The Collective Podcast

Latest Episodes:

Skin Deep: Alisa Lask & The Exosome Revolution Oct 18, 2023

Show notes

We're welcoming Alisa Lask, the CEO of Rion Aesthetics, to the show today. She has over two decades of experience in this industry, spanning across pharmaceuticals, medical devices, and cosmeceuticals. Our focus in today's discussion is Rion's revolutionary ( plated ) Skin Science products. You'll know by listening to this episode that the future is here.

When she ventured into skincare, Alisa thought exosomes were useless because of her science-based background. After a doctor that she trusts really recommended them, Alisa used them for 5 months and realized that the science behind them is amazing.

After explaining what exactly exosomes are, Alisa takes us through the different ( plated ) Skin Science offerings from Rion. Some of the most common feedback about ( plated ) is appreciation of the source material of the product being so transparent. Also, providers are saying that by using this product, they're able to simplify skincare routines.

Exosomes are so extremely small, and very sophisticated machinery is needed to extract them properly for use on your skin. Rion's products do not contain anything else, such as DNA, which is quite mind-blowing given their size.

There are a lot more exciting things coming from Rion, and Alisa provides a timeline of what we can expect. Still, they're focused on not getting too big too fast. Their long-term goal is to help advance aesthetics, especially in the regenerative space. Stimulating tissue to grow collagen and elastin on its own is so much more effective than using filler.

www.rionaesthetics.com

www.platedskinscience.com

www.beautyculturespa.com

@beautyculture.medspa

Revive & Glow: The NEWEST Age-Defying Skin Secret Oct 16, 2023

Show notes

We're diving deep into anti-aging in this episode. There's a new revolutionary solution that could be your answer to a youthful, glowing complexion. But before getting into that, I want to talk about the concept of aging itself.

Have you ever wondered about the science behind aging, why we get wrinkles, and why our skin loses its elasticity? Aging is not just about the passing of years. It's a complex process that affects every layer of our face, starting from the bone. Youthful skin is typically soft and glowing, and contains plenty of collagen and elastin. By the time you're 40, you lose about 1% of your collagen every year.

Let's talk about SKINVIVE. This is a breakthrough treatment, which is not classified as a filler, but is a hyaluronic acid injectable that acts as an internal moisturizer. Studies done on forearms show that SKINVIVE significantly changes the hydration level of treated tissues and returns it to that youthful look.

We've had treatments like topicals, chemical peels, micro needling, and more, but the problem is that some of these can take several series to see improvement. SKINVIVE, on the other hand, requires no downtime. It has also been FDA approved by several clinical trials.

If you come to Beauty Culture, there are two options for SKINVIVE. Level 1 is $800, while Level 2 is $1200. If you are eager to restore that youthful glow, SKINVIVE could really be your answer, especially since it enhances the effects of Botox and filler as well.

www.beautyculturespa.com

@beautyculture.medspa

Unlocking Your Hidden Power: Everyone's a Leader Inside! Oct 11, 2023

Show notes

Today, let's take some time to talk about leadership. Everyone in my business is a leader whether they know it or not. So much goes into being a leader, and a lot of that comes with experience, but it's true definition is the ability to inspire and guide others towards the same goal.

The work environment you create as a leader needs to be positive and productive. Your business should be a vessel for everyone else that works with you to accomplish their own goals.

Emotional intelligence is a key component to being a good leader, and that can be broken down into four points: self-awareness, self-management, social awareness, and relationship management. You also need to be open to brutal honesty so that you can take feedback, even when it's not positive. Being a thoughtful person also goes a long way when you're in a leadership role.

Leadership is not about changing the world, nor an untouchable concept that not everyone will experience. It's really about the tiny moments where you're creating interpersonal connection for the greater common goal. Remember that people want to be a part of what you're doing, otherwise they wouldn't be working for you.

It's important to recognize when people are nurturing a good work environment. There are three main ways to do this: giving the gift of active listening, giving acknowledgement in meetings, and giving personalized notes or messages. It all goes back to celebrating your team and highlighting the people that are doing really well, which will encourage everyone to raise the bar. Remember, again, leadership is not about holding a title, it's about inspiring other people.

wwww.beautyculturespa.com

@beautyculture.medspa

Launching a Medspa? Insights from My Shift from Injector to CEO Oct 09, 2023

Show notes

A theme popping up again and again in business coaching sessions is the entrepreneurial myth that simple willingness to open a business will make it possible. Many people have the drive to start a business, but don't understand the ins and outs of actually running one. It will require you to go from practitioner to visionary. What does it look like, and where does it begin?

There are three business roles you will fill on your evolution. When you start out, you are the provider; the hands-on person. Eventually, you will become the manager, organizer, and problem solver. Ultimately, what you want to do is fulfill the role of true entrepreneurship and become the visionary and innovator. Many business owners get stuck in the first role.

It's crucial to create systems to set yourself apart. Create infrastructure to anchor the business. Your business should have its own soul and its own heartbeat. This requires you to look at the business as a whole outside of the role you play and the services you provide.

Of course, there are pros and cons to be aware of. This stage of your evolution will require tremendous personal growth. Your mindset will have to shift into long-term strategies. Focus on scaling over growing, and challenge societal norms.

Leadership is not for everyone. It requires courage, audacity, and flexibility. Zoom out to see the bigger picture. Realize that there will be highs and lows, but the highs will outweigh the lows. You can become the leader you want to be.

wwww.beautyculturespa.com

@beautyculture.medspa

Know Your Worth: Why Raising Your Prices is Good for Business and Patients Alike Sep 25, 2023

Show notes

As a business owner, you should know the benefits of raising your prices and why you should do it. If this sounds intimidating, know that it's not about price gouging people because of inflation, it's about representing your value. Pricing your services at the proper value is beneficial for you and your clients.

The way we've managed value has changed a lot over time. For example, think back to when we used to barter or exchange goods as currency. We've come a long way. But at the end of the day, the truth remains: Price is what you pay, value is what you get.

So, we're left with this question: How do you increase your value so that you can charge more, and make that your obvious option? First, you have to embody this increase in value. In medical aesthetics, suggested retail plays a large role in setting your prices. Most business owners compare themselves to others and price in a way that keeps them competitive.

Being known as the cheapest option is certainly an approach, but it may not be the best one. Your ideal clients won't care if you're the least expensive, but they will care if you're known for providing the most value. Understanding and emphasizing the quality of your services and team is where it starts.

Great results, customizability, and setting expectations for the outcome is what your clients really care about. You're not just selling a service or units of Botox—you're delivering on a promise. In the end, it's not about the price tag, but rather what you're offering.

Patreon Page: https://www.patreon.com/BeautyCultureTechnique

Beauty in a Bucket: Navigating Growth, Competition, and Relationships in the Aesthetics Business Sep 20, 2023

Show notes

In this episode we're going to talk about three ways that people respond to you when you're in a growth phase. The growth can be personally, spiritually, in your career, and more. As you are on a path of personal transformation, the reactions of others may make you question yourself.

The first way that people may respond is the cheerleader. These are the people who see your growth and are genuinely inspired, plus they don't really compare themselves to you. Cheerleaders will likely be people who have walked a similar path, or they could be from the small sector of people that are just naturally so kind.

Next up is the eclipser. These people find your growth to be too much to handle, and they don't necessarily drag you down, but they slowly exit your life. They're probably friends or family members that are comfortable with the old you and think the new you is intimidating.

Finally, there's the crab mentality. If there is a bucket of crabs and one tries to climb out, the others will literally drag the escapee back down. This is a natural phenomenon, not just a metaphor. This mentality from people you know can be overt, but it can also be very subtle, such as a passive aggressive comment here and there. If you do manage to escape the "bucket," it can bring upon existential loneliness that comes with the territory.

Navigating this loneliness is key. You have to develop mental resilience that filters out discouragement. Meditation, journaling, expressing gratitude, and setting really clear boundaries are great ways to strengthen yourself. Also, when you see someone jumping to the next level, be sure to become their cheerleader.

Patreon Page: https://www.patreon.com/BeautyCultureTechnique

No More Nordstroms: Crafting a Bespoke Client Experience Sep 11, 2023

Show notes

If you've faced challenges in your business, you'll know that confronting difficulties is a great motivator to gain more business knowledge. It inspires us to improve how we operate and continue better than before. This leads to discovering actionable steps to create a truly memorable client experience.

One of these vitally important actionable steps is conducting one-on-one conversations with your team members. Your employees have insight and a unique perspective that makes their feedback about how the business is running invaluable. Allow your team members to hone in on what really makes them happy, and they will shine and be able to develop their own unique abilities.

Another crucial actionable step is to focus on your top clients - the individuals who make up the top 20% of your business income. Cater to those high value customers who spend the most money. Offer memberships to reward people who are already bought in. When you make these clients the focus of your business, you will build incredibly strong and mutually beneficial relationships.

In order to create real improvement, it's absolutely necessary to double down on what truly adds value, and that will always be the relationships you have with your team members and your clients. This will open the doors for exponential growth in your business.

When you focus on your team and show them you support them, they are better equipped to support their clients. When you focus on your most valuable clients, they will return again and again, allowing your team members to build extraordinary relationships with those clients. This creates a positive feedback loop that will create an aligned and unique company culture that everyone will want to be a part of.

Patreon Page: https://www.patreon.com/BeautyCultureTechnique

Unlocking Prosperity: The Abundance Mindset in Aesthetic Medicine Sep 06, 2023

Show notes

There is undeniable power in positivity. The role of positivity and an abundance mindset in business helps to ensure a fruitful future. Learning to shift your mindset from "not enough" to "abundant" will reconfigure your mind's ability to see more possibilities, have more gratitude, and make more possible in your life. This is especially true for your business.

One of the greatest outcomes of an abundance mindset is manifesting opportunities. You'll be surprised with what comes your way when you learn to see the world through the lens of possibility. If you don't focus on the good, it won't show up in your life. What you think that you deserve is ultimately what you will end up with.

Positivity and believing in abundance can invigorate the team spirit within your business. Positivity is contagious, and employees want to be a part of a business that sees a bright future for itself and leaves plenty of room for growth and joy. You'll attract incredible employees and they will find a sense of community that lights them up.

Fostering a community-driven approach is vitally important to the abundance mindset. You can't prevent other businesses from offering their services, but if you truly believe in your business, and believe you have something unique and important to offer, then you are in a category of your own and therefore have nobody to compete with.

Most important of all, adopting an abundant mindset supports your mental health and well-being. We live in a very fast-paced, challenging world. As business owners, it's important to have every tool you can at your disposal. An abundance mindset is free and can only serve to support you on your journey toward success.

Patreon Page: https://www.patreon.com/BeautyCultureTechnique

The Value Code: How to Keep Patients for Life Sep 04, 2023

Show notes

One of the most misunderstood topics in the business world is value versus price. At the core of each and every client relationship is the value that you hold for them. This applies to medical esthetics, but also any other business you can think of. Value is a perception of your product or service by the customer.

Perceived value is greater than the price. The customer should feel that they are at an advantage in order to create a positive experience for that customer. This will help to build those strong, long-lasting client relationships every business owner wants.

Price is just a monetary cost. If you don't offer anything to the product or the procedure to add value, clients will not be attracted to your specific business. Paying customers want more than just the advertised procedure. Your clients want to leave with a feeling. There are a multitude of ways to provide them with this feeling, such as going above and beyond in customer care.

To create compelling value, exceptional customer service is the number one tool. This goes beyond politeness. As a business owner, you want to be able to anticipate your clients needs and to go above and beyond in providing for them. Exceed their expectations and make them feel like they are deeply cared for.

There are many other strategies you can utilize to add value to your service. Offering unique treatments, creating an ambiance that is inviting and relaxing, and investing in professional staff are all factors that add value. When you add value, your clients leave feeling their best, and in turn, keep coming back to the business.

Patreon Page: https://www.patreon.com/BeautyCultureTechnique

How I Turned Crisis Into My Biggest Business Win Jul 31, 2023

Show notes

Vulnerability is an important tool to reflect on our past disappointments in order to guide the journey of the learning process. While it can be difficult to share honestly about the challenges we face, these challenges will ultimately shape who we are. Not just as business owners, but as leaders and individuals.

Experiencing betrayal in our personal lives is inevitable, but when it occurs in our professional life, it can be incredibly jarring. If you've ever experienced a breach of trust, finding yourself on the precipice of an emotional chasm, know that you are not alone.

Despite our best efforts to build a solid team, we ultimately can't control the decisions of others, nor can we read their minds to completely understand their intentions. In the aftermath, you may be faced with a fractured team and a sense of loss for that trust. While most of the advice you will get from others in the wake of this situation will be to create a legal fortress around your business, it's vital to restore trust, as well as to see and treat your team as your number one priority.

Have one-on-one meetings with your team members. Not as an evaluation of their skills, but as an invitation to them to have you hear from them what they need. Provide for your team members beyond financial compensation, because that doesn't assure cohesion. From these meetings you can come together to celebrate a shared vision that is larger, has greater purpose, and is founded on deeper, more meaningful connections.

You can reflect on your trails to ultimately become stronger as a business owner and team overall. Problems and challenges will arise, but go forth with the knowledge that they are being faced by a more experienced leader.

Patreon Page: https://www.patreon.com/BeautyCultureTechnique

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