The BizChix Podcast: Female Entrepreneurs | Women Small Business

Latest Episodes:

282: [Live From Podcast Movement] Leverage Your Podcast to Grow Your Business with Cate Stillman, Michael Stelzner, Mike Morrison and Natalie Eckdahl #PM17 Sep 07, 2017

Show notes

How can you use your podcast to grow your business? How do you convert your listeners into paying customers? How does a podcast relate to the rest of a business owner's funnel? What podcast content strategies are working right now? How can you authentically sell on air?

Michael Stelzner, Cate Stillman, and Mike Morrison, all successful business owners and podcasters, answer these questions and more as we recreate the content we shared in our popular panel at Podcast Movement.

Key Takeaways:

[:49] Natalie talks about her experience at Podcast Movement two weeks ago — she hosted a panel on How to Leverage Your Podcast as the Ultimate Marketing Tool for Your Business.

[6:43] Many people create podcasts in the hope that it will help them grow their current business or lead to a new business, but they are not converting listeners. Natalie's panel at Podcast Movement addressed exactly this issue.

[9:18] Natalie welcomes her guests for this episode — Michael Stelzner, Cate Stillman, and Mike Morrison!

[10:25] What do each of these great podcasters and business people do, and how do they leverage their podcasts to build their businesses?

[12:15] Mike Morrison shares how his Facebook group impacted his podcast, and vice-versa.

[13:14] Learn why Cate started a separate show for her community.

[14:50] How are Michael Stelzner's podcast and live events connected?

[16:10] What are some things that Michael Stelzner and Mike Morrison do organically on their shows to promote what they do, and the products they have?

[19:35] Cate has three different avatars. How does she decide what content to deliver?

[20:35] Mike Morrison shares some tips and strategies for other podcasters — stay focused on your niche!

[24:13] Michael Stelzner's tip is to focus on your guests and build a relationship with them.

[27:09] What other advice do they have for podcasters?

[32:10] Cate delves into the issue of spending versus investing.

[37:38] Natalie reflects on her experience of hosting a panel at Podcast Movement, and shares some of the things she did that made the entire experience more productive and fruitful.

This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!

Join the BizChix Community

Connect with the Guests:

● Michael Stelzner — Social Media Marketing Podcast

● Cate Stillman — The Yoga Healer Podcasts

● Mike Morrison — The Membership Guys Podcast

Mentioned in this Episode:

● Podcast Movement

● Steve Stewart

● Ask Me About Email Marketing Podcast: "Strategically Designing Your Podcast with Natalie Eckdahl"

● TalkShoe

● Shure Microphones

Other BizChix Episodes on Podcasting:

267: Strategically Design, Launch and Grow a Podcast

251: Reflections on 3 Years of Podcasting and Business Building with Natalie Eckdahl

209: Become a Podcast Guest with Natalie Eckdahl

Learn more about BizChix Live, October 18-20, 2017.

This content first appeared on BizChix.com/282.

279: [High Performing Women] Stacking a Team with Shelli Warren Aug 17, 2017

Show notes

How do you build a dedicated and high performing team? We discuss hiring, onboarding, training, developing, assessing, retaining and MORE! Whether you are at the 5-figure or 7-figure level, building the right team will guarantee future success.

I'm thrilled to have Shelli Warren, the creator and brilliance behind SheConnex here today to share how we can find, hire and retain all-stars for our team. She also shares how to hire with the intention to build a team for the future of our business, not just to meet our immediate needs.

Key Takeaways:

What does "Stacking a Team" mean?
First step to building your team may be a surprise: be a leader and a brand that will attract the best, high performing people.
Build a team with ambition and goals, so you can help them get there.
Do you know the difference between training and development with your team?
Hire slow, and fire fast.
What are the ways to motivate your team that don't include money?
Use "Touch Points" – face to face check-in with your team, to find out how you can help them, impact your team on a personal level, show them that you ca
Want to keep your contractors more engaged? Make sure they know that they are an asset!

This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!

Connect with other Female Entrepreneurs Connect with Shelli

Website

Encore Career Women Facebook page

LinkedIn Group: The Sheconnex Group for Professional Women

BizChix Episodes Mentioned

258: Build Your Team – How to Source, Interview, and Assign Roles with Natalie Gingrich and Shelli Warren

Click to Learn More about working with Natalie.

Come to BizChix Live!

This content first appeared on BizChix.com.

277: [On Air Coaching] How to Scale a Local Biz and Open a New Location with Rochelle Migliore Aug 03, 2017

Show notes

Who knew that dog walking could be a Six Figure+ business? In this episode we discuss building a team, adding a new location as well as a high end offer to create more streams of revenue.

Natalie coaches Rochelle Migliore of See Spot Run San Jose on ways to grow her already successful local business by expanding into new directions, and ramping up her prospecting efforts. Natalie shares creative and innovative branding ideas that take advantage of the fact that Rochelle and team are a walking advertisement for her business.

Rochelle is also relocating to a new area soon, and Natalie guides her on how to take advantage of the move by using this as an opportunity to expand on, rather than walk away from her current business.

This is a very fun and creative episode – don't miss it!

Want a peak at some happy dogs on their pack walk? Click below.

This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!

Key Takeaways:

Keep your mind open about what you CAN be doing for a business. Rochelle is making over 6 figures, walking dogs, having niched down from a broader concept.
How do I start getting new clients proactively? Revisit how you got business in the past and think creatively about how you can expand on that.
Branding – be creative. Rochelle has welcome to the pack "Bark boxes" for new clients. How could you do something like this?Think about how your clients find you. Who else has a complementary but not competitive business that you could share mutual referrals with? It never hurts to ask (best advice from Natalie's Mom!).
The fortune is in the follow up. No doesn't mean no, it means not right now.

Connect with other Female Entrepreneurs Connect with Rochelle

Facebook https://www.facebook.com/seespotrunsanjose

Instagram https://www.instagram.com/seespotrunsj

Website www.happypackwalks.com

BizChix Episodes Mentioned

Listen to Previous On Air Coaching Calls

263: How to get more clients

Book a Strategy Session or apply to Mastermind with Natalie! Click to Learn More.

275: [On Air Coaching] Leverage Online Strategies in a Local Business with Shawna Dingman Jul 20, 2017

Show notes

How do you leverage digital marketing strategies and tactics for a local service based business? In this on air coaching call, Natalie details how Shawna can utilize online marketing tactics for her large local chiropractic business to create more awareness and attract even more patients. We also dig into tips on Facebook Groups and creating a Facebook Live show to not only expand her local reach but also her presence on Facebook. Shawna is also a mom to 3 thriving kids, and we discuss ways to find a balance between mom time an work. My advice on what to do with Shawna's podcast may surprise you!

This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!

Key Takeaways:

Don't be afraid to put a project on hold to gain clarity.
Just because your good at something, doesn't mean your should be doing it – be willing to outsource.
Process audit – revisit KPIs for your business – what do you need to streamline your business, and how many new customers do you need to grow, what is your retention rate?
How can you take back knowledge of online marketing into the local space to build your local community?

Connect with other Female Entrepreneurs

Connect with Shawna

www.ElevateChiropractic.ca

shawna@shawnadingman.com

Facebook - Elevate Chiropractic

Facebook - Fulfilled Podcast

Fulfilled Podcast

Mentioned in this Episode

eMeals Meal planning service

Yelp

BeliveTV

Zoom

Perpetual Traffic Podcast Facebook Group Changes

Vicky Lashenko's Livestream Workshop BizChix Episodes Mentioned

Listen to Previous On Air Coaching Calls

Book a Strategy Session or apply to Mastermind with Natalie! Click to Learn More.

271: Did you Forget Your Local Market? #SellLocal Jun 22, 2017

Show notes

There may be a goldmine waiting for you in your backyard! Have you been so focused on the shiny online world, that you forgot your local market. Join me as we explore if you should focus more time in your local market? The majority of my six and seven figure clients have a huge local element to their business. We're going to talk about whether or not you should be spending time locally, explore the opportunities and if the answer is YES, I'm going to share some of my client's best strategies for connecting and growing a local client base.

This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!

Connect with other Female Entrepreneurs

Mentioned in this Episode:

Speaking Your Brand Podcast with Carol Cox

The Tipping Point by Malcolm Gladwell

Episodes Mentioned:

Book a Strategy Session or apply to Mastermind with Natalie! Click to Learn More.

Previously published on: bizchix.com/271

270: The Magical Art of Niching Down Jun 15, 2017

Show notes

Niching down is scary. It feels like you are saying no to a huge group of people and turning down business. But the truth is when you try to talk to EVERYONE, you end up talking to no one. In this episode I share 9 ways niching down can benefit you, plus I share about four BizChix community members who saw huge growth in their businesses by choosing to serve a specific niche.

This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!

Thank you Madison Reed for saving women time with your innovative at home coloring kits. Get 10% of your first color kit and free shipping using code BIZCHIX.

Connect with other Female Entrepreneurs

Mentioned in this Episode:

Jaime Slutsky - https://virtualsummitTECH.com
Lindsay Mason - https://www.frenchknotstudio.com/
Kristen Lander - https://www.fiercelyfueled.com and https://empoweredbyiron.com/
Sheri Gazitt - https://www.teenwiseseattle.com

Episodes Mentioned:

Book a Strategy Session or apply to Mastermind with Natalie! Click to Learn More.

This content first appeared on BizChix.com/270.

269: Eight Ways 1/1 and Group Work Will Grow Your Biz Jun 09, 2017

Show notes

YOU HAVE BEEN BRAINWASHED! And I was too. I have been part of the online space since 2012 and for the last five years I have heard guru after guru tell me not to trade my time for money. They say it like it is a horrible nasty thing that no one should do. Well, I am here to tell you that I have built a multi-six figure business (that is scaling to 7 figures) that has very low overhead based off of one on one work and I want to share with you EIGHT reasons why working directly with other humans is so powerful.

I'm tired of the SHAMING around 1/1 work.

Like you, I used to get wowed by five, six and seven figure launches that I saw people BRAGGING about. But as I have gotten more savvy, I realize that when the "gurus" share their Revenue without ever disclosing if they made a Profit (notice, they don't share the cost of their launch, how many refunds they gave out or how many people did not follow through on their payment plan).

Anyone can build a business that can take care of their family based on one on one work and still have time for fun, family and travel.

If you are trying to launch your business, pivot into a new area or launch a new product, there is nothing more powerful than 1/1 work.

This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!

Connect with other Female Entrepreneurs Episodes Mentioned:

Book a Strategy Session or apply to Mastermind with Natalie! Click to Learn More.

This content first appeared on BizChix.com/269.

268: [On Air Coaching] Getting New Clients using a Free Call Strategy - Joanna's Success Story Jun 01, 2017

Show notes

How do you go from ZERO clients to MULTIPLE paying clients in the matter of a few weeks? We are breaking down how Joanna Sapir did just that. Joanna shares how she took immediate action on my challenge to offer 10 free calls and how she turned these calls into clients. She also shares the process she went through to go from brainstorming to booked. Then I answer some questions Joanna has on the next steps to building her coaching practice. Don't miss the free download that includes a step by step guide to create your own email script, plus get a copy of the exact email Joanna's sent out! One of the things I am most excited about is that this is what is working now. This is a real time success story.

This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!

Thank you Madison Reed for saving women time with your innovative at home coloring kits. Get 10% of your first color kit and free shipping using code BIZCHIX.

Launching a Coaching Practice and Converting Free Calls with Joanna Sapir

Download the Email Script to Get Booked

Key Takeaways:

[7:30] Natalie introduces Joanna to the show

[10:26] Joanna chats about starting her new business and her services

[13:26] Joanna takes on Natalie's challenge by contacting her existing network

[23:46] What are you waiting for to take action... a website, a logo, etc?

[40:26] When should you give out your terms and conditions?

[42:45] The difference between coaching and consulting

[48:20] When can Joanna spend money on her business?

[57:32] How to work with beta testers and new clients

[1:05:54] How to get in contact with Joanna

[1:08:16] Natalie's final thoughts

Connect with other Female Entrepreneurs

This content first appeared on BizChix.com/268.

267: Strategically Design, Launch and Grow a Podcast with Natalie Eckdahl May 25, 2017

Show notes

Should you launch a podcast? Should you make changes to your current podcast? Natalie shares how you can STRATEGICALLY design a podcast that brings your ideal client to you. Also, Natalie reflects on what she would do differently if she was launching right now. Plus don't miss the incredible Podcasting Resource Guide that Natalie created as a free download for this episode.

Strategically Design, Launch and Grow a Podcast with Natalie Eckdahl Key Takeaways:

[3:40] AWeber Email Marketing Tip

[4:37] Natalie chats about her podcasting technology tips

[8:02] Natalie had the honor to meet amazing women at Business Among Moms Success Summit

[10:23] The BizChix Live event in Newport Beach, CA is finalized for October 18-20, 2017

[11:50] Natalie's 'Street Cred' as a podcaster

[13:20] Benefits of a podcast

[15:00] Truths about podcasting

[16:07] Is a podcast a business?

[18:35] What Natalie would do differently if she was launching today

[21:10] BizChix podcasting tats

[22:05] How I Grew My Podcasting Audience 400% in one year

[35:55] Madison Reed and Natalie's 1st gray hair story

[38:55] What do you want your podcast to do for you?

[40:15] Is podcasting worth it?

[46:56] How to learn to podcast?

[48:40] Choosing podcasting equipment

[49:00] How to get people to work with you

[49:30] Don't be afraid to sell or share yourself on the podcast

[52:30] Natalie's final thoughts

Join the BizChix Community Mentioned in this Episode:

Episodes Mentioned:

This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!

Thank you Madison Reed for saving women time with your innovative at home coloring kits. Get 10% of your first color kit and free shipping using code BIZCHIX. Book a Strategy Session or apply to Mastermind with Natalie! Click to Learn More.

This content first appeared on BizChix.com.

266: [On Air Coaching] How to Choose a Niche and Pivot with Edie Berg May 18, 2017

Show notes

Do you ever wonder where you should go next with your business? Sometimes there are so many possibilities it is hard to know what to focus on. Also, have you ever been presented with an opportunity that is exactly what you have been dreaming of? How do you prepare and make the most of it? In this On Air coaching call, Natalie works with the fabulous Edie Berg, from The Strong Women's Club, to create a plan for her business and podcast. Edie shares her journey of launching a podcast that cast a wide net in terms of her target market to then pivoting and focusing on a specific niche. She recently launched a Virtual Summit which gained her a lot of visibility and shares the results of the summit. Natalie helps Edie look even closer at her niche and see if she can get even more focused and shares how to make the most of the some big meetings she has coming up.

This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!

Thank you Madison Reed for supporting BizChix and saving women time with your innovative at home coloring kits. Get 10% of your first color kit and free shipping using code BIZCHIX.

Creating a Strategic Plan, Niching and Pivoting with Edie Berg Key Takeaways: