The Boss Mom Podcast

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Throwback Thursday - Episode 370: Nurture Your Business: How to Figure Out What Problem You Solve Nov 14, 2019

Show notes

For this week, the team and I decided to do a Throwback Thursday, dedicated to an episode that we find important and informative!

Here is "Episode 370: NYB - How to Figure Out What Problem You Solve."

As human beings, we all want validation. For entrepreneurs, no validation is as great as knowing there's a demand for the problem we solve. Why is it so important to be clear on what we want to be known for? How can we drill down to that problem and turn it into something we can sell or share with clients?

On this episode, I talk about some strategies you can implement to define your service and package.

You have to fall in love with the problem you solve, not the thing you sell. -Dana Malstaff

3 Things We Learned From This Episode

Rushing makes you slower. You'll spend more time putting out fires from mistakes, you won't give strategies enough time to grow legs, and you might end up relaunching.
If your name isn't associated with what you should be known for, you're facing an uphill battle.
Think about what you want people to know from you and how you can bottle it into an educational package you can sell.

Businesses and brands that stand the test of time and make money, in the long run, are built on solving one key problem and really honing in on it. It's important for us to work towards what we want people to know us for. We must also know the key intellectual property we have that solves a problem for our clients. You don't have to know what it is right this second, but you can start getting clarity by thinking of what you're constantly teaching, doing, or creating that could be packaged into a course. That will improve your messaging because you can start talking about the problem so you're not just creating content without a purpose.

How to Jumpstart Your Program Sales Nov 07, 2019

Show notes

Many of us have developed programs that aren't taking off as fast as we'd like, but while it's frustrating, we have to remember the problem lies with our messaging - not the programs. How can we set ourselves apart from our competitors in our customer's eyes, and can we adapt our messaging to build rapport more quickly? What can we do to avoid being discouraged when we don't see results immediately?

On this episode, we're discussing how to jumpstart our programs and set them up for long-term success.

The problem is not the program: the problem is the way we're talking about the program. The great thing is, that's fixable! -Dana Malstaff

3 Takeaways

Creating a solution to our customer's problems isn't enough: we have to be able to do it now. Prioritization is the biggest step people miss, but it's vital if we want to set ourselves apart.
Building trust is key. If our programs are new on the market, we can build trust by simply talking about the content of our programs, and showing that we're knowledgeable on the subject.
Stop seeking immediacy. We have to understand that trust isn't built in an hour, so don't be discouraged too easily. We should aim to close someone 30 to 90 days after they come into our space.

When we aren't seeing results as quickly as we'd hoped, it's easy to become discouraged and feel that we need to adapt our programs. However, that's not necessary. We can boost our success by providing immediate solutions for our clients and by showing them we know what we're talking about in our space. With that said, we have to remember that immediate action on our part doesn't necessarily mean we'll see immediate results. A business takes time to grow, but as long as we continue to nurture it, we will see the benefits.

Building a Website That Attracts Your Ideal Client w/Samantha Johnston Oct 31, 2019

Show notes

Having an effective website is a vital element of creating a successful business. How can we build websites that get potential clients to know, like and trust us? Which pages should we be paying attention to, and why is it important to let our personalities shine through on our websites?

On this episode, CEO of Neapolitan Creative, Samantha Johnston, shares how to build a website that brings us clients who will not only love our products, but who we'll love working with.

3 Things We Learned From This Episode

Get visitors to know, like and trust us (28:02 - 28:56)

We've all heard that to be successful in sales, we need to get potential clients to know, like and trust us. The same goes for a website; we have to create awareness of who we are so we can get clients to like us and ultimately, build enough trust so that they're happy to work with us. The best way to do this on a website is by thinking about how visitors will navigate our websites.

Build a great homepage to set the right tone (30:05 - 31:00)

The first place clients visit on our websites is the homepage, so we need to ensure everything they need to know is available there. This is where we build awareness for new visitors, and provide easy links to those who already like us and are willing to buy our products.

Pay attention to personality (32:12 - 33:20)

We could have the most beautifully designed website in the world, but if we don't have the copy to match, we run the risk of losing customers. Our copy needs to make sense with our design and showcase our personalities. By letting our personality come through on the website, we attract like-minded people who will not only enjoy our products, but who we'll enjoy working with.

Guest Bio-

Samantha Johnston is the CEO of Neapolitan Creative. She is passionate about helping clients craft their own brands with style, personality and heart. Samantha loves what she does, and in particular, enjoys being able to uplift and empower female entrepreneurs.

To find out more about Sam, visit

https://neapolitancreative.com/about/

How to Get Out of Your Own Way By Relentlessly Focusing on One Thing Oct 24, 2019

Show notes

Many of us aren't reaching our full potential or achieving the massive success we should be because we're not sticking with one thing and seeing it all the way through. We drop things before they've really taken hold, and we change our minds based on evidence that only exist in our minds. What are some of the false things the voices in our heads tell us and how can we debunk them?

On this episode, I talk about something very important, which is focusing on one thing so that we can see it through.

You can put something out into the world and still reserve the right to make it better. -Dana Malstaff

3 Takeaways

We can't do everything at once, or else we dilute the effectiveness of all those things. The market gets confused if we're about too many things.
Even if something is not perfect, it's better to put it out there, and get some sort of feedback, instead of only listening to the skewed feedback from the voice in our heads.
We have big, beautiful voices, and important things to say, but if we're not consistently saying something repetitive to the audience, nothing will be memorable.

When it comes to creating great programs, we are very often our own worst enemies. We stop ourselves from finishing things, because our fear gets in the way. We're either afraid that we'll have to stick with one thing forever, or worried that the thing we're trying to launch isn't good enough to put out into the market. The truth is, the most successful people make it because they shut the fear out, and they are relentless about that one thing till they see it through. It doesn't mean they don't have other things going on, but they know that in order to grow something worthwhile, persistence and consistency on one thing is critical.

How to Build and Run a Business That Gives Us Time & Financial Freedom w/Lars Hedenborg Oct 17, 2019

Show notes

The one thing all entrepreneurs have in common is that we started our businesses in order to give ourselves more time and money freedom. The ugly truth is, most entrepreneurs have zero freedom. They are constantly stressed and exhausted. As a result, their families suffer. What do we need to do in order for our businesses to give us true freedom? How can we get out of doing low value work? How can we make sure our businesses aren't negatively impacting our families?

On this Boss Dad spotlight episode, I'm joined by founder of Real Estate B School and host of the Business Freedom Podcast, Lars Hedenborg. He shares powerful business, marriage and parenting nuggets, while discussing how he built a 7-figure business that still allows him time freedom.

3 Things We Learned From This Episode

Know your worth and your dollar per hour value (11:41 - 13:47)One of the biggest barriers to our growth as entrepreneurs is not having a concrete dollar value for our time. Because of this, it makes it hard for us to know what we should be spending our time on. If we know that our time is worth $250 per hour, we won't spend it on $10 per hour tasks.

Delegate to elevate (14:22 - 16:50)Entrepreneurs often wear all of the hats in their business, but the problem is, some of the work is something we could be passing off to someone else. Pay them $10 per hour and then we can focus on higher level work.

It's impossible to grow a business if you don't know the numbers in it (17:02 - 17:48)The first step to successfully scaling our businesses is tracking and measuring everything we do. Once we know our numbers, we can systematize processes, optimize them and even teach other people how to do the tasks.

When our businesses aren't set up with systems and processes, we become chained to them. As a result, our partners and children carry the weight because we can't be present with them. We have to learn that our time is valuable, and that doing every single role in our business isn't noble, it actually puts our families at financial and emotional risks. We have to know our numbers, get a good system down, and bring on people who can help us work more efficiently. This is how we show our children that running a successful business venture can be fun, fulfilling and financially viable.

Guest Bio-

Lars Hedenborg is the host of the Business Freedom Podcast and the founder of Real Estate B-School, an education and coaching program for top producing real estate agents looking to build sustainable, systems-driven businesses. He is passionate about bringing real-world tools, and strategies to top agents and team leaders so that they can achieve success and freedom in the real estate business. Go to RealEstateBSchool.com for more information and get a free Business Growth strategy session at REBSstrategysession.com.

How to Use Facebook Ads to Maximize Your Business w/Monica Louie Oct 10, 2019

Show notes

Facebook ads can be an effective tool to promote our businesses. How can we get started with the process? Once we've decided we want to create an online campaign, how much should we be paying for it, and how do we decide who gets to see the advertisements?

On this episode, Facebook and Instagram ads strategist, Monica Louie, shares her steps to creating a successful online campaign.

3 Things We Learned From This Episode Place the pixel on your website (14:08 - 15:16)

Even if we're not ready to start running Facebook ads yet, installing the Facebook pixel on the backend of our websites is a great first step. The pixel allows Facebook to gather data on the people who visit our websites, so that when we are ready to start a campaign, we already have a great idea of our demographics.

Determine a realistic but effective budget (14:59 - 16:31)

Once we've decided to advertise on Facebook and have a strategy in mind, we need to determine the budget. This should be based on what we're comfortable spending, as well as what we're advertising. For example, our daily advertising costs would probably be different from a promotion of our new launches.

Elect the best audience based on who we already do business with (17:13 - 18:37)

Depending on what we're promoting, we may want to target people who aren't already on our mailing lists. Facebook allows us to request 'lookalike lists'. These are people who have similar interests to our existing client database, and are likely to enjoy what we're selling.

We shouldn't be relying on advertisements alone to boost our brands, but they're a great place to start. Facebook ads offer amazing tools, and even if we're not ready to commit to a campaign now, we can rely on technology like the Facebook pixel to gather information about our target audience until it's time. There is also a great deal of flexibility in terms of budgeting, which allows us to tailor campaigns to our exact needs. Facebook offers us the tools to take our businesses to the next level; why not take advantage?

Guest Bio-

Monica Louie is a Facebook and Instagram ads strategist who helps ambitious online entrepreneurs increase their impact with high-converting ads. Her success in the online advertising space led to her recent appearance on the Smart Passive Income Podcast. Monica has helped hundreds to achieve Facebook ads success through her premium agency and signature program, Flourish with Facebook Ads.

Flourish with Facebook Ads is a step-by-step system to create campaigns that convert for bloggers, coaches, and online experts. Students of Monica's signature online program learn how to successfully use Facebook ads to grow their reach, amplify their impact, and scale their profits. To learn more about Flourish with Facebook Ads, head to monicalouie.com/flourish

And if you're not ready to get started with Facebook ads right now, but you want to learn more about them and start planning your strategy, download Monica's free Facebook Ads Starter Kit and join her weekly email newsletter full of the latest actionable tips and advice to help you flourish with Facebook ads. Go to monicalouie.com/bossmom to join!

To find out more about Monica, head to:https://www.monicalouie.com/instagram

https://www.monicalouie.com/facebook

https://www.monicalouie.com/twitter

https://www.monicalouie.com/linkedin

Positive Parenting Techniques for Your Business Oct 03, 2019

Show notes

Positive parenting is a nurturing process that helps us teach our kids to be independent, while still offering our unconditional support and love along the way. Is it possible to apply these techniques to our businesses? How can we foster nurturing relationships with our clients, while also setting boundaries?

On this episode, we discuss the positive parenting techniques we can use in our businesses.

Positive parenting encourages self-growth and positive development. That's exactly what we want for our clients. -Dana Malstaff

3 Takeaways

Create permission statements. We need to decide what we're giving our clients permission for; ideally, this should be something they already do, but feel guilty about. We need to create safe spaces for our clients.
Start a Facebook group for clients. We then need to create boundaries on the group regarding when we will and won't work, and what we're willing to do for clients.
Be consistent. We have to be consistent with our message; if we have strong opinions, we must live by them. Our clients need to see that we live by the rules we set.

To create successful and impactful businesses, we need to offer our clients nurturing and support. Just like we do for our children, we want to help our clients find confidence within themselves. However, we also need to set boundaries and live by the rules we set. We need to show clients that we walk the walk, and we'll not only take our businesses to the next level, but also foster healthier and happier client relationships.

How To Use Video For Amazing Results, High Impact And More Money in Your Business w/Patricia Kelikani Sep 26, 2019

Show notes

We all know that video is a great tool for business, but not enough of us are taking advantage of it. Which benefits are unique to video, and what makes it different to other forms of marketing content? How can we maximize our content and continue to see results for years to come?

On this episode, Emmy Award-winning filmmaker Patricia Kelikani shares why we should all be using video and how we can create better content.

3 Things We Learned From This Episode

Set your own intent (14:58- 16:07)

People are emotional, and we choose to internalize written media in a way that makes sense to us. With video, we're able to surpass that emotion and share our points of view. Video gives us full control over our messages, and allows us to deliver our content with little-to-no gray areas.

Take advantage of longevity (18:17- 18:58)

The average lifespan of video is 4 years. That means, 4 years from now, we can still get new leads from just one video. To make the most of the content we produce, we need to keep repurposing it and putting it out there.

Use the MAP method for success (19:13- 22:00)

Messaging, Artistry and Promotion are vital for lucrative videos. When it comes to video content, we need to ensure we convey the right messages to our audiences, while also delivering a high-quality video. Once we have a high-quality video that aligns with our brands, we need to keep promoting it wherever we can.

Video is a great option for marketing because it allows us to share our brand's purpose more clearly than any other platform. It also offers amazing longevity and long-term results. To create great video content, we need to pay attention to the quality and ensure we're putting something out there that represents our businesses. We should all be using video if we want to grow our businesses.

Guest Bio-

Patricia Kelikani is an Emmy Award-winning filmmaker and the owner of Kelikani Films, Kelikani Consulting and Lucrative Videos. Patricia is passionate about video and the opportunities created by the platform. While she loves making video herself, she also offers an online course teaching others the basics of creating great video content.

To find out more about Patricia, head to lucrativevideos.com/training

You can also visit www.patriciakelikani.com

And www.kelikanifilms.com

To watch Patricia's YouTube channel, visit https://www.youtube.com/channel/UCMWIzGot0WpEBYrS9f_LDHw

How One Simple Giveaway Can Boost Your Brand Sep 19, 2019

Show notes

We all struggle with getting people to care about what we're doing and the content we're creating, and sometimes we have to give something away to get that visibility. What kind of giveaways should we be considering? How do we get people to take interest and actually engage with our content, not just get a giveaway without trying to get into our world?

On this tactical episode, I introduce our favorite giveaway tool and share how we can use it for more visibility.

Giveaways are powerful because they leverage the law of reciprocity. -Dana Malstaff

3 Takeaways

If we want to boost our visibility in a competitive online world, we have to give away something of value to get someone's attention in return.
Using Vyper, we can get more likes, visibility, shares, and we can track the people who engage with the ads so we can retarget our advertising.
In terms of what we can give away, it should be physical product.

As a business owner it can feel like such a huge challenge to get people to watch our content, like it, follow us and eventually sign up for and buy our products. Vyper is a tool that allows us to put the law of reciprocity into motion, give some value and get more people into our world. Using the right tactics allows us boost our visibility, and drive more attention and traffic to our brands.

How to Heal from Dieting with Intuitive Eating w/Jennifer McGurk Sep 12, 2019

Show notes

A lot of us have gone through periods of dieting at some point in our lives, and often the diets we adopt have damaging effects on our bodies for years to come. What is intuitive eating, and how can it help us heal from dieting? Can we use the principles of intuitive eating to help our kids develop healthier relationships with food from a young age?

On this episode, owner of Eat with Knowledge and creator of the Feel Fabulous About Food online course, Jennifer McGurk explains the benefits of intuitive eating.

3 Things We Learned From This Episode

Listen to what your body needs to eat(06:43- 07:36)

So many of us eat out of habit or according to social norms. However, just because we've been taught to clean our plates after every meal, doesn't necessarily mean our bodies are hungry enough to finish everything. By that same token, we may crave a burger after a day of eating low-fuel foods. Intuitive eating teaches us that either of these situations is fine- we need to pay attention to what we're looking for or craving, rather than limit ourselves or overeat according to social norms.

Set your kids up for a healthy relationship with food (09:50- 10:51)

Don't place limitations on what your kids are allowed to eat. Rather than depriving them of specific foods, offer them a range of healthy options and let them decide on their portions. By doing this, we allow our children to see what makes them feel full. We also send the message that food is not an enemy, and let them build their own relationships with eating.

Stop pressuring yourself to have answers (18:49- 19:44)

Whether we're dietitians or not, as business owners we feel a lot of pressure to have all the answers. Stop putting all the pressure on yourself: we have permission to not know the answers. If you are a dietitian, don't worry about giving clients the 'wrong' information. Instead, set up a partnership where they have ownership of what feels right for their bodies.

The relationships we have with food are complicated, and often they've been shaped by social norms. Stop worrying about what everyone else says: the most important thing is for us to feel good in our own bodies. Listen to cravings, and allow kids to do the same- set them up for a great relationship with food. Importantly, remember that it's okay not to have all the answers at once. Focus on what feels good for you, and go from there.

Guest Bio-

Jennifer McGurk is a Registered Dietitian Nutritionist whose mission is to help people heal from dieting and feel fabulous about food. She is the owner of Eat With Knowledge, a private practice, in Nyack, NY and the creator of the online course Feel Fabulous About Food, dedicated to teaching clients all about eating disorder recovery and intuitive eating. She also offers resources for professionals on growing an intuitive eating business with the Pursuing Private Practice for Intuitive Eating Program.

To connect with Jennifer, head to

https://www.facebook.com/JenniferMcGurkRDN

https://www.instagram.com/jennifermcgurkrdn/

https://twitter.com/jenmcgurkrdn

To find out more about Eat With Knowledge, visit https://eatwithknowledge.com/free-binge-eating-guide/

And to learn about the top 10 mistakes professionals make in private practice, head to http://pursuingprivatepractice.com/join/

To go to the link mentioned by Jennifer in this episode, visit http://pursuingprivatepractice.com/5-secrets