The Casey Adams Show

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Michael Jacobson – CEO of French Florist on Turning His Uncle’s Struggling Flower Shop into a $9.5M Powerhouse Aug 21, 2025

Show notes

This episode is sponsored by Adobe in partnership with Coursera. Through the Adobe Digital Academy, they’re offering free certificates in AI, design, marketing, and storytelling—skills that matter in today’s world. Whether you’re a founder, creator, or someone looking to grow, these courses are practical, flexible, and built for how we learn today. #AdobePartner
Start learning at https://adobe.ly/413JKTX

Michael Jacobson, CEO of French Florist, joins the show to share how he transformed his uncle’s struggling flower shop into a $9.5M+ floral powerhouse and is now leading its national franchise expansion. He breaks down the role of proprietary technology, scaling systems, and creating a values-first brand in a traditionally overlooked industry. Michael also opens up about entrepreneurship, the emotional side of customer loyalty, and the lessons learned from reinventing a family business into a modern, thriving brand.

Learn more about French Florist

Chapters00:00 Introduction to French Florist and Michael's Journey01:07 Acquisition of the Family Business04:36 Identifying Opportunities in the Floral Industry09:02 Challenges and Innovations in the Floral Business11:01 The Importance of Customer Experience16:29 Shifting Consumer Behavior Towards Flowers23:14 Navigating Supply Chain Challenges26:28 Growth Strategies and Revenue Generation32:26 Franchise Model and Community Building38:45 Personal Reflections and Future Vision

Adam Bedford – Founder of Sans on Building a Healthier Home Aug 13, 2025

Show notes

This episode is sponsored by Adobe in partnership with Coursera. Through the Adobe Digital Academy, they’re offering free certificates in AI, design, marketing, and storytelling—skills that matter in today’s world. Whether you’re a founder, creator, or someone looking to grow, these courses are practical, flexible, and built for how we learn today. #AdobePartner
Start learning at https://adobe.ly/413JKTX

Adam Bedford, founder of Sans, joins the show to share his journey from launching an EdTech startup to building a design-driven air and water purification brand. He opens up about bootstrapping a hardware business, managing cash flow, and scaling with a lean team. Adam also dives into product design, e-commerce strategy, and the personal experiences that shaped Sans’s mission to make healthier living accessible.

Chapters

00:00 Introduction to Sans and Its Mission

04:15 The Journey of Entrepreneurship

07:15 Bootstrapping and Team Dynamics

10:06 Product Development: Air and Water Purification

13:10 Personal Influences and Health Awareness

16:11 Living in LA: A Hub for Health and Wellness

19:23 Leadership and Mentorship in Business

22:13 Learning from Successful Brands

25:13 The Hardware-Software Dynamic

27:42 Understanding Air Quality and User Education

31:27 The Importance of Water Quality

33:46 Expanding Product Ecosystem: From Home to On-the-Go

35:48 The Future of Wellness Products

38:53 Balancing Work and Personal Life

43:22 Building a Team and Company Culture

Ariana Thacker - Founder of MoldCo on How Mold Toxicity Changed Her Life and Inspired a Mission-Driven Startup Aug 02, 2025

Show notes

This episode is sponsored by Adobe in partnership with Coursera. Through the Adobe Digital Academy, they’re offering free certificates in AI, design, marketing, and storytelling—skills that matter in today’s world. Whether you’re a founder, creator, or someone looking to grow, these courses are practical, flexible, and built for how we learn today. #AdobePartner
Start learning at https://adobe.ly/413JKTX

In this episode, Casey Adams sits down with Ariana Thacker, founder of MoldCo, a virtual clinic dedicated to helping people recover from mold-related illnesses. Ariana shares the powerful story of how a mystery illness derailed her while running a venture capital firm—only to discover dangerously high levels of mold in her Miami apartment. That experience sparked her mission to build MoldCo and bring awareness to the hidden health crisis of mold toxicity. They dive into the symptoms that often go undiagnosed, why early detection is critical, and how MoldCo delivers science-backed recovery protocols through a modern, virtual platform. Ariana also unpacks what the customer journey looks like, her fundraising experience, the company’s team culture, and the global implications of environmental mold exposure. Whether you’ve faced unexplained symptoms or are curious about what might be affecting your health at home, this episode sheds light on an issue too often overlooked.

Learn more about MoldCo

Connect with Ariana Thacker

Become a partner of "The Casey Adams Show

Chapters

00:00 Introduction to Moldco and Personal Journey

04:27 Understanding Mold Toxicity and Its Symptoms

07:23 The Emotional Toll of Mold Exposure

10:29 The Decision to Found Moldco

13:28 Customer Experience with Moldco

16:33 The Prevalence of Mold Toxicity in America

19:28 Risk Factors and Long-Term Effects of Mold Exposure

22:25 Preventative Measures and Testing for Mold Toxicity

24:42 Integrating Environmental Health in Primary Care

27:50 Fundraising Journey and Insights

31:58 Team Culture and Personal Connections

35:44 Innovative R&D and Future Directions

41:46 Global Perspectives on Mold Issues

43:37 Looking Ahead: Testimonials and Personal Reflections

Josh Haas – Co-CEO & Founder of Bubble, Building the No-Code Future Jul 22, 2025

Show notes

This episode is sponsored by Adobe in partnership with Coursera. Through the Adobe Digital Academy, they’re offering free certificates in AI, design, marketing, and storytelling—skills that matter in today’s world. Whether you’re a founder, creator, or someone looking to grow, these courses are practical, flexible, and built for how we learn today. #AdobePartner

Start learning at https://adobe.ly/413JKTX

In this conversation, Josh Haas, founder and CEO of Bubble, discusses the evolution of his no-code platform, the impact of AI on software development, and the importance of empowering non-technical founders. He shares insights from his journey, including the challenges of bootstrapping, the dynamics of fundraising, and the vibrant community that has formed around Bubble. Josh emphasizes the future potential of AI in enabling entrepreneurs to bring their ideas to life without the traditional barriers of software development.

Chapters

00:00 Introduction to Bubble and Its Vision

05:11 The Impact of AI on No-Code Development

07:55 The Early Days of Bubble: Challenges and Insights

10:43 Building a Community of Non-Technical Founders

13:51 Bootstrapping vs. Fundraising: A Founder’s Journey

16:49 Navigating the Fundraising Landscape

19:58 The Evolution of Team Dynamics in Tech

22:59 Personal Growth and Challenges as a Founder

25:44 The Future of Bubble and AI Integration

28:59 Advice for Aspiring Entrepreneurs

31:58 Conclusion and Future Outlook

Max Cutler on Selling Parcast to Spotify and Building Pave Studios for the Next Era of Podcasting Jun 30, 2025

Show notes

Max Cutler is one of the most influential figures in podcasting. He founded Parcast, grew it into a leading network known for storytelling and true crime, and sold it to Spotify where he went on to lead their podcast content partnerships. He played a key role in bringing in shows like Joe Rogan and Alex Cooper, helping shape Spotify’s aggressive expansion into the podcast space and influencing the entire industry in the process.

Now, Max is back building something entirely new. At Pave Studios, he’s creating a next-generation media company designed for the modern era of podcasting. Pave is focused on talent-first partnerships, long-form storytelling, and giving creators real infrastructure to grow their brands across formats. It’s not just about launching shows, it’s about helping talent build lasting IP across audio, video, live, and more.

In this episode, we talk about Max’s journey from startup founder to leading podcast deals at Spotify, and what he’s building now with Pave. We dive into how the medium is evolving, why creators need more support than ever, and what the future of podcasting really looks like.

Learn more about Pave Studios: https://www.pavestudios.com
Follow Max on LinkedIn: https://www.linkedin.com/in/max-cutler-07b22095
Sign up for Listener.com: https://listener.com

Reimagining Home Water Filtration for a Healthier Future with Rorra Co-Founders Brian Keller and Charlie Carlisle Jun 03, 2025

Show notes

Today on The Casey Adams Show, I’m joined by Brian Keller and Charlie Carlisle — co-founders of Rorra, the company on a mission to redefine what clean water means at home. After personal experiences with tap water contamination affecting their families’ health, Brian and Charlie set out to build a modern, lab-tested water filtration system that prioritizes health, transparency, and trust.

In this episode, we dive into the origin story behind Rorra, how their children’s early health issues uncovered hidden dangers in everyday tap water, and why they believe clean water is one of the most overlooked wellness pillars in America today. We explore the science behind The Rorra Countertop System, their journey as founders, and what it takes to disrupt a stagnant industry with a solution that’s as beautiful as it is powerful. Whether you care about your health, your family, or building purpose-driven companies — this episode is one you don’t want to miss.

Learn more about Rorra: https://rorra.com/

Kass & Mike Lazerow — Shoveling Shit: A Love Story About The Entrepreneur’s Messy Path to Success, Building Golf.com & Selling Buddy Media to Salesforce May 30, 2025

Show notes

Today on The Casey Adams Show, I’m joined by Kass and Mike Lazerow — the powerhouse couple behind Golf.com and Buddy Media, and co-authors of Shoveling Shit: A Love Story About The Entrepreneur’s Messy Path to Success. From launching startups to navigating marriage and business together, Kass and Mike bring a raw, honest perspective to what it really takes to build and exit successful companies — while building a life together.

In this episode, we dive into their one-of-a-kind love story that began with an email proposal, the ups and downs of building businesses as a couple, and what inspired them to write so candidly about the messy side of entrepreneurship. We cover their early days, fundraising strategies, the sale of Buddy Media to Salesforce for nearly $800 million, and the emotional journey behind it all. Whether you’re a founder, in a relationship, or both — this one will hit home.

Buy the book: https://shovelingshit.com/
Follow Kass & Mike: https://www.instagram.com/kassandmike/

Chapters:
00:00 Introduction to the Lazerow Story
02:59 The Journey of Love and Business
05:46 Building Trust in Relationships
08:48 The Decision to Write a Book
11:58 The Evolution of Golf.com
15:00 Navigating Challenges and Setbacks
17:53 Fundraising Insights and Strategies
20:52 The Importance of Relationships in Business
23:51 Gary Vee and the Power of Consistency
31:28 The Early Days of Entrepreneurship
33:02 Buddy Media and the Social Media Revolution
36:20 The Impact of Facebook on Society
39:04 Navigating the Challenges of Entrepreneurship
41:34 The Emotional Journey of a Billion Dollar Exit
47:39 Looking Ahead: Future Aspirations and Giving Back

Rob Greenlee – 20 Years of Podcasting Wisdom and the Future of the Industry May 14, 2025

Show notes

On today’s episode of The Casey Adams Show, I sit down with Rob Greenlee — a 20-year podcasting veteran and one of the most influential voices in the space. From leading roles at Microsoft, Libsyn, PodcastOne, and Spreaker, to helping shape the very fabric of the industry through The Podcast Academy and the Podcast Hall of Fame, Rob has been at the forefront of podcasting’s evolution.

We discuss the early days of the medium, the rise of SaaS platforms in podcasting, and how video, distribution, and monetization have transformed over the past two decades. Rob also shares his insights on where the industry is headed, the importance of trust and authenticity in creator communities, and why podcasting is still one of the most open and innovative media formats in the world.

Whether you're a creator, founder, or someone watching this space closely, this episode is filled with rare industry wisdom from someone who's helped shape podcasting from the inside out.

Learn more about Rob Greenlee: https://robgreenlee.com/

Chapters

00:00 Introduction to Podcasting and Rob Greenlee's Journey

04:43 The Evolution of Podcasting and Community Building

09:47 Reflections on the Growth of Podcasting

12:09 The Cultural Impact of Podcasting Today

17:42 The Convergence of Audio and Video in Podcasting

22:50 Insights from Podcast Technology Companies and M&A Trends

26:40 The Evolution of Listener Control

29:36 The Importance of Being a Great Listener

32:30 Navigating the Podcasting Landscape

36:15 The Shift Towards Video in Podcasting

40:44 The Future of Podcasting Deals and M&A

42:30 Building Networks for Content Creators

Dr. Will Bulsiewicz – Founder of 38TERA on Healing the Gut to Unlock Energy, Focus, and Longevity May 09, 2025

Show notes

Today on The Casey Adams Show, I sit down with Dr. Will Bulsiewicz — renowned gastroenterologist, bestselling author of Fiber Fueled, and founder of 38TERA, a cutting-edge gut health supplement company. Known to millions as “Dr. B,” he shares how healing the gut can transform not just your digestion, but your energy, mental clarity, immune system, and overall quality of life.

In this conversation, Dr. B opens up about his personal health struggles, the science behind the gut microbiome, and how consistent dietary choices—not perfection—lead to lasting change. We dive into the creation of 38TERA, the future of microbiome-targeted supplements, and how new technology is unlocking a more personalized, data-driven approach to wellness. Whether you're looking to overcome food intolerances, optimize your performance, or simply feel your best — this episode is essential listening.

Connect with Dr. Will Bulsiewicz: https://www.instagram.com/theguthealthmd/

Learn more about 38TERA: https://38tera.com/

Chapters:

00:00 Introduction to Gut Health and Dr. Bulsiewicz
03:02 The Importance of Gut Health
06:01 The Microbiome: Command Center of Health
08:55 The Journey to Writing Fiber Fueled
12:01 The Birth of 38TERA
14:46 Creating a Transformative Product
18:09 Lessons Learned in Product Development
20:52 Consistency and Lasting Change in Gut Health
27:29 The Key to Gut Health: Coffee
42:09 Training the Gut: Overcoming Food Intolerances
47:12 The Future of Gut Health and Technology

Kevin Smith – Co-Founder of Snipd on Redefining Podcasting With AI May 07, 2025

Show notes

Today on The Casey Adams Show, I sit down with Kevin Smith — Co-Founder of Snipd, the AI-powered app that’s redefining how we learn from podcasts. After walking away from a safe corporate job, Kevin found himself learning more from podcasts than anywhere else — but forgetting everything he heard. That pain point sparked the vision for Snipd: a tool that uses AI to help you capture insights in real time, revisit powerful moments, and build a lifelong knowledge base from the content you already consume.

In this conversation, Kevin shares how his childhood shaped his entrepreneurial drive, why moving to Zurich changed everything, and what it really takes to build something that stands out in a world dominated by giants like Spotify and YouTube. We dive deep into the future of AI in media, why reflection matters more than passive consumption, and how to build a product that truly serves people.

Try Snipd

Chapters:

00:00 Introduction to Snipd and AI in Podcasting
03:03 Building Snipd: The Product and Its Purpose
05:51 From Corporate to Startup: Kevin’s Leap into AI
09:04 Childhood Influences and the Entrepreneurial Spark
11:55 Why Moving to Zurich Changed Everything
14:58 Competing in a Podcasting World Dominated by Giants
17:48 How Video is Reshaping Podcast Discovery
20:57 Building for a Specific Audience: Snipd’s Core Focus
29:42 Commitment, Validation, and Early Traction
31:57 Taking the Leap: Quitting a Stable Job to Build Something New
37:03 From Prototype to Product: Snipd’s First Iteration
46:18 What’s Next for AI in Podcasting — and for Snipd

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