The BizChix Podcast: Female Entrepreneurs | Women Small Business

Latest Episodes:

378: How to Outsource Social Media and Work with Local Influencers with Sarah Romero Jul 18, 2019

Show notes

Are you a local service business owner ready to leverage the power of local influencers to boost your online presence and help grow your business? If you're new to social for business or you're not sure how to outsource it to the right people, you're in luck.

Welcome to the first episode of my new Social Media Summer Camp series! I'm so excited to get the ball rolling on this one and cover the ins and outs of social media through the lens of a local business. But don't worry, even though a lot of the advice I share in this series is catered towards the local service business owner, it can also be applied to almost any business.

In this first episode of the series, I interview Sarah Romero, who owns a social media management agency dedicated to helping local businesses in Southern California. Sarah and her team specialize in helping businesses grow by leveraging the power of social media. If you'd like to learn how you can get started with outsourcing social media and connect with micro-influencers who can help build your audience, this one is for you!

In this episode, we discuss:

How to outsource social media and grow an engaged audience
Using a social media professional to help you create brand awareness and promote your business
Tips to help you target your ideal clients and connect with local influencers

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Connect With Sarah Romero

SR Social Media
LinkedIn
Instagram
Twitter
Email: sarah@srsocialmedia.com

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This episode was first published at BizChix.com/378. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

377: CEO Day - Strategic Planning: Defining Goals, Objectives, Tactics Jul 11, 2019

Show notes

Are you struggling with how to prioritize new opportunities or ideas? Are you stuck in research mode and not ready to move forward? Are you on a path you no longer want to be on? Join me for a Strategic Planning session.

I walk you through a process used in large organizations that will help you know what to focus on and WHEN. Most business owners are trying to do too many things at once and struggle with prioritizing.

Next time you are presented with something new, you can easily determine if it aligns with your goals and objectives by reviewing your strategic plan! You will know what to say YES to, what to say NO to and what to say NOT RIGHT NOW to.

I also cover when to bring your team into this process, and that differs based on your leadership style.

Part of Strategic Planning is determining your Vision which I discussed in the previous episode.

The Strategic Objectives I cover today are adapted from Peter Drucker "the father of modern management":

Marketing/Visibility
Innovation/Product Growth
People/Culture
Financial Growth
Physical Resources (hardware, software, office space)
Processes/Operations (systems, productivity, tools)
Customer Satisfaction

If you enjoyed this episode, I would be honored if you would share it with a friend.

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FREE Planning Worksheets

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This episode was first published at BizChix.com/377. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

376: CEO Day - Vision Casting Jun 27, 2019

Show notes

Do you embrace vision casting in your business? Large corporations and organizations use this strategy to smash goals and build their businesses. But, small businesses can also leverage the same processes to create a clear vision for the future of their business so they know where and how to steer the ship.

Vision casting is the process of creating a vivid mental image of where you want your business to be at some point in the future. You need to know the vision to understand what you need to build or let go of in order to achieve it. But, it's also got to be a team effort. You must communicate your vision to your team so that everyone can work together to create a roadmap that guides the business to the final destination.

If you want to learn more about vision casting for your business, join me on this episode of the podcast, which is part of our mini-series where I share ideas for how you can spend a CEO day. We're looking at the big picture concept of knowing your vision and how to share it with your team. Creating a vision for your business involves thinking, processing and dreaming.

So, if you're ready to craft your vision for the next season of your business, tune in!

In this episode, you'll discover:

Why you should create a vision for your business
How to prime your brain so that you can see your vision and reverse engineer the future of your business
Tips and ideas to help you vision cast and decide where you want to go with your business

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FREE 2019 Planning Worksheets

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This episode was first published at BizChix.com/376. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

375: Simplify Your Business with the 80/20 Rule Jun 20, 2019

Show notes

What if you could simplify your life and business and DO LESS while having MORE energy, time and money? Join me as I share how you can leverage the 80/20 rule in all aspects of your business and even your personal life.

How may we support you?

Join our Private Facebook Group

Learn about our Programs

Consider a Strategy Session or VIP Day

Meet us in person at BizChix Live

Episodes Mentioned:

254: How to Design Your High End Offer

273: How to Get Out of Overwhelm

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This episode first appeared on BizChix.com/375, click to see the full show notes.

374: Are You Solving a Big Enough Problem? Jun 13, 2019

Show notes

Have you been thinking of launching something new? Whether it is adding a new service, a new product, a membership site, a retreat, a Facebook group, a podcast, a book or even a new business - this episode will help you think things through.

We also dive into some of the reasons why an existing product or service offering might not be getting the level of traction you expected.

One of my superpowers is getting into the head of other people and really understanding their lives and their pain points. This is what you need to do when you are creating something new.

Many of our clients and community members are ready to launch something new. And whether you are a seasoned business owner or dipping your toes into entrepreneurship, it is important to make sure take time to ask yourself a few important questions.

One of which is - Are You Solving a Big Enough Problem?

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This episode was first published at BizChix.com/374. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

373: How to Get Out of Overwhelm Jun 06, 2019

Show notes

Fed up with overwhelm? Ready to say goodbye to starting and ending your day feeling like you've just run a mental marathon…twice? When you've got too much on your plate, it's easy to slip into overwhelm.

As CEO's, we need a fresh mind to be able to think strategically and envision what we want from our business and personal life. But, that's almost impossible when you're operating in a constant state of overwhelm. No matter what level you're at with your business, anyone can experience overwhelm. Although it's normal to feel like this from time to time, if it becomes part of your everyday life, you need to make a permanent change.

If you're done with overwhelm and ready to close the book on this chapter of your life for good, tune into this episode of the podcast, where I reveal some actionable tips to get you out of overwhelm.

In this episode, I discuss:

How to manage your energy by looking at what you can let go of
Why you need to be okay with asking others for help
Tips for relaxing your mind and body

Books, Tools or Events Mentioned:

R.E.S.E.T. Your Mindset

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This episode was first published at BizChix.com/373. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

372: From Poverty to Paris and Beyond with Rosetta Thurman May 30, 2019

Show notes

Have you ever heard a story so moving and inspirational that it inspires you to be the best possible version of yourself? If not, you're about to. Although I originally planned to do a deep dive into community building with my guest, it quickly became so much more than that.

Rosetta Thurman shares her incredible story from humble beginnings to building a successful business that helps thousands of women. Rosetta was raised by a single teen mom and a very involved grandmother. Back then, books opened up a world of possibilities for her that she has manifested in her real life through vision casting, goal setting and a lot of hard work.

Rosetta is an author, speaker, consultant and the Founder and CEO of Happy Black Woman, a global company and community that empowers black women who desire to make a big impact and create their dream lives and businesses. She's also the host of the Happy Black Woman Podcast and has spoken at over 100 business events around the country.

Tune in to hear Rosetta candidly share her story from living in poverty to building the life she dreamed of when she was a child. I don't know everything but what I do know for sure is that by the time you finish listening to this podcast episode, you will be inspired. Guaranteed.

We discuss:

Rosetta's inspirational story from living in poverty to building a successful business
Building your tribe: How to grow and connect a community within your business
How to retain your audience and the importance of investing in yourself

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Connect With Rosetta Thurman

Books, Tools or Events Mentioned:

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BizChix Episodes Mentioned:

368: Breaking Through Limiting Beliefsbi

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This episode was first published at BizChix.com/372. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

371: Business Beach Reads (books I recommend over and over) May 23, 2019

Show notes

Have you ever read a book that made such an impact on your life that you can't help but recommend it to everyone you meet? I know the feeling. Sometimes, we're lucky enough to come across a book that's so good and so powerful that we love getting lost in its pages (over and over again).

I don't know about you, but I love reading when I'm on vacation. It's great to have a book tucked away in your hand luggage that you can just grab and get stuck into while you're on the plane.

There are so many books that I love, but there are a select few that I always recommend to my clients, friends and family. In this podcast episode, I share seven books that have had a huge impact on my life in the last few years.

So, if you're looking for a great book to bring with you on your next vacation, tune in!

For a full list of the books mentioned in the episode click here.

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This episode was first published at BizChix.com/371. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

370: How She Specialized and Bought Back Her Time with Melisa Galasso May 16, 2019

Show notes

Is your business thriving, but at a cost to your personal life? Working on building a six-figure business doesn't come without making sacrifices. Continuing to pivot takes ambition, determination, and dedication. But what happens when your waitlist keeps growing and you've got no means to meet the demand?

Melisa Galasso is the founder of Galasso Learning Solutions LLC, where she provides in-person and virtual custom training courses for CPA's (Certified Professional Accountants). Melisa is one of our Mastermind clients and when we first met, she had already grown her business to multi six-figures in revenue. As the only person in her business, Melisa had single-handedly pivoted a highly profitable business with very little overhead.

Although her professional life was glowing, she was falling behind on home projects. The weight of her responsibilities at work began weighing heavy on her shoulders. She spent a lot of her time doing administration for her business and it wasn't long before she maxed out the number of days she could work in a year. She needed help, which is why she came to us to help her figure out what was next for her business.

In this episode, Melisa opens up about some of the challenges she faced when buying back time at home and at work. She knew she needed to make changes in her business and reveals how she found her unique specialty and grew her multi six-figure business.

More time can't be bought. But it can be bought back. Let's find out how!

We discuss:

How Melisa grew her lucrative business by finding and focusing on her unique specialty
How to pivot your business when your schedule is fully booked
Strategies and creative ways to buy back your time

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Connect With Melisa Galasso

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This episode was first published at BizChix.com/370. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at BizChix.com/category/team/.

369: How to Step Into Thought Leadership with Carmen Landrau May 09, 2019

Show notes

What is thought leadership? Are you a thought leader?

To me, thought leadership is about sharing your ideas, ideologies, methodologies, frameworks…etc with others. This could be via a book, a podcast, a blog, video content, speaking, TEDx talks, teaching. It's all about finding your audience and sharing your knowledge and expertise.

In this episode, you'll hear the inspirational story that cardiologist Carmen Landrau shares. She's a board-certified physician who specializes in cardiology. But, after having taken brave steps towards making a big change in her career, she is now a professional keynote speaker. Carmen uses her experiences in navigating a male dominated and hierarchical career to empower other women to recognize their talents, regain confidence, and take the next steps in their career and life.

Carmen shares how she handled imposter syndrome and really had to work on her mindset whilst establishing herself as a speaker. It was not easy, but it was not impossible.

We discuss:

How gaining visibility takes time and patience, and why connections are so important
Developing a speaking career – what's involved, knowing your avatar, being prepared, working with a coach, and the biggest challenges to overcome
Why it's so important to know your avatar and key stakeholders - how do they want to receive your message and what resonates with them?

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Connect With Carmen Landrau

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This episode was first published at Bizchix.com/369. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at BizChix.com/category/team/.

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