The Conscious Marketer

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How You Can Serve Higher-Level People Oct 27, 2022

Show notes

It's easy to get stuck into serving people who aren't committed to transformation.

You're really good at what you do. But how can you attract high-level people who are ready to grow in their businesses and personal lives?

It takes expanding your identity, providing value beyond results, and leading them in the right direction.

Tune in to this new episode of The Conscious Marketer podcast — How You Can Serve Higher-Level People with Richard Taubinger and Kylie Slavik.

Key points covered in this episode:

[00:02:03] Show a higher-level identity. Who are you being through your marketing? This includes having an expanded vision that can inspire and attract others with the same resonance.

[00:04:20] Market a movement. Emphasize both transactional and transformational benefits. What do you stand for?

[00:05:18] Give yourself permission to go for a bigger vision. Ask your clients what they want to do and lead them there. Encourage them that their big dreams are possible.

[00:10:11] Provide value. Not just to get results, but point them where they should go next. Assure them that they will get what they're looking for. Your avatar is always the same, but at different levels of development.

[00:13:42] Launch a higher-level offer. Some people on your list are waiting for it. Don't worry about gathering buyers. Those who need it will come to you.

[00:15:31] Strive for growth. It's not just what you're doing in your business. Who are you becoming in your personal life? Get as much experience so you can grow together with your community.

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The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.

CONNECT WITH US

Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business.

The Marketers Path Facebook Group: https://www.facebook.com/groups/themarketerspath

Website: https://consciousmarketer.com/

SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST

New Episodes Released Every Thursday

How Marketing Agencies Help with Tom Gibbons Oct 20, 2022

Show notes

Are you looking into getting help from marketing agencies?

If you're ready to adapt, collaborate, and put yourself out there, it may be the best decision you could make for your business.

Tom Gibbons, Managing Director of Brightside Digital, shares his insights on how business owners can make the most out of marketing agency services, the pros of producing a podcast, and getting started on networking.

Tune in to this new episode of The Conscious Marketer podcast - How Marketing Agencies Help with Tom Gibbons.

Key points covered in this episode:

[00:05:39] A good marketing campaign is key to rebranding. Use ad rolls. Display it to everyone who follows you. Remarket on all platforms, your website, and your email database.

[00:07:42] Use Respona for networking. Study how others in your space market themselves. List them and reach out. Engage with their content and start contacting them.

[00:10:38] Podcasts are a networking tool. Reach out to potential guests on LinkedIn. Provide value. Keep a high level of updates. Connect with your community.

[00:16:15] Be the voice of your business. Put yourself out there because you know your company the best. Know your objectives and why you want them.

[00:20:52] LinkedIn and TikTok are best for organic growth. The reach of these platforms is better than Facebook and Instagram.

[00:31:08] What marketing agencies do. They provide options for your growth that suits best for you and encourage you to utilize new features on platforms and adapt.

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Tom Gibbons is the Managing Director of Brightside Digital, a marketing agency based in Ireland that finds the best marketing solutions for businesses. He is also a host for the Digital Marketing Insights Show, a podcast that invites professionals in the digital space to speak about their journeys.

Tom's LinkedIn: Thomas Gibbons

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The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.

CONNECT WITH US

Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business.

The Marketers Path Facebook Group: https://www.facebook.com/groups/themarketerspath

Website: https://consciousmarketer.com/

SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST

New Episodes Released Every Thursday

Making Guarantees in Your Offer Oct 13, 2022

Show notes

Some products and services promise you 10x the results or $1M in 7 days. Sounds attractive, right?

But are these flashy tactics something you'd want to apply in your own guarantee for your products and services?

As long as you go with what's right for you, know how to protect yourself from false claims, and be clear in what you have to offer.

Tune in to this new episode of The Conscious Marketer podcast - Making Guarantees in Your Offer with Richard Taubinger and Kylie Slavik.

Key points covered in this episode:

[00:06:04] Assess each refund request. You may not want to advertise that you're fine with giving refunds. But if the need arises, consider your buyer's case.

[00:07:33] Create a refund window. It can be 24 hours, a week, or even a year. Even if you have a great product, you need to set policies that won't hurt your credit score.

[00:11:54] Protect yourself from false claims. Some people buy your product, don't use it, and blame you for not getting results. Make your terms clear upfront.

[00:14:26] Emphasize the need for action. Tell your buyers that you don't promise results, only a complete toolbox for them to do what they need to do. They must do their part to make it work.

[00:16:05] Add heart and soul. The most read pieces in an email are the guarantee and the P.S. Be creative and let your genuine care and personality show through your messaging.

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The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.

CONNECT WITH US

Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business.

The Marketers Path Facebook Group: https://www.facebook.com/groups/themarketerspath

Website: https://consciousmarketer.com/

SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST

New Episodes Released Every Thursday

New Paradigm Business: Feminine, Soul-based and Sacred with Heather Allison Oct 06, 2022

Show notes

Today's marketing has a strong focus on the wounded masculine energy.

This can sound like poking pain points, inciting FOMO, and shoving dollar amounts as metrics for success.

But Golden Goddess founder Heather Allison wants to change that. After a spiritual awakening, she works to make a difference in the world by guiding entrepreneurs and leaders to craft their messaging with their feminine energy.

Tune in to this new episode of The Conscious Marketer podcast — New Paradigm Business - Feminine, Soul-based and Sacred with Heather Allison.

Key points covered in this episode:

[00:02:29] The basics for feminine-based marketing. This involves speaking through your lower three chakras, writing in your authentic voice, and letting go of working through our wounds.

[00:08:54] Be gentle with yourself. Post-spiritual awakening can be terrifying. Heather Allison chose to cultivate a Facebook group with likeminded people to share her experience.

[00:11:32] Feminine energy strategies to apply. Identify your "why" and "how". Do things that align with your target audience. Ask people how they feel instead of focusing on logic and pain points.

[00:20:35] Don't sugarcoat. Limitlessness is a lie. Everyone goes through pain. So share your tools so that your audience can safely navigate when they meet problems. Empower them to make a choice.

[00:27:30] Figures are not a metric for success. Results can look different for everyone. It's important to break away from the "machine" and return inward to what outcomes we truly need.

[00:33:30] The invitation to market intuitively. If you find yourself getting caught again with the pressure of a "societally perfect outcome", strengthen your devotion to tapping into the deepest part of yourself.

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Heather Allison is the Sacred Feminine, Soul + Shamanic Guide for Lovers, Leaders, Luminaries + Mystics. Her work has been described as "unimaginable transformation," "revolutionary," "whole-life changing," and "by far the most important work I've ever done" by the women who have experienced it.

An Activator of those who are here to be Activators. The Divine Feminine guide for Divine Feminine guides. A Destiny Accelerator for those who feel they are here for a bigger impact, a beautiful life, and a Sacred Purpose.

Through her signature Mystery School, Golden Goddess, Heather teaches reality-changing Energetics and grounded, real-life tools that support everything we crave: Deeper Love, Soul Aligned and Sacred Success for entrepreneurs and leaders, clear Intuition and guidance, personal power, peace, and harmony.

Website: www.heather-allison.com

Instagram: www.instagram.com/iamheatherallison

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The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.

CONNECT WITH US

Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business.

The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath

Website: https://consciousmarketer.com/

SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST

New Episodes Released Every Thursday

How to Ask for Help Sep 29, 2022

Show notes

On a scale from one to ten, how good have you been at asking for help at different points of your life?

Asking for help may be perceived as a weakness. But for conscious marketers like you, filled with ambition and driven by service, this is a superpower.

If you've been struggling on making that move to seek guidance and knowledge from experts, don't fret. We're here to give you some tips to develop this skill.

Tune in to this new episode of The Conscious Marketer podcast — How to Ask for Help with Richard Taubinger and Kylie Slavik.

Key points covered in this episode:

[00:01:57] Asking for help is a skill. Your inner perfectionist may have refused to ask for help as a trauma response. You may have done it in the past but have been rejected, masking it as defiance, avoiding being indebted to somebody, or following gender norms. However, these factors can still be navigated so you can learn this skill.

[00:09:12] Differentiate bad struggle and good struggle. Know when to ask for help. Have you done your initial research? Are you having a hard time putting into action a method you've studied? Be wary as you may just be wasting your time. Do the work first.

[00:13:07] Help is in your field. The best help you could get might just be right around the corner. Keep yourself open to it and appreciate it without being demanding.

[00:14:28] Reach out to the right person as soon as you can. You don't have to solve everything on your own. A network or a mentor can be powerful in accelerating your progress.

[00:18:56] Use different sources for help. You can hire someone who can do the task faster and better than you and has an idea of your vision. Speak your need into the universe, your God, or whoever you believe in. Trust the answer.

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The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.

CONNECT WITH US

Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business.

The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath

Website: https://consciousmarketer.com/

SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST

New Episodes Released Every Thursday

Masterminds Sep 22, 2022

Show notes

A mastermind is a chance to bring people together with different skills and mastery with a common goal, facilitated by people that have the right resources to support and amplify everyone's results.

How can you make the most of a mastermind? And how can you make your own? The answers to that and more are in this new episode of The Conscious Marketer podcast — Masterminds with Richard Taubinger and Kylie Slavik.

Key points covered in this episode:

[00:02:54] Descend to ascend. The ascension model is a myth. You don't have to wait for initial success to upsell. Give as much value as you can upfront so you can channel the greatest service you can share to the world.

[00:07:23] Monetize the "No". Not everyone will shell out $100 for your product, so be prepared with a lower-level offer. Maximize the resources you've put in for the higher-level offer. Focus on leading people to their transformations.

[00:09:45] The name matters. In creating your mastermind, find something unique that resonates with your vision to attract the right people.

[00:12:45] Define your avatar. You may spend months identifying it, but your work will surely pay off. Write attractive copy for your target audience, and they will be drawn to what you do.

[00:15:19] Trust in the universe. There are people out there who are waiting for you to bring the higher-level offer. You don't have to exhaust yourself convincing people to get your service. You can even search and sift through the people who you believe would need it.

[00:17:19] Think about your content and delivery. People pay money for transformation, not information. Provide actionable methods, just enough to take them where they need to be.

[00:20:02] Get the most out of it. Take action. Utilize the connections you've made in the mastermind. The hundreds you've paid for it may return to you tenfold because of the experts you meet.

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The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.

CONNECT WITH US

Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business.

The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath

Website: https://consciousmarketer.com/

SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST

New Episodes Released Every Thursday

The Lifetime Value of a Customer Sep 08, 2022

Show notes

How can you increase the lifetime value of your customers?

Typically, it's about doubling or tripling the money you initially spent on providing a service or product. But this mindset isn't enough to keep customers in the long run.

Instead of focusing on monetary value, think about the lifetime transformation you want to help your customers achieve.

Tune in to this new episode of The Conscious Marketer podcast — The Lifetime Value of a Customer with Richard Taubinger and Kylie Slavik.

Key points covered in this episode:

[00:05:12] Provide value in the front end. Put everything on your website. Get out and speak on podcasts, teach on other people's programs, and write inspiring copy.

[00:08:36] Find new problems. A transformation usually creates another problem to solve. Identify how you can bring your customers to a higher level of value and transformation. Hold their hand as you guide them in their journey.

[00:12:55] Make people want to stay. Aside from a natural magnetic connection, being consistent with your values and what you stand for encourages people to stick with you no matter what.

[00:15:31] Build trust. Be willing to unlearn ineffective ways and tweak solutions to get the outcomes your customer needs. You want to be a reliable source of answers. Leave them wanting more of what you provide.

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The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.

CONNECT WITH US

Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business.

The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath

Website: https://consciousmarketer.com/

SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST

New Episodes Released Every Thursday

Spiritpreneur Secrets for Being Valued and Charging What You're Worth with Mellissa Seaman Sep 01, 2022

Show notes

The birth of her daughter and a spiritual awakening brought Mellissa Seaman to what she does today. She aims to help leaders in the modern world channel their intuitive gifts to make a difference and create aligned success.

Each of us has our own unique inner power. Are you ready to unlock yours?

Tune in to this new episode of The Conscious Marketer podcast — Episode 52: Spiritpreneur Secrets for Being Valued and Charging What You're Worth with Mellissa Seaman.

Key points covered in this episode:

[00:05:30] Do this when you're experiencing a transformation or spiritual awakening. Mellissa Seaman recommends keeping your logical mind as you work with your spirit. Don't be too hard on yourself, and avoid arrogance.

[00:09:50] We all go through the same wheel of life. This means we are capable of mapping it and helping ourselves continue to move forward even in our hardest times.

[00:15:22] What is a spiritpreneur? Anyone can be a spiritpreneur. It's someone who is guided by a calling that's deeper than the fixing of a pragmatic problem.

[00:17:41] The right people will understand your work. Mellissa Seaman shares a client's success story. Monetizing your abilities is scary, but your tribe will find you.

[00:25:14] Use your gift to live a good life. Our best ideas come to us when we're at our highest vibrations. This is why we get a spark of inspiration in the shower or at the beach.

[00:29:14] Get to work now. The world is already on fire. Everyone is waking up with the longing for what truly matters. This is your sign to do it now.

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Mellissa Seaman was a Stanford-educated business lawyer until her intuitive abilities awakened in the year 2000 with the birth of her daughter. Now she bridges the worlds of business strategy and intuitive intelligence. She helps leaders learn how to Channel their Genius - to create on-demand, to stay in their flow state, and to create lucrative businesses that follow their souls' calling.

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The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.

CONNECT WITH US

Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business.

The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath

Website: https://consciousmarketer.com/

SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST

New Episodes Released Every Thursday

The Secret to High-Quality Decision Making Aug 25, 2022

Show notes

Life is all about making decisions, and it's also the biggest chunk of the work in running a business.

Richard Taubinger shares his technique for making high-quality decisions that he has applied for the last 20 years, which involves putting himself in financial and energetic alignment with the option.

Tune in to this new episode of The Conscious Marketer podcast — The Secret to High-Quality Decision Making with Richard Taubinger and Kylie Slavik.

Key points covered in this episode:

[00:01:51] Decisions fall under three categories: The "Yes", the "No", and the neutral. Some decisions might look good on paper but turn out ineffective. It's key to be receptive to the consciousness of your decision.

[00:06:44] The secret technique. Tell yourself, "Yes, it's in the highest good for me to do this." Observe how your body reacts. If you feel an energetic charge, it's a "Yes". Feeling weak and drained means a "No". However, neutral decisions mean that they don't have significant effects on you – whether positive or negative.

[00:09:21] A "No" is met with more resistance. Recall times of saying "Yes" to a "No" that brought a terrine ending. Or saying "No" and being thankful you did in the end. Don't try to game the system.

[00:12:06] Saying "Yes" to a "No" is a trap. The pitfalls that sway us into not trusting our intuition are money and status. It's important to check if we are mission-aligned with a potential client or project. There are things we do out of scarcity, but when you look at it from a more abundant angle, you would never think of selling yourself out.

[00:19:37] Check if the neutral can turn into a "Yes". Sometimes, it can also be a "No" as you realize that your core client base is valuable, and you don't need to add more. Double up on your commitment to them.

[00:21:57] Play as the observer of your life. Try to stay in a space of neutrality as much as you can. Pay attention to subtle cues from the universe pointing you in the rightful direction.

[00:23:37] Fight the dissonance of a "Yes". It may be because it's too much work and effort, but you're aware that it will take you somewhere. Tap into your divine guidance. The absence of rationalizing and reason is a "Yes".

[00:29:28] Making high-quality decisions is a superpower. The smallest choices can change your life for the better. You'll end up in a happier place to create and innovate.

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The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs.

CONNECT WITH US

Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business.

The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath

Website: https://consciousmarketer.com/

SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST

New Episodes Released Every Thursday

How Your Purpose is the Key to a Divine Path to Millions with Lia Dunlap Aug 18, 2022

Show notes

"Your story is the soundtrack to your purpose."

Take it from Lia Dunlap, Intuitive Business Architect and the Oracle on Purpose, who joins us to discuss the difference between passion and purpose, how alignment is key to transforming every aspect of our lives, and how abundance comes when we make decisions that bring more opportunities.

Tune in to this new episode of The Conscious Marketer podcast — How Your Purpose is the Key to a Divine Path to Millions with Lia Dunlap.

Key points covered in this episode:

[00:02:04] We all have intuitive guides that bring wealth and a deeper purpose. Lia Dunlap retells her journey in discovering her abilities as an oracle and doing it full-time.

[00:04:17] Passion vs Purpose. Passion is a firework that excites you, but it burns out. Purpose is behind that. It's the fuel for every passion you find. It leads you to what's next. We have to know it through the experience of humanity.

[00:10:36] All you need to succeed is within you. For the longest time, we've been taught to doubt and look for proof, waiting for that nudge from the universe.

You don't need an obvious sign to start. Don't miss out on what you're meant to do, and take that first step.

[00:12:34] Your life and business represent your wholeness. Every aspect goes through a transformation. Delegate and automate the tasks that don't fit your purpose. Take off those limiters and move forward with your goals from a centered place.

[00:16:47] Make decisions that give you the opportunity for abundance. Waiting for the right idea to come won't get you there. Nor does working hard. Aim for the flow state.

[00:25:46] Aim for the sovereignty of self. "The best you can bring to the world is the wholeness of who you are." Everyone has an unaddressed part of them that feels unnurtured. Lift it to reach your highest vibrations.

[00:30:50] Listen to your audience. Real people with unique preferences and problems read our messaging. The goal is to be able to articulate and address what they're going through. Grow, adapt, and speak your truth to cut through the noise.

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With over 25 years of experience as an Intuitive Business Architect and Coach, Lia Dunlap has helped thousands of clients in 76 countries. She is a Best-Selling Author, Speaker, Founder of the Master Creators Academy, and Creator of the POWER Plan Life

Helping YOU find and follow Your Purpose.

Website: www.oracleonpurpose.com

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The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs.

CONNECT WITH US

Join Richard and Kylie in their Facebook group so you can learn how to use conscious marketing in your business.

The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath

Website: https://consciousmarketer.com/

SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST

New Episodes Released Every Thursday