The Brands On Brands Podcast

Latest Episodes:

Rebroadcast: Instagram Branding for Dummies with Jenn Herman | BBB 093 Dec 31, 2019

Show notes

Jenn Herman is an author, speaker, blogger and "Instagram expert." As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn's Trends to examine how the web's biggest brands make themselves household names.

In this episode, Jenn discusses how she honed her Instagram game, explains what you can do to put your profile on the forefront of everybody's discovery feed, and gives some pointers for how you can best spend money to boost your virtual footprint.

The Finer Details of This Episode:

How Jenn went from just casually browsing Instagram to mastering it.
What exactly are Instagram "pods," and how do they negatively impact the underlying algorithms?
Breaking down how Instagram's central content recommendation algorithm works.
Jenn's "quality over quantity" approach to accumulating Instagram followers.
Why Instagram can be so valuable to an entrepreneur.
How you can get your brand going on Instagram and why you should switch over to a business profile.
The reason you need to attach a singular, identifiable job title to your Instagram profile.
What is a user going to get out of engaging with your profile?
The do's and don'ts of attaching a name, face and logo to your profile.
What it means to post "thumb-stopping" content.
Why you're better off putting your money into ads rather than a photoshoot.
At what point should you consider outsourcing content creation?
Why establishing a brand should always come before getting your sales numbers up.
What Jenn has planned in the near future and what her ideal customer testimonial would be.

Quotes:

"I fell into this niche of being an Instagram expert because it was just something I loved and I genuinely put the time and effort into it."

"This is all organic, targeted growth versus just saying 'Here's a bunch of people that like me'."

"I'd rather have ten thousand followers and like a ten percent conversion rate versus a hundred thousand followers and like a half a percent conversion rate."

"For me Instagram, as a community-building tool, is unmatched."

"Most people that read your bio are only ever gonna read it the first time they come to your profile."

"People tend to connect with humans more than they connect with logos."

"Nobody can talk to your brand better than you."

"In the long run, the branding gets you more sales, but the branding is what gets you there."

Guest Links:Jenn's Trends - https://www.jennstrends.com/

Jenn on Instagram - https://www.instagram.com/jenns_trends/

Jenn on Twitter - https://twitter.com/jenns_trends

Jenn's Facebook group - https://www.facebook.com/jennstrendsonline

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

Rebroadcast: Brand Truth, Brand Image, Brand Love | BBB 092 Dec 29, 2019

Show notes

Building a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it's not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and brand love.

In this episode, Brandon discusses what each of these main brand components mean to both you and your customers and how you can use them to improve your marketing strategy. If you want to really polish your image on Instagram, sign up at 6 Minute Grams on Brandon's site to view an exclusive video session where he'll coach you through the essentials of making your IG brand pop and draw attention.

The Finer Details of This Episode:

What does it really mean to build a brand, and why should you try thinking of a brand as a person.
How having a strong customer community can actually build a brand for you.
Looking for the sensitive points in your current marketing strategy that will allow you to amplify your image and convey a certain message.

Quotes:

"What are you trying to accomplish and what's that mission?"

"It could be that you have a story to tell but you're not telling it everywhere you're looking."

Links:

6 Minute Grams - https://www.brandonbrands.com/6minutegrams

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

Rebroadcast: Flip Your Entire Approach to Persuasion with Oren Klaff | BBB 091 Dec 27, 2019

Show notes

Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for "selling without selling"—that is to say, successfully pitching a customer on a product or service without them feeling like they're being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves).

In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing concern that motivates you, and discusses the three "layers" of a compelling personality.

The Finer Details of This Episode:

Oren explains what his book Flip the Script is about and what this show's listeners can get out of it.
How do you influence customers in an era where no one really wants to be sold to anymore?
Oren breaks down the key piece of advice at the heart of Pitch Anything.
Oren's method for planting the seed of an idea
What are "pre-wired ideas" and how do they work?
Why every industry and line of business needs its own "Winter is coming" to innovate and survive.
Oren discusses the different layers of your persona that make you compelling.

Quotes:

"Salespeople don't know how to sell because today buyers don't want to be sold."

"People want what they can't have, they chase that which moves away from them, and they only value that which they pay for."

"The closer you get to something that's new, novel, unusual, or never tried before, the more anxiety it creates."

"Your value system that cannot be altered by a sales meeting is what makes you compelling."

"Business, to me, is about relationships."

Guest Links:

Oren's homepage - https://orenklaff.com/

Pitch Anything - https://pitchanything.com/

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

Rebroadcast: Don't Build Your Business Alone | BBB 090 Dec 20, 2019

Show notes

In this episode, Brandon Birkmeyer debunks the myth that starting your own business means starting completely from scratch, discusses how to hire the right coach for you, and suggests how you can avoid some of the basic mistakes beginners make.

The Finer Details of This Episode:

You don't have to start from scratch; other colleagues in your industry can provide you with tried and true jumping-off points.
Don't let the independent entrepreneur mindset isolate you from advice and support!
The industry is full of resources—some premium, some completely free. Use them!
Avoid making big mistakes by speaking to the industry veterans who've made those very mistakes themselves on their way up.
Don't be afraid to hire a coach! Brandon has tips for vetting the right one.

Quotes:

"You can benefit from finding people in your industry that are doing the same thing you're doing."

"Stop wasting time and start today!"

"Don't be shy about asking for help. Just get out there and do it!"

Brandon's Links:

Visit Brandon's website at www.brandonbrands.com

For coaching with Brandon go to www.brandonbrands.com/apply

And please leave a rating and review on iTunes!

Rebroadcast: The Most Human Brand Wins with Mark Schaefer | BBB 089 Dec 16, 2019

Show notes

Welcome to the premiere episode of Brands on Brands on Brands, where marketing expert and coach Brandon Birkmeyer chats with other experts in his field about the ins and outs of their industry and what can be done to engage more with customers as society and technology evolve.

Mark Schaefer has been generous enough to grace this show with his presence for its inaugural episode. Mark is a marketing strategy consultant, keynote speaker, and author of Marketing Rebellion: The Most Human Company Wins. You can read about his thoughts on the profession on the blog {Grow}, or even hear about them on the podcast he hosts, The Marketing Companion.

In this episode, Mark explains how you can make your brand more human and engaging, discusses what you should be doing to forge connections with your customers, and speculates on how we'll need to adapt branding for the next generation.

The Finer Details of This Episode:

What inspired Mark to write his newest book and how all of his writing fits into a singular overarching narrative.
Why he's concerned marketing agencies haven't evolved enough with the times.
How Mark's grandfather inspired him to forge a career in marketing.
The benefits of working to find a groove with customers rather vs. trying to change them.
A few lessons that marketers and entrepreneurs can take away from Mark's book right this instant.
Is branding or selling more important for a business in the long term?
Why Mark respects Glossier founder Emily Weiss and what he thinks other marketers can learn from her.

Quotes:

"With this power shift, the whole world of marketing has now moved over to our customers."

"Our company cultures have not kept up with the pulse of popular culture and our consumers."

"I think the best storytelling will make the customer the hero."

"I've built a platform where people believe in me, they trust me and they listen to me. That's a great opportunity to create some good in the world."

Guest Links:

Website: www.businessesgrow.com

Book: Marketing Rebellion: The Most Human Business Wins

Podcast: The Marketing Companion

Blog: {Grow}

Twitter: @MarkWSchaefer

Facebook: www.facebook.com/mark.schaefer3

Brandon's Links:

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

Last episode of 2019 - Back in January 2020 with Season 2! | BBB 088 Dec 12, 2019

Show notes

It's my year end wrap up! This is a behind the scenes look at what I've learned across my first 88 episodes. We'll be taking a small break in December and then launching Season 2 in January!

Thanks to everyone that's been a part of the journey with me this year. Your support is hugely appreciated. Big shout out to all the amazing guests we've had this year. Together, we've made this show a top 100 marketing podcast.

It's been a huge year for me in terms of investing in personal growth and development. I've attended more events, taken more classes, invested in more coaching, and met more people than I have at any other point in my life. And I couldn't be happier with the results.

I've heard it say that it's not enough to want to be great. You actually have to do something great. And while I don't think I've done that yet, I know I've set myself up to start to serve others and have impact in their lives and businesses. I've developed the skills, the platform, and the community that I will need to create opportunities to be great. This was the year of finding my voice, building community, and finding clarity in my business.

Next year will be the year of nurturing what I've built to get better at coaching and helping people. And then it's all about scaling the business and sharing my message with as many people as possible. I'll be seeking out more speaking opportunities and PR to share my message and grow my community. And I'll continue to focus where I invest my time in terms of the next level of personal development and growth.

What a crazy year. It's been exciting and stressful, encouraging and crushing, rewarding and demanding, and I've had plenty of wins and losses. The biggest thing I'm working on is patience. I know how much work it's going to take to get to the next level of my business, but I'm determined to focus on what's in front of me and to just take the next step forward.

I appreciate everyone listening and following along on this journey.

To connect with me and access more of my content and resources, go to:

www.brandonbrands.com

How to Accelerate Your Business on LinkedIn with Judi Fox | BBB 087 Dec 09, 2019

Show notes

LinkedIn is a powerful tool to accelerate your business if you know how to use it the right way. Our guest today, Judi Fox, is a LinkedIn expert and coach, a speaker, a content strategist, and podcaster.

In 2018, Judi grew her LinkedIn from 2,000 to 23,000 followers, had over 3 million views of her content, and averaged 600 likes and comments per post. She's now reverse engineered that process and sharing it with others in her content and in her course called "The LinkedIn Business Accelerator" at www.judifox.com

Today we cover tips on how to start today growing your LinkedIn engagement and following, how to consistently create content, and what to think about when updating your LinkedIn profile.

The Finer Details of This Episode:

How to start growing on LinkedIn with focused engagement of 10-20 people in your industry.
Why Judi started teaching courses about creating video content.
Transitioning from corporate work into entrepreneurship.
How to create more content by leveraging what comes naturally to you.
How to choose the right words to use in your content.
The #1 update you can make to your LinkedIn profile today.

Quotes:

"What you like and comment on does need to be high quality because people are watching that on LinkedIn."

"Because we have so much information coming at us, the words we use matter. The words I use can make people gain trust or lose trust."

"We can still reach mass numbers but do it in a more humanized way."

"Treat your cover image like it's a business card."

Guest Links:

Get more 🦊 at www.judifox.com FOLLOW #FoxRocks LISTEN 🎙 The Judi Fox Show Podcast

Follow www.instagram.com/judifoxrocks

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

If you're aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/.

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

The 3 Biggest Priorities on Your Marketing To Do List | BBB 086 Dec 05, 2019

Show notes

It's list building season! This week we talk about how to set the priorities that drive your marketing to do list. Everyone has plenty of work keeping them busy, but how do you know if it's just busy work or work that's actually helping your bottom line.

You can easily wastes thousands of dollars and hundreds of hours on marketing activities that don't actually move the needle in your business. The problem is that we mix up our priorities.

Your marketing approach can work just like a well run farm. You need to think of your marketing cycle in seasons and each season you need to do some planting, nurturing, and harvesting.

The first seeds you plant should be profit driving activities connected to your brand positioning and messaging as well as setting up your marketing infrastructure such as emails, crm, and list building activities.

Then you can move on to nurturing your campaign. This includes listening, learning, revising and executing. You're main focus in this step is to make your offering stronger, update your messaging, and collect testimonials and referrals.

And finally you can jump into harvesting where you roll out your updated offering to a wider audience. Continue to improve on what's working and then start all over again adding new marketing layers one at a time.

The goal in all of this is to keep a sharp focus on profit driving activity, while building repeatable processes and learning that can grow your business.

Enjoy the episode! Listen now at www.brandsonbrandsonbrands.com

Start, Shoot, & Grow Your Personal Brand with Video featuring XayLi Barclay | BBB 085 Dec 02, 2019

Show notes

XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, which teaches you how to create a visually engaging online presence through video content. And you can find more of her blogs and video content at XayLiBarclay.com.

In this episode, XayLi discusses what it takes to make videos from start to finish, the value of having clarity of purpose and mindset, how to make a genuine impact in the digital space, and how to develop a personal brand.

The Finer Details of This Episode:

How XayLi got into creating video for the first time by sharing beauty and hair advice and solutions.
Why she started teaching courses about creating video content.
What the value is of creating video content.
How to use live video to nurture your audience.
What got XayLi started on teaching course creation.
Some core lessons on getting started with creating video content.

Quotes:

"I just didn't want to leave my baseline in the hands of someone else."

"If you create video in your business, you create trust in your business so much faster... and you get a much more loyal audience that is committed to you."

"Your personal brand is a journey. It's whatever you are going through and how you are reaching back and pulling people forward."

"I want to help more people. That kept me going."

Guest Links:

For XayLi's video lessons - www.startshootgrow.com

For XayLi's content - www.xaylibarclay.com

For XayLi's free course - www.camfidence.com

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

If you're aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/.

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

Gratitude and My Top 5 Dream Interviews | BBB 084 Nov 28, 2019

Show notes

Happy Thanksgiving! Just taking a little time this episode to express my gratitude for your support this past year. We're celebrating as the Brands On Brands On Brands podcast hit #61 on the iTunes charts for marketing this week. This is driven 100% by the support of my great community and the awesome guests that have blessed the show.

We also dive into the top 5 interviews that are on my "dream board" for the future.

1) Michael Jordan - about how he redefined what it means to be a personal brand and about building a cult following around basketball and shoes.

2) Kris Jenner - about orchestrating attention across traditional and new media channels and about starting the next generation of reality celebrity entertainment.

3) Tony Robbins - about building impact through community building and live events.

4) Lady Gaga - about creating intrigue and excitement by standing out and pushing social norms

5) Oprah Winfrey - about how she turned her daytime talk show into a massive media company. And because she's Oprah.

More details in the episode. Listen up and have a great holiday!

www.brandsonbrandsonbrands.com