The Boss Mom Podcast

Latest Episodes:

Episode 355: How to Start Your Own Successful Freelancing Business w/Micala Quinn Oct 16, 2018

Show notes

For many moms who are frustrated with 9-5 jobs, freelancing is a great way to make money and make time for their families. What's driving this demand for freelance workers? How can we find the right jobs in freelancing? How can we leverage what we're good at? On this episode, Micala Quinn shares how she turned her freelancing experience into a successful coaching business, and how moms can get into freelancing.

A lot of smart people will outsource some of the tasks they either don't know how to do or want to do to a team of freelancers. -Micala Quinn

3 Things We Learned From This Episode

Why freelancing has exploded (16:11 - 16:41)

A lot of people who run businesses don't want or need full-time employees and they have a demand for part-time workers who can work on a specific project. This is what has led to rise of freelance and project-based consulting.

How to find the right freelance opportunity for you (16:46 - 18:55)

Freelance work presents so many different opportunities that suit different skill sets and people. Working as a virtual assistant is a good start and so is social media management. Recently Pinterest strategy and management have really exploded and presented opportunities for freelancers.

Where to start when you don't know the right freelance job for you (20:11 - 20:36)

When we're not clear on what we're good at and what kind of freelancing work we can do, just start as a VA. There are no set skills or requirements and we get to learn more about what we're good at through that work. Not every business owner wants an expert, they might only have a budget for a beginner, so that can work perfectly.

Guest Bio- Micala Quinn is a wife, mom, teacher, and founder of Live Free, Mama where she helps working moms leverage their current skills and talents into a profitable freelance career. When she's not working she can be found going on a walk to the park with her daughter, making a home cooked meal, or watching Friends for the millionth time. If you're thinking of starting your own freelance business, be sure to take Micala's course. Go to https://micalaquinn.com/ for more information.

Episode 354: How to Create Different Streams of Income and Why Budgeting Will Never Make Us Rich w/Natali Morris Oct 09, 2018

Show notes

We're all told we should save more and spend less. However, while budgeting helps, does it build wealth? Why should we take a look at our assets and liabilities instead? And what should we do to pour our money in investments that generate income instead of just paying off loans? In this episode, Natali Morris talks about how to build wealth by adding more performing assets to our lives.

For most people, their only performing asset is their body. -Natali Morris

3 Things We Learned From This Episode

Budgeting doesn't build wealth (21:00-22:20)

Saving money keeps us afloat, but it doesn't bring financial freedom. Instead of budgeting all the time and trying to save each penny, we should look into what we can do to grow our income.

Avoid throwing your income at liabilities (22:30-25:00)

Most of our income goes towards our liabilities to pay for assets that don't generate any income. Instead of throwing money at assets that don't generate money, we need to look into ways to increase the number of assets we have. Most of us have one asset: our labor.

Identify your limiting beliefs (26:30-28:00)

Every journey should begin with identifying limiting beliefs about how much income we can generate. Otherwise, we'll end up repeating the same financial patterns. We also have to come up with a freedom number. How much money do we have to make in order to leave our day job?

Guest Bio-

Natalie Morris is a broadcaster, writer, the anchor of Code Forward on MSNBC, and a contributor for CNBC.

Her specialties are business, technology, and personal finance, and her mission is to share with others how they can generate income, invest, and build wealth.

Her writing was published in Consumer Reports, WIRED, Variety Magazine, MarketWatch, TechCrunch, The San Francisco Examiner, PC Magazine, ELLEgirl, and many others

You can find her book How To Pay Off Your Mortgage In 5 Years here.

Episode 353: Nurture Your Business: 3 Authentic Ways to Create Scarcity Oct 04, 2018

Show notes

If an offer is always available, there's no rush for our potential clients to buy, and they might forget about us altogether. How can we implement the notion of scarcity of time? Why is a countdown timer a must? What are the other two types of scarcity, and how can we combine them?

In this episode, I talk about why scarcity helps us sell more and how to implement it.

Scarcity brings you back on the priority list, back in focus, and makes people make decisions. -Dana Malstaff

3 Things We Learned From This Episode

Taking advantage of the scarcity of time involves discounting offers or bonuses for a limited period.
The number one scarcity tactic is when we only make an offer to the first few people who buy our products and services.
The scarcity of price strategy is usually paired with the scarcity of time. This tactic involves a discounted offer but only for a limited period of time or under certain conditions.

We often ignore how important it is for people to see how much time they have left until an offer is no longer available. A countdown timer is a vital part of the offer because it increases people's sense of urgency. If we use a timer, our audience can see when the offer expires, which makes it easier for them to prioritize.

Episode 352: What Good Selling Looks Like & Why Anyone Can Do It w/ Kendrick Shope Oct 02, 2018

Show notes

Selling is one of the hardest parts of being a business owner, but it's also a necessity. How can we sell without being salesy? What does good selling look like? What alternatives are there for introverts?

In this episode, Kendrick Shope talks about how we can sell with integrity while improving or ability to sell.

In order to passionately pursue and get what you want, you need to know what that is. -Kendrick Shope

3 Things We Learned From This Episode

The two steps of selling (10:35-11:22)

Sales is a people-based process, and the first two steps of selling are prospecting and engaging. Many business owners think selling is all about overcoming objections when in fact it's about solving problems. Good selling involves helping people, not pushing them towards a sale.

We shouldn't tweak something if we don't know how it works (25:50-27:00)

When we purchase books, courses, or get advice from sales professionals, we have to follow it thoroughly. We should only tweak the script once we've had some success to prove that we understand the process.

There are sales strategies suitable for introverts as well (27:49-30:06)

One of the biggest fears many of us have when it comes to sales is getting on a call. Yet, selling doesn't necessarily require phone calls. There are other ways we can sell that are more comfortable for us. In most cases, bad experiences can be avoided if we stick to the script because we sound professional and aren't forced to reinvent the formula.

Guest Bio

Kendrick Shope is the CEO and creator of Authentic Selling. She's also an author, speaker, media personality, and Radio/Podcast host. She was featured as a guest expert on NBC, Lady Business Radio, The Daily Times, and many others. Her mission is to empower other women to sell without sacrificing an ounce of integrity.

You can find her 10 keys to double your sales in 6 months for free HERE.

Time Management Skills For BossMoms & 3 Simple Questions To Ask Yourself Everyday Sep 27, 2018

Show notes

Business routines are challenging to build because there's always that fear of missing out or making mistakes. Why isn't there a size-fits-all routine we can all follow? Why should we ask ourselves questions instead of using to-do lists? Why is it important to always keep an eye on generating new leads?

In this episode, I talk about 3 questions I ask myself every day before I start working.

In the realm of making money, knowing what are you going to sell and how you are going to sell is extremely important. -Dana Malstaff

3 Things We Learned From This Episode

The first thing we should ask ourselves in the morning is, "Do we have anything that needs to get done in order for someone else to do their job?" If we skip this step, we slow down everyone else on our team, so it's important to get this out of the way.
The second question is linked to our most important projects: "What is the next task we need to complete in order to move the project forward?" Ideally, we should have up to 3 projects if we work with a team and one project if we work alone.
The third question is, "What can we do today to ensure we're making money?" Each day we have to think about what tactic drives the most business and the largest chunk of income, and then we need to put it on repeat.

Focusing on driving income should be an everyday priority, but it gets complicated when there are no leads in the pipeline. This usually happens because we aren't clear on what we sell and what problems we solve. It's not enough to work on visibility. We have to know what our packages are and how we can bring value to people.

Episode 350: How to Build a Subscription-Based Business from Home w/Julie Ball Sep 25, 2018

Show notes

Subscription programs are rising in popularity, but it's a model that works better for some than others. What's the best way to test the waters before launching products? What are the two business models that work for subscriptions? What types of subscription businesses are more likely to succeed?

In this episode, Julie Ball talks about how she became a boss mom by building a subscription-based company.

Product discovery is a big reason why people like subscription boxes.

-Julie Ball

3 Things We Learned From This Episode

Build an audience before launching the product (09:40:08:40)

We buy from companies we feel connected to, and one of the best way to connect with potential clients is to give them a sneak peek inside our business. To do so, we can use email campaigns where we share our business journey, ask for feedback, etc. This gets us in front of people and helps us build trust before we invest any money in building our products.

Subscriptions programs have a unique draw (10:00-13:00)

People love subscription programs because there's a joy of discovery. There's always something new. Plus, once you set it up, you can forget about it and the packages will still arrive. However, if we want to start a business like this, we have to narrow down our niche.

Pick one business model and stick with it (15:50-17:30)

In the subscription space, we have to know what our business model is from the start. Should we go for subscriptions that are focused on brief periods of our clients' lives, such as expecting a child? Should we focus on aspects of people's lives that are unlikely to change, like motherhood or entrepreneurship? Figuring this out allows us to determine whether we need to focus more on retaining our current clients or chasing new ones.

Why create a product before we know whether our audience will like it? We need to engage with potential clients first and ask for feedback before launching our product. This way, we get to know what our clients really want without wasting money on developing products that won't sell. Email campaigns are a great way to connect with potential clients and launch a pre-sale to gather the funds first.

Guest Bio

Julie Ball is the CEO of Sparkle Hustle Grow, speaker, and community builder, and author. She's been featured in Forbes, Business Insider, Thrive Global, POPSUGAR, Mashable, and Buzzfeed. Julie ran an all female website design and development firm but wanted to make the switch to working from home and being there for her daughter, and this is how her online business was born. Today, she runs a subscription business for female entrepreneurs with the purpose of bringing positivity and words of encouragement to their lives.

Episode 349: How to Boost Your Authority and Build a Larger Client Base Using Media Appearances w/Christina Nicholson Sep 21, 2018

Show notes

Media appearances aren't just for celebrities and big companies. Small businesses can leverage them as well. What are the first steps we should take towards exposure in the media? Are a few appearances enough to generate leads for years to come? How does the media cycle impact the number of times we need to be seen to stay relevant?

In this episode, Christina Nicholson shares why media appearances are superior to advertising and how we can leverage them.

You have to continue to put yourself out there because the cycle is always moving and changing.

-Christina Nicholson

3 Things We Learned From This Episode

Why it's beneficial to make the transition from freelancer to business owner (13:00-14:00)

Being a freelancer and a business owner is almost the same thing, but people perceive these words differently. Plus, when we make the shift, we can add more people to our team who can help us out and free up our time.

How to leverage media appearances (17:37-19:20)

People assume that once they appear in the media everyone is going to see it and clients will flock to them. We still have to do our own PR and promote our appearances.

The importance of continually investing in media (24:01-25:08)

Like the stock market, we can't just invest money, make a small win, and retire. We have to continue to invest in our PR efforts or we won't get leads on a consistent basis. Our media appearances only stay relevant for so long, making it important to pursue and create new opportunities for exposure.

Earned media is different from advertising because our audience knows we're getting the coverage because of our value. Anyone can pay for ads, but it takes a certain level of skill and expertise to be featured on a major media outlet. This is why PR is so important for our businesses. It gives our audience clues about our value and what we can bring to the table.

What makes earned media different from advertising is our audience knowing that it's because of our value that we get coverage. Anyone can pay for ads, but it takes a certain level of skill and expertise to be featured on a major media outlet, and this is why PR is so important for our businesses. It gives our audience clues about our value and how much we can bring to the table.

Guest Bio

Christina Nicholson is a former TV reporter and anchor who has worked in markets from New York City to Miami. She is still telling stories, but instead of doing it for a newscast, she's doing it to help businesses grow. With her business, Media Maven, she helps entrepreneurs reach thousands, even millions, of their ideal customers or clients in minutes instead of months through the power of media without spending big bucks on advertising. You can still see her in front of the camera as a host on Lifetime TV, in national commercials, and read her work online in Huff Post, Inc. Magazine, and Fast Company. Christina also has a local lifestyle and family blog, Christina All Day. She lives in South Florida with her husband and two young children.

Go to https://www.mediamavenandmore.com/ for more information, find her on Facebook http://Facebook.com/MediaMavenAndMore and follow @ChristinaAllDay on social media.

Episode 348: HypnoBirthing, Manifesting & Breathing the Pain Away w/Chelsea Alders Sep 12, 2018

Show notes

We often think of childbirth as a physical process, but it's a lot about the mind too. How can we find the balance between mind and body to make labor less stressful? What can a doula teach us about birthing, motherhood and shifting our paradigms about labor? How can a better understanding of manifestation help us to guide our thoughts and actions into the life we want?

On this episode, Chelsea Alders shares on her journey to becoming a mother, a doula, and a business owner.

The more your brain tries to jump in and interrupt, the less your body and intuition will take over.

- Chelsea Alders

3 Things We Learned From This Episode

The universe manifests what you ask of it (14:47- 15:09)

What you think and what you say out loud is a lot of what will manifest for you. You'll find that the universe often seems to do what you want. It's important that our actions line up with what we want in our lives.

Manifesting vs. gut instincts (16:17 - 16:49)

There's always going to be a push-and-pull between creating our reality by manifesting it or following what our gut tells us we're capable of.

How we can breathe our pain away (17:15-19:08)

When we're scared and stressed, our bodies contract, which makes labor so much harder. Hypnobirth leans on the fact that we're more at ease when we breathe, which decentralizes the pain. When we offer breath to an ache, it eases it. Our bodies let go, and they can be in a space to do what they're meant to do.

We all have paradigms shaped by our experiences, and they can often be very limiting. The more well-rounded experiences we have, the more we expand our options and ideas about what works for us.

Guest Bio

Chelsea Alders is a mom of 3, owner of Sun Dreams Productions, a corporate entertainment and artist agency, running and coordinating entertainment for companies like Nordstrom, UGG Australia, Ted Baker, Bloomingdales, Neiman Marcus, Dillards, etc. She is the Co-owner of Om Mamas Blog, Owner of Om Mamas Doulas, and a Labor Doula, Placenta Specialist and licensed HypnoBirthing® Practitioner.

Go to https://www.ommamas.com/ for more information.

Episode 347: Nurture Your Business: When to Coach, Support, or Stand Back in Business & Life Sep 06, 2018

Show notes

We love solving problems, but what happens when our clients need something else from us? Perhaps support or just someone who can listen to their problems? How can we identify ways to better serve our clients? When should we give advice and when should we just listen as a friend?

In this episode, I talk about when we're needed as coaches and when we should just sit back and acknowledge our clients issues.

The answer is not always to solve the problem. Sometimes, the answer is to listen. -Dana Malstaff

3 Things We Learned From This Episode

As business owners on a sales call, the first instinct we have is to identify the problem, diagnose the root of it, and deliver the solution. But because we run a business, we need to stop solving problems for free. We should only give a free diagnosis.
At times, our clients aren't necessarily looking for solutions to their problem. They just want someone to listen to them and acknowledge how hard the whole process is.
Many of us are frustrated when we don't have people like us to engage with. This could happen to our clients as well. Maybe they need someone in their lives who they can vent to about their journey.

How do we know if we're helpful when our clients come to us? How do we identify if they need a solution or just someone who listens and supports them? One of the indicators of what clients need is how open they are to the idea of taking action. For example, consider a situation where we inform a client how to solve their problem but they ignore it. If they begin to vent, it's probably a sign that they need our support, not business advice.

Episode 346: How to Build Confidence and Bravery in Our Daily Lives w/Sarah Humes Sep 04, 2018

Show notes

Negative experiences in our lives come with emotional scars, baggage, and other burdens. How can we unpack these things and overcome the emotional consequences of what we've faced? How do we bring a bit more confidence and bravery into our daily lives? How do we know when a fear is serious and needs to be addressed?

On this episode, founder of In-Courage Living and professional encourager, Sarah Humes, shares how she's healed from the tragedies in her life and how she's empowering people to live in freedom, confidence, and bravery every day.

Challenging circumstances come with emotional consequences. -Sarah Humes

3 Things We Learned From This Episode

Fear comes in many different packages (09:24 - 09:48)There are different shades of fear, whether it's lack of confidence or more severe emotional obstacles. There's a big difference between a bit of nervousness and the kind of paralyzing, debilitating fear that makes it impossible for us to do what we need to do.
Childhood experiences affect us more than we care to admit (11:35 -14:46)People try to pretend that we're not affected by the things that happen to us when we're growing up, but our childhood undoubtedly impacts how we see the world or what we expect out of life's events. As an adult, it's important to try to unpack early life experiences that may be negatively affecting us today.
Use compliments as affirmations (24:11 - 24:43 )Affirmations work well, but sometimes we need something different to really give us encouragement. When our friends and loved ones give us compliments, we can actually start writing them down and using them as affirmations.

When fear stops us from doing everyday things like making dinner for our families or going after our goals, it's time to look inward and perhaps talk to someone who can help us unpack all this. We all have fears, insecurities, and negative experiences that have shaped us, but we can also overcome them and start living brave and confident lives. Bravery isn't about not being afraid— it's about pushing through it. Confidence is security in who we are, and it doesn't have to be based on what we look like or sound like. It's just about what we believe our value is—and we are all valuable. Tapping into that makes us happier, helps with what we contribute to the world, and it heals us.

Guest Bio- Sarah is a professional encourager and the founder of In-Courage Living. After struggling with anxiety and fear, In-Courage Living was born out of the desire to share her experiences with others to help them realize they they are strong. Over the past 5 years, she has taught small audiences and groups many different life skills to deal with life's little problems. Go to https://www.sarahrosehumes.com/ or find her on Facebook https://facebook.com/incourageliving.com or on Instagram @HumesSarah for more information.

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