ideal client. The team also addresses the fear of being everything to everyone and how it can limit business growth.

    In this episode you will hear:

    • Reactive marketing vs proactive marketing.

    • The importance of understanding your why.

    • How to create messaging that connects with your ideal client


    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E13 | The 9 Keys To Running A Successful Photography Business - Part 1 - The Need To Plan Apr 09, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses some important aspects of running a successful photography business.

    They discuss the importance of having a business plan to help you map out your goals, identify potential obstacles, and scope out your future. The team also highlights the problem with setting unrealistic goals and dreams and emphasises the need to break your goals down into smaller, achievable tasks.

    They also discuss the difference between working on your business and working in your business and how important it is to plan your business effectively. Additionally, they provide tips on how to turn off distractions and maintain consistency to achieve success. Finally, the team emphasises the importance of visualising your goals to stay motivated and focused.

    In this episode you will hear:

    • The importance of having a business plan
    • The problem with unrealistic goals and dreams
    • How to break your goal down into bite-sized pieces
    • The difference between working on your business and working in our business
    • The importance of visualising your goals

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E12 | Why Photographers Hate Marketing And How To Love It! Apr 02, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team goes in-depth on the reasons why many photographers tend to dislike marketing their businesses.

    They explain how consumers make purchasing decisions and provide advice on how photographers can utilise this knowledge to make their marketing more effective. The team also explores the potential of Facebook advertising for photographers, highlighting why it can be a game-changer for those seeking to increase their reach and attract more clients.

    The team addresses the limiting beliefs that often hold photographers back from fully embracing marketing as a necessary component of their business strategy. By challenging these beliefs and providing actionable guidance, they help photographers conquer their marketing fears and establish successful, thriving businesses.

    In this episode you will hear:

    • Why photographers hate marketing
    • Steps you need to take to market your business
    • Why Facebook ads work for photographers
    • The limiting belief system of the photography industry
    • The importance of utilising online marketing

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E11 | The Importance Of Knowing Your Ideal Client Avatar To Scale Your Business and Avoid the "Spray and Pray Curse" Mar 27, 2023
    Show notes

    In this episode of The Fully booked Photographer, the Business Success Academy team discusses the pitfalls of advertising based on product and the importance of understanding your ideal client.

    They start off by explaining that advertising based on product ultimately leads to competing on price, which is never sustainable for a business in the long run. The team then shares their experiences with creating client avatars and how it played out in their respective businesses.

    They discuss the discovery process of finding their ideal clients and the importance of truly understanding their avatar. They undercover the lies we tell ourselves about our clients and the necessity of listening to their needs. It is important to understand your client and know what you are truly selling.

    In this episode you will hear:

    • How to discover your ideal client
    • The importance of finding your customer avatar
    • Why you need to understand your ideal client and their needs

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E10 | The Difference Between Your Marketing & Sales System Mar 20, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of understanding the difference between marketing and sales.

    They highlight how marketing is about creating brand recognition, building customer loyalty and generating demand, while sales involve converting leads into paying customers. The team also shares tips on how to help clients realise what they want by actively listening to their needs and preferences.

    They also explore the common misconception that marketing is to blame and not your sales process, plus the correlation between cold leads and sales generated from your marketing.

    In this episode you will hear:

    • Why you must understand the difference between marketing and sales
    • How to help your clients realise what they want
    • Why marketing is just as important as closing sales
    • What the correlation is between cold leads and sales
    • The importance of having a marketing system that works

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E9 | Why Mapping Your Client Journey Is Vital For Success Mar 13, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of mapping out the client journey.

    They discuss how understanding the critical nature of the client journey, and knowing how important the beginning of the journey is, can help create a positive experience for your clients.

    It is also important to recognize when a client is not the right fit for the business. By mapping out the client journey and following these best practices, businesses can ensure a successful and positive experience for their clients.

    In this episode you will hear:

    • Why mapping your client journey is vital for success
    • The importance of having the right team
    • What to do when something goes wrong with the client journey

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E8 | The Importance Of Knowing Your 'Why" Mar 06, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of leading with your why in order to make a difference in the world and in your business.

    They explore the importance of discovering the purpose behind your business and delivering on it, as well as knowing and connecting with your ideal client. The team also explains how to identify your ideal client, which involves understanding their needs and desires. They describe the value of discovering your true reason why you do what you do and letting it guide your business decisions.

    In this episode you will hear:

    • What to do to find the why of your business
    • Discovering your true why
    • How to identify your ideal client
    • What to do to connect with your ideal client

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E7 | The Role Of Print Competition In Developing Your Business Feb 27, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the effect of print competitions and how winning awards have been considered as a significant measure of success.

    These accomplishments can boost your reputation and potentially attract more clients, however relying on external validation may not be sustainable in the long run. Instead, photographers should focus on creating photographs that speak to their unique vision and style. The process of self-discovery and improvement is a more fulfilling and valuable pursuit than seeking recognition from others.

    The Business Success Academy team discusses how print competitions can foster an unhealthy mindset and distract photographers from their own growth. Therefore, it is essential for photographers to balance their desire for external recognition with the recognition they give themselves for their personal and professional development.

    In this episode you will hear:

    • Why you don’t need validation.
    • The problem with print competition.
    • The importance of mindset in business.

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

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