The Casey Adams Show

Latest Episodes:

Mike Salguero – Founder of ButcherBox on How He Bootstrapped a $550M Brand With a Clear Mission to Transform the Meat Industry May 05, 2025

Show notes

Today on The Casey Adams Show, I sit down with Mike Salguero — Founder and CEO of ButcherBox, the $550M direct-to-consumer brand redefining how meat is sourced, delivered, and consumed. Mike shares the untold story of how he bootstrapped ButcherBox without raising a single dollar of outside capital, scaling it through a series of internet-driven arbitrage opportunities and a deep obsession with product quality. We dive into the company's mission to transform the meat industry for the better — from supporting family farms to championing animal welfare and sustainability. Mike also unpacks his approach to building a profitable business, staying customer-obsessed, and leading with purpose in a noisy market. This episode is a must-listen for founders who believe in building with integrity, vision, and long-term impact.

Connect with Mike Salguero: https://www.linkedin.com/in/mikesalguero/

Learn more about ButcherBox: https://www.butcherbox.com/

Chapters:
00:00 The Mission Behind ButcherBox
03:12 The First Arbitrage: Finding Gaps in the Internet
07:41 Why Product Obsession Was the Foundation
10:56 Scaling Without Venture Capital
14:03 Transforming the Meat Industry From the Inside
18:30 Lessons in Building Operational Excellence
22:15 Marketing Through Purpose, Not Promos
25:40 Why Mission-Driven Brands Win Long-Term
28:36 Supporting Farmers and Creating Supply Chain Change
33:02 Staying Profitable While Growing Fast
36:10 Advice for Founders on Focus, Vision, and Longevity

Chris Riccobono – Founder of UNTUCKit on How He Built One of the Most Recognized Brands in Modern Retail May 02, 2025

Show notes

Today on The Casey Adams Show, I sit down with Chris Riccobono — Founder of UNTUCKit, the menswear brand that redefined how millions of men wear shirts. What started as a frustration with fit became a nationwide movement, turning a side hustle into a retail empire with over 80 stores and millions of loyal customers. In this episode, Chris shares how he transformed a single problem into a scalable solution, why differentiation and storytelling built brand loyalty, and what it really takes to thrive in today’s fast-moving retail world. We also dive into balancing fatherhood and entrepreneurship, navigating e-commerce shifts, and the mindset behind long-term success.

Connect with Chris Riccobono: https://www.linkedin.com/in/chris-riccobono-25b8821b/

Learn more about UNTUCKit: https://www.untuckit.com/

Chapters:
00:00 The Birth of UNTUCKit
02:59 Navigating E-Commerce and Retail Evolution
05:57 Launching Greatness Wins: A New Venture
09:02 Balancing Fatherhood and Entrepreneurship
12:02 The Journey of an Entrepreneur
14:56 The Passion Behind the Wine Video Blog
23:50 The Journey of Growth and Consistency
25:11 Navigating Challenges During COVID-19
29:36 Building Customer Loyalty in a Competitive Market
33:56 The Importance of Differentiation and Marketing Strategies
37:40 The Evolving Landscape of Influencer Marketing
42:00 Advice for Young Entrepreneurs and Founders

Amy Zalneraitis – Co-Founder of We Feed Raw on Building a Mission-Driven Brand and Leading the Pet Wellness Revolution Apr 30, 2025

Show notes

Today on The Casey Adams Show, I sit down with Amy Zalneraitis — Co-Founder and Chief Brand Officer of We Feed Raw, the fastest-growing raw dog food delivery company in the country. Originally founded by her sister Alissa, We Feed Raw was born out of a deep love for animals and a belief that dogs deserve biologically appropriate, nutrient-rich food. After Alissa’s passing in 2014, Amy made it her mission to carry on the brand’s legacy — and today, We Feed Raw is widely recognized as a leader in pet wellness. In this episode, Amy shares the emotional story behind the brand, how education and resilience fueled its growth, and why the pet food industry is undergoing a massive shift toward health-conscious, purpose-driven products.

Connect with Amy Zalneraitis: https://www.linkedin.com/in/amy-zalneraitis-3048158/

Learn more about We Feed Raw: https://www.wefeedraw.com/

Chapters:
00:00 Introduction to We Feed Raw
01:08 The Origin Story of We Feed Raw
03:56 The Impact of Personal Tragedy on Business
06:15 Rebranding and Growth of We Feed Raw
10:09 Navigating the World of Angel Investing
13:40 The Shift in Dog Food Industry
18:06 Challenges and Rewards of Educating Consumers
20:45 Transitioning Dogs to Raw Diets
25:11 The Science Behind Raw Feeding
26:35 The Science Behind Pet Nutrition
27:42 A Family Legacy of Animal Love
29:27 The Importance of Animal Welfare
30:41 Navigating Business Growth and Culture
33:33 Innovating with New Product Lines
38:22 Honoring a Sister's Legacy
43:14 Resilience in Entrepreneurship
46:45 Running: A Metaphor for Life and Business

Matthew Roberts – Co-Founder of Cometeer on Engineering the World’s Most Innovative Cup of Coffee Apr 28, 2025

Show notes

Today on The Casey Adams Show, I sit down with Matthew Roberts — Co-Founder and CEO of Cometeer, the flash-frozen coffee company redefining how we experience a perfect cup. In this episode, Matthew shares how a college idea led to a partnership with specialty coffee legend George Howell, and how they discovered a way to preserve flavor and aroma better than any other method. We talk about the role of technology in creating Cometeer’s cryogenic brew process, the brand’s journey from concept to category pioneer, and how storytelling, science, and simplicity are reshaping the future of coffee. Whether you're a founder, a coffee lover, or both — this episode is packed with insight.

Try Cometeer: https://cometeer.com/

Follow Matthew Roberts: https://www.linkedin.com/in/matthew-roberts-35567725/

Chapters:
00:00 Introduction to Cometeer and Its Unique Concept
03:04 The Journey of Innovation in Coffee
06:02 Meeting George Howell: A Turning Point
08:54 The Science Behind Flash Frozen Coffee
11:53 Building Cometeer: From Concept to Reality
14:58 Investor Insights and Early Challenges
17:50 Marketing Strategies and Customer Engagement
20:53 Personal Connection to Coffee and Its Evolution
23:39 The Coffee Experience: Beyond the Basics
25:34 The Journey to Specialty Coffee
27:25 Kids and Coffee: A New Generation
31:29 Trends in the Coffee Industry
36:29 Building Relationships with Farmers
44:53 Lessons Learned in Business
46:56 The Future of Cometeer and Coffee Innovation

Connor & Rob Darnbrough – Co-Founders of SmartFit Method on Turning a Health Scare Into a Fitness Revolution Apr 25, 2025

Show notes

Today on The Casey Adams Show, I sit down with Connor and Rob Darnbrough, the father-son team behind SmartFit Method — a science-backed fitness company built around personalized training and cutting-edge technology. After Rob experienced a life-threatening health scare, they set out to reimagine how people train for longevity, not just aesthetics. In this episode, we dive into the power of adaptive resistance training (ARX), the importance of creating a “physical retirement plan,” and how SmartFit is scaling nationwide through its franchise model. We also explore the lessons they’ve learned building a family-led business, the value of extreme ownership, and what the future of fitness looks like when driven by data, intention, and heart.

Learn more about the Smart Fit Method: https://smartfitmethod.com/

Chapters:
00:00 Introduction to the SmartFit Method
02:57 The Science Behind SmartFit
05:57 Rob's Personal Health Journey
08:59 The Role of Technology in Fitness
12:02 Understanding Adaptive Resistance Exercise (ARX)
14:59 The Evolution of SmartFit and Its Mission
18:01 Connor's Perspective and Involvement
20:57 Target Audience and Market Insights
27:28 The Purpose of Fitness: Beyond the Gym
32:59 Expanding SmartFit: The Franchise Model
36:07 Personalized Fitness: Tailoring Workouts to Individuals
37:40 Father-Son Dynamics: Building a Business Together
46:11 Lessons from Experience: Advice for Young Entrepreneurs
51:17 The Future of SmartFit: Excitement and Expansion

Dr. Ed Le Cara – Why BFR Training Is the Most Underrated Performance Tool in Sports Medicine Apr 23, 2025

Show notes

Today on The Casey Adams Show, I sit down with Dr. Ed Le Cara — Board-Certified in Sports Medicine & Rehabilitation and Director of Education at Smart Tools, the leaders in Blood Flow Restriction (BFR) training. In this episode, Dr. Le Cara breaks down why BFR is one of the most underrated performance tools in recovery and strength training today. We explore how it works, why it matters, and how it’s being used by elite athletes and everyday individuals alike. From optimizing longevity through muscle development to navigating modern health protocols like peptides, this conversation is packed with cutting-edge insights on wellness, performance, and personalized recovery.

Connect with Dr. Ed Le Cara: https://www.linkedin.com/in/edlecara/

Learn more about Smart Tools: https://www.smarttoolsplus.com/

Chapters:
00:00 Introduction and Personal Transformations
06:26 The Journey into Sports Medicine and Rehabilitation
10:50 Understanding Blood Flow Restriction Training
21:52 The Evolution of BFR Training and Its Applications
24:35 The Importance of Muscle Mass for Longevity
30:10 Navigating the Era of Health Information
34:32 Innovative Approaches in Health Clinics
40:36 The Role of Peptides in Modern Health

Dr. Jonathan Levine – Redefining the Business of Dentistry Apr 21, 2025

Show notes

Today on The Casey Adams Show, I sit down with Dr. Jonathan Levine — a globally recognized dentist, entrepreneur, and founder of the GLO Good Foundation. We dive into his journey transforming the dental industry through cutting-edge technology, purpose-driven care, and innovative business models. From launching GLO Science to building Smile House — a first-of-its-kind dental wellness destination — Dr. Levine shares how he’s blending hospitality, health, and brand to reimagine the future of dentistry. We also explore the role of family in business, and how mindset, design, and community impact play into building a lasting legacy.

Follow Dr. Jonathan Levine: https://www.instagram.com/drjonlevine/?hl=en

Chapters:
00:00 The Journey into Dentistry
05:50 Innovations in Dental Technology
11:59 Building a Personal Ecosystem
18:08 Family Dynamics in Business
24:01 Reinventing Dental Practices for Longevity
25:41 Reinventing the Dental Experience
29:03 Maximizing Your Dental Visit
32:59 The Evolution of Dentistry
37:22 Valuation in Dental Practices
41:57 The Future of Dentistry
44:04 Getting Involved with Smile House

Troy Taylor – VP of Performance Innovation at Tonal on Merging Science, AI, and Fitness Apr 03, 2025

Show notes

Today on The Casey Adams Show, Casey sits down with Troy Taylor, VP of Performance Innovation at Tonal, to explore the intersection of technology, strength training, and human performance. Troy shares his journey from high-performance coaching to leading innovation at Tonal, offering insights into how the company is redefining at-home fitness. They discuss the rise of AI in training, the impact of COVID-19 on the fitness industry, and why recovery routines are just as important as workouts. This is a must-listen for anyone interested in the future of fitness and performance.

Learn more about Tonal: https://www.tonal.com/

Chapters

00:00 Introduction to High Performance Training

02:59 The Evolution of Tonal and Its Unique Features

05:53 Troy Taylor's Journey in High Performance Coaching

08:58 Lessons from Olympic Athletes and Their Resilience

12:01 Joining Tonal: Navigating Hyper-Growth During a Pandemic

15:11 Integrating Human Performance Science into Training Programs

18:09 Innovations in Tonal: The Impact of Data and Research

20:53 The Launch of Tonal 2 and New Features

24:01 Exploring the New Aero Mode for Cardiovascular Training

26:11 Innovative Movement Patterns in Cardio Training

27:52 The Future of AI in Fitness

33:01 Creating the Ideal Home Gym Environment

36:29 Daily Performance and Workout Routines

39:03 Daily Rituals and Recovery Modalities

42:09 The Future of Tonal and Strength Training Awareness

Alyse Borkan – Co-Founder of Rocco on Building the Ultimate Smart Fridge Feb 25, 2025

Show notes

On this episode of The Casey Adams Show, Alyse Borkan, co-founder of Rocco—the viral drinks fridge that won Domino's Groundbreaking Product of 2024—shares how she’s redefining the beverage industry. With a background in scaling high-growth consumer brands like Our Place, Coterie, and Billie (acquired by Edgewell), Alyse brings deep expertise in brand-building, creative marketing, and product launches. She discusses the challenges of launching a hardware product, the power of strategic brand partnerships, and how Rocco is designed to seamlessly blend into any space while enhancing social experiences.

Chapters

00:00 Introduction to Rocko and Elise Borkan

03:05 The Design Philosophy Behind Rocko

06:01 The Beverage Landscape and Consumer Trends

09:06 Innovative Partnerships with Beverage Brands

11:56 Challenges in Hardware Development

14:58 The Iterative Design Process

18:08 Elise's Journey into Business and Marketing

23:40 From Journalism to Startups

25:03 Building Brands at Casper and Billie

28:05 Creating a Unique Brand Perspective

31:01 Marketing Tactics for Early Stage Brands

32:30 The Power of Limited Inventory

35:22 White Glove Delivery Experience

37:34 Evolving Brand Mission and Perspective

39:30 Innovative Features of the Rocco Fridge

41:40 Future Vision for Rocco

43:00 Advice to My Younger Self

Brandon Sawalich - CEO of Starkey on The Future of Hearing Tech & AI Innovation Jan 29, 2025

Show notes

Today on The Casey Adams Show, I sit down with Brandon Sawalich, President and CEO of Starkey, the #1 hearing aid company in the U.S. With over 5,000 employees across 29 countries, Starkey is leading the way in hearing innovation by integrating AI, sensors, and health and wellness technology into their products, transforming hearing aids into high-tech health devices.

Brandon has spent 30 years in the hearing industry, working across multiple areas of the company before becoming CEO in 2020. His forward-thinking leadership and commitment to continuous innovation have helped Starkey maintain its reputation for groundbreaking products and expand its market dominance. Under his leadership, Starkey has set the standard for the best sound quality and advanced technology available.

In this episode, we dive into the business of Starkey through Brandon’s journey—how he helped scale the company, drive strategic direction, and shape the future of hearing technology. We also discuss the importance of hearing health, the role of artificial intelligence in hearing aids, and what’s next for the industry.

Brandon has also served as Chairman of the Board for the Hearing Industries Association, working with government leaders to expand hearing aid accessibility. He is a member of the George W. Bush Presidential Center’s Executive Advisory Council and was named ‘Executive of the Year’ in the 2023 Excellence in Customer Service Awards.

Tune in for an insightful conversation on leadership, innovation, and how technology is shaping the future of hearing health.

Learn more about Starkey

Follow Brandon Sawalich on Instagram

Follow Brandon Sawalich on LinkedIn

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