The Boss Mom Podcast

Latest Episodes:

Navigating Motherhood With a Heavy Dose of Humor: How Shayna Ferm and Tracey Tee Created a Space of Belonging For All Moms Nov 04, 2021

Show notes

From dirty diapers to imaginary friends and dating as a single mom, motherhood comes with its own unique experiences. Raising happy, healthy children is something we take seriously, but that doesn't mean we can't laugh or joke about it too.

There is definitely room for humor in the craziness of motherhood, and when we do it together, it's validating, liberating and uniting.

In today's episode, I'm joined by the creators of the hugely popular podcast, Band of Mothers, Shayna Ferm and Tracey Tee. In this delightful conversation, Shayna and Tracey give us a unique and hilarious take on being a woman who also happens to be a mom and share their mission to validate and support all the aspects of motherhood we don't often get to talk about.

3 Things You'll Learn in This Episode

How to have more honest conversations about motherhood There's this preconceived notion that we're not allowed to talk about the less glamorous parts of motherhood. How can we use humor to get rid of this barrier?

Why comedy gives us more freedom to express our feelings What makes humor such a validating and uniting experience?

The story of Band of Mothers and why it resonates with so many women How did two friends build a great business by being their authentic selves?

Guest Bio-

Shayna Ferm and Tracey Tee, are creators of the hugely popular, nationally touring comedy show for moms, "The Pump and Dump Show," continue their mission to support and validate motherhood through this binge-worthy, weekly variety-style podcast that's sure to make you laugh your C-Section scar open.

Through fascinating interviews, live podcast recordings, original music, games, insights and mind-blowing stories from their #BandOfMothers, these two moms, and childhood friends, weave information and entertainment together into this unique and hilarious take on being a woman who also happens to be a mom.

To submit your own motherhood story follow @bandofmothersofficial and visit https://www.bandofmothers.com/shareyourstory.

To listen to the podcast, head to https://www.bandofmothers.com/podcast.

The Mental Health Conversation All Moms Need to Have w/Amy Koppelman Oct 28, 2021

Show notes

Trigger Warning: In this episode, we discuss sensitive mental health topics.

As moms and as women, our mental health is incredibly important, and we should be having conversations about it. The problem is, many of us feel ashamed by the stigmas attached to the subject, and as a result, those conversations aren't happening.

How can we banish those feelings of shame for good, so we can talk about our experiences with others and get the help we need, when we need it? How can we start giving ourselves permission to open up so we don't need to suffer in silence?

In this episode, author of A Mouthful of Air and director of the film based on the novel, Amy Koppelman shares how to allow ourselves to feel true joy again.

3 Things You'll Learn in This Episode

The key to feeling less alone Baby Blues affect approximately 80% of all mothers, so why is it that most women experiencing it feel so alone? Is there anything we can do to change that?

1 small step we can take to make a positive difference today Mental health issues affect such a big portion of women across the world that 'solving' the problem can seem impossible. What can we do to help just one person, everyday?

Why we need to re-think the impact social media has on mental health We hear a lot about the dangers of social media for mental health, but could there be a benefit to the platforms?

Guest Bio-

Amy Koppelman is the author of three critically acclaimed novels: A Mouthful of Air, I Smile Back, and Hesitation Wounds, a 2016 Independent Publisher Book Award winner. She produced and co-adapted the film adaptation of I Smile Back, starring Sarah Silverman, who received a SAG award nomination for the role. The film premiered at the Sundance, Toronto, and Deauville film festivals. Her latest film, A Mouthful of Air, is her first undertaking as a screenwriter, director, producer, and illustrator. An outspoken advocate for women's mental health, Amy lives in New York City with her family.

To connect with Amy, go to:

https://www.instagram.com/amy_koppelman

https://www.instagram.com/amouthfulofair

And to get a copy of her book, go to: https://www.amazon.com/Mouthful-Air-Amy-Koppelman/dp/1931561303

Bring Your Book to Life in 4 Steps: How to Flesh Out Your Ideas, Design the Reader's Experience & Create a Masterpiece w/Danielle Fetherson Oct 21, 2021

Show notes

Whether you're starting a business, growing a community or working through your entrepreneurial process, writing a book is a great way to clarify your purpose, ideas or brand.

Many Boss Moms have a book in them, and even though writing a book is more accessible than ever, actually getting your ideas out of your head and onto a page can be quite daunting.

We should always yearn to write something great, and that often means getting some help, even if you're a talented writer.

Today I'm joined by a book writing coach who helps people create their own masterpieces! In this episode, Danielle Fetherson shares the 4-step book writing process she uses to turn a collection of ideas into page-turners.

We also talk about how to intentionally design the reader's experience and why the process is so worthwhile.

3 Things You'll Learn in This Episode

How the ghostwriting process works If you're not the actual writer of your book, can you still claim it as your own?

The importance of designing the reader's experience How do we make sure our books make people feel like they're having a real conversation with us?

Danielle's 4-step book-writing process What are the steps involved in defining what you want to say, refining your ideas, and making sure your book accomplishes what you want?

Guest Bio-

Danielle Fetherson is a former college instructor turned ghostwriter turned book writing coach. She helps service-focused leaders and entrepreneurs turn their best ideas, stories and content into amazing books worth reading, even if they've been stuck for years and don't consider themselves to be amazing writers.

Clients describe her four-step process for helping them finally finish their book as engaging, energizing and inspiring. When she is not helping authors make the world a better place with their messages, she is reading, dancing, or cracking jokes with her husband, their 1-year-old son or 5-year-old daughter.

For more information, visit http://daniellefetherson.com/ or find her on Facebook.

How Julie Rice Created Makeup Products That Feel As Good As They Look (Without All the Bad Stuff) Oct 14, 2021

Show notes

Successful businesses come from the minds of people who notice what's missing in the world and create it. Julie Rice saw something that she wanted to make better in the world of makeup, and Inner Beauty Cosmetics was born!

The products are a delightful clean beauty experience, from packaging to performance and especially, the natural ingredients that look and feel good without harsh chemicals and toxins.

What's the story behind Inner Beauty Cosmetics, and how did Julie create a product that's warm, inviting, playful and elegant? In this episode, she shares the vision behind the business, and why she's so passionate about clean beauty.

3 Things You'll Learn in This Episode

Why beauty shouldn't come at the expense of wellness Clean beauty products make you look good without harming you on the inside. How does Inner Beauty Cosmetics weave this into every aspect of the products from application to taking it off at the end of the day?

How to use branding to make people fall in love with our products What is the true intention of branding, and the impact it makes when we're intentional about it?

How to use PR and influencer marketing to grow your customer base What are some of the strategies Julie Rice is using to increase the visibility of her brand and get the products into the hands of the right people?

Guest Bio-

Julie Rice is a product developer, clean beauty advocate and the founder of Inner Beauty Cosmetics. With 15 years in the cosmetics industry, Julie Rice considered herself hip to beauty ingredients. That was until a Multiple Sclerosis diagnosis and news of her pregnancy drove her to a new level of precaution. Soon after, Inner Beauty was born. Julie's mission: help women reclaim their health through beauty.

Inner Beauty Cosmetics are clean beauty like no one's ever seen. Formulated by toxicologists and naturopathic doctors alongside a woman with multiple sclerosis (MS) for people with sensitive skin (whether due to pregnancy, autoimmune disorders, or cancer). Inner Beauty is clean beauty that upholds the standards of mainstream beauty. To find out more about Inner Beauty and buy their awesome products, visit innerbeautycosmetics.com and use the promo code BOSSMOM to get a discount on your purchase. Follow Inner Beauty on Instagram and send an email to julie@innerbeautycosmetics.com to get in touch.

Product Design Secrets: How to Take an Idea From Piece of Paper to Sample to Million Dollar Business w/Sarah Shaw Oct 07, 2021

Show notes

Many women are sitting on an idea for a product that thousands would buy in a heartbeat. The question is: how do you take it from secret brainstorming and napkin sketches, to a product launch complete with tons of press and influencers showing it off?

How do you even validate if it's a good product idea in the first place?

In today's episode, I'm excited to be joined by fashion entrepreneur, product designer and business coach, Sarah Shaw. She shares her incredible story of creating a million dollar product, and how she's helping female entrepreneurs do the same.

"Make a sample so you can actually see your product. You can even make it out of paper to figure out the shape and size." -Sarah Shaw

3 Things You'll Learn in This Episode

Sarah's amazing story of turning her own idea into a million dollar product How did Sarah go from costume designer to launching her own successful product?

The importance of creating a tangible product sample If we want to validate our product idea, what's the very first step we have to take?

How to get influencers and magazines to talk about your product What tactics can we use to effectively vet influencers, and make contact so they actually respond?

Guest Bio-

Sarah Shaw is a fashion entrepreneur, product designer and business coach that specializes in helping other women entrepreneurs to succeed. With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching your product line, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly.

For more information, visit https://sarahshawconsulting.com/ and book a call with her.

10 Non-Salesy Ways to Mention Your Offers & Avoid Promo-ing All the Time Sep 30, 2021

Show notes

Your big, beautiful brain creates amazing things that help people. If we don't mention these things, it's impossible to build anticipation and get people to actually buy them from us.

The programs we offer are worthy of being mentioned, but how do we bring them up without sounding like we're selling in every blog or podcast?

In the last of our solo episode series, I share simple statements you can incorporate into your marketing to effortlessly talk about your offers.

3 Things You'll Learn in This Episode

The mention-it-and-move on method that doesn't feel salesy We don't have to talk about our offers in paragraphs. What short but effective statements can we include in our conversations?

Why we have to create anticipation through our mentions Marketing is a form of foreplay. How do we create anticipation, interest and intrigue so people want to get to know us and buy from us?

How to get people other than you to validate the value of your offer In a world that's focused on the results we get for people, it's easy to become egotistical about what we do. How do you put the spotlight on your members instead?

How to Build an Engaged Facebook Group Community WITHOUT Adding A Ton of Extra Work to Your Plate Sep 23, 2021

Show notes

Humanity may not be as dialled into our physical communities as we once were, but there's still a need for us to connect with one another regarding different parts of our lives. That's why building online communities around our businesses is so important.

The problem is, many of us are holding back from doing that. What's causing us to pause and how can we push through those fears? How can we build truly great communities that bring our members value and increase our chances of doing business with them?

In this episode, I'm busting the top myths surrounding Facebook Groups and sharing how we run the Boss Mom community.

3 Things You'll Learn in This Episode

The difference between Facebook Groups and social media, more generally If our communities are using social media platforms to connect with one another, is there really a need for a private group?

The RIGHT way to run a Facebook Group Using our communities to 'train' our members is the quickest way to lose engagement on Facebook. What should we be doing instead?

How to keep our groups focused (and disciplined!) Let's face it: running a community can feel a little like herding cats. How can we ensure the content posted in our communities is relevant and actually fosters engagement?

How to Get People to Buy From You On a Call When You're Not a Fan of Sales Sep 16, 2021

Show notes

We can't get clients or grow our businesses without having conversations and getting on calls with prospects, but selling to someone in real-time can be overwhelming.

Getting on a call will feel a lot easier when we shift our goals and change our approach.

Instead of trying to close prospects in one call, a two-call strategy takes the pressure off, builds trust and helps you feel more in control of the process.

How do we execute these calls in order to get the result that we want?

In this episode, we're going to talk about how to prepare for calls and set them up for a higher conversion rate.

3 Things You'll Learn in This Episode

How to triage your prospecting Not all prospects are created equal, and we have to assess who we can really help. How do we use our calls to triage our prospects?

The power of multiple calls We don't have to get prospects to buy from us in one call. Why do we build more trust and increase our conversion rate by flipping to 15-minute calls?

The key ingredients of a successful sales process Sales is about pacing and getting permission. How do we build these two critical pieces into all our calls, and lead people more effectively?

The Key To Creating Copy (Posts AND Pages) That Converts - ESPECIALLY When You Don't Like Sales Sep 09, 2021

Show notes

Labor Day is like New Year for Boss Moms: kids go back to school, and we have a chance to make some big sales ahead of the holiday season. The only question is, how do we make those sales?

For those of us who aren't marketing and sales experts, it can feel a little overwhelming. How can we convince our audiences that they have a problem, and that we're the only ones who can solve it?

More importantly, is it possible to do that without feeling sneaky and manipulative?

In this clip, I'm sharing my guide to creating sales copy that actually converts.

3 Things You'll Learn in This Episode

The importance of creating great sales copy We know we're good at what we do, so why should we say anything other than that?

How to identify what problem we're solving As entrepreneurs, we're problem solvers. How can we get a clear idea of the exact problem we're providing a solution to, so we can articulate it in our marketing?

The key to building authority in our areas of expertise How can we position ourselves as the go-to experts in our spaces?

What are opt ins - and how do you get them to convert? Sep 02, 2021

Show notes

Using social media for our businesses is great, but it's tricky to stay consistent on those platforms without being present all day, everyday. Our best bet for sustainable growth is to get people into our email systems through a relevant opt-in.

How can we create the kind of opt-ins that get people excited about what we have to offer, so it doesn't feel like we're pulling teeth trying to get people on our email lists? Where have we gone wrong until now, and what should we be doing instead?

In this episode, I'm sharing how to create opt-ins that not only convert, but generate excitement about what we have to offer.

"Keep hold of the ultimate goal, which is having an opt-in that works to set you free!" -Dana Malstaff

3 Things You'll Learn in This Episode

How to nix opt-ins that lead to low conversions and wasted time What are the most common mistakes people make when creating opt-ins?

How to find great opt-in topics How can we come up with great ideas for opt-ins without spending weeks (or more!) creating them?

The secret to creating more enticing headlines for our opt-insWill a 'How To' headline generate enough buzz to convert, or should we be doing something else, instead?

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