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    Arts

    The Difference Maker Revolution Podcast

    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle – Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

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    Copyright: © 2023

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    Latest Episodes:
    E56 | Get Different Marketing with Mike Michalowicz & The Fully Booked Photographer Team - Part 1 Feb 05, 2024
    Show notes

    In this episode of The Fully Booked Photographer the team shares a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers.

    They discuss brainstorming different marketing ideas for various genres of photography like weddings, portraits, and newborns. Mike Michalowicz leads the team in an idea mining session where they rapidly generate ideas without judging them initially. Some ideas discussed include partnering with jewellers to offer engagement sessions with ring purchases, offering newborn sessions or family portraits to wedding clients, and using TikTok videos of product unboxings to promote the business.

    In this episode you will hear:

    • Four unique marketing ideas for wedding photographers
    • Partnership ideas between newborn and wedding photographers
    • Ways to use videos on TikTok and Instagram to promote the business
    • Discussion of the idea mining process and techniques for expanding on ideas as outlined in Michalowicz's book “Get Different: Marketing That Can't Be Ignored!”

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E55 | The Art of Proactive Marketing Jan 29, 2024
    Show notes

    In this episode of The Fully Booked Photographer the team discusses the importance of having a proactive marketing system in place for photographers.

    They discuss how relying solely on clients finding you through search engines or referrals is not enough to build a sustainable, profitable photography business. The team emphasises that photographers need to proactively market their business through activities like paid advertising, outreach, and networking to attract new clients and avoid the "rollercoaster effect" of being too busy or not busy enough.

    In this episode you will hear:

    • A definition of what proactive marketing is for photographers
    • The difference between leads attracted through proactive marketing vs other methods
    • Why confidence is important when engaging leads
    • Examples of a photographers who achieved their best year through implementing proactive marketing

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E54 | Making the best of Photography Conference Season Jan 22, 2024
    Show notes

    In this episode of The Fully Booked Photographer the team discusses tips for attending Imaging USA and other trade shows.

    Jeanine shares her top tips for getting the most out of trade shows and conferences after attending them for over 20 years. Some of her tips include understanding your reasons for attending, taking notes on what you learn each day, and setting deadlines to implement ideas when you return.

    In this episode you will hear:

    • Ways to network and brainstorm with other photographers at events
    • How to avoid information overload and actually take action on what you learn
    • Tips for discerning what advice is actually relevant for your own studio
    • Details about the team's booth at Imaging USA and the free gift for their visitors
    • Plans for Ronan's pre-con session at the event

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E53 | The Difference Maker Revolution! Jan 15, 2024
    Show notes

    In this episode of The Fully Booked Photographer the team discusses the Difference Maker Revolution movement they're starting.

    They discuss their vision for creating a movement that shifts the focus of photography from artistic expression to transforming clients' lives. They aim to make photographers "difference makers" rather than just vendors of images.

    In this episode you will hear:

    • Their reasons for needing a revolution in the industry
    • How becoming a "difference maker" can help photographers survive the rise of AI
    • Stories of how photography has helped clients in meaningful ways
    • Plans to bring photographers together to help more people through the power of photography
    • A passionate discussion around using their skills to improve society

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E52 | What we all learned from 2023 that we will deploy in 2024 Jan 08, 2024
    Show notes

    In this episode of The Fully Booked Photographer the team discuss their key learnings from 2023 and goals for 2024.

    They discuss the importance of taking consistent action in your business while also having an underlying strategy and understanding the reasons behind why you’re doing what you do. Delayed gratification is also discussed as an important principle to apply to both business and personal goals.

    In this episode you will hear:

    • The importance of understanding the why behind what you’re doing
    • How to to be happier in 2024
    • Why you should never take your foot off the marketing pedal
    • What to do to improve team training systems
    • Lessons around gratitude
    • The importance of delayed gratification and its benefits

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E51 | Why New Year's Resolutions Never Last Jan 01, 2024
    Show notes

    In this episode of The Fully Booked Photographer the team discuss why New Year's resolutions often fail and how to set goals that stick.

    They discuss how most people give up on their resolutions by mid-January because they set unrealistic goals and lack discipline to follow through daily. The hosts debate when the best time is to set goals, with Brad arguing it's better to commit to improvement every day rather than waiting for January 1st. They also discuss how social and travel habits can derail health goals. The episode concludes by encouraging listeners to set rules rather than resolutions and use a journal to track progress towards building a successful photography business through lead generation.

    In this episode you will hear:

    • Why most New Year's resolutions fail by mid-January
    • How to set realistic goals that can be achieved through daily discipline
    • The best time to set your goals
    • How social habits and travel can undermine your goals
    • Why you should be setting rules instead of resolutions to build commitment
    • The importance of using a journal to track progress towards business goals

    For more information about this episode head to https://www.thefullybookedphotographer.com/mifgeal

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E50 | Happy Holidays - The Mentors Favourite Podcast of 2023 Dec 25, 2023
    Show notes

    In this episode of The Fully Booked Photographer the team discusses their favourite episodes from the past year.

    They reflect on the podcasts that had the biggest impact or taught them the most valuable lessons. Episode 42 about shooting to sell stood out to Jeanine as it revolutionised how she structures photo sessions to focus on products to sell. She appreciated how the discussion highlighted the importance of having tangible items to market from each session. It also provided a great example of differing perspectives, as Ronan was able to get Jeanine and Brad to disagree about being creative during sessions.

    Brad enjoyed episode 36 where Ronan discussed his vision for helping photographers become difference makers through their work. Brad found Ronan's passion for the topic to be inspiring and appreciated learning more about what drives Ronan's work with The Fully Booked Photographer.

    In this episode you will hear:

    • Jonathan, Jeanine, Ronan and Brad's favourite episodes of the year
    • Memories and lessons from each of their favourite episodes (including marketing, selling, and different perspectives)
    • Juicy details about their holiday meals and traditions

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E49 | Our Christmas Present To You - Our Facebook Ad Copy Secrets Dec 18, 2023
    Show notes

    In this episode of The Fully Booked Photographer, the team discusses their personal recipes for the perfect Facebook Ad, the keys to creating successful Ad Copy that will generate more targeted leads and attract your ideal clients.

    The team goes over the mistakes that photographers often make whilst creating advertisements, the physiological tricks that help attract clients towards your business, and how to use these marketing strategies to generate leads in record time.

    In this episode you will hear:

    • How to remove ego from your ad copy to make client focused ads
    • How to create a hook that will call out your ideal client avatar
    • Why advertisers use “implied yes” questions
    • What is “poking the problem”, and why is it important?
    • How to show authority and build trust in an advertisement

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E48 | Nurture Your Mission - Your Prime LENS just like Elon has his missions to populate Mars Dec 11, 2023
    Show notes

    In this episode of The Fully Booked Photographer the team discusses how to create an effective business plan using photography lenses as metaphors.

    They explore defining both long term visions and shorter term missions, with missions needing to be measurable goals. Brad explains the difference between visions as the overarching aspirations for where you want to take your business, while missions are the individual steps that work towards achieving the larger vision. The group discusses the importance of breaking big goals down into smaller, monthly missions to keep progress tangible and avoid feeling overwhelmed by large targets.

    In this episode you will hear:

    • Business planning using photography lens metaphors
    • Exploring and defining visions and missions
    • Why missions must be measurable goals
    • How to create missions to achieve your visions

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

    E47 | 2024 in Focus - Igniting Passion, Purpose, and 'Why' with the LENS Framework Dec 04, 2023
    Show notes

    In this episode of The Fully Booked Photographer the team discusses discovering your purpose and passion.

    They discuss how finding your why through reflecting on impactful life moments can help focus your business plan and avoid pursuing opportunities just for money that don't align with your values. Discovering your why helps you choose opportunities that create real impact for clients in an area you're passionate about.

    In this episode you will hear:

    • How Jeanine's discovery of her why focused her business offerings
    • Brad discussing how knowing your why guides your marketing
    • Examples of photographers who succeeded once they found their purpose
    • The process of discovering your why through writing impactful life stories
    • Ronan offering a gift to those who attend online sessions

    Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.

    The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

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