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    Business

    The Boss Mom Podcast

    Motherhood and business aren’t meant to be done alone. The Boss Mom Podcast isn’t just a collection of conversations—it’s your decision support, your permission slip, your place to laugh, cry, and connect.

    Hosted by Dana Malstaff, founder of Boss Mom LLC, this is your new home base, where you’ll find mom-centric business advice, the raw truth about being a mom with big dreams, and a ton of hope and proof that you can reach all of your goals.

    No matter what stage of motherhood or business you’re in, we’re here for all of it. From big decisions to little wins, we’ve got your back. Think of us as your biggest advocate, helping you build the business and life you love, one episode at a time.

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    Latest Episodes:
    How To Sell AND Be Helpful Jul 19, 2018
    Show notes

    We often feel compelled to help everyone who seems interested in learning more, but we may end up spending time on people who don't plan to take action or can't do so at the moment. Why is it important that we separate the people who can take action from those who only take our advice? How can it impact our self-esteem? In this episode I talk about why it's important for us to focus on being impactful instead of just being helpful.

    Stop being helpful and start being impactful. -Dana Malstaff

    3 Things We Learned From This Episode

    • As women, we are inclined to help and fix things, but some people are not in the mental state or position to take action based on what they learn from us.
    • We might want to help everyone, but we have to make a distinction between the people who can take what we give them and put it into action versus those who won't. This is the difference between helpful and impactful.
    • We have to focus on the people who are in the right place. This is our audience: the people who will actually put everything into action and change their lives.

    We need to start recognizing who we can really have an impact on. It's hard to be productive and passionate about what you are doing when the people you are helping don't see any results. It can lower our self-esteem and lead us to question our value.

    Instead, we should focus on the people who we can make an impact on; the people who will make us proud by taking action.


    Episode 334: How to Raise Strong, Self-Reliant Children Using the Montessori Method w/ Anne-Laure Schneider Jul 17, 2018
    Show notes

    Many parents don't know which route to take when it comes to teaching their children how to become more independent and responsible. Is there a way to teach this from an early age without putting too much pressure on the child? How can we teach kids to see work from a different point of view? And most importantly, what should be our expectations regarding what our children can do given their age? In this episode, Anne-Laure Schneider speaks about how she became a Montessori educator and how the Montessori method can help you raise independent-minded children.

    3 Things We Learned From This Episode

    Takeaway 1 (05:18-06:40)

    If we don't like the context, why not change it? If the schools our children go to aren't providing the level or the type of education our children need to grow, we have to become more proactive about it. This sometimes translates to teaching ourselves how to help our children improve their learning processes and become more independent.

    Takeaway 2 (17:20-18:24)

    The biggest misconception about the Montessori method is that it doesn't let children live out their childhood. But many children love to help their parents out, and pretend they want to feel like adults too. For them, it's all a game, even when they do chores. There are so many things children can do at an early age, but as parents we are afraid of seeing our kids grow up too fast.

    Takeaway 3 (10:53-12:03)

    Children can be easily taught to do their own things, like work on their own projects while we work as well. Empowering children to do some things on their own not only helps them become more confident in their abilities, but it also prevents them from constantly trying to get our attention while we do our chores.

    Children are often underestimated. At times, the best way to teach them something is not to constantly nag them but to let them experience the consequences of their actions. And as parents this is tough because we have a tendency to be overprotective.

    The Montessori method does the exact opposite. It allows children to make mistakes and gives them bit of responsibility around the house. All of this helps them prepare for adulthood.

    Guest Bio- Anne-Laure Schneider initially started off as a scientist, with a degree in Logic from the University of Cambridge. But after she had her first child, she fell in love with the Montessori method, which was used at the preschool her child attended. This is how she started her journey to becoming a Montessori educator and getting certified. In the present, she helps moms by sharing her Montessori courses online so everyone can benefit from this teaching method without having to attend a school.


    Episode 333: Nurture Your Business: Three Ways to Turn Podcasting into Speaking Engagements w/Matt Johnson Jul 12, 2018
    Show notes

    Podcasting is a great way to build a relationship with your audience by giving them something more than a blog post to connect with. How can you use podcasting as an authority builder, and why should you be more than just an interviewer? What kind of feedback can you expect? In this episode the CEO of Pursuing Results, Matt Johnson, speaks all about podcasting and why you should start one too!

    3 Things We Learned From This Episode

    • Putting out a podcast that gets ignored is not failure; it's feedback. When you know what your audience doesn't respond to, you avoid making even a more costly mistakes, such as putting together a course without having any feedback ahead of time.
    • Podcasting is a great authority builder if you know how to use credibility by association. Don't just be the interviewer. When you have heavy hitters on your podcast, engage in conversations with them instead of just asking questions.
    • Social proof is another credibility builder, so make sure you help the guests promote the podcast episode on their social media accounts as well. This will also help you receive more exposure and get invited to speaking events.

    You don't have to have a million downloads to have a six figure business. You can dominate a category in the minds of your audience. Focus your marketing efforts and build your business on that. Additionally, the relationships you build with your guests will serve as another opportunity to grow.

    Guest Bio:

    Matt Johnson is a marketer, entrepreneur, musician. As founder of Pursuing Results, a podcast PR & production agency based in San Diego, Matt runs a worldwide virtual team helping business coaches and agencies break in and dominate new markets through podcasting.

    Matt currently hosts and co-hosts niche business shows such as The YouX Podcast, Real Estate Uncensored, The Team Building Podcast, and Level Up. He also speaks to experts and entrepreneurs on how to turn a rockstar business into a YouX Machine. He is a featured podcast guest and speaks to audiences around the US, Canada and Australia.


    Episode 332: How to Identify and Escape an Abusive Relationship w/Rosie Aiello Jul 10, 2018
    Show notes

    Domestic violence leaves so many people suffering in silence. How can you identify if you're being abused? When you want to escape a relationship, what should you keep in mind? What are some of the biggest misconceptions that further isolate abuse victims? On this episode, domestic abuse survivor, speaker, and author Rosie Aiello shares how she survived and why she's empowering others.

    3 Things We Learned From This Episode

    When you don't know what abuse looks like, you can think you're the problem (06:45 - 08:35)

    A lot of women don't realize that what they are actually experiencing is abuse. It's only when they know the signs that they can empower themselves. Until then they will think they are the problem and keep trying to make it better.

    Keep your escape private (17:29 - 17:46)

    When planning to leave an abusive partner, don't tell them. If you do, they will only tighten the reins. This can put you and your children in danger.

    Observe the patterns of behavior (25:26 - 27:46)

    When it comes to an abuser's behavior, there are patterns you have to watch out for. They tend to be narcissistic, they don't take responsibility, they aren't willing to change their behavior, and they are great to the outside world but awful to you.

    Abuse comes in many forms, and sometimes we don't even recognize it's happening to us. When we're not being heard or given the love and respect we deserve, that's a problem. The key to survival is being strong inside and learning what your value is. It's possible to escape and finally live a life outside of the prison walls. Rosie is an incredible example of this. Remember: real love is kind, respectful, and understanding.

    Guest Bio-

    After a 25 year marriage, Rosie Aiello engineered an international escape to save her daughter and herself from domestic violence.

    Nearly mentally destroyed, within four years of arriving back in the United States, she reinvented herself since started her own business, and became a speaker, best-selling author and an international awarding-winning entrepreneur.

    Visit www.11hourstofreedom.com to learn more about Rosie's empowerment program for women.


    Episode 331: How to Create a Flash Sale with Dana & Dawn Jul 05, 2018
    Show notes

    Flash sales are a good way to make some extra money without building big campaigns. But what price points work best with flash sales? Should you have an audience that you keep engaged via email? What happens when you give a discount on your signature program? In this episode, Dawn Marss shares how you can build a flash sales from scratch.

    3 Things We Learned From This Episode

    • Products and services that don't have a high price are best for flash sales. But if you do sell only high priced items, you can bundle up and give a discount to make them look cheaper.
    • Before you start a flash sale, you have to make sure you have an engaged list of people who already like what you're doing. Also, you have to make sure the list isn't too short; otherwise, there won't be many people who see your flash sale.
    • You can build a bigger list by investing in Facebook advertising and creating content for your business.
    • When you offer a big discount on your signature program, the people who already paid full price for it will get angry at you.

    I don't flash sale to people I haven't done some nurturing. -Dawn Marrs

    Make sure your advertising and content marketing efforts are targeted at people who need your products or services, or the list is useless. When you do build a list, you need to start the nurturing process. It doesn't take much time to nurture for a flash sale, hence the "flash" term. But you still need to make yourself known get them to like & trust you before the sale.


    Episode 330: How to Make You and Your Partner Happy in a Relationship w/ Emunah Malinovitz Jul 03, 2018
    Show notes

    At some point, we all struggle to find the right partner or maintain our current relationships with our partner, parents, or children. Why is it sometimes so difficult to communicate how we feel? Do we show affection differently? Are relationships supposed to be effortless?

    In this episode, Emunah Malinovitz breaks some myths around love, relationships, and communication.

    All of the tools that I teach to my clients can be used to connect with any human being. -Emunah Malinovitz

    3 Things We Learned From This Episode

    1. Love speaks many languages

    Love has many languages. Unless we learn to speak the language of our partner, we won't feel connected or in harmony. Each one of us has a different way of showing love, and we have to love our partners the way they want to be loved.

    2. Sometimes you may need professional help

    It's sometimes necessary to find someone from outside with an objective view of your unique situation to help you get a clearer understanding what's happening in your relationships. Unfortunately, knowing who you are and what can make you happy isn't taught in school. Still, there are people who already walked this path before you and can lend a helping hand.

    3. Relationships take work and must be nurtured

    From our childhood, we have a fairytale image of how successful relationships should look, but the truth is that we take most adult relationships for granted. Connections need to be supported, and at times you will need the right tools to identify and fix problems.

    Taking time to nurture relationships positively impacts not only the way you communicate and show love to your romantic partner, but also to your children, friends, and family.


    Episode 329: Nurture Your Business: How to Get Things Done in Your Business When You Don't Have Time Jun 28, 2018
    Show notes

    The best way to shake off the feeling of being overwhelmed is to set realistic and measurable goals. By doing so, you just have to look at your to-do list and ask yourself, "Which of the tasks here help me achieve my goals?" This will help you prioritize and declutter your work hours. This doesn't mean you don't need to do the rest of your tasks, but because they aren't as important, you can afford the luxury of delaying them without feeling guilty.

    You want to spend the least amount of time not knowing what to do.- Dana Malstaff

    3 Things We Learned From This Episode

    • When we feel we don't have enough time, we struggle with organizing, prioritizing, and taking action.
    • The solution is not making your to-do list smaller, but rather knowing what's urgent and important right now.
    • All of us may have a number of goals, but we don't have the time or the resources to do everything, so we have to pick the one thing that keeps our business afloat.
    • When setting a goal, make sure it's both realistic and measurable, and don't put yourself down if it takes longer than expected.

    You have to understand that doing one thing right now doesn't make everything else go away. But if you keep thinking about everything else, then you won't make any progress.

    Everything on your to-do list may seem important, but if you set a goal, you have a direction. Anything on your list that brings you closer to your goal becomes a priority. Make sure you set performance goals as well. What are some daily tasks you can do to reach your goals?


    Episode 328: How a Mother of Four Built Two Successful Businesses from Scratch w/ Lauralyn Johnson Jun 26, 2018
    Show notes

    Moms everywhere leave their jobs to spend more time with their family, but many end up having a hard time making an income from home. How can you start your journey towards building a business? How much time do you spend reading and listening to business audiobooks? What are the best ways you can save money? How should you test your business ideas? In this episode, Lauralyn Johnson, mother of four, shares how she built two businesses.

    I needed a product, because at a certain point I needed cash flow to keep the business running. -Lauralyn Johnson

    3 Things We Learned From This Episode

    1. Educate yourself ( 08:40-11-44)

    Use any chance you get to listen to podcasts and audiobooks, and educate yourself on how to make the changes you desire. There are so many ways you can start a business that you probably don't even know about until you spend some time researching your options.

    1. Be frugal ( 23:45-26-20)

    One of the best ways to reduce risks is to be frugal. If possible, relocate to an inexpensive area and downsize. Also, make sure you have enough money to pay in cash for your investments, especially if you're already in debt.

    1. Test your ideas ( 15:30 -16:30)

    There are many business ideas that sound good on paper but don't bring any income. Find a way to test whether there's an audience for your products and services. Pitch your ideas to people who might be your ideal clients and see how they react.

    Imperfect action is still action. All of us have that inner critic inside of us that makes us think twice before we make a move. But after you've done it long enough, the inner critic starts to quiet down. The best way to get rid of your insecurities and fears is to just do it, even if it's not going to be perfect, and even if you're genuinely afraid of the end result.

    Guest Bio

    Lauralyn Johnson is an entrepreneur, author, and mother of four. She left her well-paid corporate job in order to free up time for her children, and she ended up starting a business from home. Today, she helps busy moms plan their trips to Disney and make the most out of it while being on a budget. You can find her tips & tricks at https://www.smartmomsplandisney.com/


    Episode 327: Nurture Your Business: What Do Normal Business Growing Pains Look Like? Jun 21, 2018
    Show notes

    Many of us struggle with the idea that maybe we aren't suited to be entrepreneurs. We encounter so many challenges and often end up doubting our abilities. Is your business constantly evolving and shifting? Do you need occasional breaks to achieve clarity? What should you actually focus on trying to control? In this episode, I share what normal growing pains look like for a business and why your worries are more common than you might think!

    3 Things We Learned From This Episode

    • You need to sort yourself out in order achieve clarity for your business. In some cases, this involves taking breaks, especially when you go through hardships.
    • As a business owner, you are going to have big highs and big lows, and at some points you will doubt your current model.
    • Market shifts happen. Your business will often pivot, and your ideal customer will change as well.
    • The one thing you can control, despite everything else that happens in your business, is your performance. You can set realistic performance goals every week.

    Businesses, much like people, aren't perfect. Maintaining clarity and focus, or constantly thinking about new ways to improve your current model are common pains. Just because you have to take a break due to hardships or other challenges, this doesn't mean your business is broken. You'll evolve, as will your business, and this happens to each one of us.


    Episode 326: Dating and Finding Love As an Ambitious, Successful Woman w/Jenn Burton Jun 19, 2018
    Show notes

    A lot of the messages we get about love are unrealistic and don't encourage women to get in touch with who they are. Why is it so important for us to change how we approach men and dating? Why does it seem so difficult at times? What is "mantourage" dating and how does it help us take our power back? On this episode, Jenn Burton shares her dating coaching tips and insights for ambitious and successful women.

    I don't want you to look for someone who makes you happy. I want you to look for someone who contributes to your happiness. -Jenn Burton

    3 Things We Learned From This Episode

    The approach to dating is different from how we approach our business (21:11 - 23:23)

    We can't approach love and dating the way we approach building our empires. It's a different dynamic. We can't approach it as the aggressor. We need to show up as who we are and allow men to get know us.

    Find your romantic worth (26:02 - 27:23)

    Women are not being taught what our romantic worth is. We either have high walls or no boundaries at all, and this is what getting in the way. We have to discover what we value and use that to find what we want.

    Find someone who contributes to your happiness (33:18 - 34:40)

    Men alone can't make us happy, even though they want to. They can, however, contribute to our happiness as we discover ourselves. Learn to take a step back, let yourself evolve, and discover who you are so you know what makes you happy.

    The stories we're being told about love are a load of crap. It's doing both men and women a huge disservice. Ambitious and successful women can find love and have happy relationships, but we do need to shift our thinking and avoid being the aggressor. Ultimately, you can take the power back by giving yourself a chance to explore your options, take your time, and slow down the pace. Look for someone who contributes to your happiness. We can be ourselves and still allow men to get to know us.

    Guest Bio

    Jenn is a relationship coach who decided, after years of dysfunctional relationships & crappy dating experiences, to take matters into her own hands and developed a dating method for creating the most magical experiences that lead to love. Go to https://jennburton.com/ for more information.


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