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The Dentalpreneur Podcast w/ Dr. Mark Costes — Health & Fitness
The Dentalpreneur Podcast w/ Dr. Mark Costes

The goal of this podcast is to assemble the greatest minds of the dental profession and to pass on their most valuable and succinct lessons, in order to help you to achieve your full potential in practice and in life. Let’s face it. Dentistry can be a frustrating and isolating profession… but you don’t have to be an island anymore.
It’s possible to become more profitable, less stressed and more fulfilled in your career and it’s our mission is to help you get there.
For a whole host of free practice building tips and resources, visit our website at TrueDentalSuccess.com

Copyright: © 2015, The Dentalpreneur Podcast & True Dental Success, LLC

Latest Episodes:

2305: Building a Dental Wellness Oasis in the Dominican Republic Aug 05, 2025

Show notes

On today's episode, Dr. Mark Costes sits down with Dr. Cristian Pavel—dentist, certified yoga instructor, and wellness advocate—live from Thrive Live in Las Vegas. Dr. Pavel shares his unique journey of integrating breathwork, yoga, and mental wellness into dentistry and how that evolved into biannual service retreats in the Dominican Republic. Listeners will hear the inspiring story of how a life-changing breathwork session sparked the creation of his mission-based retreats, his plans to develop a permanent dental wellness clinic abroad, and how cacao—yes, chocolate—has become part of his daily sacred ritual. You'll also get a peek into Dr. Pavel's morning routine, the evolution of his cacao-based wellness brand Sacred Mornings, and his vision for bringing holistic care to underserved communities through both service and stillness.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2304: Balancing EBITDA and Stress While Growing Your Dental Practice Aug 04, 2025

Show notes

On today's episode, Dr. Mark Costes welcomes the always engaging Dr. Paul "Nacho" Goodman for a wide-ranging conversation about upcoming events, practice ownership, and the realities of stepping out of the operatory. They dive into the origins and purpose of Super Dentist Boost Camp, discuss the value of live events for building relationships and opportunities, and highlight why balancing EBITDA with what Paul calls "SBITDA" (stress building inside toward dental annoyance) is essential for long-term success.

The two share candid stories about the challenges and freedoms that come with being out of clinical practice while still owning multiple businesses, and why dental students and early-career dentists must prioritize networking and learning outside the classroom.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2303: The Real Estate Mistakes That Can Break Your Dental Practice Aug 01, 2025

Show notes

On today's episode, Dr. Mark Costes is joined by Brian Mills, founder of ROAM Commercial Real Estate, for a no-fluff, boots-on-the-ground conversation about one of the most overlooked but mission-critical elements of dental startups and practice growth: real estate. With over 25 years in the dental industry, Brian has seen the good, the bad, and the financially disastrous when it comes to lease agreements, landlord negotiations, and practice capacity planning.

They discuss the biggest mistakes dentists make when negotiating leases (or skipping representation altogether), how to future-proof your space for growth and resale, and the right questions to ask any real estate firm before hiring them. Brian also breaks down how his firm gets paid, why his loyalty lies with the doctor—not the landlord—and why building the right team of aligned professionals can make or break a startup. If you're thinking about a new lease, relocation, or buying your own building, this is required listening.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2302: What Every Dentist Should Know Before Signing a Lease Jul 31, 2025

Show notes

On today's episode, Dr. Mark Costes is joined live from Thrive Live in Las Vegas by Eric Pook, president of Cirrus Consulting Group, North America's leading dental office lease negotiation firm. Eric shares eye-opening insights into how dentists—despite being the most reliable tenants—are frequently overpaying for their leases due to lack of awareness, leverage, and negotiation expertise.

They explore the most common pitfalls dentists face in lease agreements, including missed renewal deadlines, dangerous personal guarantees, inflated tenant improvement allowances, and how landlords quietly strip away leverage from unsuspecting practice owners. Eric offers a crash course in lease strategy for both startups and acquisitions, explaining why the best time to engage a lease expert is far earlier than most assume. Whether you're starting, growing, or exiting your practice, this conversation could save you hundreds of thousands.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2301: AI, Operations, and the Future of Patient Acquisition Pt. 2 Jul 30, 2025

Show notes

On today's Part 2 episode, Gary Bird joins Mark in an in-depth conversation on how dental practices can unlock serious growth through smarter systems, strategic pricing, and AI integration. Gary shares powerful insights into the rise of AI receptionists, how they're changing the way practices manage phone calls, scheduling, and follow-ups—and why they're not quite ready to fully replace humans. He breaks down the real reasons practices miss out on ROI, including poor call handling, lack of follow-up, and scheduling gaps. You'll also learn why distinguishing between leads and qualified leads matters more than you think, and how block scheduling can make or break your growth. Plus, Gary dives into one of the most controversial topics in dental marketing: pricing. He explains why discounting can attract the wrong crowd and how strategic, data-driven pricing wins in competitive markets. If you're serious about scaling without sacrificing your margins, this episode is a must-listen.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2300: AI, Operations, and the Future of Patient Acquisition Pt. 1 Jul 29, 2025

Show notes

On today's episode, Gary Bird, founder of SMC, joins Dr. Mark Costes to unpack the real reasons most dental marketing fails—and why operations are often the true growth limiter. They discuss the dangers of focusing on "activities" like websites or SEO instead of real outcomes, and how busyness is often mistaken for productivity. Gary shares why 35% of calls in dental practices go unanswered during business hours and how that one stat alone crushes marketing ROI. The conversation dives deep into the link between lead gen and operational execution, including conversion rates, appointment availability, and the need for follow-up systems. Gary also explains why his agency focuses more on operational performance than flashy marketing tactics—and why that gives their clients a competitive advantage. If you're looking to double your new patient flow but your schedule is already full, this episode is a wake-up call you don't want to miss.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2299: How to Practice Dentistry Without Destroying Your Body Jul 28, 2025

Show notes

On today's episode, Dr. Mark Costes sits down with Stephanie Botts, a seasoned dental hygienist turned ergonomics expert, to explore the physical toll dentistry takes on clinicians and how to prevent it. Stephanie shares how her own experience with chronic back pain inspired her to launch a business focused on helping dental professionals practice pain-free. From proper patient positioning and the dangers of "chicken winging," to the benefits of micro-breaks, loop upgrades, and targeted strength training, this conversation is packed with practical strategies to protect your body and extend your clinical career. Whether you're seated, standing, or working in extreme mobile settings, Stephanie offers solutions you can implement immediately to feel better at the end of the day.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2298: Fixing the Divide Between Hygienists and Dentists Jul 25, 2025

Show notes

On today's episode, Dr. Mark Costes sits down with Wendy Briggs, RDH, powerhouse speaker, hygienist, and co-founder of The Team Training Institute. Broadcasting live from Thrive Live in Las Vegas, Wendy shares her expert insights on the current hygiene crisis affecting dental practices across the nation. She discusses the root causes of the growing divide between hygienists and practice owners, the impact of inflated wage expectations, and why many offices are mistakenly eliminating hygiene positions altogether. Wendy also explains her proven system for transforming underperforming hygiene departments by elevating care standards, boosting productivity, and shifting providers to practice at the top of their license. With a deep dive into preventive therapy, periodontal therapy, patient advocacy, and the true definition of assisted hygiene, this episode is a must-listen for any dental team looking to improve efficiency and patient care without sacrificing profitability.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2297: Why Your Google Business Profile Is Costing You Patients Jul 24, 2025

Show notes

On today's episode, Dr. Mark Costes is joined by Darren Shaw, founder of Whitespark and one of the most trusted voices in local SEO. Darren breaks down exactly how dentists can dominate local search results—not just on Google, but also on emerging platforms like ChatGPT. He explains the three overlooked pillars of local SEO: optimizing your Google Business Profile, having a smart and consistent review strategy, and building citations that boost your online presence. Darren shares practical tips on everything from uploading weekly photos and selecting the right categories, to responding to reviews and leveraging "best of" lists for AI visibility. He also explains how dentists can hold marketing teams or agencies accountable using real, measurable metrics. Whether you're doing it yourself or outsourcing, this episode is packed with next-level strategies to attract more patients through smarter online visibility.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2296: Real Estate Mistakes Dentists Can't Afford to Make Jul 23, 2025

Show notes

On today's episode, Dr. Mark Costes catches up with longtime friend and repeat guest JJ Ditkofsky, founder of WeCare, live from the Thrive Live event in Las Vegas. JJ dives deep into one of the most critical yet often misunderstood components of running a successful dental practice: real estate. From lease negotiations and expansions to practice startups and real estate purchases, JJ shares insights into how to avoid getting boxed into limiting contracts and make the smartest real estate decisions possible. They discuss the common pitfalls of signing inflexible leases, how to unlock hidden opportunities with current landlords, and why not all real estate is worth buying—despite the allure of ownership. Plus, the duo teases a high-impact event coming to New York City this fall for dentists interested in starting or expanding their practices the right way.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

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