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    Arts

    The Difference Maker Revolution Podcast

    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle – Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

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    Copyright: © 2023

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    Latest Episodes:
    E26 | Facebook Marketing Is Not Dead as Some Might Want You To Believe - It's Alive & Well!!! Jul 09, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various aspects of business and marketing.

    They speak about Brad’s journey of falling in love with working with his parents and getting to know them as individuals while helping to scale their business through online marketing. He speaks on the roller coaster ride of marketing such as riding the GroupOn wave and being an early adopter of Facebook marketing.

    Brad shares his personal experience of finding his own purpose in the business and the transition from free to paid marketing, highlighting the importance of perseverance. He speaks on the process of setting a marketing budget, the differences from other marketing methods, and the fear photographers may have in running Facebook ads.

    In this episode you will hear:

    • Brad’s experience working with his parents
    • The challenges of running a family business
    • How Brad found his purpose and created his role within the business
    • Brad's journey into learning online marketing
    • The importance being a early adopter of new marketing methods

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E25 | Creating A Sustainable, Profitable Business That Continues To Thrive After Four Decades in Business Jul 02, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses Brad's dad's interest in photography, exploring how his passion ignited and evolved in a multi-generational business.

    Ronan and Brad talk about Brad's first mentor and uncover the story behind the family business’ transition, from wedding photography to in-studio work. Brad shares the story of how the studio was acquired and reflects on his father’s entrepreneurial spirit. Ronan highlights the importance of a well-structured business plan.

    Brad addresses the challenge of perfecting boudoir photography and the decision to specialise in this niche, emphasising the success achieved through focusing on a specific area. Brad highlights the significance of balancing efficiency with building strong client relationships, emphasising the need for adaptability and continual growth.

    In this episode you will hear:

    • How Brad's dad's interest in photography began and has evolved
    • How Brad's wife became involved in the business
    • What inspired the decision to specialise in boudoir photography
    • How the business evolved in the niche of boudoir
    • The challenges faced in perfecting boudoir photography

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E24 | The connection between 'Your Why', Your Ideal Client & Your Purpose Jun 25, 2023
    Show notes

    In this episode of The Fully booked Photographer, the Business Success Academy team discusses the power of finding your why and pursuing your deepest desires and goals, even when circumstances change.

    They reflect on how Jeanine implemented her creative vision and passion into her photography studio. She realised that by creating immersive experiences for children's portraits, she was essentially creating a mini Disney Experience for her clients. While she may not have Disney's budget, she strives to provide a magical and transformative experience for the children who enter her studio, allowing their imaginations to run wild. This realisation has brought a sense of fulfilment and purpose, as she is now doing what she always desired, but in her own unique way.

    In this episode you will hear:

    • The importance of finding and understanding your why
    • How Jeanine adapted her creative passion to her own photography studio
    • Examples of the immersive experiences Jeanine creates for her clients
    • Jeanine’s goal when clients enter her studio
    • The elements and theatrics Jeanine incorporates into her work

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E23 | How to Manage Your Growing Photography Business Jun 18, 2023
    Show notes

    In this episode of The Fully booked Photographer, the Business Success Academy team discusses a wide range of topics related to photography, business, and personal growth.

    They talk about the origins of Jeanine's passion for photography and she shares stories of how it became an integral part of her. From working as an engineer at Motorola to starting a photography studio in Atlanta, she explains the transition from the corporate world to the creative realm. She speaks about the challenges of running a business as an engineer, comparing it to the stability of working for Motorola.

    Ronan and Jeanine emphasise the significance of pushing forward, seeking new opportunities, and keeping up with clients' evolving needs. Ronan gives insights on learning from mistakes, the importance of listening to and paying attention to your team, and the implementation of effective processes for long-term success.

    In this episode you will hear:

    • What inspired Jeanine to get in to photography
    • The challenges she faced when transitioning from engineering to starting a photography studio
    • How the team ensure they stay ahead in the competitive photography industry
    • The significance of the lifestyle business phase and how to further expand your photography business
    • The importance of listening and paying attention to your team

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E22 | The Future of Photography and AI Jun 11, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the future of photography and the role of AI in that future.

    The team talks about their recent visit to Ireland for The Future of Photography and their lessons and learnings from the event. AI is a huge topic in the photography industry at the moment, and though much of the discourse surrounding AI in photography is negative, there are plenty of positive uses of AI within the industry.

    The team explores the importance of a positive mindset when exploring new ideas and technologies, and how new ideas can completely change assumptions you may not even know you had. They also discuss the power of unlearning, and why the most important aspect of photography is the client, not the photographer.

    In this episode you will hear:

    • How you can leverage AI in your business
    • The important of approaching new technologies with a positive mindset
    • Why you need to unlearn so you can relearn what is truly important
    • Why the client is the most important aspect of your photography
    • What is the future of photography?

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E21 | The 9 Keys To Running A Successful Photography Business - Part 9 - Business Development Jun 04, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the car analogy for business development.

    They explore the nine-step business development process, drawing parallels between building a successful photography business and driving a car. The team explores how one of their members got into photography, sharing his journey of transitioning from the engineering world to pursuing his passion for photography.

    They discuss the importance of learning the business aspects of photography and focusing on what is needed to achieve success. Mentorship and training are key factors in personal growth and overcoming challenges. The team stresses the significance of constantly learning and adapting to changes while keeping a laser focus on the fundamental principles of human behaviour.

    In this episode you will hear:

    • Why is learning the business aspects of photography and focusing on specific goals is crucial for achieving success
    • Why you should be constantly learning and adapting to changes in the industry
    • The role does mentorship and training play in personal growth and overcoming challenges as a photographer
    • The importance of accountability and mindset
    • The significance of having the right mindset and investing in personal growth to succeed

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E20 | The 9 Keys To Running A Successful Photography Business - Part 8 - Outsourcing & Team Building May 28, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of team-building.

    They talk about the value of incentivizing goals, highlighting how it creates a strong team dynamic. Brad explains the significance of celebrating successes at the end of each week, particularly in the context of family businesses. Ronan shares insights on when and how to make the decision to outsource tasks.

    Jeanine speaks on the value of writing a weekly email to keep the team connected and engaged. The team discusses when to hire or outsource first, with an emphasis on prioritising client-facing tasks.

    In this episode you will hear:

    • The importance of team-building and incentivizing goals
    • How to strengthen your team’s bond
    • The benefits of making the decision to outsource tasks and work
    • The qualities of a modern business leader

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E19 | The 9 Keys To Running A Successful Photography Business - Part 7 - Tracking Your Numbers May 21, 2023
    Show notes

    In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of tracking sales and goals, emphasising the need for daily monitoring.

    The team shares their insights on what to track on a daily basis, focusing on photographer accuracy and profit. The team also highlights the importance of tracking the number of photographs taken per session. They talk about the profit-first tracking system for cash flow, emphasising the need to track daily sales, ad spend, and ROI.

    The team also discusses how tracking numbers can bring focus to individuals and their photography studio. They highlight the importance of tracking leads generated using the polygraph engine, tracking cost per booking, and how tracking the numbers can make the process more enjoyable.

    In this episode you will hear:

    • The key metrics and sales goals that photographers should track
    • How the profit-first tracking system helps photographers manage their cash flow effectively
    • How tracking numbers can bring focus to photographers and their studio operations
    • The significance of tracking leads and cost per booking for a successful photography business

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E18 | The 9 Keys To Running A Successful Photography Business - Part 6 - Financial System May 14, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the Business Success Academy team delves into the sixth key to a sustainable and profitable business.

    They emphasise that turnover is vanity and to focus on cash flow which is the oxygen of a business. The team also discusses the key benefits of implementing a profit-first approach, which includes focusing on sales rather than other numbers and looking at expenses from a profit-first perspective. They stress the importance of celebrating success in your business and measuring your marketing budget to make informed decisions. The team also covers the idea of “owning your job” and the importance of managing your business for consistent success.

    In this episode you will hear:

    • Why is cash flow considered the oxygen of a business
    • How implementing a profit-first approach can benefit a business
    • The importance of measuring your marketing budget
    • Why managing a business is important for consistent success

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E17 | The 9 Keys To Running A Successful Photography Business - Part 5 - Client Experience May 07, 2023
    Show notes

    In this episode of The Fully booked Photographer, the Business Success Academy team discusses the client experience and why it may not excite photographers as much as it should.

    To show the importance of creating a memorable experience for clients, the team examines Disney’s client experience and why it works so well. They delve into the magic of Disney World, highlighting the highs and lows of a day at the park, and share what they learned from their experiences there. The team also explores how Disney handles sales, emphasising the importance of pushing emotion in the buying decision. They discuss how Disney personalise the experience for their guests through their website and app, and how photographers can do the same for their clients.

    In this episode you will hear:

    • The importance of creating a memorable client experience for photographers
    • How Disney personalised the experience for their guests through their website and app
    • Disney's approach to sales and pushing emotion in the buying decision
    • The key moments in a memorable client experience, and how photographers can deliver them
    • Why listening to clients is essential for delivering magic moments throughout their experience

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

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