The Boss Mom Podcast

Latest Episodes:

How to Grow and Leverage An Amazing Facebook Group in Half the Time Apr 09, 2020

Show notes

Right now, with all that's going on in the world, community is everything. People want to connect with people more than ever, and that's why it's a great time to set up a Facebook group.

How do we set up a Facebook group in a way that drives connection and momentum in our business?

Why do we need to stop pushing information, and what do we need to be doing instead?

In this episode, the final of our four-part series about managing during challenging times, we'll talk about the power of Facebook groups.

If you have a Facebook group, you can now switch to a question-based think tank model. Flip from a teach-and-tell to an act-and-respond model. -Dana Malstaff

Takeaways

Just pushing information isn't good enough for us to stand out and gain momentum
If you had a Facebook group and worked on getting pitched on podcasts, you will see exponential and amazing growth in your business.
We start discussions by asking questions, not by saying statements. If we want to grow our Facebook group, we need to focus on the former.

Learn all the amazing ways you can leverage a Facebook group and maximize organic growth. Listen to the podcast now!

Ways to Make Money in Uncertain Times Apr 02, 2020

Show notes

We're all in crisis mode and emotional turmoil with all that's going on right now and the adjustments we've had to make. Many of us still want to be able to make money to support our families and the economy, and that good news is we can earn money online.

What are some of the ways we can start earning some money right now?

In this episode, we discuss where there are still money making opportunities in this tough time.

Even if you're in emotional turmoil, you can still do things to make money. -Dana Malstaff

3 Things We Learned From This Episode

If you want to do coaching don't jump into it too quickly. If you've done something long enough, you know the best practices and have gotten results for other people, you can do it.
If you're going to do course work, opt for a smaller course. People aren't willing to pay a lot of money for something that won't give them a tangible financial growth result right now.
If you already have a blog or a YouTube channel, get paid by monetizing those spaces.

Learn the rest of the amazing ways you can earn money online right now. Listen to the podcast now!

Stop Making So Much Content and Follow This Schedule Instead Mar 26, 2020

Show notes

The typical marketing rule is to churn out a lot of stuff, but I believe putting out too much content can actually diminish our effectiveness. We need to define down our content, especially at a time like this. What type of content should we be posting right now? What is an easy social media content formula that can allow us to have impact, connect and sell our products? In this episode, we discuss a more beneficial content schedule and content sequence that we can follow, and how it will boost our businesses.

Don't make so much so much content, don't just keep teaching, we want to create authority and leadership, and it's not done by just putting stuff out there, it's about refining what you're putting out there. -Dana Malstaff

Takeaways

We need to make less content and repeat what we're saying more often.
Make content that is relevant to pulling people in with what's happening in the world.
Now is the best time to build authority, community and connection, not put out as much content as possible.

How to Become Indispensable to Your Clients (Even During Tough Times) Mar 19, 2020

Show notes

For any business owner, right now is a bit of a scary time.

Because of Covid-19 and the subsequent changes we've all had to make to our daily lives, it can be hard to know how to keep our businesses up and running.

Right now, it's important for us to be leaders when it comes to dealing with our clients. How can we offer our support to them? What does it take to be indispensable right now?

What are the actions we can take to solidify client relationships? On this episode, I share how we can become irreplaceable in the eyes of our clients.

Boss Dad Spotlight: Learning To Effectively Advertise On Social Media w/Rick Mulready Mar 12, 2020

Show notes

Social media advertising is vital for online businesses, so all entrepreneurs should be looking into it. Is there a right time to start advertising? What happens if we don't have a big online following yet? Do we need to be hesitant to use retargeted advertising? On this episode, host of The Art of Online Business podcast, Rick Mulready, shares how to advertise effectively on social media.

It's never too early to start using ads. Start running them as soon as you have an audience. -Rick Mulready

3 Things We Learned From This Episode

Start using ads as soon as possible (20:07- 21:58)As soon as we have a social media presence and an audience, we should be leveraging ads. There's no time like the present to start using ads if we have an audience.
Build an audience (22:41- 24:01)Those of us new to a platform may not have established audiences yet. The best way to build these audiences is by doing Facebook Lives, which we can later use as advertisements to build our following.
Rethink advertising (20:07- 21:58)A lot of people are hesitant to use retargeted advertising, because there's a common belief that this is an invasion of privacy. We have to shift our mindsets away from that - advertising isn't going anywhere, so we may as well provide useful information to the right people.

How to Ensure Your Opt-In Brings You Business Mar 05, 2020

Show notes

Opt-ins are a vital part of us building relationships with more people and growing our businesses. Why are they so effective? How do we make sure our opt-ins are aligned with what we sell? On this episode, you'll learn about what it takes to create effective, highly converting opt-ins.

Getting people on your email list and nurturing them creates a much longer relationship. -Dana Malstaff

3 Things We Learned From This Episode

Recognize that your opt-in isn't part of your identity and if it doesn't work, it's not because of you, it's just that you didn't position it correctly. Approach opt-ins as a place for testing.
You don't need to learn something to teach your opt-in, it has to be something you're already familiar with.
On the thank you page, ask them to do something discussing next steps.

How to Find Balance Between Entrepreneurship & Creativity w/Naphtali Roberts Feb 27, 2020

Show notes

Many people who identify as true artists struggle with the idea of making money off doing what they love and being called entrepreneurs. How do we start to shift in how we see creative entrepreneurship? Why is it so important to rethink, renew and realign our identities around what we can or cannot build and be? What are some of the dangers of the limiting beliefs creatives have? On this episode, business coach and mindset ninja for creatives, Naphtali Roberts, shares how she helps artists feeling scared to sell what they create get rid of limiting beliefs, and build thriving and aligned businesses.

The heart of a thriving creative business is being consistent, having priorities and having systems. -Naphtali Roberts

3 Things We Learned From This Episode

Don't get limited by labels (08:14 - 10:26)It's easy for entrepreneurs to fall into the trap of the negative hustle, where they are working themselves to the bone to fit into the "struggling artist" identity. It's also easy to be so afraid of the entrepreneur label because it feels like so much more is required. Very often, all it takes is a change in mindset. For example, a freelancer and an entrepreneur are the exact same thing with a different label.

Creativity and good business practices can work well together (17:21 - 21:30)Many creatives have the belief that good creatives can't be good business owners because they have to be flighty, struggling and in pain all the time. They believe that there has to be sadness and pain and that there can't be logic and consistency. This in turn drives sadness and depression that's associated with creative people because those beliefs influence the creative's unhealthy habits and practices.

Selling what you create isn't selling out (10:30 - 11:57)Creative people are so often conditioned around the fear of selling out, that they feel like putting a price on what they create means they aren't a true artist. Ultimately, what we earn from what we make is a reflection of the time and energy we're putting into something.

Guest Bio-

Naphtali is a business coach, "mindset ninja" for creatives, systems expert and Go-To Gal for born creatives and artists who want to Thrive doing what they love without all the hustle, bustle and burnout. She is a mother, wife to a creative freelancer in the entertainment industry, and host of The Thriving Creative Podcast and Licensed Therapist. Naphtali is a Nero psychology nerd and Coffee Loving Snob who loves that she gets to change the burnout culture of life creatively through her work.

For more information visit https://naphtaliroberts.com/ or DM @NaphtaliVRoberts, listen to the Thriving Creative podcast https://naphtaliroberts.com/podcast/ and check out her Facebook Group On Purpose Creatives here.

How to Pick Your Parenting Battles w/Sarah Davis and Evie Granville Feb 20, 2020

Show notes

Building new relationships with other parents, and maintaining existing ones, can be tricky when we have different parenting styles, so it's important to know what type of mom we are. How can we find out our parenting type and should we avoid other types of parents altogether? How can we set boundaries with other parents without offending them? On this episode, educators and co-hosts of the Modern Manners for Moms and Dads podcast, Sarah Davis and Evie Granville, share how to navigate friendships with other parents.

Spend time with other parents who share your parenting style. When you connect with someone who has a similar perspective to you, it makes your relationship easier. -Evie Granville

3 Things We Learned From This Episode

Take a quiz to find out what kind of mom you are (05:50- 07:37)There are three main 'types' of parents: self-preservers, accommodators and protectors. While we may not adhere to our own 'types' all the time, knowing which category we fall into can make it much easier for us to understand why we make certain decisions and be more understanding of others.

Spend time with like-minded parents (12:00- 14:59)Being friends with people who have a similar parenting style to our own can make spending time with each other much easier. Knowing what type of parent we are can help us create bonds with people who fit into our lives more easily. That being said, don't cut off people with a different parenting style, just be mindful of the differences.

Set boundaries (33:28- 36:22)When our children are visiting their friends, it's important for us to know and share our boundaries with other parents. For example, if we're not happy with our kids being in a house with a gun, we need to raise that. Setting boundaries is often something we avoid because we don't want to offend other parents, but there's nothing to worry about if we handle every situation respectfully.

Guest Bio-

Sarah Davis, EdD, and Evie Granville, MEd, are a real-life best friend duo that shares refreshingly realistic advice on all those "what the h**l do I do now?" parenting moments.

Educators and mothers to six young kids between them, Evie and Sarah teach moms and dads how to prioritize their own needs, their child's, and everyone else's when parenting in public. With their simple online quiz, you can discover which you naturally prioritize, and how that can help you shine or hold you back when it comes to building your confidence, character, and connections.

On their five-star podcast, Modern Manners for Moms and Dads, Evie and Sarah answer reader and listener questions. And stay tuned for the upcoming book in fall 2020!

To find out more about Sarah and Evie, head to

https://www.facebook.com/EvieandSarah/

https://www.facebook.com/groups/modernmannersformomsanddads/

https://www.instagram.com/evieandsarah/

And to find out your parenting style, take the quiz at EvieandSarah.com/quiz to discover which Parenting Perspective defines you, and how it's helping you shine or hold you back!

You can also call them 857-MANNERS

How to Make Money From Affiliate Marketing w/Jill Stanton Feb 06, 2020

Show notes

Affiliate marketing is a great way to make money, but most people don't know how to get started. Is it possible to be successful in affiliate marketing if we don't already have a huge audience? How can we find brands interested in partnering with us? Is it ever worth recommending goods and services we wouldn't use ourselves? On this episode, co-founder of Screw The Nine To Five, Jill Stanton, shares how to make money through affiliate marketing.

In affiliate marketing, you don't even need to 'sell' anything. You're just suggesting products you love. -Jill Stanton

3 Things We Learned From This Episode

Get an audience (19:48 - 20:42)To be successful at affiliate marketing, what we need is a group of people who follow us and listen to our opinions. This group doesn't need to be huge; on the contrary, a small group can be easier to influence.

Research and reach out (21:35 - 22:48)Finding affiliate programs doesn't need to be complicated. All we need to do is type the product name and the word 'affiliates' into Google. However, if we don't find any results, we can also reach out directly to business owners and ask if they would be interested in implementing a referral fee for any followers we send their way.

Recommend good things (26:37 - 27:19)Trust is the currency of affiliate marketing, so we should only be suggesting good products/services and ideally, things we've used ourselves. Don't compromise integrity by going for quick cash.

Guest Bio-

Jill Stanton is the co-founder of Screw The Nine To Five where she helps people quit their jobs, start online businesses and get them past the $100,000/year mark. Coined by Forbes as "a destination for up-and-coming online entrepreneurs," Screw The Nine To Five has inspired tens of thousands of new entrepreneurs to quit their jobs, build thriving businesses, and live lives of meaning and purpose. In addition to her chart-topping podcast, The Screw Show, her honest-yet-cheeky style has landed her on shows like The Sunny Show, Entrepreneurs On Fire, and Amy Porterfield's Online Marketing Made Easy to name a few. Jill has been featured in Forbes, Entrepreneur, Inc, and Digital Marketer.

Find Jill on Instagram at http://instagram.com/screwtheninetofive/

And on Facebook: http://facebook.com/saynotoninetofive

You can also listen to her podcast at TheScrewShow.com

For more on Screw The Nine To Five, visit http://screwtheninetofive.com

And for tickets to their live event, head to https://www.bbdbonus.com/live-event-checkout/

How to Leverage the Nurture to Convert System Jan 31, 2020

Show notes

One thing that will be driving all the action we take this year is the belief that anything in our business can be templatized or built into a framework, and that includes how we build relationships and convert people. What is the nurture to convert system and how does it work? How can it help us run a smoother business process? On this episode, I share more on the new system we have developed and how you can leverage it to make your business more efficient and successful.

The nurture to convert system is a revolutionary way of systematizing how we engage online and with our prospects and our audience. -Dana Malstaff

3 Things We Learned From This Episode

Everything can be distilled down to a method, framework or template.
If people don't know what our opinions, beliefs and methodologies are, it's hard for us to become well-known or an authority in that area.
We need to be clear on what we want to do with our audience. We need to feel like we have a congruent life and business, so we don't feel like there's a tug of war for our time and attention.

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