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The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix — Business
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Host Natalie Eckdahl, MBA is a coach to high performing women. She is married with three children ages 7-20. Natalie helps women entrepreneurs own their role as CEO through her business trainings, on air coaching calls and expert interviews. Learn how to master your mindset, grow as a leader, refine your strategies, build your team and gain visibility in your industry. Natalie is also an expert in outsourcing at home and at work.

Copyright: © Natalie Eckdahl, BizChix.com 2018

Latest Episodes:

309: Social Media and Visibility: Keep Doing What's Working Mar 15, 2018

Show notes

Social Media can be a very powerful tool for growing your business but it can also be a huge distraction. Instead of trying to learn the latest new social media tool or strategy, I'd love for you to think about what is working right now for you in terms of gaining visibility for your business. Let's get back to the basics - I share some strategies for working on your personal network, and boosting your visibility, with some social media tips too.

Join the BizChix Community Books or Tools or Events Mentioned:

Other Links Mentioned:

Social Media Marketing Society

BizChix Episodes Mentioned:

Work With Natalie:

Work with Shelli:

This episode was first published at BizChix.com/309. Listen to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com.

308: [On Air Coaching] How to Design a Content Strategy to Grow Your Biz with Cheryl Tan Mar 08, 2018

Show notes

Are you getting the Return on Investment you would expect from the content you are producing? How can you change your content strategy to help you business grow?

Join me as I coach Cheryl Tan, a journalist turned entrepreneur, on how to get more leads to come through her podcast and transform her content strategy to bring in more business. We discuss the benefits of interviews, solo episodes and on air coaching, as well as how to productize consulting services. I break down the steps Cheryl (and you!) can implement to create a content creation strategy that will give you the return on your investment that you deserve.

Join the BizChix Community Connect With Cheryl Tan:

Books or Tools or Events Mentioned:

Other Links Mentioned:

BizChix Episodes Mentioned:

Work With Natalie:

Work with Shelli:

Listen to our sister podcast Stacking Your Team. Join the BizChix Community at BizChix.com/join.

This episode was first published at BizChix.com/308.

307: How to Maximize a Live Event with Julie Fry of Business Among Moms Mar 01, 2018

Show notes

You've registered for an event or a conference - now, how do you make the most out of that investment?

My guest Julie Fry, founder of Business Among Moms, not only attends numerous events, but also hosts her own local meet ups and an annual conference. She joins me to talk about the top dos and don'ts to make every event you attend a successful one. We share our insights about things to do before, during and after an event, and discuss planning your event strategy, how to make connections and build your network, and even what you should wear! We've also got some pro-tips to make sure you're maximizing your time at any event or conference you attend.

Join the BizChix Community Connect With Julie Fry:

Books or Tools or Events Mentioned:

Other Links Mentioned:

BizChix Episodes Mentioned:

Stacking Your Team (SYT) Episodes Mentioned:

SYT 3: [On Air Coaching] First Steps to Hiring a Virtual Team with Lorena Klingel

Listen to Stacking Your Team

Work With Natalie:

Work with Shelli:

This episode was first published at BizChix.com/307.

306: Top 7 Ways to Monetize a Podcast Feb 22, 2018

Show notes

There are numerous ways to monetize a podcast, but today I am focusing on the top ways I see working right now and the podcasters who are implementing them. One interesting observation is that most podcasters monetize through several methods.

Also, take advantage of the podcasting resources we have available to you including a comprehensive list of all the ways you can monetize a podcast, our New Podcaster Resource Guide plus our guide on how to Pitch to be on a Podcast.

Just go to BizChix.com/podcasting to get access.

Other Episodes Mentioned:

267: Strategically Design, Launch and Grow a Podcast with Natalie Eckdahl

303: 4 Years of Podcasting – Finding My Voice, My Calling, and My Community

305: [On Air Coaching] How to Generate Visibility, Price Services and Attract a New Niche with Lorena Klingel Feb 15, 2018

Show notes

How do you productize a service, and set the right price for it? What are some strategies to increase visibility for your business to attract the exact type of client you want to work with?

Join me as I coach Lorena Klingel, who has a successful business working with corporate clients but needs help generating visibility as she seeks to work with entrepreneurs. Lorena and I discuss pricing strategies and brainstorm tactics to boost visibility for her business. I also have advice on how to choose projects that suit her unique working style and strengths.

Key Takeaways:

[:50] Natalie shares a little personal update about milestones she's celebrating in her family

[1:44] Natalie introduces her on-air coaching call client for this episode - Lorena Klingel.

[3:18] What is Lorena's business now, and where does she foresee it going?

[8:20] Natalie distills Lorena's Kolbe scores.

[12:29] Lorena is having some trouble with pricing her services with clients.

[17:52] Natalie helps Lorena brainstorm some ideas to get out of being paid hourly.

[23:23] Lorena brings up another problem she faces with regards to pricing on a project basis. Natalie has another client who has the exact same problem, and she shares some ideas on how Lorena can address the issue.

[39:00] What are some ways Lorena can increase visibility for her business?

[47:12] Lorena contemplates producing her own online modules to be shared to build street cred. Natalie shares her thoughts on this idea.

[51:48] Lorena's last question relates to building an email list. Natalie has some suggestions on how best to maximize that.

[54:40] Check out Lorena's call with Shelli Warren on the Stacking Your Team Podcast, and be sure to get in touch with Lorena via her website.

Connect with Lorena Klingel:

Mentioned in this Episode:

Stacking Your Team Podcast with Shelli Warren
Kolbe Personality Assessment
Built to Sell, by John Warrillow
Zoom
Social Media Marketing World 2018
AWeber
MailChimp
ConvertKit
Active Campaign
Ontraport
Infusionsoft

Previous BizChix Episodes Mentioned:

This episode was first published at BizChix.com/305.

304: The Fortune Is in the Follow-Up Feb 08, 2018

Show notes

How much money are you leaving on the table by not following up with your leads? Why is there fortune in the follow-up? On this episode, we're talking about how crucial it is to follow up with potential and past clients. I share my tips for overcoming fear of rejection and developing a healthy sales mindset, as well as how to create a follow-up system that works for you and I'm sharing the simple template I use to track leads.

Be sure to grab a copy of my Sales Follow-Up Template too!

Key Takeaways:

Natalie shares some of her experiences where people have successfully followed up with her.
Fear of rejection has a part to play in why people don't follow up or even start the sales process. It is important to overcome that fear by working on your sales mindset.
A 'no' right now can become a 'yes' later. Keep that in mind for the next sales cycle.
Another big missed opportunity is when you don't get an answer - instead of abandoning that prospect, follow up to get an answer!
What is Natalie's follow-up system?

1) Start your day with how you can bring sales into your business.

2) Have a system for tracking leads and where they are in the sales cycle.

3) Keep it simple.

4) Create a visual reminder of your sales goals.

5) Celebrate your wins!

Get access to the free Sales Follow-Up Template

Mentioned in this Episode:

Previous BizChix Epsiodes Mentioned:

This episode was first published at BizChix.com/304.

303: 4 Years of Podcasting - Finding My Voice, My Calling, and My Community Feb 01, 2018

Show notes

This episode marks my 4th year anniversary of the BizChix Podcast! Carol Cox and Shelli Warren, whom I met because of the podcast and who are now a very big part of my life, business, and podcast, join me in this episode! We discuss my podcasting journey, the lessons we've all learned about running a business and share some tips about entrepreneurship.

Key Takeaways:

[:31] Natalie welcomes Shelli Warren and Carol Cox to her 4th year anniversary episode!

[1:10] How did Natalie, Shelli and Carol connect with each other?

[9:34] Natalie, Carol and Shelli discuss the importance of finding a mentor you like and whose approach you are comfortable with.

[14:31] What would Natalie have told herself as she was just starting out on her podcasting journey, based on what she knows now?

[18:06] Did Natalie have an 'aha!' moment when she realized she should be telling people how to work with her?

[19:33] Natalie has evolved as a leader and changed the context of her offering over the years. What offerings is Natalie most proud of?

[28:05] There are more and more podcasts being released, so it's becoming harder to differentiate from other podcasts and to keep listeners engaged. What does Natalie see going forward in terms of trends in podcasting?

[33:41] If you're thinking about starting a podcast, you have to be in it for the long-game.

[36:21] What do Carol, Shelli and Natalie know for sure about entrepreneurship? They share their lessons from their personal entrepreneurship journeys.

[47:27] Shelli will be launching a new podcast soon - watch out for it!

Join the BizChix Community at BizChix.com.

Connect with Carol Cox:

Connect with Shelli Warren:

Shelli Warren

Mentioned in this Episode:

Previous BizChix Episodes Mentioned:

Previous Anniversary Episodes:

This episode was first published at BizChix.com/303.

302: Teams are the "New" Passive Income Jan 25, 2018

Show notes

Passive income is the quest these days, but did you know that teams are the "new" passive income? What is passive income? What are some of the different ways you can gain passive income? How does hiring others and building your team, especially in a service based business, help create income?

If you've been looking for ways to create passive income in your business, it might be time to start thinking about building your team. Train others to do what you do, in the way you do it. In this episode, I share strategies and tips, as well as some of the success stories I've seen.

Get the worksheets referenced in this episode at bizchix.com/moretime.

Key Takeaways:

[1:41] Natalie will be speaking at Social Media Marketing World, as well as hosting one-day Masterminds through the year, so be sure to look out for those!

[5:37] What is passive income? Honestly speaking, there is no income that is really passive. Natalie explains why.

[9:56] If you have a service-based business, create passive income by training others to do what you do, in the way you do it. Natalie shares how she applied this principle to her business.

[15:36] Don't let the fear of needing to have an entire certification or training program hold you back. Natalie has some ideas on how you can create a minimum viable product to keep moving forward.

[19:50] Building a team is not often talked about as a means of creating passive income. Natalie has some examples of other women who have created passive income by building their teams.

Mentioned in this Episode:

Previous BizChix Episodes Mentioned:

This episode was first published at BizChix.com/302.

301: Buy Back Your Time (Part 2) Jan 18, 2018

Show notes

Take control of your life, buy back your time, and outsource! Find out more about all the different ways you can buy back your time, and how to get into the mindset of outsourcing. Are objections from people around you holding you back? I have some great tips for overcoming that too!

I'm a huge fan of outsourcing to create more time in my life for the things that are important to me. I share what I personally outsource at home and at work, and positives and negatives of outsourcing overseas. There are also some really useful software apps and services to help you buy back more time, which I share with you in this episode.

Be sure to snag the free companion worksheets for this episode: BizChix.com/moretime.

Key Takeaways:

[4:26] What are some ways you can buy back your time?

[8:00] What kind of mindset do you need to get into the practice of outsourcing? Why don't people outsource more? Natalie discusses fear of judgment, fear of losing control, and lack of money as objections that often hold women back from outsourcing.

[20:49] How can you overcome spousal or partner objection with regard to outsourcing? Natalie takes us step-by-step through the process.

[26:28] What is Natalie outsourcing in her life? She shares her personal experiences, past and present to give you some ideas on what you could be outsourcing too!

[34:19] The companion worksheet for this episode can help you look at what you are already outsourcing, in your home and in your business, as well as what areas you could be outsourcing in the future.

[36:08] Natalie uses her executive assistant in both a personal and professional capacity.

[41:10] What is Natalie outsourcing in her business? Natalie shares her pro-tip about hiring people and creating systems. She also reflects on how her business has evolved over time and what functions she has outsourced.

[53:43] There's a feature episode on how to hire, onboard, and train people at home and in the office coming up, so watch out for that in the future!

[54:05] Use your personal network to find people for your home and your office! Natalie also has some great advice and resources to tap into.

[59:13] Automating through systems is a great way to do work more efficiently. How can you incorporate this into your business and home?

Mentioned in this Episode:

Previous BizChix Episodes Mentioned:

This episode was first published at BizChix.com/301

300: Buy Back Your Time (Part 1) Jan 11, 2018

Show notes

Are your ready to get more time in your life? The next two episodes will take you through my process of getting more time through delegating, outsourcing and using apps.

I share about a well respected study that confirms that outsourcing can make you happy and more satisfied with your life. I also walk through how you can track your weekly tasks at home and at work so that it makes it really easy to see what to outsource.

Go to BizChix.com/moretime to get the free companion worksheets.

Mentioned in this Episode:

One Way Money Can Buy Happiness (Washington Post Article)

Original Study on how Outsourcing can increase Life Satisfaction

BizChix Live (tickets available and 70% sold out)

Work with Natalie or Shelli

Previous BizChix Episodes Mentioned:

299: Start with the End in Mind

This episode was first published at BizChix.com/300.

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