The Boss Mom Podcast

Latest Episodes:

Episode 325: Nurture Your Business: How the Pie of Engagement Will Change How You Do Business Jun 15, 2018

Show notes

It's hard not to get caught up in who is engaging in your community and of those that opt into your list and buy your programs who is really engaging and getting value. We spend a lot of time focusing on the wrong people and on the wrong content because we don't understand the pie of engagement.

On this episode, I will walk you through how the pie of engagement works and why it's so important to keep it mind in your business.

3 Things We Learned From This Episode

Just because you want people to get a certain result doesn't mean that getting a different result won't still satisfy your customers.
There will always be a percentage of people that don't really dive in and do the work. Stop trying to make those people engage and spend your time with the 12.5% that's going to continually buy your programs (listen to find out more).
The people who get really good results from you are your rockstars. Don't try to keep making content for these people. Use their stories and testimonials to bring in your ideal client.

The pie of engagement is relevant for people who engage in your community and those who buy your programs. If you draw a circle and draw a line through the middle. This is the start of getting a good idea of how engagement works. 50% of the people might engage but they won't do the work. Divide one of the halves into 4 parts. These are people who will engage with your stuff to varying degrees. Some of them won't get results and others will. The ones who get good results will refer you and bring you more business. Don't fight the pie, just do what you can to get more people into your stratosphere.

Episode 324: How Giving Birth Live on Facebook Helped Paige Create a Community With Over 28,000 Members w/ Paige LoPinto Jun 12, 2018

Show notes

Building a business online from scratch is hard, but Paige managed to build a huge following on Facebook in just 6 months. How can you apply her content strategy to your business? Should you build a website or rely 100% on social media? Should moms wait until their babies get older before starting their businesses? In this episode, Paige LoPinto shares her amazing journey on how she became a boss mom on the day she gave birth, and grew a huge following on Facebook in only 6 months.

My "why" is showing women different birth options. I don't think there's one right way to birth. -Paige LoPinto

3 Things We Learned From This Episode

Create content that educates, not persuades (11:30-13:00)

Give women the right to choose without making recommendations. In this case, the Birth Tube is a place where women are educated on different birthing options. By seeing women giving birth live on video, future mothers can make an informed decision-- as opposed to blindly following the advice of relatives and friends. They are now able to get an inside look at the process.

Don't rely entirely on social media (21:40-23-38)

Social media platforms can help you grow organically, especially if you are active and constantly posting interesting content. The problem with these platforms is that you play by their rules. This means some of your content may get deleted, and you have no control over it. Switching to your website after you grow a community on social media is a better alternative for your business.

Don't delay building a business (26:17-27:20 )

Starting a business, as with raising a newborn, is challenging. But there will be always things in our lives that will make our work a little bit harder. Don't wait to start a business just because you have a baby. It might be scary at first, but you will be more empowered once you get going.

High-quality, controversial content never fails to make noise on social media. Paige's Facebook group exploded in just 6 months to over 28,000 members because she brought something new to the platform. Moms were waiting for a place where they can see what different types of birth look like. In a world where epidurals are recommended by everyone, women need to do some research on both the pros and cons, and BirthTUBE offers this kind of information in a unique way. If you can educate people, you will empower your community-- and they will empower you, too.

Guest Bio-

Paige LoPinto is a social media influencer and the creator of BirthTUBE, a Facebook group where she helps women gain confidence and make an informed decision about giving birth.

Her business journey started on the day she became a mom while giving birth live on Facebook. Her brave act attracted many other women to the group to share and discuss their birth experiences. You can find out more about Paige at https://thesavvymamacom.wordpress.com/about/

Episode 323: Nurture Your Business: Understanding Your Ideal Client Scale Jun 07, 2018

Show notes

When you get into business, you're often told that you need to know your ideal client avatar. However, when you focus on one specific group, there's so much you miss. Why is it so important to have a scale of your ideal clients? How do you flow through knowing this scale? On this episode, I talk about the 5 stages of understanding your ideal client and the journey you want to take them on.

3 Things We Learned From This Episode

You don't necessarily have to market to the ideal client because those people are going to find you.
A person can show characteristics of needing you, but might lack the mindset, financial resources, and time resources to hire you.
The majority of your marketing effort should go towards the people who are one step from saying yes to you.
Having clients that outgrow you will be part of the process, but it's not necessarily a bad thing. Let them outgrow you and become referral partners.

Your ideal client scale is massively important. It is the cornerstone of understanding who you're going after, where to get them, and whether they're even the right fit for you. You're going to have people who look like a good fit but don't actually have the resources to work with you. Then there are those who are only one step away from working with you, and they are the perfect target. Have clients who are working with you but are becoming independent. Remember that it's okay for some clients to outgrow you, as they can become excellent referral partners.

Episode 322: Three Unique Qualities that Make Women Great Leaders w/ Linda Smith Jun 05, 2018

Show notes

Climbing the ladder as a woman with children isn't easy, especially when we want to be present as our children grow up. How can women advance in their careers and become leaders without sacrificing their family life? What are the unique skills that women can bring to the table? Are women in charge supposed to be less "feminine?" In this episode, Linda Smith, a speaker, and senior litigation partner shares 3 ways she used her feminine power to succeed in a man's world and how she got her trademarked name of The Meanest Woman Alive.

As a woman, you can use your unique feminine advantages to lead. -Linda Smith

3 Things We Learned From This Episode

Women have higher emotional IQ (03:15-07:00)

As long as a woman goes by a man's playbook, she is going to lose. However, women have their own unique set of soft and hard skills that can make them even stronger leaders without losing their femininity. A higher emotional IQ in women helps them identify the personality type of their peers and adjust themselves to communicate in a way their peers can relate to.

We play better with others (07:17-07:40)

The alpha males in leading positions often lead the team in a military-style manner, which involves intimidation and puts a lot of pressure on the workers. Women are better at encouraging others to work cooperatively, which lowers the stress levels in the office and brings the best out of a team.

Emotions influence decisions (07:40-08-58)

Males like to think they make decisions exclusively based on logic, free of emotion. However, we all make decisions influenced by emotions and impulses. Women are better at understanding the fact that emotions play a big role in the decision-making process, and they take advantage of it.

Guest Bio

Linda Smith is an author, speaker and a powerhouse litigator. She represented Fortune 500 companies while raising her children and trying to keep her work-family life balanced. Now she encourages women around the world through her books, podcast, and speaking events to discover their inner strength and use their unique feminine qualities to succeed.

Linda's new book Smashing Glass and Kicking Ass: Lessons from The Meanest Woman Alive™ just came out. Go grab the kindle version today.

Brands With A Message Always Win May 31, 2018

Show notes

Brands With a Message Always Win

Welcome to the Boss Mom world, where we believe in more than just building businesses—we believe in starting movements. In today's digital age, people don't just want products or services; they want to connect with brands that share their values, beliefs, and vision for the world. So, if you've ever asked yourself, "How do I create a brand that truly inspires people?" you're in the right place. Brands with a message always win, and we want that for you.

This blog is all about how you can create powerful brand messaging that not only tells people what you do but inspires them to join your movement. Let's dive in and explore how brands with a message can make all the difference.

Episode 320: Tweaking vs. Pivoting, Overcoming Camera Shyness & Being Consistent w/Amy Porterfield May 29, 2018

Show notes

Entrepreneurs are so easily caught up in "shiny object syndrome", and move to the next thing before giving the last thing a real chance. How long should you stay horizontal on one strategy, system, or tactic? Does work-life balance exist? How do you get over the shyness of being on camera? On this episode, Amy Porterfield talks all things entrepreneurship, motherhood and getting comfortable on camera.

In your business, you are tweaking more than pivoting. -Amy Porterfield

3 Things We Learned From This Episode

Don't obsess over work-life balance (12:47 - 13:23)

When you're a mom and you're trying to build a big business, you're not always going to be able to be there. There's no such thing as work-life balance. You can't be in two places at once, and you will always miss out on something-- and that's okay.

Lean into your insecurities about being on camera and use them in your story (18:46 - 21:15)

Let go of worrying what you look like and sound like, because no one cares about that. They are actually thinking of themselves and watching to get something out of it for themselves. Remember: having something valuable to share is way more important than how perfect you look and sound when you share it.

Tweak more than you pivot (22:42 - 24:27)

There will be about 2 or 3 core pivots that you will ever do in your business. Most of the time, what's required is tweaking to make things better. If something is working, stay horizontal for at least 18 months. Tweak it, market it, and promote it for as long as it's working.

It's easy to get caught up in the fear and limiting beliefs that come with putting yourself out there as an entrepreneur. When we let those things win, we are actually doing ourselves and our students a disservice by saying we care too much about how we look or come across on camera. Even if you feel awkward, push past that and let go of your insecurities. You'll learn that your audience appreciates it and loves you even more for it. The key thing will always be consistency. When you do something consistently, you'll become known for it-- and that's what you want!

Episode 319: Nurture Your Business: How to Leverage Holidays and Special Dates to Grow Your Business May 25, 2018

Show notes

We often don't leverage holidays and special days enough--but we should! Why are holidays such a great way to get your audience excited about your products? How are the special moments in our lives opportunities for us? On this episode, I talk about the power of infusing special days and holidays into your marketing and content.

We have complete control over what we launch, and we can make informed decisions that we can market really well. -Dana Malstaff

Things We Learned From This Episode

Marketing and promotion is about finding a reason to celebrate.
September and October are great for health and cooking because we're about to have guests, and we want to cook good meals without gaining weight over the holidays.
Look for correlation between a holiday and what you're trying to sell to your audience.

Holidays and special days give us an opportunity to breathe life into our projects and promotions. If you plan ahead, you can do something that will stand out and resonate with your audience. Go to websites like http://www.holidayinsights.com/moreholidays/ , pick 4 or 5, and find a way to get people excited!

Episode 318: How to Go From Fear-Based Marketing to Putting Love at the Core of Our Messaging w/Michele PW May 23, 2018

Show notes

The rules of traditional direct response marketing require us to push on our prospects' biggest fears and negative emotions. How is this messaging confusing to the consumer? How can we tap into the right kind of emotions? Why is it so valuable to know what's keeping your ideal client up at night? On this episode, Michele PW talks about love-based emotions in marketing and why they are the best way to fuel your messaging.

Once you get to what's truly keeping them up at night, you'll know the transformation they're looking for. -Michelle PW

3 Things We Learned From This Episode

Direct response tends to focus on fear-based emotions (01:43 - 02:52)

The problem with traditional direct response marketing is that it relies too much on tapping into negative emotions like guilt, fear, anger, and resentment. Rather than empowering or encouraging people, it often seeks to motivate action to avoid feeling bad.

Acknowledging people's pain in a respectful manner is really important (06:49 - 09:19)

Pain is a part of this life, for better or for worse, and it serves an important function in our growth. But there is a huge difference between pain and suffering. Suffering is what happens when we attach emotions to pain. In direct response marketing, people tend to agitate the pain which actually induces suffering. Through love-based marketing, there is a way to acknowledge the pain without making people suffer.

Dig deep into what keeps your prospect up at night (09:32 - 09:48)

It is so crucial to know the primary concern on your prospect's mind. With that information, you can be equipped to provide the solution to their need and help them transform their lives.

People make their buying decisions with their hearts and emotions, which is something marketers can easily tap into. The problem is the damage we can do when we agitate their fear-based emotions and encourage decisions made from a negative place. Instead of using anger, guilt and fear as the basis of your marketing, opt for love-based emotions. Connect to people's passions, hopes, desires, and core values. Ultimately, that's what's going to move them.

Episode 317: Nurture Your Business: A Different Way to Think About Your Social Media Strategy May 17, 2018

Show notes

It's common right now for people to publish social media content that isn't really achieving anything for their brand. Why is it so important for us to publish with engagement and our core offering in mind? How do we adjust our strategies so that the social media algorithms benefit us? On this episode I talk about a different approach to social media strategy and why it can make such a huge impact on your brand.

Your core service is your engine, and your social media is the fuel. You have to constantly reinvigorate the fuel and refill the tank. -Dana Malstaff

3 Things We Learned From This Episode

Put your core program, service, or offering at the center of your strategy.
Think about the different ways you can create diverse content on one thing.
When you hire a social media manager, it shouldn't just be someone who can post for you. You need to hire somebody that has a content background so that they can actually write things for you.

Social media is not a place where we should thoughtlessly, continuously post and hope that people will engage. If there is anything that the social media algorithms are showing us, it's that engagement matters. So instead of trying to publish content haphazardly, build your strategy around your core offering or program. Present your content in different ways so there's some diversity. This way, you can increase the appeal of one piece of content, and serve your core programs well. When you center your social media around your content, you will have a stronger and more effective strategy.

Episode 316: From Brave Mom and Celebrity Hair Extension Specialist to MS Fighter w/Lacy Gadegaard May 16, 2018

Show notes

Building a business from scratch is hard enough, but what happens when the absolute unexpected happens? How do you deal with the things you can't control? And most importantly, how do you build a business that can continue making profit when you can't be there? In this episode, Lacy Gadegaard shares her amazing story on how she started out as a hair extension specialist for celebrities, broke out and created her own wildly successful extension business, and how she found the courage to fight multiple sclerosis and keep being a mom and entrepreneur.

It is so silly to think that in business we can do it all by ourselves. -Lacy Gadegaard

3 Things We Learned From This Episode

The importance of social media for business growth (04:30-05:33)

A website where you showcase your work, doubled by the endorsement others give you on social media, makes you look more credible. This is especially true if you are just starting out. Offer your services to bloggers who have large audiences, and share your collaborations with them on social media to reach an even a larger crowd.

Focus on the big picture (10:00-10:33)

Don't stress over the small things. Life is filled with unexpected events and things we can't control. The only thing left to do is to try your best and avoid comparing yourself to others, because they aren't you.

Hiring people increases your revenue and gives you back your freedom (17:15-19-02)

Hiring new people can be scary at first, but you can't do everything by yourself without being tired and stressed out. You don't have to do everything on your own. The more talented people you hire, the more your business will grow.

Tragic events happen every day, but you must keep going. When everything is falling down, you learn to focus on the big picture and ignore the small things that once made you upset. Life-changing events such as disease, divorce, or the death of a loved one may change the way you view the world. Even though the progress may be slow at times, it's up to you to maintain your growth.

Guest Bio- Lacy Gadegaard is a hair guru, celebrity hair extensions specialist, and the CEO of Laced Hair. Her fight with multiple sclerosis only made her stronger in the long run. She built her business while diagnosed with it, and she is currently raising her two children. Her products were featured on ABC, Shark Tank, and The Bachelorette. You can find out more about her amazing story on her instagram or on her website.

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