The Brands On Brands Podcast

Latest Episodes:

Live Storytelling and Digital Learning with Ai Addyson-Zhang | BBB 073 Oct 21, 2019

Show notes

Ai Addyson-Zhang, Ph.D. is the creator of Classroom Without Walls, which provides entrepreneurs and digital marketers with the tools and strategies they need to get a foothold in the rapidly growing online marketplace. A former associate professor of communications studies at Stockton University, Ai realized that she could reach and educate people beyond the confines of academia. Her desire to reinvent traditional classroom teaching led to Classroom Without Walls, which she livestreams every Wednesday at 2PM PST.

In this episode, Ai discusses what pushed her to trade her physical classroom for a virtual one, reveals what surprised her about modern social media usage, and has you really consider what you want out of livestreaming.

The Finer Details of This Episode:

Ai lays out the many ways people are utilizing livestreaming in their brands or businesses today and explains what it was like for her to go live for the first time.
Why it's worth taking the time and effort to assemble a clean and reliable streaming setup.
What spurred Ai to leave her conventional teaching career and embrace a livestreaming platform?
Ai explains what really surprised her about her former students' relationship with social media.
Ai's tips for expanding your livestreaming audience and drawing guests to your show.
The reason you should figure out methods of repurposing your own content.

Quotes:

"If I want to teach this, I cannot just be a teacher. I have to be a practitioner."

"I really think… our educational system doesn't really encourage our teachers to become practitioners."

"Taking action gives us clarity, momentum and confidence."

"Quality is a lot, lot, lot more important than quantity."

"Treat every single person as a VIP."

Guest Links:Classroom Without Walls - https://www.classroomwithoutwalls.ai/

Ai on Twitter - https://twitter.com/aiaddysonzhang

Ai on LinkedIn - https://www.linkedin.com/in/aiaddysonzhang/

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

How to Start Building Authority and Influence | BBB 072 Oct 17, 2019

Show notes

What sets you apart in your industry? If you haven't started to figure that out, this is the episode for you.

Today we dive into how to get started building authority and influence. Specifically, we cover the idea of finding your voice and sharing your perspective. It can be daunting if you don't know what steps to take. But you'll never have it all figured out. So the first step is... to take the first step!

We talk about how to take your first step creating content in the formats that work for you to get you moving towards your goals.

For those of you interested in the 30 day podcast challenge mentioned in the episode, go to www.podlifechallenge.com to sign up.

www.brandsonbrandsonbrands.com

Gear & Guidance for Creators with Ross Brand | BBB 071 Oct 14, 2019

Show notes

Ross Brand is a former radio broadcaster and a "pioneer" in the field of internet livestreaming. Klout ranked him as the number #1 livestreaming expert to follow on social media and Switcher Studio considers him an expert in live video production. Through his business Livestream Universe, he helps other brands and entrepreneurs get their own livestreams off the ground while impressing how the medium is an unparalleled networking tool.

In this episode, Ross discusses how he made the transition from traditional radio broadcasting to web livestreaming, gives you the low-down on how you can get a livestream setup of your own going, and makes the case for why entrepreneurs should go all in on it.

The Finer Details of This Episode:

What it was like going live the first time for Ross and how he gradually became less camera-shy over time.
Ross' advice for getting your audio to sound crisp and clean—and why you should invest in a good set of headphones.
The differences between condenser and dynamic microphones and what each means for your recording setup.
- Some microphones to consider: Audio-Technica ATR2100-USB Dynamic, Samson Q2U Handheld Dynamic USB
How Ross got into broadcasting to begin with and why he views it as a way to build new relationships.
Ross pitches the value of livestreaming to entrepreneurs and marketers who may be listening to this episode.
What you can do to engender relationships and networking via livestreaming.
Why Ross prefers livestreaming to more traditional radio broadcasting work—and why it takes more work than you may think.
The reason Ross believes branding plays a more instrumental role in getting your small business off the ground than selling.

Quotes:

"The heart of the content is really in the conversation."

"It's not as important how many people show up as can it help you convert more leads."

"There are all these different ways you can use livestreaming that can give you a competitive advantage versus those who aren't using it yet."

Guest Links:Livestream Universe - http://livestreamuniverse.com/

Livestream Deals - https://livestreamdeals.com/

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/fb

And please leave a rating and review on iTunes!

Anyone Can Podcast | BBB 070 Oct 10, 2019

Show notes

"If you want it bad enough, and if you are not afraid of sucking at first, podcasting is for you."

"If you have a personal brand, you have to be speaking to who you were yesterday."

These are the messages that stood out from my conversation in episode #069 with Zachary Babcock. We dive into what mentality you need to have to be successful at podcasting and the value of investing in your own growth.

If you want to join one-on-one coaching with Brandon to launch your first podcast, go to www.brandonbrands.com/apply

If you want to join the #PODLIFECHALLENGE and get tips to start your podcast yourself, go to www.podlifechallenge.com and I'll send you my DIY step-by-step guidance.

www.BrandsOnBrandsOnBrands.com

Personal Branding and Passive Income with Zachary Babcock | BBB 069 Oct 07, 2019

Show notes

After turning his life around following a stint in prison, Zachary Babcock launched Underdog Empowerment, a resource for other entrepreneurs looking to build a personal brand and earn passive income. Zachary is also the host of Underdog Empowerment, a top 200-rated podcast on iTunes where he chats with other advertising and marketing professionals—as well as celebrities and athletes—about how you can stand out as an entrepreneur in a competitive and super-saturated market.

In this episode, Zachary discusses the twists and turns his life had to take to get to where he is now, distinguishes being nice from being helpful, and emphasizes the importance of being vulnerable if you're going to get ahead.

The Finer Details of This Episode:

How Zachary turned his frustration into the Underdog Empowerment Movement and helps entrepreneurs who work with him.
Why Zach walked away from his network marketing and life coaching jobs.
The defining moment that made Zach reconsider his situation and want to turn his life around.
How pain became a primary motivating factor on Zach's road to success, and why he thinks emotional intelligence is key to turning things around.
Why Zach believes getting yourself a mentor is an irreplaceable asset on the road to successful entrepreneurship.
How one of the toughest decisions Zach ever made turned out to be one of the best in the long run.
Why becoming a successful podcaster means getting over your fears of failing and imperfection.
Zach's philosophy for attracting your ideal, high-paying customer.
The reason Zach views outsourcing as essential to establishing a successful business.
What's the difference between making someone happy and doing something good for them?
Why being vulnerable is vital to making your mark as a personal brand.

Quotes:

"I knew my reasons why I had to make it happen, and ever since that moment I've been moving in a completely different direction."

"My failure and success is all on me."

"If you're afraid of sucking at first, then podcasting is not for you."

"After you get clear on who it is who you serve, then the offers become easy because you know what they want and you know how to talk to them."

"As soon as you start bringing on help it becomes addicting because you get so much more time and freedom back."

"If you share those flaws and rip your own self apart, what can somebody else do to you at that point?"

Guest Links:Underdog Empowerment homepage - https://underdogempowerment.com/

Underdog Empowerment Podcast - https://underdogempowerment.com/podcasts/

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

Tenacity In Sales And Marketing | BBB 068 Oct 03, 2019

Show notes

"Tenacity in sales and marketing is the number one thing that keeps entrepreneurs from achieving their financial and business goals."

This is the message that stood out from our conversation in episode #067 with Kelly Roach. We dive into this concept and what actions we can take to be more tenacious in our businesses.

www.brandsonbrandsonbrands.com

Unstoppable Success Mindset with Kelly Roach | BBB 067 Sep 30, 2019

Show notes

Kelly Roach is a professional coach known throughout the industry as "The Business Catalyst." Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Success Radio podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media.

In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the importance of service in establishing a positive brand reputation.

The Finer Details of This Episode:

How Kelly went from Fortune 500 to business coaching, and why business owners should consider seeking out her services.
Kelly's advice for those looking to make a significant shift in their career and overcoming the fear that holds them back.
The difference between productive and non-productive tasks and understanding the "80/20 rule" that will get you ahead.
What business owners need to understand about using social media effectively.
Kelly's path from football cheerleading to Fortune 500 sales management, and why she thinks having a corporate background can be very important for entrepreneurs.
The reason Kelly believes it is absolutely imperative to take total responsibility for your life if you hope to achieve your goals.
Why consistent service was essential to Kelly building her brand and reputation as a coach.
How to successfully scale up your business by building and curating a healthy community around it.

Quotes:

"If you're stuck at a certain plateau in your business for any period of time, there's something you're not seeing."

"There's no time for scrolling if you actually want that to convert into a viable income stream for you."

"I never had anything handed to me and I think that's the best thing that ever happened to me."

"You were given the dreams that you were given because you were intended to achieve them."

"If you show up for people, they'll show up for you."

Guest Links:Kelly's homepage - https://kellyroachcoaching.com/

Unstoppable Success Radio podcast - https://kellyroachcoaching.com/unstoppablesuccessradio/

Tribe of Unstoppables Facebook group - https://www.facebook.com/groups/2080754075505322/

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

Looking at Spam to Learn Email Marketing | BBB 066 Sep 25, 2019

Show notes

Talking about the tools out there like Email marketing and CRM that help us grow our business. Specifically, we dive into one big take away from my conversation with Jon Ferrara, founder of Nimble, and the godfather of CRM tools.

How do you decide what you are going to say to your customers once you have a great CRM system set up? We dive into how to tackle that question head on leveraging the power of spam. How to use spam as a benchmark to determine best practices.

www.brandonbrands.com

Leveraging CRM and Email with Jon Ferrara | BBB 065 Sep 23, 2019

Show notes

Jon Ferrara is the of founder Nimble, the hit customer relationship management (CRM) software company. Jon helped to pioneer CRM systems and learned early on that the tools we use to keep track of customer information and records are essential to building strong relationships with the people we sell to and help us stick out from the competition in their minds.

In this episode, Jon discusses the ins, outs, ups and downs of CRM, explains what Nimble in particular brings to the marketplace, and describes his chance encounter with a famous musician that shaped how he thinks about his work.

The Finer Details of This Episode:

Jon breaks down the particulars of CRM and what those systems have meant to his career.
What are some of the issues modern CRMs run into, and how does Nimble address them?
Jon's process for establishing your brand as the first and foremost option in the minds of potential customers.
Some of the bad habits that sale people listening to this episode should try to avoid when pitching to prospective clients.
Exploring the "Dunbar limit" and what it means for networking with customers.
What prompted Jon to turn Nimble from an idea into an actual program that has changed how salespeople interact with customers?
What about Jon's line of work really makes his day, and what one of his doctor's celebrity patients made him realize.
Why having a central brand network is key to your company's success.
The reason "shut up and listen" might be the most important decision you make when engaging with potential customers.

Quotes:

"Your job on this planet is to grow by helping other people grow."

"People don't buy great products, they buy better versions of themselves."

"I think we're going through a renaissance in relationships through the evolution and revolution of social media."

"People need to see your eyes and your face because that's how they connect to you."

"If you add value to others at scale, you can get anything that you want in life."

Guest Links:Nimble homepage (use the code JON40 to get 40% off your first three months of Nimble) - https://www.nimble.com/

Jon's email - jon@nimble.com

Jon on Twitter - https://twitter.com/Jon_Ferrara

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

The Human Worth Project | BBB 064 Sep 20, 2019

Show notes

In this episode, we talk more about the importance of having systems and processes in your business. We also dive into the value of investing in yourself, finding your voice, and building a personal brand.

We also talk about the Human Worth Project. We're on a mission to help dreamers realize their ambitions. Through mentorship, resources, education, and tools, we hope to empower people to take their first steps towards building their personal brand.

A personal brand is the #1 thing you can do to position yourself, build your reputation, and grow your influence. And a great way to get started on your personal branding journey is with podcasting. To find out why, give the show a listen!

To join connect with Brandon, join the Brand Growth Community on Facebook by going to www.brandonbrands.com/fb

For access to all of Brandon's free tools and resources, you can now go to www.brandonbrands.com/resources to download today!

If you are liking the show, please remember to subscribe, rate, review, and share!

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